Latest / Feminine Fire with Bec Cuzzillo / 2027 Business Activation – Part 4: Show Up And Sell With Soul

Transcript

2027 Business Activation – Part 4: Show Up And Sell With Soul · Feminine Fire with Bec Cuzzillo

• 0:37
  Hi, hi, hi.
• 0:38
  Welcome to part four of the 2027 business activation.
• 0:42
  So happy to be here with you.
• 0:44
  We are getting into the good stuff today.
• 0:46
  So far, we have really laid the groundwork.
• 0:49
  In part one, we set your income goal so we know what you're working towards in 2027.
• 0:55
  In part two, we decided on the offer that you're going to be selling and building your income around.
• 1:01
  And yesterday, in part three, we got clear on the reasons for your people to buy now.
• 1:06
  Today, we are starting to put all of that into practice so that you can make some sales before the end of the year.
• 1:13
  Sound good?
• 1:14
  Sounds good.
• 1:15
  I think so anyway.
• 1:16
  Now, a quick reminder before we get into it, though.
• 1:19
  Doors to The Spiritual Business Mistress Mind are open to the waitlist right now.
• 1:24
  The waitlist gets $600 off, plus a bonus live 2027 business alignment vision and planning workshop with me in December.
• 1:32
  The first five people to buy also get a one-to-one strategy session with me to kick off our time together.
• 1:38
  Now, these bonuses end on the 17th of November, so make sure you are on the waitlist.
• 1:43
  Head to beckcazillo.com/mistressmind to join.
• 1:47
  They will be delivered straight to your inbox once you sign up.
• 1:51
  And if you have any questions at all, you know where to find me, @beck_cazillo on Instagram.
• 1:57
  I would so love to hear from you.
• 1:59
  Okay, let's get into today's episode, how to show up and start selling your offer with soul so that you can start stacking that consistent income for 2027 now.
• 2:10
  Here's what we don't wanna do.
• 2:12
  We don't wanna just post about it once, send an email, pop up a post, and hope the sales flood in.
• 2:18
  We know that most people need to hear about an offer several times before they decide to buy.
• 2:24
  And in this day and age, they need regular reminders.
• 2:28
  People are busy.
• 2:29
  Even if they intend to buy, they often need the reminder.
• 2:33
  I know I do, and I know I appreciate it when I get one.
• 2:37
  And we also know that this time of year especially is busy and noisy and loud.
• 2:43
  Black Friday, Cyber Monday, sales and campaigns happening everywhere.
• 2:47
  So cutting through the noise is important, and staying front of mind for your ideal clients is important.
• 2:54
  So showing up and selling is going to be a practice.
• 2:58
  We are not posting and ghosting, no matter how annoying you feel you're being.
• 3:04
  I actually heard someone say recently that it's just when you start feeling like you're being annoying, that's when people are just starting to clock that you are actually selling something.
• 3:14
  And honestly, there have been so many times when someone has said to me after doors have closed on a launch,"Oh, I didn't realize you were selling that or doing that." It's like, "What?
• 3:24
  I have been sharing this everywhere.
• 3:25
  How could you not know?" But that's the thing.
• 3:28
  People are not paying as much attention as we are.
• 3:31
  And this is why having the one thing you're selling is helpful.
• 3:35
  That's why in part two of this series I got you to decide on your one aligned offer to build your income around, because it means you can really drill down and focus on selling that one offer and give it its moment in the spotlight.
• 3:48
  We wanna sprinkle it everywhere.
• 3:50
  We wanna make it unmissable.
• 3:52
  We wanna get super visible around it Okay, so this is how we're going to do that.
• 3:57
  This is how we are going to sell that offer with soul before the end of the year.
• 4:03
  Number one, you're going to pick your dates.
• 4:05
  Now there's a space in your workbook to map this out, so if you haven't downloaded your free workbook yet, now is the time to do so.
• 4:12
  You can grab it free at becCuzzillo.com/activation.
