Latest / Do You F*cking Mind? / Building an engaged online community & the neuroscience behind content creation & brand building (E)

Transcript

Building an engaged online community & the neuroscience behind content creation & brand building (E) · Do You F*cking Mind?

• 0:15
  Speaker 1: Hello, beautiful beans, and welcome to the episode of today.
• 0:19
  Speaker 1: So in today's episode, this is not an encore episode.
• 0:23
  Speaker 1: This is actually an episode that I did where I
• 0:26
  Speaker 1: was interviewed on the podcast which is called Top of Mind.
• 0:30
  Speaker 1: One of my very, very very good friends, Hayley. She
• 0:33
  Speaker 1: is the host of Top of Mind. Great friend, brilliant
• 0:37
  Speaker 1: business woman. You'll have some insight into what she does
• 0:41
  Speaker 1: in this episode, but here we discuss all things self brand,
• 0:46
  Speaker 1: growing yourself brand.
• 0:47
  Speaker 2: She is interviewing me, so you get.
• 0:49
  Speaker 1: An insight about myself that I often don't really talk
• 0:53
  Speaker 1: that much in depth of in the podcast because obviously,
• 0:56
  Speaker 1: as you guys know, in my podcast, I do a
• 0:59
  Speaker 1: bit of a life update and then I delve into,
• 1:00
  Speaker 1: you know, a psychology or neuroscience topic. But we are
• 1:03
  Speaker 1: talking all about self brand from my personal perspective.
• 1:07
  Speaker 2: It was such a good chat overall.
• 1:09
  Speaker 1: So I'm dropping this episode here for my audience to
• 1:11
  Speaker 1: have a listen, but I would highly recommend that you
• 1:13
  Speaker 1: go check out her podcast as well.
• 1:15
  Speaker 2: It's called Top of Mind.
• 1:17
  Speaker 1: She has had some great guests on the show, but
• 1:20
  Speaker 1: separate to great guests, she also does her own episodes
• 1:25
  Speaker 1: with her team members as well, and They talk a
• 1:27
  Speaker 1: lot about marketing and branding and self branding as well.
• 1:31
  Speaker 1: So if you, you know, are your own business, your
• 1:34
  Speaker 1: own brand, if you have a small business, then I
• 1:36
  Speaker 1: would highly recommend that you go.
• 1:37
  Speaker 2: Listen to Top of Mind in general.
• 1:40
  Speaker 1: So grab a little much a latte, sit back, and enjoy.
• 1:47
  Speaker 3: Sense.
• 1:48
  Speaker 2: Alexis welcome to Top of Mind.
• 1:51
  Speaker 3: Now, you are a podcast host, you're a pilates instructor,
• 1:56
  Speaker 3: fitness instructor, you're an author, you're a neuroscientists, and you're
• 2:01
  Speaker 3: a friend of mine.
• 2:02
  Speaker 2: Yes, which one do you prefer?
• 2:04
  Speaker 1: Well, the friend, our dinners, our pastor dinners?
• 2:09
  Speaker 3: Absolutely yes, no ignoring friend. Which title?
• 2:12
  Speaker 1: Like you?
• 2:12
  Speaker 2: You do so much and you've done so much.
• 2:16
  Speaker 1: I think the one that probably aligns the most with
• 2:20
  Speaker 1: me is my podcast because it's so encompassing of who
• 2:24
  Speaker 1: I am. I talk about so many different topics. I
• 2:27
  Speaker 1: am so myself. I'm also myself in my books. But
• 2:31
  Speaker 1: it's very edited, and you've got, you know, an editor
• 2:34
  Speaker 1: who's going to go through it and someone who you know,
• 2:37
  Speaker 1: changes aspects of it. The podcast is just me, it's raw,
• 2:40
  Speaker 1: it's real, So I would align the most with that.
• 2:42
  Speaker 2: So you're a podcast, I'm a podcast. There's a podcast
• 2:45
  Speaker 2: host of do You Fucking Mind?
• 2:46
  Speaker 3: And I love it because not only do I really
• 2:49
  Speaker 3: enjoy swearing, I think it allows people to be relatable.
• 2:52
  Speaker 3: But everything that you put in there is just so insightful,
• 2:55
  Speaker 3: Like you, It makes understanding why we think the way
• 2:58
  Speaker 3: that we think real easy to digest, to understand, to
• 3:02
  Speaker 3: relate to. What.
• 3:04
  Speaker 2: How did it start?
• 3:06
  Speaker 1: Well, it actually started because I was one year into
• 3:10
  Speaker 1: my master's in neuroscience and I was loving it. And
• 3:14
  Speaker 1: it was one of those degrees where, okay, there were
• 3:17
  Speaker 1: a couple of boring subjects, but in general, it was
• 3:19
  Speaker 1: every time i'd come home, I would be like, this
• 3:21
  Speaker 1: is such a cool fact, not just if you're into science,
• 3:24
  Speaker 1: like this is a cool party fact.
• 3:26
  Speaker 2: I need to tell everyone about this.
• 3:28
  Speaker 1: So I would be telling people about what I learned,
• 3:30
  Speaker 1: and you know, like really cool things like how optical
• 3:34
  Speaker 1: illusions work and how you can trick your brain into
• 3:38
  Speaker 1: believing something. I just thought it was incredible, So every
• 3:40
  Speaker 1: time I talk about it, people are like, oh my god,
• 3:42
  Speaker 1: you your eyes are lighting up right now. I would
• 3:46
  Speaker 1: just get so excited. So I thought, Okay, maybe maybe
• 3:50
  Speaker 1: I should Because I didn't know what I wanted to
• 3:52
  Speaker 1: do with my career. I just was studying the brain
• 3:54
  Speaker 1: because I loved it. I didn't know what the future
• 3:56
  Speaker 1: would hold. Would I work in a lab. I thought,
• 3:59
  Speaker 1: maybe I'll be a lecturer because I love talking about
• 4:02
  Speaker 1: the brain. This is perfect and I want to I
• 4:04
  Speaker 1: used to want to be an actor back in the day.
• 4:05
  Speaker 1: So I was like, performance the brain, link it together.
• 4:08
  Speaker 1: I'll be a lecture. This will be a great career
• 4:10
  Speaker 1: option for me. And so in the meantime, I thought, well,
• 4:13
  Speaker 1: why don't I actually do something with this. I love
• 4:15
  Speaker 1: talking about it. When you talk about a topic, when
• 4:18
  Speaker 1: you teach someone else about the topic, it consolidates the
• 4:21
  Speaker 1: information for you. So one of the best ways to
• 4:24
  Speaker 1: learn is to teach. So I thought, why don't I
• 4:26
  Speaker 1: do a YouTube channel or a podcast? And I was
• 4:28
  Speaker 1: leaning towards YouTube channel, but I kept putting off filming
• 4:31
  Speaker 1: the videos because I was like, what an effort you've
• 4:33
  Speaker 1: got to you know this, Oh, like fuck that You've
• 4:36
  Speaker 1: got to you know, like do yourself up and then
• 4:38
  Speaker 1: you've got to editor. And this is when I had
• 4:40
  Speaker 1: just like I had no equipment whatsoever to do it.
• 4:44
  Speaker 1: Tried filming a video once.
• 4:45
  Speaker 2: It was so bad I wish I still had it just.
• 4:47
  Speaker 1: To look back at it, but it was terrible. And
• 4:50
  Speaker 1: then my friends asked me to go on their podcast
• 4:52
  Speaker 1: to talk about breakups. So i'd gone through two really
• 4:55
  Speaker 1: interesting ones and I did it, and I was like,
• 4:58
  Speaker 1: this is so epic, Like this is unbelievable.
• 5:01
  Speaker 2: You can just be talking, having a conversation. It flows.
• 5:03
  Speaker 1: I can't imagine there'd be much editing. I'm doing it.
• 5:06
  Speaker 1: So I bought this ninety nine dollars mic and plugged
• 5:11
  Speaker 1: it into my laptop, which was already seven years old,
• 5:15
  Speaker 1: and that was it.
• 5:16
  Speaker 2: I just recorded the first episode.
• 5:19
  Speaker 1: I created the artwork based for selfie, which I then
• 5:23
  Speaker 1: turned into like a cartoon through some app and it's
• 5:25
  Speaker 1: still the same artwork. I keep saying I'm going to
• 5:27
  Speaker 1: update it, but I don't know when I will, but
• 5:29
  Speaker 1: it's still that artwork that I just like slapped together.
• 5:32
  Speaker 1: And then I put that in Canva and put the
• 5:34
  Speaker 1: text over it, and then I just uploaded the first
• 5:38
  Speaker 1: episode without even knowing what the other episodes would be.
• 5:41
  Speaker 1: There was no back catalog, there was nothing. It was
• 5:44
  Speaker 1: one episode and it was called Take a Leap of Faith,
• 5:46
  Speaker 1: and I put it out there and it just very
• 5:50
  Speaker 1: organically started to gain a bit of traction, and that's
• 5:53
  Speaker 1: how it started.
• 5:53
  Speaker 3: If you love this episode, help us to grow and
• 5:56
  Speaker 3: reach more people by hitting the subscribe button.
• 5:59
  Speaker 2: And leave a review.
• 6:00
  Speaker 3: So with I mean, it's the irony is not lost
• 6:03
  Speaker 3: on me that you know you just started, like you know,
• 6:06
  Speaker 3: you just put one episode up there. And I think
• 6:08
  Speaker 3: that's one piece of advice to that I give to
• 6:10
  Speaker 3: a lot of people wanting to start businesses and do
• 6:12
  Speaker 3: ideas and things like that, and I just.
• 6:14
  Speaker 1: Start, yes, just do it.
• 6:15
  Speaker 3: You don't need a whole plan, you don't need a
• 6:17
  Speaker 3: business plan, you don't need a marketing plan.
• 6:18
  Speaker 1: Just start.
• 6:19
  Speaker 3: Yeah, how long after your first episode were you like, fuck,
• 6:23
  Speaker 3: I've got to do a second episode.
• 6:26
  Speaker 2: I think it was.
• 6:27
  Speaker 1: Exactly one week after when I was like, should I
• 6:29
  Speaker 1: be doing this weekly? And then I quickly put together
• 6:31
  Speaker 1: the second episode and quickly recorded it and put it up.
• 6:35
  Speaker 1: And mind you, I remember I recorded the first episode,
• 6:38
  Speaker 1: but I was there was kind of ten minutes left
• 6:40
  Speaker 1: just to wrap it up, and I went out for dinner.
• 6:43
  Speaker 1: And then the next day I went to finish it
• 6:45
  Speaker 1: and I thought, oh, I'm overthinking it.
• 6:47
  Speaker 2: I don't love it.
• 6:48
  Speaker 1: I'm going to redo it. I'm going And then I thought, no, No,
• 6:51
  Speaker 1: the actual title of this thing is Take a Leap
• 6:54
  Speaker 1: of Faith. That was the title, and I was like, no,
• 6:56
  Speaker 1: just put it out there.
• 6:58
  Speaker 2: Put it out there. It's not going to be perfect.
• 7:00
  Speaker 1: And then I knew that there was some really good
• 7:03
  Speaker 1: bits in there, and I thought, this isn't scripted. I
• 7:06
  Speaker 1: don't script my podcasts, so I would just not be
• 7:09
  Speaker 1: able to recreate the bits that I did like, so
• 7:10
  Speaker 1: I thought, oh god, I'm just going to put it
• 7:12
  Speaker 1: out there and it can only get better.
• 7:14
  Speaker 2: From here totally, you know.
