Latest / Forking Around with Flavor South Florida / The Prequel: Inside the Launch Party | Forking Around with Flavor South Florida
Transcript
- 0:04Welcome to Forking Around with Flavor South Florida.
- 0:07I'm Kerri Paizzi, CEO of Flavor South Florida.
- 0:10We are sitting down with entrepreneurs, business
- 0:12owners, and influential community partners to
- 0:14talk growth, trials, tribulations, and more.
- 0:17These conversations lead into Flavor South Florida,
- 0:20the region's largest restaurant month, happening
- 0:22every September from the 1st through the 30th.
- 0:24If you're in hospitality or thinking about building
- 0:27something meaningful in this industry, you're
- 0:29in the right place. Pull up a chair and let's
- 0:31get into it. This episode is sponsored by Altima
- 0:38Caviar. Visit them at altima caviar .com. Full
- 0:44sends only. Full sends only. Let's open this
- 0:47with full sends only. Love it. Welcome to my
- 0:50show. Let's go. Miss Holly Meyer Lucas. Let's
- 0:53go. In your studio. This is how magic happens.
- 0:58So. Once upon a time, two years ago, I said to
- 1:03self, I want to start a podcast. I want to do
- 1:05a podcast. And then I looked into studios, a
- 1:09couple here, there, all over the place. I kind
- 1:12of investigated, kind of poked through things.
- 1:14And I was like, you know, this is a lot of work.
- 1:18And I don't think I'm going to do this. Lo and
- 1:21behold. Enter Holly Meyer -Lucas and her brain
- 1:24children with nine companies. Is that correct?
- 1:27You know, we're in the building of the mothership.
- 1:29I feel like there's a lot of companies in this
- 1:32building that come out of this building. Did
- 1:33you see the sign that we put up? Yeah. It's like
- 1:35long. So did you read it? So in the fine print,
- 1:39it says Meyer -Lucas Brands, Companies, and SideQuests.
- 1:41Because everything's just a side quest, you know?
- 1:44Like, romanticize your life. Give it a full send.
- 1:46Build the thing. If you want to build it, do
- 1:48it. I think like your brain and my brain are
- 1:50both like, we have an idea. And then we're like,
- 1:52all right, let's try it. And then we try it.
- 1:54And then people are like, how did that happen?
- 1:56I just don't even know. It just happened, right?
- 1:58But it doesn't just happen. One million percent.
- 2:01It doesn't just happen. And you really put on
- 2:05your social media a lot how much it doesn't just
- 2:08happen. It's hard work. Yeah. And you are just.
- 2:14Every brand you have, every brand you build,
- 2:17in addition to being a mother of four children?
- 2:19Four. Four children. Yeah, four kids, man. Four.
- 2:23But you know what? Life is short. I genuinely
- 2:25live in... I mean, you know me, like this, what
- 2:29you see is what you get. I am authentic to a
- 2:31fault. I'm probably too transparent to a fault.
- 2:32And I truly, I feel like the reason why I just
- 2:35adore you so much is because you are also a doer
- 2:38and we're rare. Like we're really, really rare.
- 2:40So many people talk about it, but it's very rare
- 2:42when you find someone that is actually about
- 2:44it too. I'm obsessed with the fact, like I went
- 2:46back and looked and it, when you and I first
- 2:48sat here, when I opened the studio, it literally
- 2:51was like a year ago and not like a year ago,
- 2:54literally was a year ago. And you just did it.
- 2:56What, like it's hard? I mean, because the thing
- 2:58is, your podcast is like the way that it's launching.
- 3:02Dead. The way that your podcast is launching
- 3:04is really, it's how you should launch a podcast
- 3:07if you're smart with your marketing. Like you've
- 3:09recorded all the episodes. For season one, how
- 3:12many are you launching for season one? Four.
- 3:15Okay. So four will drop on July 9th. That's right.
- 3:19Well, today. Today will be part of that launch.
- 3:23Yeah. But I was curious how many of you had banks
- 3:25because it's been like a revolving door. Like
- 3:27over 20 at this point. Yeah. Yeah. And it's,
- 3:29I mean, that's how, that's how you should do
- 3:31it. And I think that people like you and me get
- 3:33kind of a weird rap for being like onto the next
- 3:36thing always. It's our ATT. It is. But also,
- 3:41what's wrong with that? Nothing. Right? It's
- 3:44fine. Everything's fine. It's the weirdest criticism
- 3:47when people are like, what are you, what's she
- 3:50doing now? And it's like, well. What do you mean
- 3:53you have a butterfly garden? That's the coolest
- 3:54thing I've ever heard. I do have a butterfly
- 3:58garden. I'm a booking agent. I just think I love
- 4:01it so much. And I think restaurant people in
- 4:04particular can appreciate that. I think that
- 4:07restaurant people, if they weren't so freaking
- 4:10busy and in the weeds all the time, I feel like
- 4:11every single restaurant owner. could also own
- 4:14and operate 15 ,000 other companies. The rest
- 4:17of the world is a grind. It is a grind, a huge
- 4:20grind. But I feel like all those people have
- 4:21that, like are cut from that same cloth, you
- 4:23know? I've said this to you before, but I think
- 4:27everything you touch turns to gold because it's
- 4:31not half -assed. Nothing you're doing is half
- 4:33-assed ever. And I heard it be the same way.
- 4:35I'm like, if I'm doing this, we're doing it.
- 4:38We're either doing it or we're not, right? I
- 4:41think it was just like kismet in a way that I
- 4:44was thinking about doing this podcast two years
- 4:47ago. And I'm like, meh, back burner. I'm not
- 4:49ready yet. I'm not ready yet. And they all said,
- 4:51you're like, hey, I have this cool podcast studio.
- 4:54I'm like, all right, girl, it's time. Let's do
- 4:57this. I love it. And I've been having like an
- 4:59amazing time with it. I don't know. Are you having
- 5:02fun? Are you enjoying it? I am having so much
- 5:04fun with it. It makes me so happy. And I'm not
- 5:06like. I didn't have training for it. I was kind
- 5:08of like trying to wing it. You're really good
- 5:10at it. You know, it's just I'm just talking to
- 5:13people. I'm not like talking to anybody else.
