Latest / Omni Talk Retail / Fast Five Shorts | Walmart Tests Letting People Open Locked Display Cases With Their Mobile Devices

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Fast Five Shorts | Walmart Tests Letting People Open Locked Display Cases With Their Mobile Devices · Omni Talk Retail

• 0:00
  Walmart
• 0:00
  is
• 0:00
  testing
• 0:01
  new
• 0:01
  technology
• 0:01
  in
• 0:01
  stores
• 0:02
  that
• 0:02
  would
• 0:02
  let
• 0:02
  people
• 0:03
  open
• 0:03
  security
• 0:03
  locks
• 0:04
  for
• 0:04
  products
• 0:05
  with
• 0:05
  their
• 0:05
  cell
• 0:06
  phones.
• 0:06
  According
• 0:07
  to
• 0:07
  Bloomberg,
• 0:07
  the
• 0:07
  technology
• 0:08
  is
• 0:08
  currently
• 0:08
  live
• 0:09
  in
• 0:09
  a
• 0:09
  few
• 0:09
  hundred
• 0:09
  Walmart
• 0:09
  stores
• 0:10
  and
• 0:10
  right
• 0:10
  now
• 0:10
  only
• 0:11
  allows
• 0:11
  employees
• 0:11
  to
• 0:12
  unlock
• 0:12
  cases
• 0:12
  without
• 0:13
  manually
• 0:13
  using
• 0:14
  keys.
• 0:14
  Well,
• 0:14
  the
• 0:15
  company
• 0:15
  is
• 0:15
  rolling
• 0:16
  out
• 0:16
  the
• 0:16
  test
• 0:16
  to
• 0:16
  its
• 0:17
  employees
• 0:17
  first.
• 0:17
  It
• 0:18
  has
• 0:18
  reportedly
• 0:19
  also
• 0:19
  discussed
• 0:20
  extending
• 0:21
  mobile
• 0:21
  unlocking
• 0:21
  to
• 0:22
  Walmart
• 0:22
  plus
• 0:22
  loyalty
• 0:23
  members.
• 0:24
  Chris,
• 0:25
  this
• 0:25
  is
• 0:26
  also
• 0:26
  where
• 0:27
  A
• 0:27
  and
• 0:27
  M
• 0:28
  is
• 0:28
  going
• 0:28
  to
• 0:28
  put
• 0:29
  you
• 0:29
  on
• 0:29
  the
• 0:29
  spot
• 0:30
  with
• 0:30
  the
• 0:30
  A&M
• 0:31
  CRG
• 0:32
  question.
• 0:33
  Chris,
• 0:33
  they
• 0:33
  want
• 0:33
  to
• 0:33
  know
• 0:35
  being
• 0:35
  able
• 0:35
  to
• 0:36
  unlock
• 0:36
  secured
• 0:36
  products
• 0:37
  on
• 0:37
  shelf
• 0:38
  yourself
• 0:38
  versus
• 0:39
  waiting
• 0:39
  for
• 0:40
  employees
• 0:40
  would
• 0:40
  be
• 0:40
  a
• 0:40
  meaningful
• 0:41
  time
• 0:41
  saver
• 0:42
  and
• 0:42
  consumer
• 0:43
  experience
• 0:43
  benefit.
• 0:44
  But
• 0:44
  Chris,
• 0:45
  would
• 0:46
  you
• 0:46
  have
• 0:46
  any
• 0:46
  concerns
• 0:47
  about
• 0:47
  the
• 0:48
  exclusivity
• 0:49
  of
• 0:49
  restricting
• 0:49
  this
• 0:50
  to
• 0:50
  Walmart
• 0:50
  plus
• 0:51
  members?
• 0:52
  Ooh,
• 0:53
  and
• 0:53
  that
• 0:54
  is
• 0:54
  an
• 0:54
  awesome
• 0:55
  question.
• 0:55
  We're
• 0:55
  starting
• 0:56
  out
• 0:56
  hot,
• 0:56
  right
• 0:56
  out
• 0:57
  of
• 0:57
  the
• 0:57
  gates.
• 0:58
  My
• 0:58
  short
• 0:59
  answer
• 0:59
  to
• 0:59
  that
• 0:59
  question
• 0:59
  is
• 1:00
  100%
• 1:01
  yes.
• 1:02
  I
• 1:02
  would
• 1:02
  have
• 1:02
  problems.
• 1:03
  I
• 1:03
  would
• 1:03
  have
• 1:03
  concerns,
• 1:04
  yes.
