Latest / Elon Musk Podcast / Elon's Twitter 2.0 Explained

Transcript

Elon's Twitter 2.0 Explained · Elon Musk Podcast

0:00
Elon Musk but Twitter, 445 billion dollars and ever since
0:04
the purchase it's been kind of shady.
0:06
There's been things going on behind the scenes and nobody
0:08
knows about. There's been tweets sent from
0:11
Elan that are cryptic. There has been things that Elon
0:14
is done that have really made people mad, like letting
0:17
controversial figures back onto the platform that have been
0:20
banned and kicked off for a while.
0:22
But now we have the first official statement from Twitter
0:27
itself from the company, from Twitter to point, Oh, this is
0:30
from Twitter Inc, blog and I'm going to read you some of it and
0:34
we're going to talk about it a little bit.
0:35
I want you to bring up some points if you can in the
0:38
comments of your podcast app. If you have comments on there,
0:41
let me know what you think about this stuff because I think it's
0:44
an important step for Ilan and for the future of Twitter.
0:47
So here it is, the title of it is Twitter 2.0, our continued
0:52
commitment to the public conversation.
0:54
Okay, so that that alone says, okay, we're going to be helping
0:57
out the people in the Conversation, we're going to
1:01
commit to you and this is this is our new statement.
1:05
So it says Twitter's mission is to promote and protect the
1:07
public conversation to be the Town Square of the internet.
1:11
We've always understood that to reach this goal.
1:13
We must give everyone the power to create and share ideas and
1:16
information instantly. Without barriers, today, we are
1:20
a new company embarking on a new chapter, but our steadfast
1:24
commitment to this Mission has not changed.
1:26
In fact, we are better positioned to realize their
1:29
ambitions. It's than ever before.
1:32
And they go on to say, we've always understood that our
1:35
business and revenue are interconnected with our mission.
1:38
They rely on each other brand, safety is only possible when
1:41
human safety is the top priority, all of this remains
1:46
true today. So let's take a step back and go
1:50
over what they're seeing here. And we got to this paragraph.
1:53
In particular just recently, a lot of big-name huge ad Spenders
2:00
Left the platform. They didn't know what's going
2:02
on. They don't know what's going to
2:04
go on with Twitter and the next month, two months, three months,
2:07
four months, six months a year, possibly.
2:10
So they said we're going to step back a little bit.
2:13
We're going to, we're going to pause our ad spend on Twitter
2:15
and then we're going to see where this goes.
2:17
You know, maybe maybe he'll on drives it into the ground, who
2:21
knows? That's what these people are
2:23
thinking, you know, the ad Spenders, they don't know what's
2:25
going to happen. So took all the money away and
2:28
then Ilan, according to the financial times.
2:29
X head called up. And also talked with numerous
2:33
people in the the large corporations, ask them why they
2:37
took their money out and then he yelled at them according to the
2:40
financial times. So of course this is sort of I
2:43
think this is damage control. I think this is what they're
2:46
doing. They're like hey we need to have
2:47
a corporate facing blog post about damage control you know?
2:52
Because if Ilan has been doing these things and driving away
2:54
advertisers, there's no way they're going to make the money
2:57
that they used to make it if he saw the numbers.
3:00
Before the buyout. And he's like, okay, we can make
3:02
some money with this. That sounds great.
3:04
I'm gonna buy this thing and then he buys it and then
3:07
immediately all the money like half the money goes away.
3:10
Now, he has to play catch-up, yes to do, damage control and I
3:14
think that's what this second paragraph in the third paragraph
3:18
are going to pertain to. So let's talk about this, third
3:21
paragraph, and I'll read it out to you, so, you can get a better
3:24
understanding of where Twitter is coming from, in the next next
3:29
phase of Twitter 2.0 and this is where it gets a little bit dicey
3:33
for Twitter because I think they're doing damage control on
3:36
this next paragraph. So here it is in.
3:38
This is from the Twitter blog. What has changed however is our
3:42
approach to experimentation. As you've seen over the past
3:45
several weeks, Twitter is embracing public testing.
3:48
We believe that this open and transparent approach to
3:50
Innovation is healthy as it enables us to move faster and
3:53
gather user feedback in real-time, we believe that a
3:56
service of this importance will benefit from feedback, Scale
4:00
that there is value in being open about our experiments and
4:04
what we are learning. We do all of this work with one
4:07
goal in mind to improve Twitter for our customers Partners in
4:11
the people who use it across the world, okay?
