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Fast Five Shorts | Klarna’s Bold Move: Bringing BNPL In-Store · Omni Talk Retail

• 0:00
  Klarna
• 0:00
  is
• 0:00
  partnering
• 0:01
  with
• 0:01
  Adyen
• 0:02
  to
• 0:02
  bring
• 0:02
  buy
• 0:03
  now,
• 0:03
  pay
• 0:03
  later
• 0:04
  into
• 0:04
  physical
• 0:04
  stores.
• 0:05
  According
• 0:05
  to
• 0:06
  CNBC,
• 0:06
  Klarna
• 0:07
  said
• 0:07
  Thursday
• 0:07
  that
• 0:07
  it
• 0:08
  had
• 0:08
  entered
• 0:08
  into
• 0:08
  an
• 0:09
  agreement
• 0:09
  with
• 0:09
  Adyen
• 0:10
  to
• 0:10
  add
• 0:10
  its
• 0:11
  buy
• 0:11
  now,
• 0:11
  pay
• 0:11
  later
• 0:12
  products
• 0:12
  to
• 0:13
  physical
• 0:13
  payment
• 0:14
  terminals.
• 0:15
  Klarna
• 0:15
  will
• 0:15
  be
• 0:15
  included
• 0:16
  as
• 0:16
  an
• 0:16
  option
• 0:16
  across
• 0:17
  more
• 0:17
  than
• 0:17
  450,000
• 0:18
  Adyen
• 0:19
  payment
• 0:19
  terminals
• 0:19
  in
• 0:20
  brick
• 0:20
  and
• 0:20
  mortar
• 0:20
  locations.
• 0:21
  As
• 0:21
  a
• 0:21
  result
• 0:22
  of
• 0:22
  the
• 0:22
  deal,
• 0:23
  the
• 0:23
  partnership
• 0:24
  will
• 0:24
  initially
• 0:24
  launch
• 0:24
  in
• 0:25
  Europe,
• 0:25
  North
• 0:25
  America
• 0:26
  and
• 0:26
  Australia,
• 0:26
  with
• 0:27
  a
• 0:27
  wider
• 0:27
  rollout
• 0:28
  planned
• 0:28
  later
• 0:29
  down
• 0:29
  the
• 0:29
  line.
• 0:30
  Joe,
• 0:31
  let's
• 0:31
  go
• 0:31
  to
• 0:31
  you
• 0:31
  first.
• 0:32
  What
• 0:32
  are
• 0:32
  your
• 0:33
  thoughts
• 0:33
  here
• 0:33
  on
• 0:34
  buy
• 0:34
  now,
• 0:34
  pay
• 0:34
  later
• 0:35
  coming
• 0:35
  in
• 0:35
  store?
• 0:36
  And
• 0:36
  what
• 0:36
  does
• 0:36
  that
• 0:36
  mean
• 0:36
  for
• 0:37
  the
• 0:37
  future
• 0:37
  of
• 0:37
  retail?
• 0:39
  Yeah,
• 0:39
  it's
• 0:40
  been
• 0:40
  a
• 0:40
  slow
• 0:40
  roll
• 0:41
  with
• 0:41
  buy
• 0:41
  now,
• 0:41
  pay
• 0:42
  later
• 0:42
  making
• 0:42
  the
• 0:42
  transition
• 0:43
  from
• 0:43
  the
• 0:43
  e
• 0:43
  comm
• 0:44
  checkout
• 0:44
  experience
• 0:44
  to
• 0:45
  the
• 0:45
  physical
• 0:45
  store
• 0:46
  POS
• 0:46
  experience.
• 0:47
  But
• 0:47
  I
• 0:47
  saw
• 0:48
  a
• 0:48
  stat
• 0:48
  recently
• 0:49
  that
• 0:49
  said
• 0:49
  something
• 0:50
  like,
• 0:50
  I
• 0:50
  don't
• 0:50
  know,
• 0:50
  15%
• 0:51
  to
• 0:51
  20%
• 0:52
  of
• 0:52
  retailers
• 0:53
  already
• 0:53
  do
• 0:54
  some
• 0:54
  sort
• 0:54
  of
• 0:54
  BNPL
• 0:56
  in
• 0:56
  stores.