• 1:04
  But
• 1:04
  I'll
• 1:05
  come
• 1:05
  back
• 1:05
  to
• 1:05
  that
• 1:05
  in
• 1:05
  a
• 1:05
  second
• 1:06
  because
• 1:06
  I
• 1:06
  think
• 1:06
  there's
• 1:06
  a
• 1:07
  lot
• 1:07
  of
• 1:07
  ground
• 1:07
  to
• 1:07
  cover
• 1:08
  with
• 1:08
  this
• 1:08
  story.
• 1:08
  So
• 1:08
  first
• 1:09
  of
• 1:09
  all,
• 1:10
  I
• 1:10
  love
• 1:10
  this
• 1:11
  idea
• 1:11
  as
• 1:11
  a
• 1:11
  test.
• 1:12
  You
• 1:12
  know,
• 1:12
  having
• 1:13
  worked
• 1:13
  in
• 1:13
  a
• 1:13
  Target
• 1:14
  store
• 1:15
  where
• 1:15
  I
• 1:15
  had
• 1:15
  to
• 1:16
  find
• 1:16
  a
• 1:16
  key
• 1:16
  to
• 1:17
  unlock
• 1:17
  the
• 1:17
  video
• 1:17
  game
• 1:18
  cabinets
• 1:18
  when
• 1:18
  I
• 1:19
  did
• 1:19
  not
• 1:19
  have
• 1:19
  one,
• 1:20
  was
• 1:20
  always
• 1:20
  a
• 1:20
  major
• 1:21
  pain
• 1:21
  in
• 1:21
  the
• 1:21
  ass
• 1:21
  and
• 1:22
  was
• 1:22
  definitely
• 1:22
  a
• 1:22
  big
• 1:23
  customer
• 1:23
  disappointment
• 1:24
  when,
• 1:24
  you
• 1:24
  know,
• 1:24
  you
• 1:25
  go
• 1:25
  to
• 1:25
  ask
• 1:25
  the
• 1:25
  employee
• 1:26
  that
• 1:26
  doesn't
• 1:26
  have
• 1:26
  it
• 1:26
  and
• 1:27
  you
• 1:27
  don't
• 1:27
  have
• 1:27
  it
• 1:27
  and
• 1:27
  you
• 1:27
  just
• 1:27
  gotta
• 1:28
  wait
• 1:28
  and
• 1:28
  you
• 1:28
  gotta
• 1:28
  find
• 1:28
  it
• 1:29
  and,
• 1:29
  and
• 1:29
  there's
• 1:29
  far
• 1:30
  more
• 1:30
  mobile
• 1:30
  devices
• 1:31
  going
• 1:31
  around
• 1:31
  in
• 1:31
  a
• 1:31
  store
• 1:32
  than
• 1:32
  there
• 1:32
  are
• 1:32
  like
• 1:32
  sets
• 1:33
  of
• 1:33
  keys.
• 1:33
  That's
• 1:33
  my
• 1:34
  opinion
• 1:34
  anyway.
• 1:34
  Right,
• 1:35
  so,
• 1:36
  so,
• 1:36
  you
• 1:36
  know,
• 1:36
  with
• 1:37
  that
• 1:37
  said,
• 1:37
  I
• 1:37
  think
• 1:38
  enabling
• 1:38
  employees
• 1:39
  to
• 1:39
  unlock
• 1:39
  cabinets
• 1:40
  via
• 1:40
  mobile
• 1:40
  devices,
• 1:43
  you
• 1:43
  can
• 1:44
  also
• 1:44
  personally
• 1:45
  identify
• 1:45
  the
• 1:45
  user
• 1:46
  that
• 1:46
  way
• 1:46
  too,
• 1:46
  which
• 1:47
  when
• 1:47
  in
• 1:47
  comparison
• 1:47
  to
• 1:48
  a
• 1:48
  key,
• 1:48
  you
• 1:48
  can
• 1:48
  give
• 1:48
  that
• 1:48
  key
• 1:49
  to
• 1:49
  anyone
• 1:49
  you
• 1:49
  don't
• 1:49
  know
• 1:50
  who's
• 1:50
  unlocking
• 1:50
  that
• 1:50
  cabinet.
• 1:51
  So
• 1:51
  that
• 1:51
  has,
• 1:51
  you
• 1:52
  know,
• 1:52
  shrink
• 1:52
  implications
• 1:53
  as
• 1:53
  well.
• 1:54
  So
• 1:54
  all
• 1:54
  that
• 1:55
  makes
• 1:55
  this
• 1:55
  a
• 1:55
  big
• 1:55
  win
• 1:56
  in
• 1:56
  my
• 1:56
  book
• 1:56
  from
• 1:56
  a
• 1:57
  test
• 1:57
  perspective.