4:14
Now let's take a step back. This is getting interesting is
4:17
getting fun so they say what has changed?
4:20
You know, we're just testing things out in the open.
4:22
Now the normal way for software development and testing is to
4:26
test things in a small group then, In that group, The expand
4:31
the group more, and then have the engineers in between fix
4:34
things and tweak things, and then eventually you to release
4:38
it to the public, right? There's a release schedule for a
4:40
reason. People have been doing this for
4:42
a very long time. Now, if Twitter was actually
4:44
doing an open testing schedule, they would have said, so in the,
4:49
in the future, in the beginning of all of this stuff, because if
4:52
you're doing that to your user base, you have to announce it to
4:57
them like, Hey, we're going to be doing these certain And
5:00
please don't get upset by them. We're going to be testing some
5:03
things out. We understand that you know
5:05
there's going to be some things that will break but it's for the
5:08
better just trust us. It's easy to communicate that
5:11
it's easy to communicate that and as a web developer myself,
5:14
I've been developing software apps websites for the last 25,
5:19
30 years. And there's been no instance
5:22
where out a live product like Twitter, especially with
5:25
millions and millions of daily users that you would ever test
5:29
anything in an Open environment and I'm not Elon Musk, right?
5:32
And Elon might be onto something here where you test everything
5:35
out in the open and it's a new way to develop things which is
5:38
totally cool. If it works and if it does work,
5:41
that would be great. But if you're an Advertiser, the
5:44
people that Elon relies on, for all of his money coming in to
5:49
Twitter, you look at this, as some sort of weird experiment,
5:53
and something that would shake up the platform and something,
5:56
where people on the platform that are already on there,
5:59
they're seeing this Disruption. And you might get a little bit
6:02
spooked by all of this. Now, as a developer myself, I
6:06
wouldn't personally do this. I would, of course, test these
6:10
systems in the background to a small test.
6:13
Make it bigger, make it bigger, release it to the public.
6:15
This show is brought to you by backblaze.
6:18
I use back place to back up my podcast.
6:20
My video files, all of my writing stuff at all, my photos.
6:24
And you get unlimited computer backup, for Macs and PCs for
6:27
just $7 a month. You can back up your Your own
6:30
documents photos videos, drawings projects, all of your
6:33
data and access your backed up data from anywhere in the world
6:37
using the web app and you can access the files on your mobile
6:40
to iOS Android apps all covered. And this is the cool part.
6:43
This is my favorite part. You can restore it by mail, a
6:45
hard drive will come to your house with all your data shipped
6:49
to your door. I could come to your business to
6:51
and you can restore return refund program so you can buy a
6:54
hard drive restore, send the hard drive back within 30 days
6:58
and get a full refund. Basically, they ship you this
7:01
hard drive and then you ship it back and you don't ever pay for
7:04
it. Which is the perfect program for
7:06
somebody who has huge files. You don't want to waste days and
7:09
days, downloading terabytes and teraflops of data.
7:12
And if you're worried about accidentally, deleting your
7:14
files to bucks extra month, you can increase your retention
7:17
history to one year, and I use it for all of my video.
7:21
Files comes in super handy. So seven dollars plus two
7:24
dollars nine dollars a month and you get everything backed up.
7:27
He's a mind for up to a year and And if you use the URL back,
7:32
place.com slash Ilan, you get a fully featured 15-day.
7:36
No credit card required. Free trial, check it out, play
7:40
with it. Start protecting yourself from
7:42
potential, bad times, back your stuff up.
7:45
It's recommended by the New York Times ink macworld PC World.
7:49
Life wire wired, Tom's guide and I defied mac and more and it's
7:53
recently been listed on the NASDAQ stock exchange under be
7:56
lze. So you know, they're legit back
7:58
plays is committed. More than ever to bring an easy
8:01
and affordable data storage that you can trust don't be that
8:04
person that forgot to back up their important files.
8:07
We've got your back sign up for a free 15 day trial no credit
8:11
card required go there sign up I you with it it's really
8:15
powerful. It is really easy to use so go
8:17
to back place.com slash Ilan back plays.com Ilan
8:23
backblaze.com, Ilan Etc. Same thing.
8:28
Normal testing schedule. Cool, it would make sense, but
8:31
of course, if you're an early phase startup, which Elan thinks
8:34
Twitter 2.0 is and that's what he's running it.