• 7:16
  Speaker 3: And I think it's like there's a saying that I
• 7:18
  Speaker 3: heard recently that it's you know, confidence follows action, yes,
• 7:23
  Speaker 3: And I think that so many people think that you
• 7:24
  Speaker 3: have to be confident or one hundred percent in what you're.
• 7:28
  Speaker 2: Doing before you do the thing totally.
• 7:30
  Speaker 3: And I think, you know, when I started my business,
• 7:32
  Speaker 3: same thing, like, let's put it out there.
• 7:34
  Speaker 2: I was like, hey, guys, I'm doing my own thing now,
• 7:36
  Speaker 2: like I had no clients, that's right. And also you're
• 7:40
  Speaker 2: doing your best.
• 7:40
  Speaker 1: It's not like you've put out dog shit and you're like,
• 7:43
  Speaker 1: this is dog shit and I'm just going to hope
• 7:45
  Speaker 1: people buy it.
• 7:45
  Speaker 2: It's not that it's.
• 7:47
  Speaker 1: When you started your business, you knew you were good
• 7:50
  Speaker 1: at what you did, but this was your first time
• 7:52
  Speaker 1: doing it on.
• 7:53
  Speaker 2: Your own the way that it was. So you're like,
• 7:55
  Speaker 2: I know it.
• 7:55
  Speaker 1: Could be better, but this is the best that I
• 7:58
  Speaker 1: can offer right now. You know you're putting in the effort.
• 8:01
  Speaker 1: And that's kind of how I felt. I thought, well,
• 8:03
  Speaker 1: if I were to do another episode, it's going to
• 8:06
  Speaker 1: be you know, I'm just second guessing myself too much.
• 8:08
  Speaker 1: I'm just I should just put this out there because
• 8:11
  Speaker 1: I was happy with it yesterday. Now I'm just overthinking it.
• 8:14
  Speaker 1: And I think a lot of people will get to
• 8:16
  Speaker 1: that point where they're in the overthinking phase because when
• 8:18
  Speaker 1: they're doing it, they're in the moment, they're in the zone,
• 8:21
  Speaker 1: they've got in a good groove, and it's only when
• 8:24
  Speaker 1: they remove themselves out of it that they start second guessing, questioning,
• 8:28
  Speaker 1: over analyzing. And that's when you start getting really really
• 8:31
  Speaker 1: critical and things that other people probably wouldn't notice. And
• 8:34
  Speaker 1: that's when you just need to just do it.
• 8:38
  Speaker 3: And so like layering your understanding of the brain and
• 8:40
  Speaker 3: how that works, then you know the number one reason
• 8:43
  Speaker 3: where you see businesses and brands not post content is
• 8:45
  Speaker 3: because they're scared of being judged instead of putting themselves
• 8:48
  Speaker 3: out there, and scared of the content not being perfect.
• 8:51
  Speaker 2: You know, there's all of these elements.
• 8:52
  Speaker 3: Or roadblocks that they get to before they actually just
• 8:55
  Speaker 3: go you know what, I'm just putting it out there.
• 8:57
  Speaker 3: Obviously you went through those roadblocks because you were like,
• 9:00
  Speaker 3: I'm not going to put it out there. It's not perfect,
• 9:03
  Speaker 3: it could be better. Shall I do it again? From
• 9:05
  Speaker 3: a neuroscience or brain point of view, why like why
• 9:09
  Speaker 3: does it happen? And what can people do to kind
• 9:13
  Speaker 3: of work round those roadblocks?
• 9:15
  Speaker 1: So the reason why it happens in the first place
• 9:18
  Speaker 1: is because we or our brains are just wired to
• 9:22
  Speaker 1: avoid discomfort. So that's how we're all wired to be.
• 9:26
  Speaker 1: But what you deem as because discomfort is pain, right,
• 9:31
  Speaker 1: and what you deem as painful is on a scale,
• 9:33
  Speaker 1: there's really painful things that you absolutely have to avoid,
• 9:36
  Speaker 1: and that's survival, and then there's things that's a little
• 9:39
  Speaker 1: bit painful. And for those things like should I post
• 9:42
  Speaker 1: this scared of judgment from someone who you don't even know,
• 9:45
  Speaker 1: Those things you can choose how big they are but
• 9:49
  Speaker 1: if you're always avoiding them, you're teaching your brain that
• 9:52
  Speaker 1: it's as big as something that's quite threatening. But the
• 9:56
  Speaker 1: more you do it, the more you teach your brain
• 9:58
  Speaker 1: this is actually not a threat. It's just uncomfortable. But
• 10:01
  Speaker 1: it's a discomfort that I can live with quite easily,
• 10:05
  Speaker 1: you know. So I guess what's really difficult about it
• 10:07
  Speaker 1: is the only way to overcome it is to do it,
• 10:11
  Speaker 1: because you have to do it in order for your
• 10:15
  Speaker 1: brain to learn. Otherwise, the more you avoid it, the
• 10:18
  Speaker 1: bigger it gets. It's like anything, the more you avoid something,
• 10:20
  Speaker 1: the bigger it's growing in the background. It's kind of
• 10:23
  Speaker 1: like any fear, any insecurity, it just keeps growing. So
• 10:27
  Speaker 1: if it's you know, with posting, sometimes you're almost better
• 10:32
  Speaker 1: off posting when you have a small audience because you've
• 10:35
  Speaker 1: got less people.
• 10:35
  Speaker 2: That are going to judge you.
• 10:37
  Speaker 1: So don't freak out, don't you know, Just put it
• 10:39
  Speaker 1: out there. Some people say to me, you know, I
• 10:42
  Speaker 1: really really really want to start a podcast, but I'm
• 10:44
  Speaker 1: so like, what if it doesn't work out? You said, Well,
• 10:46
  Speaker 1: if it doesn't work out, what does that mean?
• 10:48
  Speaker 2: You don't have an audience? So what are you afraid?
• 10:50
  Speaker 1: Of who's there to judge you nobody, Because it flopped,
• 10:53
  Speaker 1: there's nothing to fear, and if it does well, then
• 10:56
  Speaker 1: you've got a big audience, and a big audience indicates
• 10:58
  Speaker 1: it did well, so you have nothing to lose.
• 11:01
  Speaker 2: Totally. I agree.
• 11:02
  Speaker 3: I think it reminds me of I went to the
• 11:05
  Speaker 3: Stephen Bartlett Show on the weekend and he talks about
• 11:09
  Speaker 3: like type one and type two decisions. So like your
• 11:11
  Speaker 3: type one decision is you know where you can't it's
• 11:15
  Speaker 3: not reversible, like you can't go back to where you
• 11:17
  Speaker 3: were once you set through that door. Yes, And the
• 11:19
  Speaker 3: type two decisions are the ones that are reversible, like
• 11:21
  Speaker 3: you can go back to where you were, and how
• 11:24
  Speaker 3: you make those decisions, like can you go back to
• 11:26
  Speaker 3: you know, if I make this decision to launch my business,
• 11:28
  Speaker 3: or I make this decision to start posting on social
• 11:30
  Speaker 3: media or building my website, whatever it is, can I
• 11:33
  Speaker 3: go back if it doesn't work? And the answer is yes,
• 11:37
  Speaker 3: like you can always go back to your day job,
• 11:39
  Speaker 3: you can go back to not posting, like you can
• 11:42
  Speaker 3: always go back, and it's not something that is threatening
• 11:45
  Speaker 3: so to speak, and not something that's irreversible. So I
• 11:47
  Speaker 3: think it's always it comes down to those kind of
• 11:49
  Speaker 3: type one and type two decisions of like can you
• 11:51
  Speaker 3: always go back to what you were doing before?
• 11:54
  Speaker 2: Yes? But interesting with that because that's very true.
• 11:57
  Speaker 1: But interestingly, there's been still is that have been done
• 12:01
  Speaker 1: on irreversible decisions, and when a decision is irreversible, you're
• 12:05
  Speaker 1: actually more likely to be happy with the outcome because
• 12:08
  Speaker 1: it's irreversible. Interesting when you know that it's And this
• 12:12
  Speaker 1: is why people need to because that's a buffer, that's
• 12:17
  Speaker 1: a protective buffer, which is great to have because otherwise
• 12:19
  Speaker 1: a lot of people wouldn't do certain things. If they're
• 12:21
  Speaker 1: like I'm losing my home, my job, my friendship, group,
• 12:23
  Speaker 1: my relationship. A lot of people of course have to
• 12:26
  Speaker 1: second guess it because they don't want to lose something
• 12:28
  Speaker 1: important to them. But that protective buffer makes you sit
• 12:32
  Speaker 1: in this position of the grass's green or on the
• 12:34
  Speaker 1: other side, or what if what if one foot in
• 12:37
  Speaker 1: this door, one foot in that door. When you make
• 12:39
  Speaker 1: a decision irreversible, you instantly are inclined to prefer that
• 12:44
  Speaker 1: decision because you're like, well, it's my only option, so
• 12:47
  Speaker 1: I'm going to water the grass right here. And they
• 12:49
  Speaker 1: did this study I wish I could quote who did
• 12:51
  Speaker 1: the study, But it was a study that was done
• 12:54
  Speaker 1: where people would go in and there would be six
• 12:56
  Speaker 1: photographs and they would get to pick which photograph they
• 13:00
  Speaker 1: liked the best. So there were two groups. One group
• 13:04
  Speaker 1: would pick one and that's it. You've got that photograph.
• 13:07
  Speaker 1: You cannot come back, you cannot change your mind. You
• 13:09
  Speaker 1: have to stay with that photograph. The other group they
• 13:11
  Speaker 1: had three days to change their mind. Most of the
• 13:15
  Speaker 1: people in the other group did change their mind, and
• 13:17
  Speaker 1: then three weeks later they asked how satisfied they were
• 13:20
  Speaker 1: with that decision. The ones that could not change their
• 13:23
  Speaker 1: mind were all thrilled with the photo they had selected.
• 13:25
  Speaker 1: They're like, no, it's the best one. I love it.
• 13:26
  Speaker 1: I'm so happy. I only had ten minutes to choose
• 13:28
  Speaker 1: and I'm so happy I chose this one. And the
• 13:30
  Speaker 1: other group that went back swapped the photo because they
• 13:32
  Speaker 1: armed and are and I have the chance. They were
• 13:34
  Speaker 1: really unhappy with their decision. They were like, oh, I
• 13:36
  Speaker 1: should have stuck with the first one, or oh, I
• 13:38
  Speaker 1: don't know. I don't know because they had all this time,
• 13:41
  Speaker 1: just a second guess and think about shit, that doesn't
• 13:44
  Speaker 1: matter totally.
• 13:45
  Speaker 3: I think It comes back to that concept of trusting
• 13:47
  Speaker 3: your gut as well. Right, Like I think the older
• 13:49
  Speaker 3: I get, and I'm sure you're probably the same, the
• 13:51
  Speaker 3: more I trust my gut and I think growing up,
• 13:53
  Speaker 3: it's like, God, I thought that initially, but like I
• 13:55
  Speaker 3: didn't back myself enough or didn't have enough knowledge or
• 13:58
  Speaker 3: experience to know that this was you know, my first
• 14:01
  Speaker 3: instinctual thought was the right way to do things or
• 14:04
  Speaker 3: the best way to do things. And I think there
• 14:06
  Speaker 3: was a similar study done with like trusting your gut,
• 14:09
  Speaker 3: and it was like people that picked partners based on
• 14:12
  Speaker 3: what was what they wanted on paper versus a gut feeling.
• 14:16
  Speaker 2: Yeah.
• 14:16
  Speaker 3: The relationships that were based on gut feeling were like
• 14:20
  Speaker 3: eighty percent more successful, wow, than those that were this
• 14:24
  Speaker 3: is what I want on paper.
