186: 3 Things That Make Clients Choose You

Side Hustle Hero · Mar 3, 2026 · 32m

Branding seems to be important, but at the same time, can be hard to pin down.

So in this episode, we're making sense of it.

You'll hear from brand strategist Rob Genovesi about the three things that made the difference in 4X'ing his revenue, without making big changes. We touch on all three, but spend most of our time on what makes you different and how to express that more effectively so people remember you and choose you.

You'll also hear about a few simple and practical shifts, the kind Rob calls "dumb little things," that don't cost anything but can change how people experience your…