8:37
As you move really fast, you try things out and you break things,
8:43
and then when you break things, you fix him.
8:45
And I've been part of startups before, I've been part of many
8:48
successful startups and in that time, when I'm building things
8:53
in the very beginning of these startups, we try some stuff.
8:57
We try some things that have never been tried before.
8:59
We Try some things that aren't in the industry that we're in
9:02
and see if they catch on. If they don't, we can them and
9:06
we change them. So that's what happened with the
9:08
blue check mark, you know, with the 8 dollar check mark.
9:11
I think that's what happened is that they were trying something
9:14
new out and with the millions and millions of daily active
9:17
users, it got out of hand and they realize real quick.
9:22
This is not a good idea, we can't just do this with no way
9:26
of differentiating, a troll from a regular person.
9:29
So I think that's where they're at with specially since they're
9:33
working on it, like a start-up, they're building something
9:35
completely new. It's a new system, it's Twitter
9:39
but it's Twitter 2.0 where there's more things that are
9:43
going to be happening in the future.
9:44
They're going to be a bank. Basically they're going to be
9:47
lets you transfer money between people.
9:49
You're going to have your your chat.
9:51
You're going to have your wall. You're going to have all sorts
9:54
of fun things in Cryptid, chats and Cryptid messages, and also
9:58
video and audio. We're going.
9:59
Better podcasting on there is going to be better and also
10:02
video playback is going to be much better too so they're going
10:04
to be testing those things out in the wild and I think that's
10:07
what they're doing right now with this.
10:09
Check mark thing. So as a software developer I
10:12
applaud them for trying new things but it also disrupts
10:16
things that are already sort of a standard and with Evert izing,
10:20
those people stepped back a little bit and now they're going
10:23
to get the idea of what Twitter is doing in the future so they
10:28
can make a real choice. It's about if they want to be
10:31
part of this platform still or if they want to move on use
10:33
their ad spend someplace else. All right, let's get back into
10:37
some of the meat of this press release from Twitter.
10:40
They go on to say, as we carry out this work, we want to assure
10:44
you of a few things first. None of our policies have
10:47
changed our approach to policy enforcement will rely more
10:51
heavily on D, amplification of via violative content.
10:56
Freedom of speech, but not freedom of reach.
11:00
Our trust in safety, teams continues, its diligent work to
11:03
keep the platform safe from hateful conduct abusive
11:07
behavior. And any violation of Twitter's
11:10
rules the team remains strong and well resource and automated
11:14
detection plays an increasingly important role in eliminating
11:18
abuse. The third bullet point.
11:20
When urgent events manifest on the platform, we ensure that all
11:24
content moderators have the guidance.
11:26
They need to find in a dress violative.
11:29
Tent. And here's the next one.
11:31
As we improve our policies and processes bad acts.
11:34
Actors also will develop new methods of disruption.
11:39
This is not new. Our team of experts is
11:41
constantly adapting to identify and diffuse threats and we are
11:45
proud of our early results Impressions on violative content
11:49
down over the past month, despite the growth, in overall
11:52
usage on the platform. Finally, as we embark on this
11:55
new Journey, we will make mistakes.
11:57
We will learn. And we will also, Things right
12:00
throughout will communicate openly with our users and
12:03
customers to get and share your feedback as we build.
12:08
So those are the main five bullet points that Twitter put
12:12
in this press release. And I want to take a look kind
12:15
of it. Every one of these in a, in a
12:18
broader sense and discuss them. Because I think each one of them
12:22
has its own Merit. And some of them, you can kind
12:25
of see where the, the ad spend is it is all about.
12:29
Damage control in a way. So that's, that's my take on.
12:32
It is critical thinking, you think, okay?
12:34
They're doing something good, though.
12:35
They're open and they're honest about what they're trying to do.
12:38
So, the first bullet point is that is it, none of their
12:41
policies have changed. Everything's the same, our
12:43
approach to policy enforcement will rely more heavily on D,
12:46
amplification of violative content.
12:49
Freedom of speech, but not freedom of reach.
12:51
So none of their policies have changed.
12:53
How do they enforce those policies?
12:55
Well, that's the that's up in the air at this point.
12:58
And they say, The approach to policy enforcement will rely
13:01
more heavily on D, amplification as opposed to probably Banning
13:06
people out, right? Right.