• 14:25
  Speaker 2: Yeah.
• 14:25
  Speaker 3: So it comes back to trusting your gut, and it's
• 14:27
  Speaker 3: like if that's the right thing at that point in time,
• 14:28
  Speaker 3: like you know, only ever have one hundred percent certainty
• 14:31
  Speaker 3: in hindsight. Yeah, right, So it's like being able to
• 14:34
  Speaker 3: trust the decision that you're making right now is the
• 14:36
  Speaker 3: best one with the knowledge and the information that you've.
• 14:37
  Speaker 2: Got totally and that's intuition.
• 14:40
  Speaker 1: You know, which comes from experience and it comes from wisdom.
• 14:45
  Speaker 1: That's why the older you get, the easier it is
• 14:47
  Speaker 1: to you know, learn to trust your gut absolutely.
• 14:50
  Speaker 3: Now going back to your podcast, you didn't like when
• 14:53
  Speaker 3: you started your podcast, you didn't really have much of
• 14:55
  Speaker 3: a following.
• 14:55
  Speaker 1: Right, No, well I had so on Instagram, I had
• 14:59
  Speaker 1: a on ten thousand followers, but they were almost all male.
• 15:03
  Speaker 1: My engagement was super low, and this was from when
• 15:06
  Speaker 1: I was doing more fitness related things.
• 15:08
  Speaker 2: It was shared on a few brand things.
• 15:11
  Speaker 1: But I'm talking I would get maximum one hundred likes
• 15:15
  Speaker 1: a photo, like it was quite low. The engagement for
• 15:18
  Speaker 1: the following for the ten thousand followers, and yeah, it
• 15:23
  Speaker 1: was just very I was like not that active on
• 15:25
  Speaker 1: the page. So it was kind of like a bit
• 15:27
  Speaker 1: of a I almost would have rather the audience be
• 15:30
  Speaker 1: smaller and be legitimate engaged an audience.
• 15:34
  Speaker 2: So it was pretty bad the audience that I did have.
• 15:36
  Speaker 3: And then as you launched your podcast, did you use
• 15:39
  Speaker 3: Instagram as the main medium to kind of communicate that
• 15:42
  Speaker 3: that's what you were doing.
• 15:43
  Speaker 2: Yes, I did.
• 15:44
  Speaker 1: So what did help me was that, like I mentioned earlier,
• 15:48
  Speaker 1: I was as a guest on My Friends podcasts. So
• 15:51
  Speaker 1: that podcast gained me a few couple of hundred followers
• 15:56
  Speaker 1: probably from that one episode, and a lot of people
• 16:00
  Speaker 1: from who listened to that episode dming me saying, oh
• 16:02
  Speaker 1: my god, that story sounds like mine. Oh my god.
• 16:05
  Speaker 1: You know, I learned so much listening to this, or
• 16:07
  Speaker 1: I've also dated a narcissist or all this stuff. So
• 16:10
  Speaker 1: I already had all these people that were engaged in that.
• 16:13
  Speaker 1: Then I announced on my Instagram I'm going to be
• 16:16
  Speaker 1: releasing a podcast in like two days kind of thing.
• 16:19
  Speaker 1: So then I released it, and that was where I
• 16:21
  Speaker 1: was sharing that I had released the podcast. I shared
• 16:24
  Speaker 1: the link on my Instagram, and those initial people that
• 16:27
  Speaker 1: had heard my episode two months earlier on my friend's podcast,
• 16:31
  Speaker 1: they were the first to just and of course friends
• 16:33
  Speaker 1: and family, but they were the ones to jump on
• 16:34
  Speaker 1: and listen. So my first ever episode in the first
• 16:38
  Speaker 1: seven days probably got I want to say, like eight
• 16:41
  Speaker 1: hundred downloads or something, right, and I was like, I
• 16:44
  Speaker 1: am killing it.
• 16:46
  Speaker 2: This is I'm resigning. I'm a millionaire. I was like,
• 16:54
  Speaker 2: how are they eight hundred people that have listened to this?
• 16:57
  Speaker 1: I just thought that was awesome. Yeah, and every episode
• 17:02
  Speaker 1: that I released after that it was this steady, steady climb,
• 17:07
  Speaker 1: and my Instagram was reflecting that climb pretty closely. Like
• 17:12
  Speaker 1: the moment I released my podcast, my Instagram growth started
• 17:16
  Speaker 1: to growing. And I know obviously now that that's of course,
• 17:22
  Speaker 1: because of all the people that you know, were following
• 17:25
  Speaker 1: me on Instagram who were then sharing the link on Instagram,
• 17:28
  Speaker 1: and a lot of people they would, you know, they
• 17:30
  Speaker 1: would tag they would share the link to my podcast
• 17:32
  Speaker 1: on their stories, but then they would tag my Instagram
• 17:35
  Speaker 1: page on there yep, And so I noticed, and I'd
• 17:38
  Speaker 1: be resharing it. You're resharing all this stuff and so
• 17:41
  Speaker 1: but now I have a much bigger audience on my
• 17:44
  Speaker 1: podcast than I do on my Instagram, and I get
• 17:47
  Speaker 1: a lot of people who will email me or comment
• 17:51
  Speaker 1: on Sometimes I'll put up a video on my Facebook
• 17:53
  Speaker 1: page on the like the Facebook group, and people will say,
• 17:58
  Speaker 1: oh my god, I had no idea what you actually
• 18:00
  Speaker 1: look like other than the artwork, the podcast artwork.
• 18:03
  Speaker 2: So there are so.
• 18:04
  Speaker 1: Many people, even on the Facebook group that don't follow
• 18:06
  Speaker 1: me on Instagram, don't know what I look like other
• 18:08
  Speaker 1: than the cartoonized version of myself on the interest, which
• 18:12
  Speaker 1: I find really interesting.
• 18:13
  Speaker 2: Super interesting.
• 18:15
  Speaker 3: So then in terms of how you started to promote that, Like,
• 18:18
  Speaker 3: you obviously had an Instagram that you were sharing it
• 18:19
  Speaker 3: and you built that community there, then you launched the
• 18:22
  Speaker 3: Facebook group to kind of start to nurture that community.
• 18:25
  Speaker 2: Correct.
• 18:25
  Speaker 1: So I launched the Facebook group pretty late in the piece.
• 18:28
  Speaker 1: I launched it probably six months in. That's just typical
• 18:30
  Speaker 1: me putting things off. I'm like, guys, I was talking
• 18:33
  Speaker 1: about on the podcast saying I'm doing a Facebook group
• 18:35
  Speaker 1: so and ah ha ha ha. And then it was
• 18:37
  Speaker 1: six months in that I finally did it. I was like,
• 18:40
  Speaker 1: oh god, but that was a great place for people
• 18:44
  Speaker 1: to just come in and you know, you know, you
• 18:47
  Speaker 1: get your rogue people on the group all the time.
• 18:51
  Speaker 2: So we've got group rules. Now, you have to set
• 18:54
  Speaker 2: group rules.
• 18:55
  Speaker 1: But I would say that some rogue things that happen
• 18:58
  Speaker 1: is people will sometimes come onto the group and want
• 19:01
  Speaker 1: to get people's opinion on an argument that they've had
• 19:04
  Speaker 1: with someone via text, and they share all the screenshots.
• 19:07
  Speaker 1: I feel like it's breaches of privacy going on. I'm like,
• 19:10
  Speaker 1: you can't do that. The person who's written like, they're
• 19:12
  Speaker 1: not consented to this, Like we have to take it down.
• 19:16
  Speaker 1: So we're constantly taking down stuff like that, which I understand,
• 19:19
  Speaker 1: Like people are in a moment of passion and they're like,
• 19:21
  Speaker 1: who's going to be on my side? Who's going to
• 19:22
  Speaker 1: agree with me? This group of people that you know,
• 19:25
  Speaker 1: so you have to just obviously police it quite carefully.
• 19:28
  Speaker 1: So we got into a car accident once and was
• 19:31
  Speaker 1: posting twenty photos of a car accident on the Facebook
• 19:35
  Speaker 1: page asking for like who's who's that fault? And I'm like, no, no, no, no, no,
• 19:41
  Speaker 1: that is.
• 19:41
  Speaker 2: Not what this is, not what the group is about.
• 19:44
  Speaker 2: So like this complaint line, yeah, yeah, I know, I know.
• 19:49
  Speaker 1: So you want to nurture it as because I like
• 19:51
  Speaker 1: the fact that people feel like this is their safe space,
• 19:54
  Speaker 1: and yeah, it's great.
• 19:56
  Speaker 3: From one side you've got like this community that feel
• 19:58
  Speaker 3: like they can share the inner war exactly.
• 20:01
  Speaker 2: But then on the other side, it's.
• 20:03
  Speaker 3: Like, but you also have to protect like the privacy
• 20:05
  Speaker 3: and like, yeah, you know, not political, but like there,
• 20:09
  Speaker 3: I suppose you don't want.
• 20:10
  Speaker 2: To kind of get into a like he says, she said.
• 20:12
  Speaker 1: I exactly, and you've got a respect you at the
• 20:14
  Speaker 1: end of the day, the group is there.
• 20:15
  Speaker 2: I think a lot of people do.
• 20:17
  Speaker 1: Also go to that page to us for really specific
• 20:20
  Speaker 1: mental health advice. It's not a mental health advice page,
• 20:24
  Speaker 1: you know, And I don't want to make it out
• 20:27
  Speaker 1: to be that I give general advice, I don't give
• 20:30
  Speaker 1: specific I would never give specific mental health advice when
• 20:34
  Speaker 1: it comes.
• 20:34
  Speaker 2: To like a clinical setting.
• 20:36
  Speaker 1: So I think it's really important that like, even those
• 20:38
  Speaker 1: posts like we have, we have like group rules and
• 20:40
  Speaker 1: we like please don't be asking for specific advice because
• 20:42
  Speaker 1: at times we'll have to take it down, you know,
• 20:44
  Speaker 1: because we don't want unsolicited advice from other people who
• 20:46
  Speaker 1: are not qualified either, and we've got to police that.
• 20:49
  Speaker 1: But separate to that, it is a great page because
• 20:52
  Speaker 1: people share really great things, they share great resources. I'll
• 20:56
  Speaker 1: often on the podcast say hey, I'm doing a thirty
• 20:58
  Speaker 1: day challenge, and in the thirty days, you've got to
• 21:00
  Speaker 1: do xyz. People will take photos off their own little
• 21:03
  Speaker 1: worksheets and they share it this is how I've done it,
• 21:05
  Speaker 1: this is how so it's such. People have created their
• 21:09
  Speaker 1: own meetups and then shared photos where they've been in
• 21:11
  Speaker 1: different cities in New Zealand, Australia. There's been a meetup
• 21:14
  Speaker 1: in the UK in LA and they share the photos
• 21:18
  Speaker 1: they've met through the group. So it's really really cool
• 21:20
  Speaker 1: to build community. That page has been unbelievable and I think.
• 21:23
  Speaker 3: That's something that I really wanted to talk to you
• 21:25
  Speaker 3: about in terms of building community. Like I think now
• 21:27
  Speaker 3: brands are moving towards building a community over you know,
• 21:31
  Speaker 3: which will subsequently then build their brand.
• 21:33
  Speaker 2: Yes, Like, if you've got a committed community.
