Latest / Brighter Path: Data, Marketing, Entertainment, and Storytelling
Box Office, Streaming & Consumer Products: The Signals That Matter This Week
This week’s briefing covers the entertainment trends executives should be watching: Toy Story 5‘s growing consumer products halo, Obsession‘s unprecedented hold, Netflix’s global content strategy, Prime Video’s romance adaptation momentum, World Cup audience records, and the music fandom ecosystems powering Taylor Swift, Olivia Rodrigo, and LE SSERAFIM. The numbers are interesting. The audience behavior behind them is what matters.
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The skinny
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