• 0:56
  So
• 0:56
  again,
• 0:57
  that's
• 0:57
  definitely
• 0:58
  a
• 0:58
  small
• 0:58
  percentage
• 0:59
  overall.
• 1:00
  I
• 1:01
  think
• 1:01
  what
• 1:01
  I'm
• 1:01
  looking
• 1:01
  for
• 1:02
  here
• 1:02
  is
• 1:02
  it's
• 1:02
  going
• 1:02
  to
• 1:02
  be
• 1:02
  really
• 1:03
  interesting
• 1:03
  to
• 1:03
  see
• 1:03
  which
• 1:04
  retailers
• 1:05
  take
• 1:06
  Klarna
• 1:06
  and
• 1:06
  Adian
• 1:07
  up
• 1:07
  on
• 1:07
  this
• 1:07
  offer
• 1:08
  and
• 1:08
  just
• 1:08
  kind
• 1:08
  of
• 1:09
  how
• 1:09
  it
• 1:09
  gets
• 1:09
  communicated
• 1:10
  in
• 1:10
  stores.
• 1:10
  Right.
• 1:10
  I
• 1:11
  mean,
• 1:11
  I'm
• 1:11
  used
• 1:11
  to,
• 1:12
  we're
• 1:12
  all
• 1:12
  maybe
• 1:12
  used
• 1:12
  to
• 1:12
  the
• 1:13
  department
• 1:13
  store
• 1:13
  experience
• 1:14
  with
• 1:14
  the
• 1:14
  little
• 1:14
  thing
• 1:14
  about
• 1:15
  save
• 1:15
  20%
• 1:16
  if
• 1:16
  you
• 1:16
  sign
• 1:16
  up
• 1:16
  for
• 1:16
  our
• 1:16
  store
• 1:17
  credit
• 1:17
  card
• 1:18
  at
• 1:18
  POS.
• 1:18
  But
• 1:19
  will
• 1:19
  it
• 1:19
  be
• 1:19
  like
• 1:20
  giant
• 1:20
  signs
• 1:21
  saying
• 1:21
  pay
• 1:21
  in
• 1:21
  four,
• 1:22
  like
• 1:22
  throughout
• 1:22
  the
• 1:22
  stores
• 1:22
  that
• 1:23
  adopt
• 1:23
  this?
• 1:23
  Or
• 1:23
  will
• 1:24
  it
• 1:24
  be
• 1:24
  more
• 1:25
  subtle
• 1:25
  and
• 1:25
  kind
• 1:26
  of
• 1:26
  if,
• 1:26
  you
• 1:26
  know,
• 1:26
  you
• 1:26
  know,
• 1:27
  like
• 1:27
  just
• 1:27
  a
• 1:27
  little
• 1:28
  Karna
• 1:28
  branding
• 1:28
  for
• 1:29
  those
• 1:29
  shoppers
• 1:30
  who
• 1:30
  already
• 1:31
  are
• 1:31
  kind
• 1:31
  of
• 1:32
  working,
• 1:32
  working
• 1:33
  with
• 1:33
  the
• 1:33
  brand.
• 1:34
  But
• 1:34
  I
• 1:34
  mean,
• 1:35
  I
• 1:35
  think
• 1:35
  payment
• 1:35
  flexibility
• 1:36
  for
• 1:36
  shoppers
• 1:37
  is
• 1:37
  a
• 1:37
  good
• 1:37
  thing.
• 1:38
  I
• 1:39
  think
• 1:39
  it
• 1:40
  kind
• 1:40
  of
• 1:40
  adds
• 1:40
  to
• 1:40
  the
• 1:41
  set
• 1:41
  of
• 1:42
  choices
• 1:42
  that
• 1:42
  somebody
• 1:43
  has
• 1:43
  while
• 1:43
  they're
• 1:44
  waiting
• 1:44
  to
• 1:44
  pay.