• 21:35
  Speaker 3: To backing you, you know, embracing you, asking you questions,
• 21:39
  Speaker 3: trusting you, knowing you, liking you, Yep, that's going to
• 21:42
  Speaker 3: naturally convert to them wanting to be engaged with anything
• 21:46
  Speaker 3: that you put out. Yeah, how did you Well, obviously
• 21:50
  Speaker 3: you built that community by putting your podcast out there
• 21:52
  Speaker 3: and sharing value. But for anyone that's looking to start
• 21:55
  Speaker 3: to build a community around anything, whether it's around their brand,
• 21:59
  Speaker 3: their business, maybe they've launched a podcast, or perhaps they
• 22:02
  Speaker 3: want to create a community around, you know, an Instagram
• 22:04
  Speaker 3: page that they've started to help people do X, Y
• 22:07
  Speaker 3: and Z, what would you say kind of the three
• 22:10
  Speaker 3: kind of.
• 22:10
  Speaker 2: Core ingredients of building a community.
• 22:12
  Speaker 1: Are Yeah, Oh, there's so many, but I think the
• 22:17
  Speaker 1: first one is understand First, you've got to have a
• 22:20
  Speaker 1: very clear understanding in what you have to offer. So
• 22:24
  Speaker 1: communities can be built around comedy. There's a lot of
• 22:28
  Speaker 1: great comedy podcasts that have such a die hard community
• 22:31
  Speaker 1: around that, and they share that same humor, so they
• 22:34
  Speaker 1: lean on the community for more of that. You could
• 22:37
  Speaker 1: be someone who's offering education. I think I offer a solution,
• 22:42
  Speaker 1: but you've got to know what it is that you offer,
• 22:44
  Speaker 1: because then it's a lot easier to interact with your
• 22:46
  Speaker 1: audience and with your community. So because I'm offering what
• 22:49
  Speaker 1: I consider to be a solution, people come to me
• 22:52
  Speaker 1: or come to my podcast to understand how to deal
• 22:56
  Speaker 1: with a heartbreak, how to identify a narcissist, how to
• 23:00
  Speaker 1: become more focused, how did not doom scroll thirty times
• 23:03
  Speaker 1: a day? And so I think because people come for
• 23:06
  Speaker 1: this solution, they also like to find like wanted people
• 23:12
  Speaker 1: who are on that journey with them. So now you're
• 23:15
  Speaker 1: already starting to understand. Okay, now I've got a clear
• 23:18
  Speaker 1: journey that my audience is on. Even though they're very
• 23:20
  Speaker 1: different individuals, they're on a similar journey.
• 23:23
  Speaker 2: So then you can understand.
• 23:25
  Speaker 1: Okay. So for me, I like to interact with my
• 23:27
  Speaker 1: audience by I always ask them what topics do they
• 23:31
  Speaker 1: want more off? I will poll my audience regularly, which
• 23:35
  Speaker 1: is reminded me that I need to pull them more
• 23:36
  Speaker 1: often now because I used to do it.
• 23:37
  Speaker 2: All the time.
• 23:39
  Speaker 1: I haven't done that while Yeah, but I would pull
• 23:42
  Speaker 1: them all the time, question boxes constantly and then sharing
• 23:46
  Speaker 1: their answers anonymously, but sharing their answers. People love to
• 23:50
  Speaker 1: have their answers shared or to feel validated by seeing
• 23:55
  Speaker 1: other people's questions or answers and thinking that's me.
• 24:00
  Speaker 2: I've found my people, this is exactly this is me,
• 24:03
  Speaker 2: you know.
• 24:04
  Speaker 1: And so you can have the community even if they're
• 24:08
  Speaker 1: not interacting with each other. A lot of people feel
• 24:10
  Speaker 1: like part of a community just by being a listener
• 24:13
  Speaker 1: of the podcast. But then the Facebook page also acts
• 24:16
  Speaker 1: as a way for them to interact with each other
• 24:18
  Speaker 1: as well. But I find that a huge part of
• 24:20
  Speaker 1: my community is people emailing me saying I'm a bean
• 24:23
  Speaker 1: because I call my audience beans my beans, and they're.
• 24:26
  Speaker 2: Like, I'm a bean. I've been a die hard bean.
• 24:29
  Speaker 1: For you know, And they just feel like part of
• 24:31
  Speaker 1: this community, even if they may or may not have
• 24:34
  Speaker 1: interacted with other listeners either, they just feel like they
• 24:36
  Speaker 1: are a fan.
• 24:37
  Speaker 3: Of something absolutely, and I think that's fundamentally what people
• 24:41
  Speaker 3: want to do now, Like you're run clubs. Anything that's
• 24:44
  Speaker 3: like popping off at the moment in terms of people
• 24:47
  Speaker 3: being a part of something. You know, various gym fads
• 24:50
  Speaker 3: and run clubs, and you know various even fashion brands
• 24:54
  Speaker 3: and are launching their own kind of communities and yoga
• 24:57
  Speaker 3: sessions and things like that as part of a clothing brand.
• 25:00
  Speaker 2: Like people just want to be part of something exactly now.
• 25:03
  Speaker 3: With your podcast, you were saying, you know, you've obviously
• 25:05
  Speaker 3: got so many people feeding all of this information in
• 25:08
  Speaker 3: their problems.
• 25:08
  Speaker 2: You said, you know you provide a solution.
• 25:11
  Speaker 3: Yes, So you're getting hundreds of problems a week, right,
• 25:15
  Speaker 3: I'd say even thousands of problems a week that you're
• 25:19
  Speaker 3: expected to solve because they're.
• 25:20
  Speaker 2: Emailing you for help.
• 25:23
  Speaker 3: How do you manage boundaries when it comes to that,
• 25:25
  Speaker 3: because I know that you're quite good at being able
• 25:29
  Speaker 3: to kind of I suppose split your your time and
• 25:33
  Speaker 3: your your energy and your effort in terms of like
• 25:36
  Speaker 3: I'm working and with my friends, yes, and with my family.
• 25:39
  Speaker 3: I think that's what I Originally I was attracted to
• 25:42
  Speaker 3: you as a person because I.
• 25:44
  Speaker 2: Was like, we don't take our lives too seriously.
• 25:46
  Speaker 3: Yeah, we're the two that were fucking around at fitness
• 25:48
  Speaker 3: events that we weren't away, we weren't taking our lives.
• 25:51
  Speaker 2: To We've never taken properly photos.
• 25:54
  Speaker 3: I was probably taking more photos than you, and then
• 25:56
  Speaker 3: you'd message me being like, can you send them to
• 25:57
  Speaker 3: me because I didn't get any.
• 25:59
  Speaker 1: We once went to that event and we never got
• 26:01
  Speaker 1: a nice glam photo and it was me on your shoulders.
• 26:04
  Speaker 2: Literally have I literally found the photo?
• 26:06
  Speaker 1: And I think I had to post that photo because
• 26:08
  Speaker 1: I'm like, I did.
• 26:08
  Speaker 3: Not normal looking for a photo to post the other day.
• 26:15
  Speaker 1: And we and the photo is just a series of
• 26:17
  Speaker 1: snaps of us falling to the ground.
• 26:19
  Speaker 2: Yeah, I'm going to show you right now because it's
• 26:21
  Speaker 2: right here.
• 26:23
  Speaker 1: That's a great photo actually, but that's what I ended
• 26:26
  Speaker 1: up posting because I'm like, I actually didn't take a
• 26:28
  Speaker 1: glam shot in this active way that they've gifted me totally.
• 26:31
  Speaker 2: Well, I can do the content, yeah exactly. Yeah. But
• 26:37
  Speaker 2: I think the one thing.
• 26:37
  Speaker 3: That attracted to me, attracted me to you most in
• 26:41
  Speaker 3: terms of your energy, was like you were just really authentic,
• 26:44
  Speaker 3: Like you weren't trying to pretend to be somebody that
• 26:46
  Speaker 3: you weren't I mean, you're still like that years later.
• 26:49
  Speaker 3: But I think you also were very much like if
• 26:51
  Speaker 3: I met this event, I'm present you with my friends
• 26:53
  Speaker 3: and family. Like when we go to dinner, we're very similar.
• 26:56
  Speaker 3: We're both very busy. Our phones are like are life. Yeah,
• 26:59
  Speaker 3: when we got to do we don't look at them
• 27:01
  Speaker 3: and we really don't know. And I love that though,
• 27:03
  Speaker 3: But I think that you're the same. Like when you
• 27:04
  Speaker 3: spend time with your family, you spend time with your family.
• 27:07
  Speaker 3: So how do you set those boundaries in place when
• 27:10
  Speaker 3: it comes to all of these problems coming to you,
• 27:12
  Speaker 3: you're expected.
• 27:13
  Speaker 2: To provide a solution. Where do you draw those boundaries?
• 27:16
  Speaker 1: Yeah, So I used to feel like I had to
• 27:19
  Speaker 1: reply to every single damn And I used to I
• 27:23
  Speaker 1: used to do at night. I'd finish work, I'd get
• 27:25
  Speaker 1: home from because I'd teach pilates and I just started
• 27:28
  Speaker 1: the podcast. I'd get home, it'd be you know, I'd
• 27:31
  Speaker 1: be in bed at ten o'clock. I'd have to wake
• 27:34
  Speaker 1: up at five am the next day to go to
• 27:35
  Speaker 1: work and I'd be like, oh, and I'd like have
• 27:37
  Speaker 1: to scroll.
• 27:38
  Speaker 2: Down to the internet. Sure, when was the last one?
• 27:39
  Speaker 2: I answered?
• 27:40
  Speaker 1: Kay, I've got thirty to get through, and then I thought,
• 27:43
  Speaker 1: I just can't do this because then I started avoiding it.
• 27:46
  Speaker 2: Yeah, and I enjoyed.
• 27:48
  Speaker 1: I enjoyed this interaction with the audience, but I was tired.
• 27:51
  Speaker 1: I was getting burnt out. I was like, I can't
• 27:53
  Speaker 1: get through them. And then of course it became more
• 27:56
  Speaker 1: and more and more, and it actually became impossible to
• 27:58
  Speaker 1: get to all of them. It was just not possible.
• 28:01
  Speaker 2: So I think now there's a few things.
• 28:05
  Speaker 1: The first thing is that a lot of people's problems,
• 28:08
  Speaker 1: while they are unique, can be helped or solved through
• 28:13
  Speaker 1: a lot of topics that I have put out there.
• 28:16
  Speaker 1: So while I'm not addressing your specific scenario, I have
• 28:20
  Speaker 1: spoken to aspects of many people's problems, so I think
• 28:24
  Speaker 1: a lot of people will find solutions within the podcast.
• 28:27
  Speaker 2: Now I've got over three hundred and twenty episodes, so.
• 28:30
  Speaker 1: There's a huge library to choose from all these topics.
• 28:35
  Speaker 1: Another thing is that I have made it very clear
• 28:39
  Speaker 1: to my audience as well. So for example, this is
• 28:41
  Speaker 1: where I started to feel that boundaries were being crossed
• 28:44
  Speaker 1: and I was feeling in it. I would say ninety
• 28:46
  Speaker 1: nine point nine nine percent of my audience is not
• 28:48
  Speaker 1: like this, But there was this select few that there
• 28:52
  Speaker 1: was a time where my podcast had to go down.
• 28:54
  Speaker 1: It was this contractual dispute that I was involved in.
• 28:57
  Speaker 1: It was a fucking nightmare, but my podcast was down
• 28:59
  Speaker 1: for period of time.
• 29:01
  Speaker 2: Read your contracts.
• 29:02
  Speaker 1: Read your contracts. That's like the number one piece of
• 29:04
  Speaker 1: advice this podcast. Oh yeah, as you start doing well,
• 29:08
  Speaker 1: people are going to be like, we want to attach
• 29:10
  Speaker 1: ourselves to your brand, and you know, shit gets rid
• 29:13
  Speaker 1: of it.
• 29:13
  Speaker 2: Yeah, yeah, totally.
