Latest / Revenue Architects: The GTM.AI Podcast
#12: The one thing AI can't copy in GTM, with Kamil Rextin
When anyone can vibe code an app over a weekend, features stop being much of a moat. Products in the same category start to converge, and when everyone runs the same models on the same inputs, the marketing behind them starts to sound the same too.
In this episode of Revenue Architects, John Lloyd is joined by Kamil Rextin, who has run B2B demand gen agency '42 Agency' since 2017, on what AI can’t copy in GTM. Kamil thinks that once the product stops setting you apart from the rest, the fight moves to brand: the story you tell and the fans who feel strongly about you.
A competitor can catch…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.