The State of AI for Sales Enablement, and the Evolution of the CRM

The AI in Business Podcast · Sep 23, 2018 · 23m

Over the last year, we've covered a lot of marketing applications. Many people know of our deep marketing research we've done on the landscape of machine learning in marketing applications and which industries will be affected first. But marketing doesn't tell the whole story when it comes to B2B sales. At some point, we need to take these clicks and turn them into appointments, for example. In this episode of AI in Industry, we are joined by Vitaly Gordon, VP of Data Science and Engineering at Einstein, Salesforce's customer relationship management application driven by artificial…