Building Trust in Sales is Critical

Top Secrets of Marketing & Sales · Jul 23, 2024 · 11m

I mean, you have a podcast called Building Trust in Sales, you say, "yeah, be trustworthy." That's pretty obvious. But it's also necessary. It's necessary to be that, and to be able to convey that, and just to be authentic with it. David: Hi, and welcome back. In today's episode, co host Jay McFarland and I will be discussing building trust in sales. Welcome back, Jay. Jay: Hey, David, it's such a pleasure to be with you. Sales is a huge part of our business model, trusting that system. And, a lot of times it's like crossing our fingers that it will work. I think a lot of people would like to…