• 4:17
  Once you've got your workbook, open it up to part four and you'll find this section.
• 4:22
  I want you to pick a window of time over the next six weeks or so to start selling.
• 4:28
  Now you might already have an idea of what this looks like for you.
• 4:31
  If you're launching in November already, amazing.
• 4:33
  If you've got a Black Friday offer you're selling, amazing.
• 4:37
  This is not about replacing those plans.
• 4:39
  I would use those plans as your basis for this and fill it out according to what it is that you're doing.
• 4:45
  But if you don't have a solid plan yet, this is your opportunity to build one.
• 4:49
  So I want you to pick your dates and write them down.
• 4:52
  We're basically building you a mini sales or launch campaign.
• 4:56
  Because this is the point where this series ceases being just information that you're listening to and gathering together, and it starts being practical.
• 5:04
  It starts bringing you some real world results.
• 5:07
  Like let's start making some money and stacking that consistent income before the end of the year.
• 5:12
  That is my intention for this whole series.
• 5:16
  I want you to start making some money.
• 5:18
  We might be sailing closer and closer to the end of the year, but it's not over yet and there are plenty of sales to be made before 2027 is here.
• 5:28
  So pick your dates first and foremost.
• 5:32
  Number two, let's talk about how you're actually going to market and sell your offer and do it in a soulful, aligned way, because we are not here for sales that feel sleazy, and we also wanna focus in on the strategies that are going to deliver you actual results.
• 5:47
  Let's start with email, because your email list is one of the warmest audiences you have, and therefore one of the best places to sell your offers.
• 5:55
  And usually, in my experience, it's one of the most underutilized.
• 5:59
  I find most spiritual business owners are not leveraging their email lists in the way they could be.
• 6:06
  So here's what I want you to do.
• 6:07
  I want you to send more emails than you think you need.
• 6:12
  Looking at your dates, looking at the window of time you've chosen to be selling your offer, if it's less than a week, I would be sending at least one email a day with a few extra whenever a bonus or incentive is expiring.
• 6:26
  If you've got a longer window of time, you could space them out a bit more, but still sending multiple reminders when bonuses and things like that are ending.
• 6:34
  Again, we just wanna make your offer so unmissable.
• 6:38
  Then we have your socials content.
• 6:40
  This is where, again, you wanna be showing up and sharing your offer, sprinkling it everywhere, talking about it a lot, essentially not being afraid to get super visible around it And lean into the messaging we talked about yesterday.
• 6:53
  Give your people a reason to buy now.
• 6:56
  And then use your workbook to map all of this out.
• 6:59
  Decide how many emails you are sending out during that timeframe, and what your plan for socials is.
• 7:05
  What platforms are you using?
• 7:07
  How many posts are you wanting to share?
• 7:09
  Put all of that down so you've got a really clear plan about what you're doing across email and social media.
• 7:15
  Now, the strategy that I really want you to make a priority is one that might perhaps feel a little uncomfortable if you haven't done it much before.
• 7:22
  But it is honestly such a game changer for your relationship to sales, and is so much more likely to yield you some quick results than most other things you could be doing.
• 7:32
  Yes, I am talking about personal outreach.
• 7:36
  If you've been around here for half a minute, you know this is something that I talk about a lot, and I help my clients implement in their business with great success.
• 7:44
  It is the hill I will die on when it comes to sales.
• 7:48
  Essentially, with personal outreach, we are going out to the people who have showed some interest in some way, and sharing with them directly.
• 7:57
  So this might look like sending an Instagram DM or a personal email or a message on Facebook, and making a direct invitation, asking people if they want some more information about an offer you've got that you think would be the perfect fit for them.
• 8:13
  Now I want you to know this is not to be confused with cold DMs where a random pops into your inbox with a, "Hi, how long have you been coaching for?" message.
• 8:23
  No, no.
• 8:24
  No, no.
• 8:24
  No, no.
• 8:25
  What we are doing here is identifying your warm leads, people who have shown an interest in some way, and reaching out with a personalized invitation.