• 1:45
  And
• 1:45
  for
• 1:45
  some
• 1:45
  shoppers,
• 1:46
  that'll
• 1:46
  probably
• 1:46
  be
• 1:46
  a
• 1:46
  good
• 1:47
  thing.
• 1:47
  And
• 1:47
  for
• 1:47
  a
• 1:47
  lot
• 1:47
  of
• 1:47
  shoppers,
• 1:48
  they'll
• 1:49
  just
• 1:49
  keep
• 1:49
  breaking
• 1:50
  out
• 1:50
  their
• 1:50
  credit
• 1:50
  card
• 1:50
  or
• 1:51
  debit
• 1:51
  card
• 1:51
  or
• 1:51
  maybe
• 1:51
  even
• 1:52
  cash
• 1:52
  as
• 1:53
  they
• 1:53
  always
• 1:53
  did.
• 1:54
  Yeah,
• 1:54
  I
• 1:54
  mean,
• 1:54
  Jo,
• 1:54
  I
• 1:54
  think
• 1:55
  that
• 1:55
  you
• 1:55
  bring
• 1:55
  up
• 1:55
  an
• 1:55
  important
• 1:56
  point,
• 1:56
  and
• 1:56
  I
• 1:57
  actually
• 1:58
  found
• 1:58
  some
• 1:59
  research.
• 1:59
  So
• 1:59
  Marnie
• 1:59
  Shapiro,
• 2:00
  she's
• 2:00
  the
• 2:00
  vice
• 2:00
  president
• 2:01
  of
• 2:01
  global
• 2:01
  advertising
• 2:02
  and
• 2:02
  affiliate
• 2:02
  partnerships
• 2:03
  at
• 2:03
  Afterpay,
• 2:05
  they
• 2:05
  did
• 2:05
  a
• 2:05
  study
• 2:06
  and
• 2:06
  they
• 2:06
  found
• 2:06
  that
• 2:06
  Gen
• 2:06
  Z
• 2:07
  is
• 2:07
  actually
• 2:07
  more
• 2:08
  likely
• 2:08
  to
• 2:08
  use
• 2:09
  buy
• 2:09
  now,
• 2:09
  pay
• 2:09
  later
• 2:10
  than
• 2:10
  they
• 2:10
  are
• 2:10
  credit
• 2:11
  cards.
• 2:11
  So
• 2:11
  I
• 2:11
  think
• 2:12
  you're
• 2:12
  right
• 2:12
  in.
• 2:13
  You
• 2:13
  know,
• 2:13
  how
• 2:13
  are
• 2:13
  they
• 2:13
  going
• 2:13
  to
• 2:14
  message
• 2:14
  this
• 2:14
  at
• 2:14
  checkout
• 2:15
  and
• 2:15
  how
• 2:15
  are
• 2:16
  they
• 2:16
  going
• 2:16
  to
• 2:16
  bring
• 2:17
  in
• 2:17
  that
• 2:17
  next
• 2:17
  generation
• 2:18
  of
• 2:18
  Shopper,
• 2:18
  because
• 2:19
  they're
• 2:19
  offering
• 2:19
  something
• 2:20
  like
• 2:20
  this,
• 2:20
  especially
• 2:21
  as
• 2:22
  Gen
• 2:22
  Z
• 2:22
  is
• 2:22
  also
• 2:23
  going
• 2:23
  to
• 2:23
  be
• 2:23
  the
• 2:24
  highest
• 2:24
  paid
• 2:24
  spending
• 2:24
  power.
• 2:25
  They
• 2:26
  will
• 2:26
  have
• 2:26
  the
• 2:26
  highest
• 2:26
  paid
• 2:27
  spending
• 2:27
  power
• 2:28
  in
• 2:28
  human
• 2:28
  history.
• 2:29
  And
• 2:29
  by
• 2:30
  2030.