• 29:15
  Speaker 1: And at the time it was great, and then it
• 29:16
  Speaker 1: didn't serve me, laid up at all and anyway, so
• 29:20
  Speaker 1: the podcast was down for a bit while I was
• 29:21
  Speaker 1: in negotiations and I explained to my audience listen for
• 29:25
  Speaker 1: legal reasons, for contractual reasons. I'm not going to go
• 29:27
  Speaker 1: into what's going on, but what I can say is
• 29:30
  Speaker 1: that I don't want this, and I'm doing my very
• 29:33
  Speaker 1: best to get the podcast back up as soon as possible.
• 29:36
  Speaker 1: And it was really that alone was a massive toll
• 29:38
  Speaker 1: on me emotionally because it was my job for starters,
• 29:41
  Speaker 1: it was everything I loved. It was by the time
• 29:45
  Speaker 1: that happened, I had quit, you know, every other job,
• 29:47
  Speaker 1: and that was my thing and I had people being
• 29:53
  Speaker 1: I had a handful of people. It's always like the
• 29:55
  Speaker 1: small select, but they're so loud that it that it
• 29:57
  Speaker 1: feels like it's more people than what it is. But
• 29:59
  Speaker 1: I had people who would write on the Facebook page
• 30:02
  Speaker 1: speculating why it's down. I think it's down because and
• 30:05
  Speaker 1: my sister's like the admin of the grip. She says,
• 30:07
  Speaker 1: please don't speculate. It only hurts, it doesn't help. Just
• 30:09
  Speaker 1: just know that she's trying her best to bring it back.
• 30:11
  Speaker 1: People saying, well, I think it's probably that maybe an
• 30:14
  Speaker 1: ex is suing her for defamation, or maybe she stole
• 30:18
  Speaker 1: someone's ideas and is taught like the shit that my
• 30:22
  Speaker 1: own audience on my own page was saying. Oh, And
• 30:26
  Speaker 1: I was like, can I cut a fucking break right now,
• 30:30
  Speaker 1: Like I'm trying so hard to get this fucking thing
• 30:33
  Speaker 1: back literally, and I was like, guys, hey, it's really
• 30:39
  Speaker 1: not that exciting. It's actually quite a boring reason why
• 30:42
  Speaker 1: my podcast is down, but please just be on my side.
• 30:45
  Speaker 1: Then people saying you don't understand that people use your
• 30:48
  Speaker 1: podcast for mental health and they can't afford to see
• 30:50
  Speaker 1: a therapist. It's so unfair that you're not addressing the
• 30:54
  Speaker 1: exact reason why, and they were really trying to lay
• 30:57
  Speaker 1: it on me. So then I just got on my
• 31:00
  Speaker 1: Instagram stories and I got on the Facebook page and
• 31:01
  Speaker 1: I said, you know what, No, I'm sorry, you're not
• 31:04
  Speaker 1: putting the shit on me. I have given you over
• 31:06
  Speaker 1: three hundred hours of free fucking content. If you want
• 31:10
  Speaker 1: to call it therapy, call it therapy, but I don't
• 31:12
  Speaker 1: consider it therapy. I'm talking about general advice here, okay.
• 31:17
  Speaker 1: And people were just like my own audience was trolling me,
• 31:20
  Speaker 1: a small percentage of my audience because keep in mind
• 31:23
  Speaker 1: that every time one person would post that, I would
• 31:25
  Speaker 1: have like a band of people in defense for me,
• 31:27
  Speaker 1: like legends, and that would represent most.
• 31:30
  Speaker 2: Of my order legendary beans.
• 31:32
  Speaker 1: But I would post a photo on Instagram at Christmas
• 31:34
  Speaker 1: with my girlfriends and people saying it's fucked, kind of
• 31:38
  Speaker 1: fucked that you're posting about being happy when you're not
• 31:41
  Speaker 1: addressing the whereabouts of your podcast.
• 31:44
  Speaker 2: I'm like, crazy, can someone let me live?
• 31:46
  Speaker 1: Like?
• 31:46
  Speaker 2: What what do they want me to do? Post a
• 31:48
  Speaker 2: photo of me crying?
• 31:50
  Speaker 1: So that's when I thought, no, no, no, no, no,
• 31:53
  Speaker 1: you have to look you have to really be clear
• 31:55
  Speaker 1: on your relationship with your audience. Absolutely, your relationship with
• 31:58
  Speaker 1: your audience is going to be a very unique relationship
• 32:01
  Speaker 1: that's unlike any other relationship that you have. And while
• 32:04
  Speaker 1: you can love your audience, you don't know them as
• 32:07
  Speaker 1: people personally in your life. There has to be different boundaries.
• 32:11
  Speaker 1: They are not your sibling, they are not your best friend.
• 32:14
  Speaker 1: They don't know you. They know your brand. So my
• 32:18
  Speaker 1: audience understands what I've told them about myself. But the
• 32:23
  Speaker 1: reason that they come to me is because I have
• 32:25
  Speaker 1: something to offer them. If I just decided to launch
• 32:29
  Speaker 1: a YouTube channel, my life's probably not that interesting. I'm
• 32:32
  Speaker 1: not a Kardashian. If I launched a YouTube channel just
• 32:35
  Speaker 1: about my life, my audience would not be as big
• 32:37
  Speaker 1: as it is. There's no fucking way.
• 32:39
  Speaker 2: So they're not here for me. They're here for what
• 32:42
  Speaker 2: I have to give them.
• 32:43
  Speaker 1: They're here for the content. So I'm like, the relationship
• 32:46
  Speaker 1: that my audience has with me is primarily the relationship
• 32:49
  Speaker 1: they have with my content. So when you understand that,
• 32:52
  Speaker 1: it's a lot easier to put boundaries in place. I
• 32:55
  Speaker 1: feel very at ease knowing that I've provide my audience
• 32:58
  Speaker 1: a lot for free, and I do it happily and
• 33:01
  Speaker 1: I love it, But then you feel less guilty for
• 33:06
  Speaker 1: not replying to every single email and every single DM.
• 33:08
  Speaker 1: You'd like to get to them, but it's just not possible.
• 33:11
  Speaker 1: And my audience, most of them understand because most of
• 33:14
  Speaker 1: them are very self aware, very switched on, self aware people.
• 33:17
  Speaker 1: So it's fine.
• 33:18
  Speaker 3: Yeah, I think it's hard, right, because I think that
• 33:21
  Speaker 3: one of the biggest misconceptions is that when you do
• 33:23
  Speaker 3: start sharing a lot on Instagram is something that I found,
• 33:27
  Speaker 3: you know, even with a smaller following like mine, people.
• 33:30
  Speaker 2: Just assume that you share everything.
• 33:32
  Speaker 3: And you know, I stopped posting my now x on
• 33:36
  Speaker 3: my Instagram stories and that was a conscious decision before
• 33:39
  Speaker 3: we even broke up. It was a conscious decision because
• 33:41
  Speaker 3: he said he didn't like being featured on socials as much.
• 33:44
  Speaker 2: He's not active on socials, and I was like, fine, Yeah.
• 33:46
  Speaker 3: It was a conversation that we had as two adults,
• 33:48
  Speaker 3: and I was like, no problems, I will not post you.
• 33:51
  Speaker 2: That's fine.
• 33:51
  Speaker 3: Doesn't ruin my content, doesn't ruin my life, doesn't ruin
• 33:54
  Speaker 3: our relationship.
• 33:55
  Speaker 2: And that was a conversation well before we broke up.
• 33:58
  Speaker 2: But the people that started.
• 34:00
  Speaker 3: Coming through my DMS, being like, well, you haven't posted
• 34:02
  Speaker 3: him in a while, have you guys broken up?
• 34:03
  Speaker 2: What's going on here?
• 34:04
  Speaker 3: Speculating absolutely, And it's like you actually like and I
• 34:09
  Speaker 3: think you know. We spoke about it in episode three,
• 34:11
  Speaker 3: which is the live podcast, and it was like this
• 34:14
  Speaker 3: parasocial relationship which is one sided where people feel as
• 34:17
  Speaker 3: though they know everything about you and you know nothing
• 34:20
  Speaker 3: about them. Yeah, And I think that's where I kind
• 34:24
  Speaker 3: of have really struggled in the past with you know,
• 34:27
  Speaker 3: do I share all of this or do I not?
• 34:29
  Speaker 3: Because I want to be able to provide people with
• 34:32
  Speaker 3: value and feel like, you know, I'm being transparent and
• 34:35
  Speaker 3: honest and vulnerable in certain situations.
• 34:37
  Speaker 2: But at the same time you're like, no, that's there's
• 34:40
  Speaker 2: certain things that I just like keeping for me.
• 34:42
  Speaker 3: Yeah, And I think I get it now, Like I
• 34:44
  Speaker 3: travel a lot for work and people like must be nice,
• 34:47
  Speaker 3: and I'm like, you don't understand how many hours I'm
• 34:50
  Speaker 3: actually working, Like I post the fun stuff on my stories,
• 34:55
  Speaker 3: but the stuff that I'm not posting is me sitting
• 34:57
  Speaker 3: at my computer for twelve hours of the day.
• 34:59
  Speaker 1: Yeah, and you're not going to be I mean, you
• 35:01
  Speaker 1: could be sharing that all the time. But again you're like,
• 35:03
  Speaker 1: I was too busy doing work. Now at the end
• 35:05
  Speaker 1: of the.
• 35:05
  Speaker 2: Day, okay, I haven't.
• 35:06
  Speaker 3: People would be in a coma if I posted that
• 35:08
  Speaker 3: every day the life.
• 35:10
  Speaker 2: There's Haley working on her computer. How fucking boring.
• 35:15
  Speaker 3: Now, I want to go into a bit more of
• 35:17
  Speaker 3: the like neuroscience behind kind of procrastination and launching things,
• 35:21
  Speaker 3: and you know, the feelings that we get a lot
• 35:24
  Speaker 3: of questions about when we're dealing with people launching their
• 35:26
  Speaker 3: businesses and dealing with people potentially launching on a new
• 35:30
  Speaker 3: channel or you know, those kinds of things. One of
• 35:33
  Speaker 3: the things we see and hear all the time is,
• 35:37
  Speaker 3: you know, I'm scared people will judge me. I'm scared.
• 35:40
  Speaker 3: You know if I put myself out there, I either
• 35:42
  Speaker 3: have to feel as though I put everything out there,
• 35:44
  Speaker 3: which is what we were just talking about in terms
• 35:46
  Speaker 3: of setting those boundaries, or they feel as though they
• 35:50
  Speaker 3: have to have this certain persona about them, like they've
• 35:52
  Speaker 3: got to know everything or they've got to be an
• 35:54
  Speaker 3: expert in their field in order to put themselves out there.
• 35:59
  Speaker 3: How what advice would you give to people that are
• 36:01
  Speaker 3: wanting to put themselves out there? But feelers are they're
• 36:03
  Speaker 3: feeling blocked by that.
• 36:06
  Speaker 1: I think the first thing you want to acknowledge is that.
• 36:11
  Speaker 2: We all have.
• 36:12
  Speaker 1: Who you are right now is a representation of your past. Okay,
• 36:16
  Speaker 1: and you've created your reputation. We've all got a reputation
• 36:21
  Speaker 1: for the way you are. Are you outgoing?
• 36:23
  Speaker 2: Are you not?