• 1:58
  But
• 1:59
  now
• 2:00
  the
• 2:00
  rumors
• 2:00
  that
• 2:01
  they're
• 2:01
  going
• 2:01
  to
• 2:01
  be
• 2:01
  again
• 2:01
  experimenting
• 2:02
  this,
• 2:02
  experimenting
• 2:03
  with
• 2:03
  this
• 2:04
  for
• 2:04
  Walmart
• 2:05
  Plus,
• 2:05
  I
• 2:05
  hate
• 2:05
  that
• 2:05
  idea.
• 2:06
  Oh
• 2:07
  really?
• 2:07
  Because
• 2:07
  Walmart
• 2:07
  is.
• 2:08
  Yeah,
• 2:08
  I
• 2:08
  hate
• 2:08
  it.
• 2:09
  And
• 2:09
  because
• 2:09
  Walmart's
• 2:09
  essentially
• 2:10
  saying
• 2:10
  it
• 2:10
  to
• 2:10
  its
• 2:11
  customers,
• 2:11
  look,
• 2:12
  you're
• 2:13
  okay
• 2:13
  to
• 2:13
  unlock
• 2:13
  the
• 2:14
  cabinets
• 2:14
  because
• 2:14
  you're
• 2:14
  paying
• 2:15
  US$98
• 2:16
  per
• 2:16
  year.
• 2:17
  That
• 2:17
  just
• 2:17
  doesn't
• 2:18
  smell
• 2:18
  right
• 2:18
  to
• 2:18
  me.
• 2:19
  Like,
• 2:19
  why
• 2:20
  can
• 2:20
  I
• 2:20
  get
• 2:20
  my
• 2:20
  Tide
• 2:21
  from
• 2:21
  a
• 2:21
  cabinet?
• 2:21
  Because
• 2:22
  I'm
• 2:22
  paying
• 2:22
  $98
• 2:23
  per
• 2:23
  year.
• 2:23
  I'm
• 2:23
  going
• 2:23
  into
• 2:23
  Walmart.
• 2:24
  I
• 2:24
  should
• 2:24
  be
• 2:24
  able
• 2:24
  to
• 2:24
  get
• 2:24
  the
• 2:24
  same
• 2:25
  benefits.
• 2:25
  So
• 2:26
  I'm
• 2:26
  all
• 2:26
  for
• 2:26
  experimenting
• 2:27
  with
• 2:28
  the
• 2:28
  Walmart
• 2:28
  app
• 2:29
  being
• 2:29
  a
• 2:30
  tool
• 2:30
  to
• 2:30
  unlock
• 2:30
  a
• 2:31
  cabinet,
• 2:31
  but
• 2:31
  not
• 2:32
  Walmart
• 2:32
  Plus.
• 2:32
  It's
• 2:33
  just,
• 2:33
  it's
• 2:33
  not
• 2:33
  in
• 2:33
  the
• 2:34
  ethos
• 2:34
  of
• 2:34
  Walmart.
• 2:35
  And
• 2:35
  the
• 2:36
  other
• 2:36
  point
• 2:36
  I
• 2:36
  would
• 2:36
  make,
• 2:36
  even
• 2:36
  with
• 2:37
  the
• 2:37
  Walmart
• 2:37
  app,
• 2:37
  you
• 2:38
  could
• 2:38
  put
• 2:38
  some
• 2:38
  type
• 2:38
  of
• 2:39
  extra
• 2:39
  identity
• 2:40
  verification
• 2:41
  in
• 2:41
  that
• 2:41
  app
• 2:42
  to
• 2:42
  enable
• 2:43
  any
• 2:43
  consumer
• 2:44
  to
• 2:44
  unlock
• 2:45
  a
• 2:45
  cabinet.
• 2:45
  So,
• 2:46
  so,
• 2:47
  so
• 2:47
  that's
• 2:47
  why
• 2:47
  I
• 2:48
  like,
• 2:48
  I
• 2:48
  like
• 2:48
  where
• 2:48
  this
• 2:49
  could
• 2:49
  go.
• 2:49
  But
• 2:50
  at
• 2:50
  the
• 2:50
  end
• 2:50
  of
• 2:50
  the
• 2:50
  day,
• 2:50
  I
• 2:50
  hate
• 2:50
  the
• 2:51
  idea
• 2:51
  of
• 2:51
  Walmart
• 2:51
  plus
• 2:52
  being
• 2:52
  the
• 2:53
  conduit
• 2:53
  by
• 2:53
  which
• 2:54
  people
• 2:54
  as
• 2:55
  consumers
• 2:55
  can
• 2:55
  unlock
• 2:55
  these
• 2:56
  cabinets.
• 2:56
  What
• 2:57
  do
• 2:57
  you
• 2:57
  think?
• 2:57
  I
• 2:57
  mean,
• 2:57
  you
• 2:57
  sound
• 2:58
  like
• 2:58
  you
• 2:58
  disagree.