13:07
So that's number one. Number two, is our safety and
13:11
Trust team continues to diligent work to keep the platform safe
13:14
from hateful conduct abusive behavior in any violation of
13:17
Twitter's rules now their trust in the safety team had been
13:21
gutted. So about half of that, Workforce
13:23
is gone, people have left Twitter, people have quit the
13:27
company, people have been fired. They say, Say that the team
13:30
remains strong and well resource, but you know, it's
13:34
that's objective to who you're talking to and automated
13:38
detection plays an increasingly important role in eliminating
13:41
abuse. So they're probably using some
13:43
AI that they, you know, they may have had before.
13:46
But they more than likely haven't built a new AI system in
13:50
order to capture, you know, some of these wrongdoers.
13:54
So to speak on the platform, since Ilan took hold of
13:57
everything. So here we go.
13:58
This is bullet. 3, when urgent events manifest on the platform,
14:02
we ensure that all content moderators have the guidance.
14:04
They need to find an address violative content, basically
14:08
train them. You know, I'll cut.
14:10
They have the guidance and they have the resources available to
14:13
deescalate things and to kind of steer things into a less
14:18
violative content creation at that point.
14:21
So that's basically the same heart.
14:23
Our team is well, well funded, we have enough people, we have
14:27
enough resources. Okay, so that's what the last
14:29
You were all about this next one.
14:31
As we improve our prophecies and processes.
14:33
Bad actors will also develop new methods of disruption, this is
14:35
not new. So as somebody puts out a new
14:38
tool, you know, as Twitter puts out a new tool or something, add
14:41
something to the platform Bad actors in any sort of way, we'll
14:45
find a way to get around that or disrupted in some way.
14:49
And they say this is, this is a funny one.
14:52
So, think about this for a second, it says our team of
14:55
experts and they didn't have to say experts at that point.
14:59
But they use that language for a specific reason because if
15:03
you're reading this and it just says our team is constantly
15:05
adapting to identifying diffuse threats.
15:07
The term experts builds trust with you.
15:10
Right. That's a simple word to say.
15:12
And if you say you're an expert at something, you know, cool.
15:14
Okay. Well, you're an expert
15:15
astrophysicists. You probably know a lot about
15:18
the universe or you're an expert, archaeologists.
15:23
You probably know a lot about the past, you know, so those
15:28
terms are used in. A way to kind of reinforce the
15:32
fact that these aren't just a bunch of people playing games
15:35
over there, they're adapting to identify and diffuse threats and
15:38
we are proud of our results. Impressions on violative.
15:41
Content are down over the past month, despite the growth, in
15:44
overall usage on the platform and the platform has grown since
15:47
Elon took charge of it. So if it's down that's it's
15:51
pretty good sign. So, I think they're doing well
15:53
there. And the last one is finally, as
15:55
we embark on this new Journey, we will make mistakes.
15:57
So they're admitting like this is the Is putting the cart
16:00
before the horse, they're saying, hey we're going to mess
16:03
up and this is a good thing to do because if you're admitting
16:07
fault to begin with, people can kind of just brush it off and
16:10
go, okay. You know, we knew this was going
16:12
to happen and we're going to give you a little bit of slack.
16:14
They say we will learn and we will also get things right?
16:17
So, they'll learn from their mistakes.
16:19
And of course, they said mistakes first, before they
16:21
said, we will learn. So it seems like they got to
16:23
learn from the mistakes. We will also get things right.
16:26
Meaning, they're going to move forward with the mistakes.
16:28
They're going to keep building. In this open way, you keep
16:31
breaking stuff and fixing stuff and throughout the process
16:34
they're going to learn from that and then they're going to get
16:36
it, right? So they're going to make
16:37
mistakes, they're going to learn from those those mistakes and
16:41
then get them right in the end throughout will communicate
16:43
openly with our users and customers to get and share your
16:46
feedback as we build. So they're leaving it up in the
16:49
air. They're going to do things
16:50
wrong. They're going to learn from it.
16:51
They're going to fix it and then they're going to communicate
16:55
what happened with the users which is great or maybe they
16:58
communicate beforehand. Say hey we're going to try this
17:00
thing out. We just wanted to let you know
17:03
because if anything seems weird please let us know.
17:05
And then I say we remain committed to provide a safe,
17:08
inclusive, entertaining and informative experience for
17:11
everyone will continue to be transparent as we move through
17:13
this transition period and we will listen to you.