• 2:31
  So
• 2:31
  just
• 2:32
  five,
• 2:33
  a
• 2:33
  little
• 2:33
  over
• 2:33
  five
• 2:33
  years
• 2:34
  from
• 2:34
  now,
• 2:35
  once
• 2:35
  that
• 2:35
  Gen
• 2:36
  Z
• 2:36
  generation
• 2:37
  has
• 2:37
  really
• 2:37
  come
• 2:38
  into
• 2:38
  the
• 2:38
  workforce,
• 2:38
  they
• 2:38
  will
• 2:39
  account
• 2:39
  for
• 2:39
  almost
• 2:39
  half
• 2:40
  of
• 2:40
  total
• 2:40
  spending.
• 2:40
  So
• 2:41
  I
• 2:41
  think
• 2:41
  when
• 2:41
  you
• 2:41
  look
• 2:41
  at
• 2:42
  what
• 2:42
  Adyen
• 2:42
  and
• 2:42
  Klarna
• 2:43
  are
• 2:43
  doing
• 2:43
  here
• 2:44
  and
• 2:44
  how
• 2:44
  they're
• 2:44
  setting
• 2:44
  themselves
• 2:45
  up
• 2:45
  for
• 2:45
  success
• 2:46
  in
• 2:46
  the
• 2:46
  future,
• 2:47
  you
• 2:47
  know,
• 2:47
  you
• 2:47
  gotta,
• 2:48
  you
• 2:48
  gotta
• 2:48
  follow
• 2:48
  the
• 2:49
  money,
• 2:49
  as
• 2:49
  Chris
• 2:49
  would
• 2:50
  say.
• 2:51
  And
• 2:51
  I
• 2:51
  think
• 2:51
  this
• 2:51
  move
• 2:51
  is
• 2:52
  setting
• 2:52
  retailers
• 2:52
  up
• 2:52
  to,
• 2:53
  to
• 2:53
  do
• 2:53
  just
• 2:54
  that.
• 2:55
  But,
• 2:55
  Chris,
• 2:55
  I'll
• 2:56
  let
• 2:56
  you.
• 2:56
  Oh,
• 2:56
  go
• 2:56
  ahead,
• 2:57
  Joe.
• 2:57
  Yeah,
• 2:57
  jump
• 2:57
  in.
• 2:58
  I
• 2:59
  think
• 2:59
  another
• 3:00
  way
• 3:00
  of
• 3:00
  looking
• 3:01
  at
• 3:01
  it
• 3:01
  is
• 3:02
  that
• 3:02
  sort
• 3:02
  of
• 3:03
  next
• 3:03
  generation
• 3:03
  of
• 3:04
  omnichannel
• 3:04
  or
• 3:05
  unified
• 3:05
  commerce
• 3:06
  story
• 3:06
  that
• 3:06
  everybody
• 3:07
  is
• 3:07
  talking
• 3:08
  about
• 3:08
  these
• 3:08
  days
• 3:08
  about
• 3:09
  just
• 3:09
  making
• 3:09
  the
• 3:09
  customer
• 3:10
  experience
• 3:10
  when
• 3:10
  you're
• 3:11
  in
• 3:11
  a
• 3:11
  store
• 3:11
  as
• 3:11
  consistent
• 3:12
  with
• 3:12
  online
• 3:13
  as
• 3:13
  possible.
• 3:13
  And
• 3:14
  I
• 3:14
  can
• 3:14
  see.
• 3:14
  Great
• 3:14
  point,
• 3:15
  retailers
• 3:16
  being
• 3:16
  excited
• 3:17
  about
• 3:17
  this
• 3:17
  or
• 3:17
  interested
• 3:17
  in
• 3:18
  this,
• 3:18
  because
• 3:18
  it
• 3:18
  is
• 3:18
  another
• 3:19
  way
• 3:19
  to
• 3:19
  make
• 3:20
  those
• 3:20
  two
• 3:20
  experiences
• 3:21
  consistent
• 3:21
  and
• 3:21
  to
• 3:21
  be
• 3:21
  able
• 3:21
  to
• 3:22
  say
• 3:22
  to
• 3:22
  somebody
• 3:22
  who
• 3:22
  shops
• 3:23
  your
• 3:23
  brand
• 3:24
  online,
• 3:24
  oh,
• 3:25
  you
• 3:25
  can
• 3:25
  now
• 3:25
  use
• 3:26
  the
• 3:26
  same
• 3:26
  payment
• 3:26
  method
• 3:26
  that
• 3:27
  you
• 3:27
  like
• 3:27
  when
• 3:27
  you
• 3:27
  come
• 3:27
  visit
• 3:28
  us
• 3:28
  in
• 3:28
  stores.