- 5:15And that's, I think, hopefully a million people
- 5:18are listening and they want to join us on the
- 5:21podcast as well or or maybe encourage somebody
- 5:24else to start their own podcast. I feel like
- 5:26I love hearing that when people come to me and
- 5:29say, like, I was thinking about starting a podcast.
- 5:31I didn't know where to start. I saw you doing
- 5:34it and now I want to do it. And I'm like, yeah,
- 5:36girl, do it. I love that. I love that. Nothing
- 5:39more than that. Yeah, same. Oh my God. Well,
- 5:41you and I have talked about that. Like when someone
- 5:42veers into our lane, it's like, no, come on in.
- 5:45Like I'll slam on my brakes to let you in. Like
- 5:47when someone's like, I want to get into real
- 5:48estate. I'm like, girl, I'll tell you everything
- 5:49about it. Right? It's just awesome. And I think
- 5:53you're awesome. And I encourage everyone to check
- 5:55out the Mothership for event space and Pop Plus
- 5:59Studios if you want to do anything with podcasts.
- 6:02You also have a creative agency called Hype Boss.
- 6:04Thank you for saying that. And thank you for
- 6:05the opportunity. It's like not lost on me at
- 6:08all. How much you've put, like when I was, so
- 6:10I pulled up, by the way, I had to like circle
- 6:11the block 15 times because there were so many
- 6:13people here. And so luckily I remembered that
- 6:16I own the place and texted my neighbor and I
- 6:18was like, hey, it's me, by the way. And you're
- 6:20like literally in your garage. When I walked
- 6:22in, I can't get over how many branding moments
- 6:24you created for my businesses. Like you did not
- 6:26have to do that. And I, I feel like. It's so
- 6:30deeply relatable for me that it's a choice to
- 6:34put my logo on things and that you've chosen
- 6:37to do that. And I appreciate it so much. And
- 6:40I think also I really want to point this out
- 6:42that any restaurant owners that. haven't been
- 6:45able to do flavor or like have thought about
- 6:47doing it, that that's the type of person that
- 6:49you are. Like, I feel like you go so far above
- 6:51and beyond. And I'm not just saying this, like
- 6:53I genuinely, genuinely mean this because I've
- 6:55experienced it firsthand. My logo is on everything
- 6:57and you didn't have to do that. You know, I feel
- 7:00like the restaurants that participate in flavor
- 7:01just get so much value out of it. Like so much
- 7:05value. It's like the best. I feel like some of
- 7:07the restaurants I only ever hear about because.
- 7:11they're participating in flavor. Thank you for
- 7:13saying that. I love doing it. And to the note
- 7:15of the branding, it's funny. Your COO said to
- 7:19me when I was starting the podcast, she's like,
- 7:21do you want us to change out the mic flags and
- 7:23put forking around? Oh, yeah. And I said, no,
- 7:26I don't because my logo is right here. And your
- 7:30logo is right here. And we're doing this, in
- 7:32my mind, as a team. This is a team project. I
- 7:36can't do this alone. Your production manager
- 7:39for the podcast, Amber, is insanely amazing.
- 7:43Amazing. And I don't thank people as much as
- 7:48I should. So I'm thanking her here and now. You
- 7:51have an incredible Amber. I have an incredible
- 7:53Amber. Yeah, you're Amber. I mean, I don't know
- 7:57how to do it without either one of them in the
- 7:58moment. Dude, everyone needs an Amber. Everyone
- 8:00needs an Amber. You know what's funny? We were
- 8:02talking earlier about how chaotic Alex is. Like,
- 8:04Alex is Amber, I feel like. Oh, she's a great
- 8:07Amber, too. Actually, she's a cool Amber. I love
- 8:09her. You love her. She's a great Amber. But,
- 8:11yeah. So, well, I thank you. I appreciate it.
- 8:13And I love our partnership, friendship, and just
- 8:15kind of. Full sons only. Let's go. Let's go.
- 8:20Wait, tell me this. Tell me this. How many restaurants
- 8:23are participating this year? Oh, right now I
- 8:25think we're about 80. We'll hit 100. Okay, so
- 8:28are you going to do, are we doing, are we going
- 8:30to offer Alex again to do the whole thing? Yeah,
- 8:33I mean, it's going to be. He has to actually.
- 8:34Okay, so by the way. It's actually going to be
- 8:35a public contest. He's going to have to compete
- 8:37with the general public. So it's going to be
- 8:39actual real contests. Wait, I love that. Do you
- 8:43think someone can do it? He did. He did 28 restaurants
- 8:46last September. But all of them. Like, do you
- 8:50think someone can do all of them? 100 restaurants
- 8:51in 30 days? I mean, I don't know. I don't know.
- 8:55Challenge, challenge accepted. I can't. Someone.
- 8:58Maybe he can. With no life. He did 28. And no
- 9:02job. Not only did Alex have 28 and was the winner,
- 9:05the runner's up. were 27, 26, 25. They mailed
- 9:10me their receipts in the mail. That is every
- 9:13night. To the public. Almost every night. I don't
- 9:14know these people at all. That's crazy. That's
- 9:16a flavor place to be. I love it. I wish I wasn't
- 9:19so fully committed because I feel like that is
- 9:21something that I would do for the plot. Like
- 9:22really just like go ham on it. Are we doing bingo
- 9:26this year? Do you remember us talking about that?
- 9:27We should. We could. Can I make bingo cards?