• 8:35
  It is one of the most effective sales activities I know, and most people do not do it because it feels uncomfortable, it feels a little vulnerable, and you can worry that you're annoying people.
• 8:47
  But if you approach it in the right way, it can actually be one of the best relationship building exercises in your business.
• 8:55
  And that's how I want you to think of it.
• 8:56
  I want you to think of it as having more conversations with your people.
• 9:01
  Tell them that you've got something you think they'd really be interested in for such and such reason.
• 9:07
  Like, actually give them the reason that you're thinking of them, and then ask would they like you to share some more info.
• 9:14
  You will be surprised at how well that can be received So the question then is, who do you reach out to?
• 9:20
  Who do you invite?
• 9:22
  I want you to think about people who have told you that they want to work with you at some point over the last three, six, nine, 12 months.
• 9:30
  People you've had a conversation with.
• 9:31
  Past clients that you'd love to work with again.
• 9:34
  People who have been quietly engaging with your content in some way, clicking on your emails, replying to your stories, showing an interest.
• 9:43
  And anyone who has asked you a question about your offer and then maybe gone quiet The fortune really is in the follow-up, so don't be afraid to follow up either.
• 9:52
  If you don't hear back from an initial message, it is okay for you to follow up.
• 9:57
  And it doesn't have to be complicated.
• 9:59
  In fact, keeping it simple is best in my experience, especially for an initial reach-out.
• 10:05
  Like, please don't put all of the information about the offer in that first message.
• 10:10
  Instead, you might say something like,"Hey, so and so, I've just opened up some spots in my program that's called this, and I thought of you.
• 10:18
  I'm running a special offer until whatever date.
• 10:21
  Would you like me to send the details?" And don't be afraid to ask those questions.
• 10:25
  Don't be afraid to leave a question there and give them the opportunity to answer.
• 10:30
  "Would you like me to send the details?" Or, "I saw you clicked on my email about X, Y, Z offer.
• 10:36
  Is this something you're considering?" And then let them answer, and do any follow-up if needed.
• 10:42
  Now, to make this as easy as possible for you, I have popped a few DM scripts in the workbook so you do not have to come up with the words yourself.
• 10:50
  It is literally all there to copy and paste and make your own.
• 10:54
  And for your final action today, I want you to take a moment and think about and write down five names.
• 11:01
  Five names of five people you could send a personal invite to this week.
• 11:06
  These could be, as I said, past clients, people who've inquired previously but not bought, email clickers, anyone who is actively engaging.
• 11:15
  Then your action is to take the scripts I've given you, make them your own so they sound like you, and then send direct messages to each of these five people.
• 11:25
  Don't overthink it.
• 11:26
  I just want you to get the ball rolling, and then please come and let me know how you go.
• 11:30
  While you're at it, send me a DM. You can find me at Bec_Cuzzillo on Instagram.
• 11:36
  Let me know how you're finding this process and the whole series.
• 11:39
  I would love to hear how you're going with it all.
• 11:41
  All right.
• 11:42
  That is it for part four of the 2027 Business Activation Series.
• 11:46
  You have your dates, you have your plan, and you're making moves.
• 11:49
  Tomorrow is the final episode of the series, part five, where we'll look ahead to next year and how we can start filling your pipeline with the dreamy soulmate clients so there are more people to invite as you head into 2027.
• 12:03
  Before I sign off, once again, don't forget that the Spiritual Business Mistress Mind is now open to the waitlist.
• 12:09
  When you join before the 17th of November, you will get $600 off, a bonus 2027 vision and planning workshop in December, and the first five to buy also get a one-to-one strategy session with me.
• 12:21
  So head to beccuzzillo.com/mistressmind today to unlock your waitlist bonuses.
• 12:27
  Thank you so much for joining me.
• 12:29
  I will be back tomorrow for part five, our final episode of the series.
• 12:33
  Sending you so much love for the rest of your day, and I'll see you then.