• 3:28
  So
• 3:29
  I
• 3:29
  think
• 3:29
  it,
• 3:29
  it
• 3:29
  kind
• 3:29
  of
• 3:30
  helps
• 3:30
  with
• 3:30
  that,
• 3:30
  that
• 3:30
  unification
• 3:31
  of,
• 3:31
  of
• 3:32
  the
• 3:32
  two
• 3:32
  sides.
• 3:33
  That's
• 3:33
  such
• 3:33
  a
• 3:33
  great
• 3:33
  point,
• 3:34
  Joe.
• 3:34
  Yeah.
• 3:34
  I
• 3:34
  mean,
• 3:35
  that,
• 3:35
  I
• 3:35
  had
• 3:35
  not
• 3:36
  even
• 3:36
  thought
• 3:36
  about
• 3:36
  that
• 3:37
  until
• 3:37
  you
• 3:37
  just
• 3:37
  said
• 3:37
  that.
• 3:37
  But,
• 3:37
  yeah,
• 3:38
  it's
• 3:38
  totally,
• 3:39
  you
• 3:39
  know,
• 3:39
  you're
• 3:39
  totally,
• 3:40
  like,
• 3:40
  leaving
• 3:40
  consumers
• 3:41
  right
• 3:41
  now
• 3:41
  in,
• 3:42
  in
• 3:42
  kind
• 3:42
  of
• 3:42
  the
• 3:42
  lurch
• 3:43
  potentially
• 3:44
  when
• 3:44
  they're
• 3:44
  in
• 3:44
  store,
• 3:45
  when
• 3:45
  you
• 3:45
  want
• 3:45
  them
• 3:46
  to
• 3:46
  have
• 3:46
  the
• 3:46
  most
• 3:46
  seamless
• 3:47
  shopping
• 3:47
  experience
• 3:48
  possible.
• 3:48
  And,
• 3:49
  you
• 3:49
  know,
• 3:50
  then
• 3:50
  you're
• 3:50
  making
• 3:50
  them
• 3:51
  go
• 3:51
  online
• 3:51
  to
• 3:51
  order
• 3:52
  something
• 3:52
  so
• 3:52
  that
• 3:52
  they
• 3:53
  can
• 3:53
  get
• 3:53
  installment
• 3:53
  financing
• 3:54
  like
• 3:54
  that.
• 3:54
  That's
• 3:55
  a
• 3:55
  very
• 3:55
  disjointed
• 3:56
  experience
• 3:58
  if
• 3:58
  that's
• 3:59
  where
• 3:59
  these
• 3:59
  retailers
• 4:00
  are
• 4:00
  at.
• 4:00
  But,
• 4:00
  Chris,
• 4:01
  I'll
• 4:01
  give
• 4:01
  you
• 4:01
  the
• 4:01
  last
• 4:01
  word
• 4:02
  here.
• 4:02
  Yeah,
• 4:03
  I
• 4:03
  mean,
• 4:03
  I
• 4:03
  got
• 4:04
  a
• 4:04
  couple
• 4:04
  thoughts
• 4:04
  here.
• 4:04
  Like,
• 4:04
  actually,
• 4:05
  this,
• 4:05
  one
• 4:05
  of
• 4:05
  the
• 4:05
  reasons
• 4:06
  I
• 4:06
  loved
• 4:06
  one
• 4:06
  of
• 4:07
  this
• 4:07
  is
• 4:07
  this.
• 4:07
  This
• 4:08
  topic
• 4:08
  is
• 4:08
  one
• 4:08
  of
• 4:08
  the
• 4:09
  reasons
• 4:09
  I
• 4:09
  love
• 4:09
  doing
• 4:09
  this
• 4:09
  show,
• 4:10
  because
• 4:10
  Joe
• 4:11
  particularly
• 4:11
  made
• 4:11
  me
• 4:11
  think
• 4:11
  of
• 4:11
  something
• 4:12
  that
• 4:12
  I
• 4:12
  never
• 4:12
  thought
• 4:12
  about.