- 9:30Mm -hmm. And like mail them out? Girl, we can
- 9:33do whatever we want. The day is young. The day
- 9:36is young. We can do whatever we want. I feel
- 9:38like we should every year of this, like do, I'll
- 9:42make the bingo card. Like, so, okay. So you did
- 9:44the podcast and now we're going to do the bingo
- 9:46card. Okay. And I'll mail it out. We'll put it
- 9:48on the quail mailer. Let's do it. Amber is like,
- 9:51okay, so you'll make the bingo card, Tali. That's
- 9:53cute. You mean I'll make the bingo card? Amber's
- 9:55taking notes. We love Amber. I am personally
- 9:59very excited to. introduce our next guest. Not
- 10:03only is she a dear friend of mine for many years
- 10:05now, I think we're going on 10 years, but Miss
- 10:09Sunday Campbell is also one of the owners of
- 10:14an amazing local restaurant here, Lila Mediterranean,
- 10:17with her husband. And you are on year two, is
- 10:22that correct? December of this year, we will
- 10:24be two years. Two years. So That was, I think,
- 10:29the toppest place before, right? And I'm not
- 10:32mistaken if I'm saying that that place sat empty
- 10:35for a little bit? No, actually, it was open when
- 10:39we bought it. We closed it, renovated it. Okay.
- 10:42Yeah. So you went to them or they put it for
- 10:44sale? No, it was like closed market sale. Okay.
- 10:47Yeah. So you, but did you go to them and were
- 10:51like, oh, we want this? No, we had a broker.
- 10:53Okay. Yeah. So the broker was like, this place
- 10:55is available. Do you want it? That's how that
- 10:57happens? Yes. Okay. You have to excuse me because
- 10:59I don't. I've never bought a restaurant before.
- 11:01Yeah, I know. I don't know the rules and the
- 11:03steps. So, OK, so they listed for sale. You and
- 11:06your husband are poking around thinking we might
- 11:08want to open a restaurant. Found this location.
- 11:10And when you walked in there, were you like,
- 11:12this is it? My husband was like, this is it.
- 11:15Because it was so old and decrepit that I was
- 11:18like, I don't have an imagination, but he has
- 11:20a great one. I mean, it's gorgeous now. It's
- 11:22stunning. It's absolutely stunning. And the food
- 11:25is incredible. Thank you. You know I love my
- 11:27olive oil hamachi. I have to eat that all the
- 11:31time. It's just fresh. It's fresh and delicious.
- 11:33And I can tell that it's made with such passion
- 11:35and love. It's fresh. I can't explain it any
- 11:37better. It's so, so good. So when you saw the
- 11:41space, You walked in there, saw the space. Did
- 11:45you already know the concept you were doing?
- 11:46So originally we wanted to do, so we'd been looking
- 11:49for restaurants like for four years and just,
- 11:51we almost did one in Boca, but then we ended
- 11:54up moving to Garden. So that was great that we
- 11:56did. We were going to do like tapas, like small
- 11:59plates, but then it was a tapas restaurant and
- 12:01we didn't want to be associated with that. Okay.
- 12:05It wasn't really, you know, I mean, it was being
- 12:08sold for a reason and it wasn't being sold for
- 12:11revenue. So we decided to just, we always love
- 12:15St. Bart's and we love this place called Petit
- 12:18Palage. And we were like, oh, let's do like coastal
- 12:21Mediterranean because we love all the food there
- 12:23and the atmosphere and the vibe. And so that's
- 12:26where it came from. But we are now going to be
- 12:28introducing small plates to our. But not tapas.
- 12:32Let's call them small plates. Yes. Small plates.
- 12:34Yes. Yes. Especially with all this GOP ones.
- 12:37Right. Right. Who's eating a lot these days anyway?
- 12:38Nobody's eating a lot. So we got to like shrink
- 12:41the portions. I love tapas. I love tapas. I've
- 12:43always loved tapas. Yeah. I love small plates.
- 12:45I love to eat a lot of a little. Yes. Me too.
- 12:48Like I like little. I want to try everything.
- 12:50Me too. I don't want a big plate of something.
- 12:52I just am not interested in that. I can't even.
- 12:54I want to have. I will literally order six appetizers
- 12:57instead of one entree. Same. And that's another
- 13:01thing I do love about your concept, that you
- 13:02do make that doable. A lot of your appetizers
- 13:04are very, very light, yet satisfying, and some
- 13:09are shareable. I mean, if you want to share them.
- 13:11I don't like to share my stuff, but that's another
- 13:13story. Thank you. Your chef, Sonny O, is fantastic.
- 13:17He used to be with Nobu, is that right? Yes,
- 13:19yes. He's so lovely. Not even a great chef, just
- 13:23a great personality. Thank you. He comes out
- 13:24to the table, he's like, how's everything? It's
- 13:27just a family feel when you go into Lila. Absolutely.
- 13:29And that's why we enjoy it so much. We're there.
- 13:33You're there. You're there all the time. Most
- 13:35places you go, there's no owner present. But
- 13:37we're definitely there. Touching tables, kissing
- 13:39hands, shaking hands. I think it's important.
- 13:42I feel like any of the local restaurants here
- 13:44where the owner is present and seen, there's
- 13:47a little recipe to success with that, I think.
- 13:51Because when I'm thinking of some in my head,
- 13:53I go, oh, I want to go to this restaurant because...
- 13:55I know the owner. Yeah. And I want to say hi
- 13:58to the owner. Yeah. And I want to support the
- 14:00owner. Yeah. It's personal. Yes. You know? Yes.
- 14:02And I love that. I love that about our community
- 14:04in general. Yes. Our restaurants. I think, you
- 14:06know, it's really, really awesome. And I love
- 14:09and appreciate that you do Flavor South Florida
- 14:11every year. And your menu is always, like, really,
- 14:15really good and at a great price. You're doing
- 14:18cool things. You've got live music. You're doing
- 14:20a lot in that space. And you have an event space
- 14:23in there. Yes. So you. Usually I like to sit
- 14:26at the bar and eat dinner at the bar. Usually
- 14:27it's my jam. But when you walk into Lila and
- 14:30walk to the right, there's a restaurant, lounge,
- 14:32bar. Cool, great. If you go to the left... There's
- 14:35a huge dining room and a 40 -person event space.
- 14:39In the back, yeah. For private parties. Yes.
- 14:41Like, honestly, baby shower, wedding. Not wedding,
- 14:44but like, what is it? We've done wedding parties.