• 2:59
  I
• 2:59
  mean,
• 2:59
  I,
• 3:00
  I
• 3:00
  think
• 3:00
  that
• 3:00
  there's
• 3:01
  a
• 3:01
  huge
• 3:01
  opportunity
• 3:02
  here
• 3:02
  and
• 3:02
  I
• 3:02
  think
• 3:02
  you're
• 3:03
  nailing
• 3:03
  it
• 3:03
  with
• 3:03
  the
• 3:04
  Walmart
• 3:04
  app.
• 3:05
  I
• 3:05
  think
• 3:05
  that
• 3:06
  very
• 3:07
  similar
• 3:07
  to
• 3:08
  how
• 3:08
  Target
• 3:08
  is
• 3:09
  doing,
• 3:09
  like
• 3:09
  the
• 3:10
  Target
• 3:10
  Circle
• 3:10
  I
• 3:10
  think
• 3:11
  is
• 3:11
  a
• 3:11
  great
• 3:11
  analog
• 3:12
  for
• 3:12
  this
• 3:12
  where
• 3:12
  you
• 3:13
  don't
• 3:13
  have
• 3:13
  to
• 3:13
  pay
• 3:14
  to
• 3:14
  be
• 3:14
  part
• 3:14
  of
• 3:14
  Target
• 3:14
  Circle.
• 3:15
  It's
• 3:15
  just
• 3:15
  the
• 3:15
  basic
• 3:16
  loyalty
• 3:16
  program.
• 3:16
  I
• 3:17
  do
• 3:17
  think
• 3:17
  that
• 3:17
  it
• 3:18
  would
• 3:18
  be
• 3:18
  okay
• 3:18
  for
• 3:18
  Walmart
• 3:19
  to
• 3:19
  include
• 3:20
  this
• 3:20
  as
• 3:20
  part
• 3:20
  of
• 3:20
  the
• 3:21
  perks
• 3:21
  of
• 3:21
  a
• 3:21
  regular
• 3:21
  loyalty
• 3:22
  program.
• 3:23
  I
• 3:23
  don't
• 3:23
  know
• 3:24
  that
• 3:24
  it
• 3:24
  makes
• 3:25
  sense
• 3:25
  for
• 3:25
  us
• 3:26
  to
• 3:26
  have,
• 3:26
  you
• 3:26
  know,
• 3:26
  for
• 3:27
  it
• 3:27
  to
• 3:27
  just
• 3:27
  be
• 3:27
  for
• 3:28
  Walmart
• 3:28
  plus
• 3:28
  members.
• 3:29
  But
• 3:29
  I
• 3:29
  think
• 3:29
  like
• 3:30
  this
• 3:30
  is
• 3:30
  a
• 3:31
  huge
• 3:31
  advantage
• 3:32
  and
• 3:32
  it
• 3:32
  should,
• 3:33
  you
• 3:33
  know,
• 3:33
  there
• 3:33
  should
• 3:34
  be
• 3:34
  some
• 3:34
  identifier
• 3:35
  if
• 3:35
  this
• 3:35
  is
• 3:36
  truly
• 3:36
  the
• 3:36
  way
• 3:36
  that
• 3:37
  Walmart's
• 3:37
  going
• 3:37
  to
• 3:37
  go
• 3:37
  about
• 3:38
  this.
• 3:38
  And
• 3:38
  I
• 3:38
  still
• 3:38
  don't
• 3:38
  know
• 3:39
  that
• 3:39
  I
• 3:39
  agree
• 3:39
  that,
• 3:40
  you
• 3:40
  know,
• 3:41
  keeping
• 3:41
  things
• 3:41
  under
• 3:41
  lock
• 3:42
  and
• 3:42
  key
• 3:42
  is
• 3:42
  the
• 3:42
  best
• 3:43
  experience
• 3:43
  as
• 3:44
  it
• 3:44
  is.
• 3:44
  Like,
• 3:44
  I'm
• 3:45
  much
• 3:45
  more,
• 3:45
  that's
• 3:45
  a
• 3:45
  whole
• 3:46
  nother
• 3:46
  point.
• 3:46
  Yeah,
• 3:47
  I'm
• 3:47
  much
• 3:47
  more
• 3:47
  of
• 3:47
  a
• 3:48
  proponent
• 3:48
  of
• 3:48
  going
• 3:49
  the
• 3:49
  Sam's
• 3:49
  Club
• 3:50
  way
• 3:50
  of
• 3:50
  things
• 3:50
  where
• 3:51
  you
• 3:51
  know,
• 3:51
  you're
• 3:51
  identifying
• 3:52
  yourself
• 3:52
  upon
• 3:53
  entering
• 3:53
  and
• 3:53
  then
• 3:53
  you,
• 3:54
  you
• 3:54
  just,
• 3:54
  you'd
• 3:54
  have
• 3:55
  zero
• 3:55
  disruption
• 3:55
  to
• 3:56
  the
• 3:56
  shopping
• 3:56
  experience.