• 4:13
  Like,
• 4:13
  why
• 4:13
  haven't
• 4:14
  we
• 4:14
  seen
• 4:14
  a
• 4:14
  retailer,
• 4:15
  you
• 4:15
  know,
• 4:16
  brand
• 4:16
  its
• 4:16
  own
• 4:16
  BNPL
• 4:17
  service
• 4:17
  in
• 4:17
  partnership
• 4:18
  with
• 4:18
  one
• 4:18
  of
• 4:18
  these
• 4:18
  companies?
• 4:19
  Like,
• 4:19
  right.
• 4:19
  Why
• 4:20
  isn't
• 4:20
  that
• 4:20
  included
• 4:20
  in
• 4:21
  the
• 4:21
  e
• 4:21
  commerce
• 4:21
  checkout?
• 4:22
  And
• 4:22
  why
• 4:22
  aren't
• 4:22
  they
• 4:22
  bringing
• 4:23
  that
• 4:23
  in
• 4:23
  store?
• 4:24
  And
• 4:24
  you
• 4:25
  have
• 4:25
  to
• 4:25
  think
• 4:25
  that's
• 4:25
  probably
• 4:26
  going
• 4:26
  to
• 4:26
  happen
• 4:26
  at
• 4:26
  some
• 4:26
  time.
• 4:27
  At
• 4:27
  some
• 4:27
  point.
• 4:27
  If
• 4:28
  you
• 4:28
  look
• 4:28
  at
• 4:28
  the
• 4:28
  history
• 4:29
  of
• 4:29
  retail
• 4:29
  for
• 4:29
  the
• 4:30
  past
• 4:30
  30
• 4:30
  or
• 4:30
  40
• 4:31
  years,
• 4:31
  because
• 4:31
  that's
• 4:31
  already
• 4:31
  happened
• 4:32
  via
• 4:32
  credit
• 4:33
  card.
• 4:33
  So.
• 4:33
  So
• 4:34
  that's
• 4:34
  an
• 4:34
  interesting
• 4:34
  topic
• 4:35
  that
• 4:35
  I've
• 4:35
  never,
• 4:35
  ever
• 4:36
  given
• 4:36
  headspace
• 4:37
  before.
• 4:37
  So
• 4:37
  thank
• 4:37
  you
• 4:38
  for
• 4:38
  that,
• 4:38
  Joe.
• 4:39
  Well
• 4:39
  done,
• 4:40
  my
• 4:40
  friend.
• 4:40
  Um,
• 4:41
  but
• 4:41
  the
• 4:41
  other
• 4:42
  point
• 4:42
  id
• 4:42
  make
• 4:42
  is
• 4:43
  I
• 4:43
  actually
• 4:43
  think
• 4:44
  this
• 4:44
  headline
• 4:44
  is
• 4:45
  in
• 4:45
  the
• 4:45
  running
• 4:45
  for,
• 4:46
  you
• 4:46
  know,
• 4:46
  retail
• 4:46
  headline
• 4:47
  of
• 4:47
  the
• 4:47
  year
• 4:47
  when
• 4:47
  you
• 4:47
  think
• 4:48
  about
• 4:48
  it
• 4:48
  in
• 4:48
  terms
• 4:48
  of
• 4:49
  the
• 4:49
  overall
• 4:50
  long
• 4:50
  term
• 4:51
  impact
• 4:51
  that
• 4:51
  this
• 4:51
  is
• 4:52
  going
• 4:52
  to
• 4:52
  have
• 4:52
  on
• 4:52
  changing
• 4:53
  consumer
• 4:53
  behavior
• 4:54
  and
• 4:54
  how
• 4:55
  we
• 4:55
  shop
• 4:55
  a
• 4:55
  retail
• 4:56
  store.
• 4:56
  And
• 4:57
  the
• 4:57
  number
• 4:57
  I
• 4:57
  would.