- 14:48Anything, really. Birthday parties. It's like
- 14:50such a good room. Thank you. I'm upset. I tell
- 14:52everybody about that room. I mean, it should
- 14:53be booked every night. It's a cool room. Thank
- 14:55you. And I just, I'm so excited that you and
- 14:58Vance did this concept, this restaurant. I'm
- 15:01proud of you guys. Thank you. We're happy to
- 15:02be here. And I love that every time I go in there,
- 15:06it's busy and it's just a fun, great vibe. And
- 15:10you're doing a really fantastic job. Thank you.
- 15:13That means a lot to us. We try and we do everything
- 15:15with love. So we appreciate that. Well, stay
- 15:18tuned for Sunday's full episode. This is a teaser
- 15:22and we will revisit, find out all the behind
- 15:24the scenes about restaurant ownership. I know
- 15:27you all have a nightclub background, New York
- 15:29City. Don't answer me now. How did you go from
- 15:32that to this? We will touch on all of that and
- 15:36more. But check out Lila Mediterranean in the
- 15:38meanwhile. Thank you. Thank you. Today, I am
- 15:41welcoming. One of my amazing foodie friends.
- 15:46I think you're my foodie friend, but I think
- 15:48a lot of other people know you as Brie Mason,
- 15:50Florida Yoga Mama, because you are a yoga instructor,
- 15:57first and foremost. Yeah. 15 years. 15 years.
- 16:00But fun thing about you, you're a yoga instructor
- 16:04with a quarter million followers on Instagram.
- 16:09What happened? How did this happen? You started
- 16:12as a yoga instructor. Let's fast forward or let's
- 16:15rewind a little bit before that. So in New York,
- 16:18I was doing these like videos before social media
- 16:21really was social media. And I would make videos
- 16:24where I would interview people and then I would
- 16:26give them a video and they would put it on their
- 16:28website and YouTube. I always had a passion for
- 16:31fitness. I used to teach spinning before yoga.
- 16:33Then I ended up moving back to Florida and we
- 16:36built our home. and had our family and yoga was
- 16:40always a huge aspect of it. But I didn't know
- 16:43how to blend both of my passions being on camera
- 16:46and teaching yoga. So I started merging the two
- 16:49into the brand Florida Yoga Mama, where I kind
- 16:51of like took three separate Instagram accounts,
- 16:53made the one. And how it grew was the pandemic.
- 16:57Because I used to teach yoga in my backyard.
- 17:00I would charge like 10 bucks a person. I get
- 17:0240 people there on a Sunday and we'd all social
- 17:05distance. And then people would be like, can
- 17:07my mom join from Chicago can my cousin join and
- 17:10so I started doing virtually and then my following
- 17:12kept building and building brands would send
- 17:14me outfits then I'd have a water bottle be like
- 17:17this yoga video was brought to you by and that's
- 17:20kind of how it started that is really really
- 17:24cool I mean you know COVID obviously was a sucky
- 17:27time and I really I'd love to hear the success
- 17:30stories of COVID if there were any I mean you
- 17:33know that would be one of them to me like you
- 17:35gotta You have to really, at that time, turn
- 17:38that lemon into lemonade. Makes hard lemonade.
- 17:42Yeah. It depends. Five o 'clock on a Friday.
- 17:45Oh, God. Did we just age ourselves, though? No.
- 17:48No? Okay. I mean, I drank those in one of the
- 17:5090s. We're fine. We're fine. I wonder if we should
- 17:52go get some. I wonder if they still taste the
- 17:55same. Should we continue? They were replaced
- 17:57by High Noon. So. That is such a success story.
- 18:02And now you have some insanely incredible brand
- 18:06deals. I'm having my best year ever. And I can't
- 18:10even fathom if you asked me years ago, who are
- 18:14your dream partners? working with them. It's
- 18:17Disney. It's every major cruise line. It's Florida
- 18:19prepaid. My three kids college is completely
- 18:22taken care of. It's insane. Target this week.
- 18:25I mean, working so many of the U .S. Open. Who's
- 18:29your favorite brand to work with? I love the
- 18:32cruise ships. Yeah. I'm not going to pick one
- 18:34because there are so many for different reasons,
- 18:36but we're going to Alaska in a couple of weeks.
- 18:39You and I went on the Virgin. We went on Virgin.
- 18:41That was awesome. Been to Europe three times
- 18:43with cruises. I mean, it's just, there's something
- 18:45about waking up in a new location. Yeah. Unpacking
- 18:50once. And I don't know. It's just my jam. So
- 18:54can you tell us, without naming which company,
- 18:57can you tell us what was the biggest? monetary
- 19:12brand deal you You don't have to. I'm trying
- 19:13to think of how I can creatively do it. It has
- 19:16to do with my children's smile. Okay. And it's
- 19:20not just one. A lot of my brand deals that are
- 19:22big are multiple, right? Like it's not just having
- 19:25one video. It's having several over the course
- 19:28of time. So I would say that cumulatively, that's
- 19:32the big one. Okay. Okay. Cool. I love this. I
- 19:36adore you. And I think everyone needs to take
- 19:40a note from your playbook. Follow along at FloridaYogaMama
- 19:44on Instagram. And really, you're crushing it,
- 19:47girl. And I know that that's you on the backside
- 19:49of the DMs answering all of your followers. Like,
- 19:52I know that. As your friend, I know that. And,
- 19:55you know, a lot of people have managers doing
- 19:57that or assistants doing that. But that's you.
- 19:59And that takes so much time, effort, dedication.
- 20:02You're awesome. Thank you. Love you. We are welcoming
- 20:06Abby Rice, the Open Table South Florida Account
- 20:09Manager. Hello. Welcome to the show. Thank you.
- 20:13We are going to just have a quick conversation
- 20:15and talk real fast about what you do on the daily
- 20:18with Open Table, which is a huge, huge piece
- 20:22of the puzzle for all these restaurants in marketing,
- 20:25not just reservations, but like marketing tools.