• 3:57
  I
• 3:58
  also
• 3:58
  think
• 3:58
  like
• 3:59
  if
• 3:59
  now
• 3:59
  customers
• 4:00
  are
• 4:00
  opening
• 4:01
  up
• 4:01
  the
• 4:01
  doors,
• 4:02
  like
• 4:02
  how
• 4:02
  do
• 4:02
  they
• 4:02
  get
• 4:03
  locked
• 4:03
  again?
• 4:03
  Like,
• 4:03
  I
• 4:04
  haven't
• 4:04
  seen
• 4:04
  these
• 4:04
  devices.
• 4:05
  I
• 4:06
  know
• 4:06
  a
• 4:06
  lot
• 4:06
  of
• 4:06
  retailers
• 4:06
  are
• 4:07
  testing
• 4:07
  them,
• 4:07
  but
• 4:07
  I
• 4:07
  haven't
• 4:07
  seen
• 4:08
  these
• 4:08
  devices
• 4:08
  firsthand
• 4:09
  for
• 4:09
  myself.
• 4:09
  So
• 4:10
  something
• 4:10
  kind
• 4:10
  of
• 4:10
  makes
• 4:11
  me
• 4:11
  curious
• 4:12
  about
• 4:12
  like
• 4:12
  is
• 4:12
  this
• 4:12
  really
• 4:13
  going
• 4:13
  to
• 4:13
  stop
• 4:13
  shrink
• 4:14
  in
• 4:14
  the
• 4:14
  long
• 4:14
  term
• 4:15
  if
• 4:15
  you
• 4:15
  know,
• 4:16
  somebody
• 4:16
  leaves
• 4:17
  the
• 4:17
  door
• 4:17
  open
• 4:17
  or
• 4:18
  something
• 4:18
  happens
• 4:18
  after
• 4:18
  they
• 4:19
  grab
• 4:19
  their
• 4:19
  soap
• 4:20
  and
• 4:20
  knowing,
• 4:20
  you
• 4:21
  know,
• 4:21
  just
• 4:21
  the,
• 4:22
  the
• 4:22
  traffic
• 4:23
  and
• 4:23
  throughput
• 4:23
  into
• 4:24
  a
• 4:24
  mass
• 4:25
  merchandise
• 4:25
  store
• 4:26
  like
• 4:26
  a
• 4:26
  Walmart,
• 4:26
  like
• 4:27
  that's
• 4:27
  bound
• 4:27
  to
• 4:27
  happen.
• 4:28
  So
• 4:28
  I
• 4:28
  guess
• 4:29
  I
• 4:29
  have
• 4:29
  a
• 4:29
  lot
• 4:29
  of
• 4:30
  concerns
• 4:30
  about
• 4:30
  like
• 4:31
  the
• 4:31
  bigger
• 4:32
  problem
• 4:32
  here
• 4:32
  of
• 4:33
  how
• 4:33
  are
• 4:33
  you
• 4:34
  going
• 4:34
  to
• 4:35
  identify
• 4:35
  who's
• 4:35
  in
• 4:36
  your
• 4:36
  store
• 4:36
  and
• 4:37
  provide
• 4:37
  an
• 4:37
  optimal
• 4:38
  shopping
• 4:38
  experience
• 4:38
  for
• 4:38
  those
• 4:39
  people.
• 4:39
  And
• 4:40
  I
• 4:40
  think
• 4:40
  that
• 4:40
  it's,
• 4:40
  you
• 4:41
  know,
• 4:41
  having,
• 4:42
  having
• 4:42
  an
• 4:42
  app
• 4:43
  identify
• 4:43
  you
• 4:44
  that
• 4:44
  you
• 4:44
  don't
• 4:44
  have
• 4:44
  to
• 4:44
  pay
• 4:45
  for,
• 4:46
  that's
• 4:46
  one
• 4:46
  way
• 4:46
  of
• 4:46
  doing
• 4:47
  it.
• 4:47
  But
• 4:47
  I
• 4:47
  really
• 4:47
  think
• 4:47
  it
• 4:48
  gets
• 4:48
  down
• 4:48
  to
• 4:48
  the
• 4:48
  bigger
• 4:49
  issue
• 4:49
  of
• 4:49
  like,
• 4:49
  how
• 4:50
  are
• 4:50
  you
• 4:50
  doing
• 4:50
  controlled
• 4:50
  entry
• 4:51
  and
• 4:51
  exit
• 4:51
  of
• 4:51
  the
• 4:51
  store?