• 36:24
  Speaker 1: Are you driven? Are you lazy? Are you reliable? Are
• 36:27
  Speaker 1: you not? Hardworking? All the above? So we've all got
• 36:31
  Speaker 1: what people know us for based on our track record
• 36:34
  Speaker 1: of behavior. So when you start to change, there will
• 36:38
  Speaker 1: be pushback because you're changing a reputation. To expect that
• 36:43
  Speaker 1: no one's going to react, no one's going to judge,
• 36:45
  Speaker 1: no one's going to push back is crazy. Of course
• 36:49
  Speaker 1: people are going to push back. So the number one
• 36:50
  Speaker 1: thing is expect some sort of a reaction. Some people
• 36:54
  Speaker 1: are just going to say, oh, wow, you're changing. Some
• 36:57
  Speaker 1: people are going to be smart us and say how
• 36:58
  Speaker 1: long is this going to last? Well, you know, like
• 37:00
  Speaker 1: you get that, then you'll get people who will actually
• 37:02
  Speaker 1: try and cut you down, maybe because they wish they
• 37:06
  Speaker 1: were doing what you were doing, maybe because they just
• 37:09
  Speaker 1: aren't happy about what they're doing, so they'll just put
• 37:11
  Speaker 1: you down to make them feel better about themselves. There's
• 37:14
  Speaker 1: a whole bunch of reasons why someone's going to do that.
• 37:16
  Speaker 1: But when you see someone come out of their shell
• 37:18
  Speaker 1: and put themselves out there and try something new, someone
• 37:21
  Speaker 1: who's insecure is hoping really hard that the other person
• 37:26
  Speaker 1: maybe doesn't do that well. It's like, I want you
• 37:28
  Speaker 1: to do well, but maybe not that well, because then
• 37:29
  Speaker 1: you're just going to highlight the fact that I'm not
• 37:31
  Speaker 1: doing well. And I'm not saying all insecure people at all,
• 37:33
  Speaker 1: but there are people out there. We all know someone
• 37:36
  Speaker 1: like that. So if you can expect that that's going
• 37:39
  Speaker 1: to happen, that already takes the edge off because it's like, Okay,
• 37:42
  Speaker 1: this will happen. But the beauty of it is that
• 37:45
  Speaker 1: only happens until that thing has become your new reputation. So,
• 37:49
  Speaker 1: for example, if I was always late every time to
• 37:54
  Speaker 1: every event, everything that we met up with with all
• 37:57
  Speaker 1: my friends, I would have the reputation being late. If
• 38:00
  Speaker 1: I then one day was on time or early, you'd
• 38:02
  Speaker 1: make a comment, oh, this is it.
• 38:04
  Speaker 2: You know.
• 38:05
  Speaker 1: Then the second time you'd probably make a comment then,
• 38:07
  Speaker 1: so by the tenth time, you'd probably just be talking
• 38:10
  Speaker 1: to other people she's changed, that's what you'd be saying.
• 38:12
  Speaker 2: You wouldn't say anything to me anymore.
• 38:14
  Speaker 1: And that's what happens when you change yourself image, when
• 38:16
  Speaker 1: you change yourself brand, when you change an aspect about
• 38:18
  Speaker 1: your personality that you are desperate to change. It doesn't
• 38:21
  Speaker 1: happen overnight in the eyes of other people, but it
• 38:24
  Speaker 1: will change. All you have to do is number one,
• 38:27
  Speaker 1: expect pushback and push through anyway, and number two, be
• 38:30
  Speaker 1: consistent enough that people will then talk about you in
• 38:35
  Speaker 1: a different way. People say, can I know this person
• 38:37
  Speaker 1: who used to be so lazy? And then I don't
• 38:39
  Speaker 1: know what happened, but they're so driven now they get
• 38:42
  Speaker 1: up at this time. There's such hard workers, no idea
• 38:45
  Speaker 1: what happened. It's crazy, and that's how they talk about
• 38:47
  Speaker 1: you now. So it's possible. You just have to be consistent.
• 38:50
  Speaker 2: Consistency it's not sexy but a word.
• 38:54
  Speaker 3: So then with that, you know, you spoke about it
• 38:56
  Speaker 3: before in terms of getting your Facebook group up and running,
• 38:58
  Speaker 3: and you put it off for so long. Prastination is
• 39:00
  Speaker 3: something that gets everybody, even somebody that understands how the
• 39:03
  Speaker 3: brain works. What are some really kind of actionable things
• 39:08
  Speaker 3: that people can do if they find themselves in this
• 39:09
  Speaker 3: state of procrastinating. Like one of the things I do
• 39:12
  Speaker 3: quite regularly. I don't know where I learned it, but
• 39:15
  Speaker 3: it was like, okay, three, two one, let's go like,
• 39:18
  Speaker 3: I'm just gonna do it, like or.
• 39:20
  Speaker 2: Just do five minutes. Yes is my beause the way
• 39:22
  Speaker 2: in which my brain works.
• 39:23
  Speaker 3: I'm just gonna do five minutes and then I'm gonna
• 39:25
  Speaker 3: do something else if I'm sick.
• 39:26
  Speaker 2: Of it or I can't figure it out or whatever.
• 39:28
  Speaker 3: Hey, guys, if you are listening on Spotify, do not
• 39:31
  Speaker 3: forget to give us a five star rating. It will
• 39:33
  Speaker 3: help us to reach more people. For someone that understands
• 39:36
  Speaker 3: how the brain works. You obviously still experience procrastination.
• 39:39
  Speaker 2: Yeah, it's not like you're immune to it masticularly of course. Yeah. Yeah.
• 39:52
  Speaker 3: How how can people work around procrastination when it comes
• 39:56
  Speaker 3: to actioning things that they know that they need to do?
• 39:59
  Speaker 1: Okay, well, there's two Firstly, that look at why procrastination happens.
• 40:03
  Speaker 1: There's two reasons. One is to avoid discomfort. That's the
• 40:07
  Speaker 1: main reason why we procrastinate. We will do anything to
• 40:11
  Speaker 1: pacify ourselves to avoid the discomfort of doing something. And
• 40:14
  Speaker 1: it could be something massive like your bass, your tax return,
• 40:18
  Speaker 1: something that's like, oh my God, like the bane of
• 40:21
  Speaker 1: my existence. Or it could be I have to fold
• 40:25
  Speaker 1: this one tiny load of laundry, but I'll just scroll
• 40:28
  Speaker 1: through my phone instead, and it's right next to me,
• 40:30
  Speaker 1: So it could be anything. But it's just it's uncomfortable,
• 40:32
  Speaker 1: don't want to do it. It's not fun. So that's
• 40:34
  Speaker 1: or it represents. If I do this and I fail,
• 40:37
  Speaker 1: it's just going to be daunting. So but it always
• 40:39
  Speaker 1: comes down to discomfort. And the second reason is because
• 40:42
  Speaker 1: it's too far down on your list of priorities, and
• 40:44
  Speaker 1: it just keeps getting pushed to the next day, the
• 40:46
  Speaker 1: next day, the next day. So it's not that it's
• 40:48
  Speaker 1: that uncomfortable, but I've got all this important shit I've
• 40:50
  Speaker 1: got to do, so it's going to have to be
• 40:52
  Speaker 1: left tomorrow. If it's I'll talk about the first option
• 40:55
  Speaker 1: because that's the main reason. But the second option, if
• 40:57
  Speaker 1: it's that one, I think it's we very we mistake
• 41:03
  Speaker 1: import urgent and important all the time. So we will
• 41:07
  Speaker 1: say that these twenty things on my list are urgent
• 41:12
  Speaker 1: and they've got to be done now.
• 41:13
  Speaker 2: But are they actually urgent?
• 41:16
  Speaker 1: Because most of the time, if you get through these
• 41:18
  Speaker 1: quote unquote urgent things, by the end of the day,
• 41:20
  Speaker 1: you never get to that thing that's that you really
• 41:23
  Speaker 1: want to do that you know, I've spoken for five
• 41:25
  Speaker 1: years that i want to pick up an instrument and
• 41:27
  Speaker 1: I've never done it. I want to learn this language.
• 41:28
  Speaker 1: I've been talking since I left school that I want
• 41:30
  Speaker 1: to learn French and I've never done it. You know,
• 41:32
  Speaker 1: you there's all these things that you say, but you
• 41:34
  Speaker 1: keeps getting put off. Why because you've prioritized something above that.
• 41:39
  Speaker 1: So I think it's really important to identify what your
• 41:41
  Speaker 1: actual priorities are.
• 41:43
  Speaker 2: The five minute thing.
• 41:44
  Speaker 1: Is a really good tool to use because you're saying
• 41:48
  Speaker 1: five minutes is so doable, and if I can't do
• 41:50
  Speaker 1: five minutes, it's just it's a joke, really like it's
• 41:52
  Speaker 1: five minutes.
• 41:54
  Speaker 2: But I think that's what I say to myself. I'm like,
• 41:56
  Speaker 2: you can't do five minutes, you better.
• 41:57
  Speaker 1: Than exactly exactly so, But for the first one, I
• 42:00
  Speaker 1: think you've got to then look at discomfort as like,
• 42:04
  Speaker 1: what is it that I'm actually avoiding? You know, because
• 42:10
  Speaker 1: discomfort is inevitable. You will always be uncomfortable, But you
• 42:15
  Speaker 1: can choose your discomfort. So you've got I'm going to
• 42:17
  Speaker 1: be uncomfortable by doing this task now, or I'm going
• 42:21
  Speaker 1: to be uncomfortable tomorrow because my house is a pig
• 42:23
  Speaker 1: star and I'm really annoyed. I'm going to be uncomfortable
• 42:26
  Speaker 1: studying and doing this degree now, or I'm going to
• 42:28
  Speaker 1: be uncomfortable when I'm fifty, kicking myself that I never
• 42:31
  Speaker 1: did the career that I wanted to do. Discomfort will
• 42:36
  Speaker 1: always exist. You cannot avoid it. So it's the discomfort
• 42:39
  Speaker 1: of regret, or it's the discomfort of the hard work.
• 42:43
  Speaker 2: I love that and you can't escape it. Yeah.
• 42:46
  Speaker 1: Life is uncomfortable, Yeah, and that's it, so embrace it.
• 42:50
  Speaker 3: It kind of comes back to that whole saying of
• 42:52
  Speaker 3: like choose your heart, Like are you going to struggle,
• 42:54
  Speaker 3: you know, if you want to lose weight?
• 42:55
  Speaker 2: Are you going to struggle with a five k run yep?
• 42:57
  Speaker 3: Or are you going to struggle walking upstairs because your
• 43:00
  Speaker 3: thirty kelers.
• 43:00
  Speaker 2: Heavier than you should be? Yes?
• 43:02
  Speaker 3: And I think it comes back to choosing your heart
• 43:05
  Speaker 3: as something that I say regularly to myself is like
• 43:07
  Speaker 3: if it was easy, everyone would do it. Yeah, And
• 43:09
  Speaker 3: it just reminds me that like, things aren't always supposed
• 43:12
  Speaker 3: to be easy.
• 43:12
  Speaker 1: Yeah, it's so true, and I like to think of
• 43:15
  Speaker 1: you know, like this is where you regret can come
• 43:18
  Speaker 1: in quite handy. So I try my best to not
• 43:22
  Speaker 1: regret much, because in general it's quite a useless emotion.
• 43:25
  Speaker 1: But if you do regret something, use it as a lesson.
• 43:27
  Speaker 1: So you can take something you regret. For example, I
• 43:31
  Speaker 1: regret not having gone and study that thing that I
• 43:33
  Speaker 1: wanted to study. That's a great lesson and remind yourself
• 43:37
  Speaker 1: of that feeling. Yeah, I know what that feels like.
• 43:40
  Speaker 1: Am I gonna do that again? I hated the feeling
• 43:43
  Speaker 1: of regretting not taking action, you know, I regret that
• 43:46
  Speaker 1: I could have. You know, like, sometimes you'll start something
• 43:48
  Speaker 1: and then you get really good at it, and you're like,
• 43:50
  Speaker 1: I'm kicking myself that I didn't start this years earlier
• 43:52
  Speaker 1: and I wanted It's not like I was a good vies.