- 20:28And to me, a really important piece of a restaurant
- 20:32opening up. Tell us about that. Yeah, yeah. It's
- 20:36a pretty fantastic company to work for and really
- 20:38just a gift to be able to be a part of so many
- 20:42wonderful restaurants journey. I've been with
- 20:43Open Table for about two years and I live right
- 20:46here in the Treasure Coast, right in Stewart.
- 20:48And I have the privilege of working with restaurants
- 20:50all the way up and down from about Vero Beach
- 20:53down to Fort Lauderdale. So, yeah, I mean, truly,
- 20:55you kind of said it. I think a lot of people
- 20:57think with Open Table that we primarily work
- 21:00with just the reservation side of things. It's
- 21:03actually so much more than that. We really are
- 21:05there to kind of work behind the scenes and work
- 21:07with restaurants to help build their success
- 21:09in any capacity possible. So from our table management
- 21:13software itself, CRM capabilities, and then truly
- 21:17we've really launched into the marketing side
- 21:19of things. We want to bring these restaurants
- 21:21the best diners possible. And that's all the
- 21:24fabulous people up and down South Florida and
- 21:26all over the world. I think your app is so user
- 21:29-friendly, diner -friendly. I am an OpenTable
- 21:31VIP on my app. I guess I might eat out a lot,
- 21:34and I always make reservations through OpenTable.
- 21:36Yes. And I do. I've been in the backside for
- 21:39restaurant clients of mine, and I think that
- 21:40the capabilities and the tools, I think, are
- 21:44a little bit underutilized, and I love to educate
- 21:46the restaurant owners that I know about. I'm
- 21:49like, oh, do you know how cool thing they can
- 21:50do? You can integrate this. So many really neat
- 21:53things. It makes my life easier as a marketing
- 21:55manager for some of these restaurants, to be
- 21:57honest. Love that. Amazing. But do you have any
- 22:00quick stories you want to share with anyone about,
- 22:03like, I don't know, a crazy story about a restaurant
- 22:07that you worked with or a fun one? Let me think.
- 22:12Oh, my goodness. So many stories, right? I mean,
- 22:14just there's so many amazing partners that I
- 22:16get to work with all the time. I mean, I'm trying
- 22:18to think even just recently, really, really wonderful
- 22:20group. I get to work with the Beach A group,
- 22:22the Ruggieri's. Yeah, they're amazing. Lovely,
- 22:24amazing. And I think everyone here in this area
- 22:26of Florida knows their outstanding restaurants.
- 22:29They have... Biche, the infamous Biche, as well
- 22:32as Cafe Med and Salute, their newest open here
- 22:34in the area. I was just working actually with
- 22:36Janet and her marketing director. Just, you know,
- 22:40summer's tough and we have a big slowdown after
- 22:42Mother's Day. So coming up with some fun ideas
- 22:45of how to bring diners in and they really love
- 22:48our experiences feature. So they take advantage
- 22:50of that in some amazing ways and get to really
- 22:54highlight some of the special things they're
- 22:55doing. I know they have a phenomenal lobster
- 22:57special that they do. There's all sorts of different
- 23:00deals and special kind of happenings throughout
- 23:02the night. I won't spoil them all now, but check
- 23:04out their experiences because they're fantastic.
- 23:06But yeah, every day is an exciting adventure
- 23:09in the world of restaurants and hospitality.
- 23:11How many nights out of a week are you eating?
- 23:14I know I eat a lot, but I feel like you're like
- 23:18we're neck and neck. I mean. You're eating out
- 23:22a lot. I see your Instagram. Yes, I do like to
- 23:26eat out as frequently as possible. I mean, truly,
- 23:28I want to get to every single restaurant I get
- 23:31to work with as frequently as possible. I would
- 23:33say I'm probably out at least three times a week,
- 23:36which is exciting. Girl, that's an understatement.
- 23:39I'm putting you at four to five. Okay, I'll take
- 23:41four to five. I think you're fantastic. Thank
- 23:44you for coming on. Check out Open Table. Contact
- 23:48Abby for all your Open Table needs. And again,
- 23:51thank you so much. I think you're such a great
- 23:53part of the restaurant industry. Thank you. You
- 23:57as well. Flavor South Florida and all that you
- 23:59do here in the community. I mean, it's a game
- 24:02changer. So thank you for having me. Thank you.
- 24:04I appreciate you. Welcome to the show. Today,
- 24:07I have a man that I see out everywhere. He's
- 24:12out every night of the week. He's busting his
- 24:15ass, quite frankly. Usually working. This is
- 24:18Joe Colucci, one half of the beautiful brand,
- 24:23Munion's Pawpaw Liqueur, that I am so thrilled
- 24:28to have on the show. Well, excited to be here,
- 24:31and I see you out all the time, so obviously
- 24:33you're busting your butt out there, too, so it's
- 24:36a mutual respect, for sure. We're literally,
- 24:38like, so many events. That's our running joke,
- 24:41is actually like, hey! And then it's either you
- 24:44or your partner, Paul. So I'm either taking a
- 24:46selfie with you and sending it to Paul, or I'm
- 24:48taking a selfie with Paul, sending it to you,
- 24:49and be like, we're out again, we're out again,
- 24:51we're out again. What a great life we live, right?
- 24:53Yeah, there's worse things to do, that's for
- 24:55sure. Let's dive into Munions fast. Tell me about
- 24:58Munions. Tell me about the history of it. Tell
- 25:00me how you acquired it. Tell me all about it.
- 25:02Yeah, so Paul, who you mentioned, and I have
- 25:04been in the liquor business for over 20 years,
- 25:07and good friends. We worked at two different
- 25:08companies together and parted ways professionally,
- 25:12but we stayed friends, and we always talked about
- 25:14starting a brand. So we always had our eye out
- 25:16for one, and then I was just with the family,
- 25:17coincidentally, at Munyon Island, which is part
- 25:20of John D. MacArthur Beach State Park on Singer
- 25:22Island. Saw this old bottle on a display. It
- 25:25happened to be Munyon's pawpaw. Turns out the
- 25:27reason why Munyon Island is called Munyon Island
- 25:29is because... Dr. James Munyon, who wasn't a
- 25:32real doctor, but he called himself one. He owned
- 25:34Munyon's Homeopathic Remedy Company back in 1903.
