Why Writing a Book Is Not Always the Best Business Move with Ally Machate
“Write a book, and you’ll become an authority” sounds like solid advice until you do the math on time, money, attention, and what that book is actually supposed to achieve. Host Eric Dickmann is joined by Ally Machate, a former Simon & Schuster editor and the founder of The Writer’s Ally, to pressure-test the myth that expertise automatically means you should write a book. We dig into why a book is a tool, not a trophy, and why it’s often the wrong next step when your business is still taking shape.
Ally shares what she saw behind the scenes in traditional publishing, from the flood of weak…
The skinny
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