LOBP #12 - PRSA/Philadelphia Panel on Collaboration between PR and Advertising, 9/28/05

State Broadcast News, a division of The Lubetkin Media Companies · Oct 9, 2005 · 51m

In this age of integrated marketing and increased emphasis on results, it is essential for public relations professionals to work effectively with advertising and marketing colleagues to plan and implement integrated programs. This lunchtime presentation will outline effective tools to expand the role of PR in the marketing mix. Nancy Bacher Long, president of Dorland Global Public Relations and Maribeth Roman Schmidt, president of FCF Schmidt PR will provide practical tips and share real world successes that you can implement immediately in your business. Photograph made after the September…