- 25:37Came down here on Flagler's Railroad, saw that
- 25:40island. It was owned by a local pioneer family
- 25:42called the Pitts family. He bought it in 1901,
- 25:44put a hotel on it. There was actually, nobody
- 25:47realizes that, but there was a hotel on that
- 25:48little tiny island. The guy was as famous as
- 25:51the president. He was selling millions of bottles.
- 25:53He was incredibly wealthy and successful. His
- 25:56hotel burned down in 1917. He passed away in
- 25:581918. No! And the brand just faded. And his kids
- 26:02were doing fine, so they did not take over the
- 26:04business. Holy moly. It just disappeared. And
- 26:06we thought the bottle looked really cool. Paul
- 26:08and I connected. We went over to the island.
- 26:11We checked out the display. That led us down
- 26:13this rabbit hole of going to the Historical Society
- 26:16of Palm Beach County. We met the guy who wrote
- 26:18the biography on Munyon. We just learned as much
- 26:20as we possibly could about it. And we were really
- 26:23excited about starting this brand and reviving
- 26:25it. What? Did you drink it? I tasted a little
- 26:44bit on my tongue, but it wasn't very good. It's
- 26:46like 100 and something years old. Yeah, yeah.
- 26:48But we had come that far, so we tried to, yeah.
- 26:51But the crazy thing is we had it analyzed, and
- 26:53we're not putting this in today's version, but
- 26:55the reason why he was doing so well, he had alcohol,
- 26:58and back in the day he was putting THC in it.
- 27:00Shut up. Shut up. It's so popular. The guy was
- 27:05way ahead of his time. He was prescribing it
- 27:06to kids five years old and up. Unbelievable.
- 27:09He has no THC in yours. No, we can't. Uncle Sam's
- 27:12a little bit more strict. Sorry, folks. Just
- 27:14going to have to have it as is. That is super
- 27:18freaking, that is an amazing story. Like what
- 27:20other liquor brand has that kind of cool story
- 27:23with history right here, local history. I know.
- 27:26And we were, we were always keeping our eyes
- 27:27peeled for something that would be a cool brand
- 27:29and authenticity and a real story. You know,
- 27:32it's tough to get that if you're starting something
- 27:33from scratch, but we reviving a brand, we had
- 27:36this history and we brought it back as a, it's
- 27:38an aperitif. So it plays in the Aperol Campari
- 27:40world. Best way to describe it is if Grand Marnier
- 27:42and Aperol had a baby, it's orange on the front
- 27:44end, bitter on the back. 100 % all natural. We
- 27:47don't use any of those artificial colors or dyes.
- 27:49We make it right here in South Florida. And,
- 27:51you know, people are seeming to like it. Are
- 27:54you looking to team up with any bigger liquor
- 27:57companies or maybe a bigger brand that you want
- 28:01to collab with or something? Or is that something
- 28:04that could be a possibility in the future? Absolutely
- 28:07a possibility. We're always looking for kind
- 28:09of opportunities. And having been in the liquor
- 28:11industry for years, bigger companies that both
- 28:13Paul and I had worked with would find brands
- 28:16like ours, kind of entrepreneurial startup brands.
- 28:19And if they saw some promise, they would do some
- 28:21partnerships like that. some preliminary discussions
- 28:24and we're really being selective on who the right
- 28:27fit is because it's got to kind of fit our brand
- 28:29and also be sort of good people you know so you're
- 28:31currently looking for to expand i guess right
- 28:34we've had yeah we've had some conversations about
- 28:37people who are interested but we're we're really
- 28:39really kind of focused on doing our thing but
- 28:42you know if the right thing came along and and
- 28:44the partnership made sense but we're we're growing
- 28:46it and things are things are going well so we're
- 28:48having a lot of fun doing it cheers to that joe
- 28:50cheers to that and uh Adore working with you.
- 28:53Thank you for being a Flavor South Florida sponsor
- 28:55year and year and again. It's a partnership.
- 28:59It's a community. I look forward to seeing you
- 29:02out every night. The feeling's mutual. I always
- 29:06know it's a good party when I see Carrie there.
- 29:08That sets the standard. We're excited to be here.
- 29:11We're having a blast tonight. Cheers. Let's go
- 29:14get some bunions and celebrate. Awesome. Cheers.
- 29:18Howdy, partner. Hey, partner. Welcome to the
- 29:21show. Today we have on, I'm honored to say this,
- 29:25my business partner, Michael Begleiter, who owns
- 29:29Night Owl Entertainment. A lot of people don't
- 29:31know this because they think of Flavor South
- 29:33Florida, but they don't really know about Night
- 29:36Owl Entertainment. So we're going to talk about
- 29:39it. Okay, let's do it. Because I think the people
- 29:40need to know how that... aspect of life intertwines
- 29:45with the restaurants and the food and the whole
- 29:48scene? Because on the daily, you're talking to
- 29:51a lot of musicians on the phone. Yes. Every day.