• 43:54
  Speaker 1: I wanted to do this earlier, but I just didn't
• 43:57
  Speaker 1: use that feeling as a reminder as a reason as
• 44:00
  Speaker 1: a fuel. You know, if I get up early and
• 44:03
  Speaker 1: I think, oh God, I don't want to work out today,
• 44:05
  Speaker 1: but then I think I hate it when I then
• 44:07
  Speaker 1: sleep in and then wake up two hours later being like, no, just.
• 44:10
  Speaker 2: My morning's gone.
• 44:11
  Speaker 1: I'll remind myself of that feeling, yeah, and then I'm.
• 44:13
  Speaker 3: Not absolutely absolutely now you Like, I think the last
• 44:19
  Speaker 3: thing I want to kind of touch on from a
• 44:20
  Speaker 3: like neuroscience point of view is around the concept of
• 44:24
  Speaker 3: going viral, because I think it's one of my pet
• 44:26
  Speaker 3: page when people like I just want to go viral
• 44:28
  Speaker 3: and I'm like, okay, but like virality in the same
• 44:32
  Speaker 3: in the same space that like an overnight success takes
• 44:34
  Speaker 3: ten years. Virality doesn't just happen if you put one
• 44:37
  Speaker 3: post up, yeah, or you know, you look at the Kardashians,
• 44:40
  Speaker 3: they didn't really become famous until like season six. They
• 44:44
  Speaker 3: were posted sharing their content, you know, sharing their lives
• 44:47
  Speaker 3: for so much, and then they became.
• 44:49
  Speaker 2: Huge, like worldwide huge.
• 44:51
  Speaker 1: Yeah.
• 44:52
  Speaker 3: So it's like from a you know, how our brains
• 44:55
  Speaker 3: work in identifying content that potentially becomes vi because obviously
• 45:01
  Speaker 3: those different pillars of like humor and education and things
• 45:03
  Speaker 3: like that, which is why things do go viral.
• 45:06
  Speaker 2: But what is it about the human brain.
• 45:10
  Speaker 3: That allows us to lean in so hard to something
• 45:12
  Speaker 3: to perhaps cause it to go viral?
• 45:16
  Speaker 1: Well, like, why is it that, like populations in general
• 45:20
  Speaker 1: will lean into one thing and then it goes viral
• 45:23
  Speaker 1: because I think, I think, well, when something goes viral,
• 45:27
  Speaker 1: it's because people are sharing it mass mass audience is
• 45:32
  Speaker 1: being shared like wildfire. And for me, for you, for everyone,
• 45:37
  Speaker 1: the best content to absorb is one that's been recommended
• 45:41
  Speaker 1: by someone whose opinion you respect. You know, if I'm
• 45:44
  Speaker 1: being served an ad for something, I'll probably have to
• 45:46
  Speaker 1: see that at at least three maybe six times for
• 45:49
  Speaker 1: me to be like, okay, maybe. But if you came
• 45:52
  Speaker 1: to me and says and said this is by far
• 45:55
  Speaker 1: the best film, you are like you have to watch this,
• 45:58
  Speaker 1: I'll watch it, you know. I mean, if I trust
• 46:00
  Speaker 1: your taste in film, you know, but in general, like
• 46:02
  Speaker 1: I'm gonna watch that thing. So if people are sharing
• 46:05
  Speaker 1: like crazy, word of mouth is the best way, Like
• 46:09
  Speaker 1: I don't care what anyone says. There is nothing that's
• 46:11
  Speaker 1: better than word of mouth. So when you're making content
• 46:15
  Speaker 1: and you want it to go viral, also with viral things, viral,
• 46:20
  Speaker 1: going viral is the icing on the cake. But you
• 46:22
  Speaker 1: need a body of work to then support that virality
• 46:26
  Speaker 1: because how many tiktoks go viral when I'm talking like
• 46:30
  Speaker 1: fifty million views, but the account is just one good
• 46:33
  Speaker 1: video of the rest is shit. They've still got only
• 46:35
  Speaker 1: three hundred followers.
• 46:36
  Speaker 2: It's done.
• 46:36
  Speaker 1: Fuck all for the audience because consistency. If you see
• 46:39
  Speaker 1: your post and it's amazing, then you go on that
• 46:42
  Speaker 1: person's page and the rest is shit. What are you
• 46:43
  Speaker 1: going to do?
• 46:44
  Speaker 3: Oh?
• 46:44
  Speaker 1: What a shame? Leave the page. If you see a
• 46:47
  Speaker 1: post and it was epic and you go on the
• 46:48
  Speaker 1: page and it's just more of the same, you're like, whoa,
• 46:51
  Speaker 1: I've got day's worth of content here. This is so
• 46:54
  Speaker 1: either funny or educational or I can't wait for the
• 46:57
  Speaker 1: next stuff. Follow, Follow and gage your gang, your gauge.
• 47:00
  Speaker 1: I will purposely go onto someone's page that I liked
• 47:02
  Speaker 1: that one video and purposely engaged with like six videos,
• 47:05
  Speaker 1: so it shows up on my feet. It's that good
• 47:07
  Speaker 1: that I'm going to go out of my way. And
• 47:08
  Speaker 1: a lot of people do that, and so there has
• 47:12
  Speaker 1: to be a body of work behind it, Like the
• 47:14
  Speaker 1: Kardashians like, no matter what it is you're putting out there,
• 47:16
  Speaker 1: and that body of work, you're not going viral. In
• 47:18
  Speaker 1: the meantime, for most people, you know, there's a lot
• 47:21
  Speaker 1: of podcasts that yes, okay, they've kind of blown up overnight,
• 47:25
  Speaker 1: but there were maybe a year's worth of great episodes prior.
• 47:29
  Speaker 1: And the reason they stayed blown up is because people
• 47:32
  Speaker 1: have gone to their back catalog and thought, oh, this
• 47:34
  Speaker 1: person's consistently good. I'm going to stay listening.
• 47:38
  Speaker 3: Yeah, And I think it comes back to that concept
• 47:40
  Speaker 3: of you know as well, like, yes, consistency is something
• 47:43
  Speaker 3: that I talk about all the time.
• 47:44
  Speaker 2: It's not sexy.
• 47:44
  Speaker 3: People don't like hearing that. It's consistency that's going to
• 47:47
  Speaker 3: get you far by ye, it is. It's consistently showing up.
• 47:50
  Speaker 3: It's consistently like, you know, saying the same things or
• 47:53
  Speaker 3: similar things, or talking about the same thing, so that
• 47:56
  Speaker 3: people go.
• 47:56
  Speaker 2: Oh, that's Lexus.
• 47:57
  Speaker 3: She always talks about the brain, or you know's she
• 48:00
  Speaker 3: always does pilates. Like there's this consistency that people can
• 48:04
  Speaker 3: rely on. And humans like consistency. They like when they
• 48:07
  Speaker 3: know what's coming because there's that element of oh, I
• 48:12
  Speaker 3: can rely on it, I can count on it. I
• 48:14
  Speaker 3: know that if I have a problem, I can go
• 48:15
  Speaker 3: to Alexis podcast database and there'll be a podcast there
• 48:19
  Speaker 3: that talks to a problem.
• 48:20
  Speaker 2: That I'm going through.
• 48:22
  Speaker 3: I think from a business point of view, you know,
• 48:24
  Speaker 3: we see human content perform so much better or so
• 48:30
  Speaker 3: much more than you know, just a logo or talking
• 48:33
  Speaker 3: about this corporate bullshit or becoming a persona that is
• 48:37
  Speaker 3: like corporate and boring and conchosing. Why do people, like
• 48:42
  Speaker 3: you said before, you know, we're talking about people trust people?
• 48:45
  Speaker 2: Why?
• 48:46
  Speaker 3: Like I know that I can you know, speak to
• 48:49
  Speaker 3: my team and they can hear it from me in
• 48:51
  Speaker 3: the flesh, and they resonate with the content that I'm
• 48:54
  Speaker 3: sharing with them better than just sending it to them
• 48:55
  Speaker 3: in an email, because I've delivered it and I'm somebody
• 48:58
  Speaker 3: that they trust the same as my you know, social
• 49:01
  Speaker 3: pages and our client social pages. Like we know that
• 49:04
  Speaker 3: when a business owner gets in front of a camera
• 49:06
  Speaker 3: and starts talking about why they own the business or
• 49:09
  Speaker 3: where they started the business, or they love about the
• 49:11
  Speaker 3: business or the clients that they're helping, that gets so
• 49:13
  Speaker 3: much more traction because they're in front of it. And
• 49:17
  Speaker 3: people can relate to other people, and people buy from
• 49:19
  Speaker 3: other people, and people trust other people. Why do people
• 49:23
  Speaker 3: and like, why do people relate with other people more
• 49:26
  Speaker 3: than anything else?
• 49:27
  Speaker 2: Well, because it comes down to so connection.
• 49:30
  Speaker 1: Human connection is an actual We need it for survival.
• 49:37
  Speaker 1: We need real human connection for survival, and we will
• 49:43
  Speaker 1: get it wherever we can. So if it can only
• 49:45
  Speaker 1: be via a device, we will get it via the device.
• 49:47
  Speaker 1: If we can get it in person. Even better, people
• 49:49
  Speaker 1: who have real connection with people in person ore the
• 49:53
  Speaker 1: happiest people in the world. You know, people who think
• 49:56
  Speaker 1: that they're connected, but they're just liking and a common here,
• 49:58
  Speaker 1: and they're o the unhappiest people in the world. We
• 50:01
  Speaker 1: love connection. We need to feel related to other people
• 50:07
  Speaker 1: through story. Stories the biggest one. People instantly switch on
• 50:13
  Speaker 1: when they hear a story, and now a lot of
• 50:15
  Speaker 1: marketing has kind of switched on to that tactic. If
• 50:18
  Speaker 1: you're scrolling through social media and you're you know, getting
• 50:22
  Speaker 1: an ad this that, and someone starts telling a story,
• 50:25
  Speaker 1: even halfway through the story, and someone says and then
• 50:27
  Speaker 1: she knocked on the door, and then he ran to
• 50:29
  Speaker 1: the door and opened instantly.
• 50:31
  Speaker 2: You don't even know who she is, and you're like, well, no,
• 50:34
  Speaker 2: no more.
• 50:35
  Speaker 1: You know, we are wired to relate to storytell to
• 50:39
  Speaker 1: listen to stories, to see ourselves in that story. We're
• 50:42
  Speaker 1: not wired to listen to an ad.
• 50:44
  Speaker 2: So that's why brands, branding.
• 50:47
  Speaker 1: Advertising has to be so creative now they have to
• 50:50
  Speaker 1: tell it in a new way or tell it through
• 50:52
  Speaker 1: a person.
• 50:53
  Speaker 2: That's why influencer marketing.
• 50:55
  Speaker 1: Took off the way it did because it's a person
• 50:57
  Speaker 1: that you trust, it's a person that you like, and
• 50:59
  Speaker 1: that started with celebrity marketing, you know. So I think
• 51:02
  Speaker 1: that it all comes down to this genuine survival need
• 51:05
  Speaker 1: to feel connected. There's no greater need for us, even
• 51:09
  Speaker 1: as like babies. You have to feel connected. So the
• 51:13
  Speaker 1: best way that you can put a story across, or
• 51:16
  Speaker 1: put a message across, is person to person interaction. There's
• 51:19
  Speaker 1: no better way.
• 51:20
  Speaker 2: Yeah, I totally agree.