17:16
The people who make Twitter what it is, the Town Square of the
17:20
internet. Okay?
17:21
So that was the wrap up at the end.
17:24
That could have been the only paragraph they ever said, you
17:27
know, they could have just wrote that in a tweet.
17:29
We were Remain committed to providing a safe inclusive,
17:31
entertaining and informative experience for everyone will
17:33
continue to be transparent as we move through this transition
17:36
period and will listen to you. So, basically saying, hey, we
17:39
know, we got some stuff going on here.
17:41
And every time that we do something, we're going to make
17:44
sure that it's safe inclusive and entertaining.
17:47
We want you to come here and have fun.
17:49
We want you to have, you know, conversations with people.
17:52
We don't want it to be a horrible place, but we're going
17:55
to make some mistakes along the way and we're going to tell you
17:57
about it, you know, but we want you.
17:59
To tell us about what's wrong to in, they say and we will listen
18:03
to you. The people who make Twitter what
18:05
it is, they might listen, right? But at the end of the day, will
18:08
they change things in order to make Twitter?
18:11
A more inclusive safer, more entertaining, and informative
18:15
experience for everyone. There are some things that could
18:18
happen in the near term that can make these things, you know,
18:21
those terms a little bit better in from a content creator.
18:25
Six standpoint, making podcasting available on Twitter
18:28
would be amazed. I think I'm making long form
18:30
content on Twitter would be amazing, you know, a safer place
18:33
would be great, you know, as far as I know they have a team in
18:37
place according to their press release here, they have a team
18:39
in place to make it a safer experience for everybody
18:42
involved. So they want to be transparent
18:44
about a to. So what they're going to do is
18:47
tell us about what's going on and that's all we can really
18:50
take from this press release but it's from the Twitter team, not
18:53
from Elan himself, so Elon will have these little tidbits and
18:57
that's what he does. With all of his companies will
18:59
have Something safe from SpaceX and they're working on something
19:02
at say a Starship, you know, say if they're working on something
19:06
that Starship Saudi posts a picture of something, from a
19:08
Starships, a raptor engine. And they say, hey, what is this
19:11
pipe do on the Raptor engine? You know, one might say, oh,
19:13
that's a pipe that we changed because of this, this and this
19:16
and it's happened in the past with Starship.
19:19
It's happened with the Dragon capsule.
19:21
It's happened with Falcon 9's. It's happened with everything
19:23
along the way Elon is posted on Twitter and just said, hey, this
19:27
is what we're working on, so expect a bunch S'more stuff from
19:30
Elan in the future because I think there's going to be some
19:34
interesting things happening at Twitter.
19:35
And I think what happened was that all the turmoil from
19:37
Twitter immediately happened because it's a new like somebody
19:43
else is in charge. Now at half the people are gone.
19:45
It's like Elon, snapped, his fingers and half of the people
19:48
deteriorated, like something from a comic book movie.
19:52
Possibly, you know, he's like the fan House of Twitter, write
19:56
F of the people disappeared. So, It's a tumultuous time for
20:02
Twitter in the beginning, but I think it's going to kind of
20:04
mellow out over the next month or two things are going to start
20:08
going into place. I think the moderation teams are
20:11
kind of be more robust in the future and I think that the EU
20:16
has something to say about that too.
20:18
And that's for a whole other episode.
20:21
So I want to cue you in on that. The EU in the US are kind of
20:27
turning up, he Twitter in In sort of the the next coming
20:31
months, EQ, commissioner warns, billionaire, musk.
20:35
He must adhere to the rules. So, there we go.
20:39
It's going to be. It's going to be a wild ride.
20:41
So please buckle up and hit the Subscribe button, on, whatever
20:44
podcast platform that you're listening on.
20:46
I do appreciate you, staying around hanging up for this whole
20:49
thing and I'm glad we can have this conversation.
20:51
Thank you so much for all of your support throughout the time
20:54
that I've been here doing the show and I can expect great
20:58
things in the future. Future.
21:00
I can expect you can extra expect great things future.
21:02
We're bumping up a little bit over here.
21:04
Production values are going to go up a little bit.
21:06
And we're working hard to make this a better show.
21:08
So I appreciate all you sticking by me.
21:10
And thank you so much again. Take care, and I'll see you in
21:14
the next one.