• 4:57
  The,
• 4:58
  the
• 4:58
  statistic
• 4:59
  I
• 4:59
  would
• 4:59
  point
• 4:59
  out
• 4:59
  from
• 4:59
  the
• 5:00
  article
• 5:00
  that
• 5:00
  I
• 5:00
  think
• 5:00
  keys
• 5:01
  into
• 5:01
  that
• 5:01
  is
• 5:02
  5%.
• 5:03
  5%
• 5:04
  is
• 5:04
  the
• 5:04
  number
• 5:05
  I
• 5:05
  want
• 5:05
  people
• 5:05
  to
• 5:05
  remember,
• 5:06
  because
• 5:06
  that
• 5:06
  is
• 5:06
  the
• 5:07
  percentage
• 5:07
  of
• 5:08
  all
• 5:08
  e
• 5:08
  commerce
• 5:09
  transactions
• 5:10
  that
• 5:10
  the
• 5:10
  CNBC
• 5:11
  article
• 5:11
  reports
• 5:12
  comes
• 5:12
  via
• 5:13
  Klarna's
• 5:14
  BNPL
• 5:15
  service.
• 5:15
  5%.
• 5:16
  Okay.
• 5:17
  5%
• 5:18
  of
• 5:18
  all
• 5:18
  e
• 5:18
  commerce
• 5:19
  transactions
• 5:19
  are
• 5:19
  coming
• 5:20
  from
• 5:20
  Klarna's
• 5:20
  BMPL
• 5:21
  service.
• 5:22
  That's
• 5:22
  a
• 5:23
  pretty
• 5:23
  big
• 5:23
  number
• 5:23
  on
• 5:23
  its
• 5:23
  own.
• 5:24
  And
• 5:24
  remember,
• 5:24
  e
• 5:25
  commerce,
• 5:25
  what,
• 5:25
  20%
• 5:26
  of
• 5:26
  all
• 5:26
  retail
• 5:26
  sales?
• 5:27
  So
• 5:27
  5%
• 5:27
  of
• 5:28
  20%
• 5:28
  is
• 5:28
  already
• 5:29
  pretty
• 5:29
  big.
• 5:30
  But
• 5:30
  what's
• 5:30
  bigger
• 5:31
  is
• 5:31
  x
• 5:31
  percent
• 5:32
  of
• 5:32
  the
• 5:32
  80%
• 5:33
  that's
• 5:33
  still
• 5:33
  out
• 5:34
  there
• 5:34
  in
• 5:34
  physical
• 5:34
  retail.
• 5:35
  And
• 5:36
  it's
• 5:36
  going
• 5:36
  to
• 5:36
  come
• 5:37
  at
• 5:38
  some
• 5:38
  point,
• 5:38
  because
• 5:38
  BNPL
• 5:39
  expands
• 5:40
  people's
• 5:40
  wallets
• 5:41
  and
• 5:41
  gives
• 5:41
  them
• 5:42
  the
• 5:42
  ability
• 5:42
  to
• 5:42
  pay
• 5:42
  on
• 5:42
  interest
• 5:43
  free
• 5:43
  installments.
• 5:43
  There's
• 5:44
  no
• 5:44
  reason
• 5:44
  not
• 5:44
  to
• 5:45
  use
• 5:45
  it
• 5:45
  relative
• 5:45
  to
• 5:46
  a
• 5:46
  credit
• 5:46
  card,
• 5:46
  if
• 5:46
  you
• 5:47
  can.
• 5:47
  So
• 5:48
  therefore,
• 5:48
  it's
• 5:48
  a
• 5:49
  huge,
• 5:49
  huge
• 5:50
  move
• 5:50
  from
• 5:51
  both
• 5:51
  Karna
• 5:51
  and
• 5:51
  Adian
• 5:52
  that
• 5:52
  we're
• 5:52
  going
• 5:52
  to
• 5:52
  see
• 5:53
  play
• 5:53
  pay
• 5:54
  dividends
• 5:54
  over
• 5:54
  time.
• 5:55
  Zachary?