- 29:55I've lost track of the amount of musicians that
- 29:58I talk to. But I love it. I'm a musician myself,
- 30:00so I love communicating with everybody. I'm behind
- 30:04the scenes. We work well together. I wouldn't
- 30:08do anything else. When did you start Night Owl
- 30:10Entertainment? Night Owl Entertainment was conceived
- 30:14in 2015. So 11 years. Yeah, I basically was gigging
- 30:22out around South Florida from 2006. And every
- 30:26place that I played at was like, can you help
- 30:28me build my entertainment program? And that's
- 30:32kind of how it started. From the marketing perspective
- 30:35with me working at the restaurants, the number
- 30:37one. request I get is live music. When they're
- 30:44trying to navigate and think of a different promotion,
- 30:48think of something cool to do, think of something
- 30:49to get sales up, think of something that will
- 30:51bring a draw. It's always live music. Not trivia,
- 30:54not bingo, and no shade to those guys because
- 30:56I love me some bingo, but live music. And you
- 30:59know, we have really talented musicians in this
- 31:02area. Oh my god, absolutely. How many do you
- 31:05say that we work with? Oh, geez. We work with
- 31:08hundreds. I have the number in my head. What's
- 31:11the number? I'm not counted, but what I tell
- 31:12people is 500. Yeah. Give or take. Yeah, for
- 31:15sure. Probably take. I mean, we work with hundreds
- 31:20of musicians. I mean, I wish I actually had more
- 31:22venues that we worked with where we could. give
- 31:26them more work you know even for myself being
- 31:28a working musician but but how many venues are
- 31:30we working with right now restaurants we're mainly
- 31:32working with restaurants i would say restaurants
- 31:34bars from what like west palm to where is our
- 31:39north point right now maybe like st lucie melbourne
- 31:41yeah melbourne so i i love it i think we we're
- 31:45working right now with 20 something? Yeah. Prop
- 31:48venues? About 20. I know. I tell people these
- 31:51numbers and they're like shocked and they're
- 31:53fascinated. And we're going to do a full episode
- 31:55with you because we just have to shoot the shit.
- 31:59I'm looking forward to it. And tell people like
- 32:02the real behind the scenes of what we do every
- 32:04day. For sure. And, you know, I think Florida
- 32:07summers and the weather, that's probably the
- 32:11bane of both of our existence. When you're in
- 32:13Disney World with your children or I am. Out
- 32:17wherever in Miami or something. And all of a
- 32:19sudden the venues are texting us and the musicians
- 32:21are texting. Is it going to rain? I don't know.
- 32:24We are not meteorologists. We do not know, but
- 32:27we don't know. We do our best, right? We do our
- 32:29best. And we do a real good job at it. I think
- 32:33it's really very, very cool that what Night Owl
- 32:39Entertainment brings so much to the restaurant
- 32:41industry. I'm always talking to the restaurants
- 32:43about. what's coming to the table, what's really
- 32:46driving things in. And like I said, live music
- 32:49is a big player, a huge player of that. Absolutely.
- 32:52And I think you're fantastic and really loyal
- 32:56and awesome at what you do. Thank you, Carrie.
- 32:58Well, we make a good partnership. When you and
- 33:01I first got together, you know, it just... In
- 33:032020. Has it been 2020? Wow. That's right. Yes,
- 33:07a certain venue said to me, Carrie. I want to
- 33:11book 100 bands this month. Oh, my God. Remember?
- 33:14Yeah, I do remember. I was like, Mayday, SOS,
- 33:17I need help. And I booked you first at that venue.
- 33:21That's how we originally met, was that I called
- 33:24your band and I booked your band. And then it
- 33:27kind of just went wild from there. Yeah, for
- 33:31sure. It's a fun journey. It's a fun little ride.
- 33:34It's going. We're not done yet. No, we're only
- 33:37getting bigger and better. Absolutely. I love
- 33:40it. Adore you. Everyone, check out thenightowlagency
- 33:43.com. See all the venues that we work with. See
- 33:46all the musicians that we're placing. Really
- 33:49awesome talent. Support the local talent. Support
- 33:52the local music, guys. It's really, really awesome.
- 33:55And we are so lucky to have it. Yeah, you got
- 33:57to support the talent and places that have local
- 33:59music, just like we support all the restaurants,
- 34:03you know, year out, you know. Yep. Love it. Thank
- 34:06you. So excited to have you on. Welcome to the
- 34:09show. Cal Goodell with OpenTable. You are the
- 34:13account executive for South Florida region. It
- 34:16is such a pleasure to know you. I think we've
- 34:18met a couple years ago. You are so lovely. I
- 34:21love that we have the same passion and love for
- 34:24food. I think we bonded over that once upon a
- 34:26time in Miami. And I'm thrilled to have you here.
- 34:30Yes, thank you so much. I can't wait to fork
- 34:32around with you. It's going to be amazing. It's
- 34:34going to be fantastic. Awesome. I think the community
- 34:37is really going to wink, wink, eat this up. But,
- 34:40you know, I brought you on because... I think
- 34:42when people think of restaurants, they think
- 34:43of the chefs and the servers and the bartenders
- 34:45as they obviously should. So many more moving
- 34:49parts and pieces to restaurants or being smooth
- 34:51running, organized, and just like buttoned up.
- 34:55I think OpenTable plays a big part in that. Little
- 34:58Birdie told me today is your eight -year anniversary
- 35:00with the company. Yes, eight years with OpenTable
- 35:02today. Congratulations. Thank you. Thank you.
- 35:05Yes, I got pulled out of the restaurant world
- 35:06eight years ago with this company. Okay, so you
- 35:09started in the restaurant industry. Give me like
- 35:11a little rundown of... where it started and where
- 35:14it is now. So my restaurant career probably started
- 35:18on the Jersey Shore as a sub dresser at 13 years
- 35:20old, banging out all those beautiful Jersey Shore
- 35:23subs. And then slowly started working in restaurants
- 35:26in high school through college, went to culinary
- 35:28school after college because I wanted to cook.
- 35:31And then my main career in restaurants was in
- 35:33Charleston, South Carolina, where I actually
- 35:35was an open table customer. And then when the
- 35:38position opened up there, they asked me to apply
- 35:40for the position and went forward and never looked
- 35:41back. Awesome. Awesome. You must really enjoy
- 35:45your job, too, and they must really like you
- 35:47as well. Eight years is no easy feat for me.
- 35:53I mean, most companies, especially corporate,
- 35:54I think. I have the best job. I literally get
- 35:58to hang out in restaurants and be with restauranteurs
- 36:02every single day. Doesn't it suck? You know,
- 36:06here's the thing about restaurant people, right?
- 36:08They are passionate. They put their blood and
- 36:12sweat into these businesses. They are there often
- 36:15seven days a week. 12 hours a day plus. So they
- 36:19have all that passion behind their business.