• 4:52
  Or
• 4:52
  like,
• 4:53
  what's
• 4:53
  the
• 4:53
  real
• 4:53
  investment
• 4:54
  to
• 4:54
  make
• 4:54
  this
• 4:54
  shopping
• 4:55
  experience
• 4:56
  optimal
• 4:56
  for
• 4:57
  the
• 4:57
  future?
• 4:58
  Yeah,
• 4:59
  it's
• 4:59
  funny,
• 4:59
  my
• 4:59
  mind
• 4:59
  wanted
• 5:00
  to
• 5:00
  go
• 5:00
  there
• 5:00
  too,
• 5:01
  like
• 5:01
  the
• 5:01
  controlled
• 5:01
  entry
• 5:02
  and
• 5:02
  exit
• 5:02
  point.
• 5:02
  But
• 5:02
  the
• 5:02
  one
• 5:03
  thing
• 5:03
  that
• 5:03
  I
• 5:03
  don't
• 5:03
  think
• 5:03
  any
• 5:03
  of
• 5:04
  us
• 5:04
  really
• 5:04
  understand
• 5:04
  yet
• 5:05
  too
• 5:05
  is,
• 5:05
  is
• 5:06
  how
• 5:06
  much,
• 5:07
  how
• 5:07
  much
• 5:07
  of
• 5:07
  the
• 5:07
  shrink
• 5:08
  problem
• 5:08
  is
• 5:08
  employee
• 5:09
  related
• 5:09
  versus
• 5:09
  how
• 5:09
  much
• 5:10
  is
• 5:10
  consumer
• 5:10
  related
• 5:11
  too.
• 5:11
  So
• 5:11
  in
• 5:12
  a
• 5:12
  way
• 5:12
  this
• 5:13
  helps
• 5:13
  solve
• 5:13
  the
• 5:14
  employee
• 5:15
  issue,
• 5:15
  which
• 5:16
  a
• 5:16
  controlled
• 5:16
  entry
• 5:17
  and
• 5:17
  exit
• 5:17
  doesn't
• 5:17
  necessarily.
• 5:18
  Now,
• 5:18
  my
• 5:19
  hunch
• 5:19
  is
• 5:19
  that
• 5:19
  it's
• 5:19
  still
• 5:20
  a
• 5:20
  little
• 5:20
  bit
• 5:20
  of
• 5:20
  both
• 5:21
  and
• 5:21
  probably
• 5:21
  more
• 5:21
  on
• 5:21
  the
• 5:22
  consumer
• 5:22
  side
• 5:22
  than
• 5:23
  the
• 5:23
  employee
• 5:23
  side,
• 5:23
  quite
• 5:24
  honestly,
• 5:24
  because
• 5:24
  you
• 5:24
  can
• 5:24
  monitor
• 5:24
  your
• 5:25
  employees
• 5:25
  a
• 5:25
  lot
• 5:25
  more
• 5:25
  closely
• 5:26
  than
• 5:26
  you
• 5:26
  can
• 5:27
  your
• 5:27
  consumers
• 5:27
  and
• 5:27
  you
• 5:27
  can
• 5:28
  take
• 5:28
  action
• 5:28
  on
• 5:28
  them
• 5:29
  much
• 5:29
  more
• 5:29
  swiftly
• 5:30
  than
• 5:30
  you
• 5:30
  can
• 5:30
  your
• 5:30
  consumers
• 5:31
  too.
• 5:32
  So,
• 5:32
  yeah,
• 5:32
  I
• 5:32
  think
• 5:32
  at
• 5:33
  the
• 5:33
  end
• 5:33
  of
• 5:33
  the
• 5:33
  day,
• 5:33
  like,
• 5:33
  you're
• 5:34
  right.
• 5:34
  Like,
• 5:34
  if
• 5:34
  this
• 5:34
  is
• 5:35
  the
• 5:35
  experience
• 5:35
  that
• 5:35
  we're
• 5:35
  going
• 5:36
  to
• 5:36
  end
• 5:36
  up
• 5:36
  creating,
• 5:36
  it's
• 5:37
  not
• 5:37
  a
• 5:37
  great
• 5:37
  experience.
• 5:38
  And
• 5:38
  I'd
• 5:38
  rather
• 5:38
  just,
• 5:39
  you
• 5:39
  know,
• 5:39
  come
• 5:39
  up
• 5:39
  with
• 5:40
  some
• 5:40
  new
• 5:40
  way
• 5:40
  to
• 5:40
  identify,
• 5:41
  identify
• 5:41
  myself
• 5:42
  at
• 5:42
  entry.