• 5:55
  Oh,
• 5:55
  yeah,
• 5:56
  Chris,
• 5:56
  like,
• 5:56
  you
• 5:56
  got
• 5:57
  me
• 5:57
  thinking.
• 5:57
  Remember
• 5:58
  when
• 5:58
  we
• 5:58
  talked
• 5:58
  to
• 5:58
  LVR
• 5:59
  about
• 5:59
  this
• 5:59
  kind
• 5:59
  of
• 6:00
  concept,
• 6:00
  too?
• 6:01
  About
• 6:01
  like,
• 6:01
  how,
• 6:01
  like,
• 6:01
  there,
• 6:02
  there
• 6:02
  is
• 6:02
  so
• 6:02
  much
• 6:03
  opportunity
• 6:03
  here.
• 6:04
  Um,
• 6:05
  yeah,
• 6:05
  you're
• 6:05
  right.
• 6:06
  The,
• 6:06
  the
• 6:06
  retailers
• 6:07
  having
• 6:07
  their
• 6:07
  own
• 6:07
  buy
• 6:07
  now,
• 6:08
  pay
• 6:08
  later
• 6:08
  program
• 6:08
  with
• 6:09
  the,
• 6:09
  with
• 6:09
  a
• 6:10
  provider
• 6:10
  like
• 6:10
  Klarna
• 6:11
  or
• 6:11
  somebody
• 6:11
  else
• 6:11
  like
• 6:12
  that.
• 6:12
  That,
• 6:13
  that
• 6:13
  in
• 6:13
  itself
• 6:14
  is
• 6:14
  another
• 6:14
  huge
• 6:15
  area
• 6:15
  of
• 6:15
  opportunity
• 6:15
  when
• 6:16
  we're
• 6:16
  going
• 6:16
  to
• 6:16
  see
• 6:16
  so
• 6:16
  much
• 6:16
  growth
• 6:17
  in
• 6:17
  this.
• 6:18
  Yeah.
• 6:18
  And
• 6:18
  I
• 6:18
  don't
• 6:18
  understand
• 6:19
  the
• 6:19
  payment
• 6:19
  space
• 6:19
  that.
• 6:19
  Well,
• 6:20
  that's
• 6:20
  never
• 6:20
  a
• 6:20
  segment
• 6:20
  of
• 6:21
  retail
• 6:21
  that
• 6:21
  I
• 6:21
  got
• 6:21
  that
• 6:22
  exposed
• 6:22
  to.
• 6:22
  But
• 6:23
  you
• 6:23
  have
• 6:23
  to
• 6:23
  wonder
• 6:23
  what,
• 6:23
  what's
• 6:24
  holding
• 6:24
  that
• 6:24
  up?
• 6:25
  Is
• 6:25
  it
• 6:25
  just
• 6:25
  the
• 6:25
  traditional,
• 6:26
  like,
• 6:26
  retailers
• 6:26
  are
• 6:27
  scared
• 6:27
  to
• 6:27
  try
• 6:27
  things
• 6:28
  new?
• 6:28
  Try
• 6:28
  new
• 6:29
  things?
• 6:29
  Excuse
• 6:29
  me.
• 6:30
  Or,
• 6:30
  you
• 6:30
  know,
• 6:30
  or
• 6:31
  is
• 6:31
  there
• 6:31
  some
• 6:31
  other,
• 6:31
  you
• 6:32
  know,
• 6:32
  mechanical
• 6:32
  thing
• 6:32
  that
• 6:33
  holds
• 6:33
  it
• 6:33
  up
• 6:33
  with
• 6:33
  how
• 6:33
  payments
• 6:34
  are
• 6:34
  conducted?
• 6:34
  But
• 6:34
  anyone
• 6:35
  out
• 6:35
  there
• 6:35
  that
• 6:35
  knows,
• 6:36
  please
• 6:36
  let
• 6:36
  us
• 6:36
  chime
• 6:37
  in
• 6:37
  and
• 6:37
  let
• 6:37
  us
• 6:37
  know
• 6:37
  your
• 6:37
  thoughts.