- 36:21And it's really great to be able to strategize
- 36:24with them and talk about what's working or come
- 36:26up with new ideas to really help their success
- 36:28at the end of the day and help create memorable
- 36:30experiences for their diners. You say the word
- 36:33passion about them, but I can hear it in your
- 36:36voice how passionate you are about your job as
- 36:38well. I think that's what makes it all really
- 36:40come full circle. You just said it's from New
- 36:43Jersey, right? Jersey, baby. And I just said
- 36:45all because I've been here 15 years and I can't
- 36:48kick the New York and the coffee in the water.
- 36:50Anyway. Yeah. Thank you so much for being here.
- 36:53And I would love to have you on for a full episode.
- 36:56I think we can be so enlightened by you and your
- 36:58team. The Open Table team in this area, in this
- 37:01region, is just phenomenal. I love working with
- 37:03you guys. And I know the restaurants do as well.
- 37:06So thank you for everything you do. And we love
- 37:08working with you. And I can't wait to see some
- 37:10of these episodes start to drop. It's going to
- 37:12be great. Yes. Awesome. Today we are welcoming
- 37:15Michelle Olsen Rogers, but you might know her
- 37:18as Modern Boca Mom. Hi, thank you for having
- 37:22me. Welcome. So excited. I'm excited you're here.
- 37:25Me too. I wanted to just jump in quick with you
- 37:27and talk to you about... I mean, I refer to you
- 37:31as one of my favorite foodie influencers. But
- 37:33really, you're not a foodie influencer. But that's
- 37:35how we met. And that's okay. We'll go with it
- 37:37for a second. But really, you are Modern Boca
- 37:40Mom. I am. Lifestyle. But that includes food.
- 37:43You know, it's like everything. Tell the listeners
- 37:46about your page, how we got started, where it
- 37:49is now. how to find it. Okay. It's a lot of things.
- 37:53Do it. I'm excited to do it. Okay. So Modern
- 37:56Boca Mom is a hyper -local lifestyle website
- 37:59for the stylish and modern South Florida parent.
- 38:01I also obviously have Instagram and TikTok and
- 38:04all those wonderful things and people can find
- 38:06me at Modern Boca Mom. But really, I see myself
- 38:09as a resource for parents who are new to being
- 38:12parents or frankly, who are new to Palm Beach
- 38:15County. I tend to focus on that area, but that
- 38:17means everything from, you know, oh, school recommendations,
- 38:20restaurants, to go to ballet class, sports, like
- 38:23all the things that go into being a parent, I
- 38:25really try to have the best recommendations for
- 38:28those people who are looking to be a local resident,
- 38:31to join our community. That's amazing. And so
- 38:34many people look to you for those resources.
- 38:36Like you really become that go -to person. Yeah.
- 38:39Prior to the pandemic in 2020, a lot of people,
- 38:43not so much followers, but like, let's just say
- 38:45family members and friends were like, why would
- 38:47you limit your coverage to just South Florida,
- 38:51Boca Raton? Because I have Boca in my name. But
- 38:54I really saw it as an opportunity to be able
- 38:57to not only interact with my followers online,
- 39:01which is, great. Don't get me wrong. But also,
- 39:03you know, I go to Starbucks and somebody, oh,
- 39:05I follow you and like have a real conversation
- 39:07with that person. For many years, I was running
- 39:11a Mommy and Me program at a local school in Boca.
- 39:13And that was another opportunity to meet my fellow
- 39:16Boca parents. And I just think that's wonderful.
- 39:18Like, it's great to be online, but it's also
- 39:19nice to have the opportunity to really create
- 39:22IRL. relationships with people so you're so cute
- 39:26so you and i have traveled together and when
- 39:28we're traveling you're literally the mom i mean
- 39:31i'm a mom also i you know as we know i have a
- 39:34child but like you are the mom like if we need
- 39:37somebody needs a band -aid on that ship we were
- 39:40on michelle had it it's true or i'm the timekeeper
- 39:43here's where we're going okay kids line up It's
- 39:49time to go to dinner now. It doesn't matter if
- 39:51I've had three glasses of champagne. I'm still
- 39:53in that role. You're still doing it. You're still
- 39:54the mom, which is amazing. I mean, it's cute.
- 39:57I love it. I think it's adorable. Okay, so I'm
- 39:59going to wrap this up with your really hard question.
- 40:02Oh, okay. What's your favorite restaurant in
- 40:05Boca? Ooh, my favorite restaurant in Boca. That
- 40:10is a tough question because I feel like there
- 40:13are quite a few. But I would say because I am
- 40:16a native to Boca Raton, my go -to OG, whether
- 40:21it's just a dinner or a private party, is Tavirna
- 40:25Kima, the Greek restaurant right on Federal Highway.
- 40:28I've not been there. You have not been there?
- 40:30It is Greek food at its finest. It's just like
- 40:33a family. I love it. We'll go. Let's go. It's
- 40:36wonderful. We had Avery's fifth grade graduation
- 40:38celebration. there. I've been there just so many
- 40:41times and it's, I mean, I can't even tell you.
- 40:43I would say they've been there 20 plus years
- 40:44at this point. So it's wonderful. We're going
- 40:47to wrap this up and go get some Greek food. Okay,
- 40:49let's go. Check Michelle out. Modern Boca. Modern
- 40:53Boca Mom. I totally flubbed my words. Why did
- 40:55I do that again? Thanks for joining me on Forking
- 41:01Around with Flavor South Florida. If you're in
- 41:04the industry, a business owner, or just want
- 41:06a better understanding of what goes into keeping
- 41:07restaurants alive and thriving, make sure you
- 41:10subscribe and share this episode with someone
- 41:12who should hear it. Flavor South Florida takes
- 41:14place every September from the 1st through the
- 41:1630th between Palm Beach County and the Treasure
- 41:19Coast. You can find all the amazing dining deals
- 41:21and participating restaurants at flavorsouthflorida
- 41:24.com. Until next time, keep supporting local
- 41:26and keep forking around.