• 5:42
  Like,
• 5:43
  whether
• 5:43
  it's
• 5:43
  like,
• 5:44
  hey,
• 5:44
  do
• 5:44
  I
• 5:44
  have
• 5:44
  to
• 5:44
  show
• 5:44
  my
• 5:45
  id?
• 5:45
  Do
• 5:45
  I
• 5:45
  have
• 5:45
  to
• 5:45
  get
• 5:45
  my
• 5:46
  credit
• 5:46
  card
• 5:46
  to
• 5:46
  enter
• 5:47
  if
• 5:47
  I
• 5:47
  don't
• 5:47
  have
• 5:48
  one,
• 5:48
  do
• 5:48
  I
• 5:48
  go
• 5:48
  to
• 5:48
  the
• 5:48
  Walmart
• 5:49
  help
• 5:49
  desk
• 5:49
  and
• 5:49
  sign
• 5:50
  up
• 5:50
  for
• 5:50
  one?
• 5:50
  You
• 5:50
  know,
• 5:51
  so
• 5:51
  you're
• 5:51
  not
• 5:51
  limiting
• 5:51
  anyone,
• 5:52
  you're
• 5:52
  just
• 5:53
  requiring
• 5:53
  that
• 5:54
  as
• 5:54
  a
• 5:54
  step
• 5:54
  to
• 5:54
  shop.
• 5:55
  And,
• 5:55
  and
• 5:55
  you
• 5:55
  know,
• 5:56
  we've
• 5:56
  talked
• 5:56
  about
• 5:56
  it
• 5:56
  a
• 5:56
  lot.
• 5:56
  Do
• 5:57
  we
• 5:57
  start
• 5:57
  to
• 5:57
  see
• 5:57
  that
• 5:57
  more?
• 5:58
  I
• 5:58
  don't
• 5:59
  know.
• 5:59
  I
• 5:59
  just
• 5:59
  like
• 5:59
  that.
• 5:59
  I'm
• 6:00
  with
• 6:00
  you.
• 6:00
  I
• 6:00
  like
• 6:00
  that
• 6:01
  idea
• 6:01
  better
• 6:02
  than
• 6:02
  what
• 6:03
  this
• 6:03
  is
• 6:03
  doing.
• 6:04
  But
• 6:04
  this,
• 6:04
  given
• 6:05
  the
• 6:05
  constraints,
• 6:05
  is
• 6:06
  still
• 6:06
  like,
• 6:06
  I
• 6:06
  think
• 6:07
  it's
• 6:07
  a
• 6:07
  smart
• 6:07
  test,
• 6:08
  particularly
• 6:08
  for
• 6:08
  the
• 6:08
  employee
• 6:09
  side
• 6:09
  of
• 6:09
  things.
• 6:10
  Yeah,
• 6:10
  I
• 6:10
  mean,
• 6:10
  I
• 6:10
  think
• 6:11
  the
• 6:11
  other
• 6:11
  thing
• 6:11
  too
• 6:11
  is
• 6:12
  like
• 6:12
  they're,
• 6:13
  you
• 6:13
  know,
• 6:14
  do
• 6:14
  you
• 6:14
  feel
• 6:14
  the
• 6:14
  same
• 6:15
  way
• 6:15
  about
• 6:15
  scan
• 6:15
  and
• 6:15
  go?
• 6:16
  Like,
• 6:16
  should
• 6:16
  scan
• 6:17
  and
• 6:17
  go
• 6:17
  then
• 6:17
  be
• 6:17
  limited
• 6:18
  just
• 6:18
  to
• 6:18
  Walmart
• 6:19
  plus
• 6:19
  members?
• 6:20
  Like
• 6:20
  it
• 6:20
  is
• 6:20
  right
• 6:21
  now
• 6:21
  too.
• 6:21
  So,
• 6:22
  like,
• 6:23
  could
• 6:23
  you
• 6:23
  start
• 6:24
  to
• 6:24
  unlock
• 6:24
  that?
• 6:25
  If
• 6:25
  again,
• 6:25
  like,
• 6:26
  does
• 6:26
  Walmart
• 6:26
  to
• 6:27
  your
• 6:27
  point,
• 6:27
  because
• 6:28
  they
• 6:28
  have
• 6:29
  this
• 6:29
  ethos,
• 6:29
  like,
• 6:30
  do
• 6:30
  you
• 6:30
  just
• 6:31
  create
• 6:31
  new
• 6:32
  abilities
• 6:32
  in
• 6:32
  the
• 6:33
  app
• 6:33
  because
• 6:33
  Walmart's
• 6:33
  still
• 6:34
  getting
• 6:34
  data
• 6:34
  from
• 6:35
  the
• 6:35
  customers,
• 6:35
  then
• 6:36
  they're
• 6:36
  still
• 6:36
  identifying
• 6:37
  the
• 6:37
  customers
• 6:37
  in
• 6:37
  that
• 6:38
  scenario.
