Latest / Multifamily Collective Podcast
1,849 - The Power of Branding in Multifamily: Insights with Katie Ritter and Jake Hughes
In this episode of the Multifamily Collective, Katie Ritter and Jake Hughes discuss the impact of branding and resident experience. They’ve compiled compelling data from over 400,000 Google reviews to examine how property management companies (PMCs) and operators are perceived through resident feedback. Katie and Jake introduce the concept of a "third metric" for measuring brand visibility using keyword searches in reviews, uncovering insights that go beyond traditional methods like organic search volume or aided awareness. We explore how community connection, safety, and even coworking…
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