• 6:39
  But
• 6:40
  can
• 6:40
  it
• 6:40
  be
• 6:41
  something
• 6:41
  that's
• 6:41
  available
• 6:42
  to
• 6:42
  everyone
• 6:42
  versus
• 6:43
  just
• 6:43
  people
• 6:44
  who
• 6:44
  are
• 6:44
  paying
• 6:44
  that
• 6:45
  upper
• 6:45
  level
• 6:45
  Walmart
• 6:46
  plus?
• 6:47
  Yeah,
• 6:47
  and
• 6:47
  we're
• 6:47
  going
• 6:47
  to
• 6:47
  go
• 6:47
  long
• 6:48
  here
• 6:48
  on
• 6:48
  this
• 6:48
  one
• 6:49
  in
• 6:49
  particular
• 6:49
  because
• 6:50
  there's
• 6:50
  a
• 6:50
  lot
• 6:51
  here
• 6:51
  in
• 6:51
  this
• 6:51
  story.
• 6:52
  And,
• 6:52
  and
• 6:52
  your
• 6:52
  question
• 6:53
  about
• 6:53
  Scan
• 6:53
  and
• 6:53
  Go
• 6:54
  is
• 6:54
  interesting
• 6:54
  too
• 6:55
  because
• 6:55
  I
• 6:55
  had
• 6:55
  a
• 6:55
  conversation
• 6:56
  with
• 6:56
  the
• 6:56
  Business
• 6:56
  Insider
• 6:57
  reporter
• 6:57
  this
• 6:57
  week.
• 6:57
  He
• 6:57
  asked
• 6:57
  me
• 6:58
  that
• 6:58
  exact
• 6:58
  same
• 6:59
  question,
• 6:59
  you
• 7:00
  know,
• 7:00
  and
• 7:00
  what
• 7:00
  I
• 7:00
  told
• 7:00
  him
• 7:00
  is
• 7:01
  like
• 7:01
  Scan
• 7:01
  and
• 7:01
  Go
• 7:01
  is
• 7:02
  standing.
• 7:02
  Scan
• 7:03
  and
• 7:03
  Go
• 7:03
  is
• 7:03
  an
• 7:03
  opt
• 7:03
  in
• 7:04
  to
• 7:04
  use.
• 7:04
  I
• 7:04
  can
• 7:05
  choose
• 7:05
  to
• 7:05
  shop
• 7:06
  the
• 7:06
  store
• 7:06
  that
• 7:06
  way
• 7:07
  but
• 7:07
  unfortunately
• 7:08
  if
• 7:08
  I
• 7:08
  want
• 7:08
  to
• 7:08
  go
• 7:08
  buy
• 7:08
  it
• 7:09
  by
• 7:09
  tide
• 7:09
  behind
• 7:09
  a
• 7:10
  locking
• 7:10
  cabinet,
• 7:11
  everyone
• 7:11
  is
• 7:11
  forced
• 7:12
  to
• 7:12
  shop
• 7:12
  that
• 7:12
  way.
• 7:12
  That's
• 7:13
  why
• 7:13
  this
• 7:13
  feels
• 7:14
  different
• 7:14
  to
• 7:14
  me.
• 7:15
  And
• 7:15
  it's
• 7:15
  asking
• 7:15
  the
• 7:16
  Walmart,
• 7:16
  it's,
• 7:16
  it's
• 7:16
  delineating
• 7:17
  the
• 7:17
  Walmart
• 7:17
  clusters
• 7:18
  too
• 7:18
  much
• 7:18
  if
• 7:18
  you
• 7:19
  go
• 7:19
  the
• 7:19
  Walmart
• 7:19
  plus
• 7:20
  angle
• 7:20
  to
• 7:20
  unlock
• 7:21
  the
• 7:21
  cabinet.
• 7:21
  So
• 7:22
  I
• 7:22
  don't
• 7:22
  know.
• 7:22
  But
• 7:23
  yeah,
• 7:23
  there's,
• 7:23
  there's
• 7:23
  a
• 7:24
  lot
• 7:24
  of
• 7:24
  ground
• 7:24
  on
• 7:24
  this
• 7:25
  story
• 7:25
  that
• 7:25
  just
• 7:25
  makes
• 7:26
  your
• 7:26
  mind
• 7:26
  go,
• 7:27
  whoa,
• 7:27
  let
• 7:27
  me
• 7:28
  stop
• 7:28
  and
• 7:28
  think
• 7:28
  about
• 7:28
  what
• 7:29
  the
• 7:29
  right
• 7:29
  approach
• 7:29
  is
• 7:29
  here.