• 51:22
  Speaker 3: I think also like it comes back to the I mean,
• 51:24
  Speaker 3: it's funny right because it's like, you know, you can
• 51:26
  Speaker 3: say to me, hey, you should really go to this restaurant.
• 51:30
  Speaker 3: It was great. I had the best experience there. Then
• 51:33
  Speaker 3: let me take my dog he sat outside, blah blah blah,
• 51:36
  Speaker 3: you'd love it. The first place I'm going to go, though,
• 51:39
  Speaker 3: is Instagram or Google. You're like, is this place legit?
• 51:43
  Speaker 3: Is this place what it cracked up to be? So?
• 51:46
  Speaker 2: Yes, Like word of mouth is so important.
• 51:48
  Speaker 3: But I think then also having as you said, like
• 51:51
  Speaker 3: you know, there's one thing to have the virality, but
• 51:54
  Speaker 3: you've got to have a body of work to back
• 51:55
  Speaker 3: it up. In the same way that it's one thing
• 51:58
  Speaker 3: to you know, have this amazing word of mouth that travels, but.
• 52:01
  Speaker 2: You've got to have assets to back it up.
• 52:04
  Speaker 1: You've got to have It's so intertwined, Like I use
• 52:08
  Speaker 1: Instagram as a search engine for restaurants as well if
• 52:11
  Speaker 1: I hear the name for two reasons. Number one, I
• 52:14
  Speaker 1: want to see images, and website images are never as
• 52:16
  Speaker 1: comprehensive as Instagram. I want to see, I want to say,
• 52:19
  Speaker 1: photos of the fucking food.
• 52:21
  Speaker 2: I want to see the vibe of the venue.
• 52:22
  Speaker 1: You can't like, you can't fake vibes, so I want
• 52:24
  Speaker 1: to see that. But then I can save it to
• 52:27
  Speaker 1: my I've got a thousand folders on my Instagram and
• 52:31
  Speaker 1: one is food places in Sydney, and I save accounts
• 52:36
  Speaker 1: or just like one post from that account so that
• 52:38
  Speaker 1: I can easily find it again. So for me, I
• 52:41
  Speaker 1: use it as my Instagram is my vision board, my
• 52:45
  Speaker 1: mood board. My post is to eat board, my ideas
• 52:48
  Speaker 1: when I'm in Europe board, like it is the everything
• 52:51
  Speaker 1: board and That's why if you're a brand, or if
• 52:54
  Speaker 1: you are an individual who's trying to create a self brand,
• 52:57
  Speaker 1: you want that body of work because if someone stumbles
• 52:59
  Speaker 1: on your page through word of mouth, you want someone
• 53:02
  Speaker 1: to stay there and be like, oh, I'm gonna scroll
• 53:05
  Speaker 1: through this. If your best friend shares a story of
• 53:08
  Speaker 1: someone who you've never seen the page, and the story
• 53:10
  Speaker 1: captures you, you click on it and you want to
• 53:12
  Speaker 1: see if there's more of the same. That's why they say,
• 53:16
  Speaker 1: you know, when they're giving tips on if you are
• 53:19
  Speaker 1: trying to grow your page, look at the videos that
• 53:21
  Speaker 1: perform and just keep pumping out same shit. Some of
• 53:24
  Speaker 1: the pages that I love. It's so similar the content
• 53:28
  Speaker 1: they put out day to day, such similar pieces of content.
• 53:31
  Speaker 2: And I love it all. Yeah, I love it all.
• 53:33
  Speaker 2: I'm not like, oh, this is so repetitive. I'm here
• 53:35
  Speaker 2: for it.
• 53:36
  Speaker 3: Yeah.
• 53:36
  Speaker 2: People don't mind a bit of repetition.
• 53:39
  Speaker 3: No, And I think also it's something that we say
• 53:41
  Speaker 3: as well as like, you know, you think of anybody
• 53:43
  Speaker 3: that is an expert in their field or someone that
• 53:46
  Speaker 3: you're like, oh, I follow this person because of X,
• 53:48
  Speaker 3: Y and Z, Like take you, for example, I follow
• 53:50
  Speaker 3: a Lexus because she's really authentic. She shares a lot
• 53:52
  Speaker 3: about like how the brain works, how it can apply
• 53:54
  Speaker 3: to me, what I can learn from it, blah blah blah.
• 53:58
  Speaker 3: They're only known for that because they talk about that
• 54:01
  Speaker 3: shit all the time, Like they only talk about that.
• 54:04
  Speaker 1: Yeah.
• 54:04
  Speaker 3: And it's like, you know, you wouldn't be known for
• 54:07
  Speaker 3: doing your podcast if you only had four episodes, correct, right, Yeah,
• 54:12
  Speaker 3: you wouldn't be known as a neuroscientist if you only
• 54:14
  Speaker 3: talked about it once a week. And so it's like
• 54:17
  Speaker 3: that consistency again of repetition and if you want to
• 54:21
  Speaker 3: be known for something, turning up and talking about it
• 54:25
  Speaker 3: all the time, Like people know, I'll talk the ears
• 54:27
  Speaker 3: off anybody about building their personal brand.
• 54:30
  Speaker 2: Yeah.
• 54:31
  Speaker 3: LinkedIn, Like, I will tell you a million and one
• 54:34
  Speaker 3: reasons why I think you should be on LinkedIn in
• 54:35
  Speaker 3: any industry.
• 54:37
  Speaker 2: But to get on LinkedIn, we need to get you.
• 54:40
  Speaker 3: I actually went to take you in a post the
• 54:41
  Speaker 3: other day and I was like, oh, she actually doesn't
• 54:43
  Speaker 3: even have LinkedIn, Like I don't even know if this
• 54:45
  Speaker 3: is a new like friend dig Like my friend doesn't
• 54:48
  Speaker 3: have LinkedIn.
• 54:48
  Speaker 2: It's like a yeah, like a rare species.
• 54:52
  Speaker 1: I think that the reason I don't have LinkedIn is
• 54:55
  Speaker 1: because for so long I thought LinkedIn was all.
• 54:57
  Speaker 2: About, you know, how to get a job, like to
• 54:59
  Speaker 2: get a job, and so because.
• 55:01
  Speaker 1: I had at the time, I was doing teaching polarities,
• 55:05
  Speaker 1: I'm like, I don't need a job. I don't need LinkedIn,
• 55:07
  Speaker 1: And so then I started the podcast or whatever said
• 55:08
  Speaker 1: then I.
• 55:09
  Speaker 2: Just thought I didn't need it.
• 55:10
  Speaker 1: But now I feel like LinkedIn maybe I thought about
• 55:12
  Speaker 1: it wrong, maybe that's not what it was in the past,
• 55:15
  Speaker 1: or maybe it was, but I feel like it's definitely
• 55:17
  Speaker 1: evolved massively and now I feel like LinkedIn is so
• 55:20
  Speaker 1: much more than that. And I think, like, have I
• 55:22
  Speaker 1: missed the boat or is it not lately?
• 55:24
  Speaker 3: We'll get you set up this week, we'll do dinner,
• 55:26
  Speaker 3: We'll get set up on LinkedIn.
• 55:28
  Speaker 2: It'd be great.
• 55:29
  Speaker 1: No.
• 55:29
  Speaker 3: I think you're so right though about LinkedIn, Like you know,
• 55:31
  Speaker 3: it's one of the biggest miskings.
• 55:32
  Speaker 2: I do a lot of talks at schools.
• 55:34
  Speaker 3: That's one of the biggest misconceptions, is like people think
• 55:36
  Speaker 3: that LinkedIn is only to search for jobs, but I
• 55:40
  Speaker 3: think that they do themselves a disservice.
• 55:41
  Speaker 2: And I have a lot of friends that work at LinkedIn, and.
• 55:44
  Speaker 3: Catherine was on the podcast before and I said, you know,
• 55:48
  Speaker 3: in that episode, I was like, you know, when you
• 55:51
  Speaker 3: look at you know, when you update the app in
• 55:53
  Speaker 3: the app store, and it's like, you know, Instagram needs updating,
• 55:55
  Speaker 3: LinkedIn needs updating. When you look at the description of
• 55:58
  Speaker 3: the app of LinkedIn, it says job search and network, right,
• 56:03
  Speaker 3: And so I was like, that in itself doesn't explain
• 56:07
  Speaker 3: what goes on on the planet. So it doesn't lend
• 56:10
  Speaker 3: itself to be a social media network.
• 56:11
  Speaker 2: It doesn't lend it a professional network.
• 56:14
  Speaker 1: Yeah, when Kitty was talking about it when we did
• 56:16
  Speaker 1: the panel, I'm like, oh shit, there's so much, so
• 56:20
  Speaker 1: much more that I need to learn.
• 56:22
  Speaker 2: We'll have like an intervention me you and her. We'll
• 56:27
  Speaker 2: get you flying. I need it now.
• 56:30
  Speaker 3: You we briefly touched on it before and in episode three,
• 56:34
  Speaker 3: the live panel event, you spoke briefly about the contracts
• 56:38
  Speaker 3: issues that you've had with the podcast, and I'm not
• 56:39
  Speaker 3: going to go into them. I know what's happened, and
• 56:42
  Speaker 3: I think that you freely speak about what you want
• 56:44
  Speaker 3: to speak about about that.
• 56:46
  Speaker 2: But if you could go.
• 56:48
  Speaker 3: Back and do the podcast, if there was one thing
• 56:50
  Speaker 3: that you've learned in your time of doing the podcast,
• 56:52
  Speaker 3: and you could go back, or you would to start
• 56:54
  Speaker 3: a new podcast.
• 56:55
  Speaker 2: Now, what would you do differently? What would you do
• 56:58
  Speaker 2: the same.
• 57:00
  Speaker 1: One thing that I would definitely do the same is
• 57:02
  Speaker 1: I actually really liked that I didn't have too much
• 57:05
  Speaker 1: of a back catalog of episodes.
• 57:07
  Speaker 2: I think some people think they've got to.
• 57:08
  Speaker 1: Be so prepared, they'll do ten episodes, twenty episodes. I've
• 57:12
  Speaker 1: even met people and they think no, I needed and
• 57:14
  Speaker 1: needed in case, I would rather have a week off
• 57:17
  Speaker 1: than have that much of a back catalog before I've launched.
• 57:21
  Speaker 1: I could do a back catalog now, because you know,
• 57:24
  Speaker 1: I know what I'm doing. But prior by the third episode,
• 57:29
  Speaker 1: I had learned so much. By the tenth episode, I
• 57:31
  Speaker 1: had learned so much. If I had done all ten
• 57:34
  Speaker 1: before launching, it would just be Plato for the first ten,
• 57:37
  Speaker 1: then a step Plato like I like feed evolution with
• 57:41
  Speaker 1: the constant feedback, and the feedback is yes, what your
• 57:44
  Speaker 1: audience tells you. But you learn as you go, You
• 57:48
  Speaker 1: yourself pick up on things, you start becoming more aware.
• 57:51
  Speaker 1: I'm listening to other podcasts, I'm getting ideas. I'm like, oh,
• 57:53
  Speaker 1: I'm just more in tune to what needs to happen.
• 57:56
  Speaker 1: So I would definitely do that the same. I wouldn't
• 57:59
  Speaker 1: overthink it. I kind of just dive straight in. Don't
• 58:01
  Speaker 1: overthink the artwork, overthink the logo, just take the leap
• 58:04
  Speaker 1: of faith. Of course, what I wouldn't do the same
• 58:09
  Speaker 1: is I wouldn't I would do certain things earlier. I
• 58:13
  Speaker 1: would have created like the Instagram TikTok and Facebook page
• 58:18
  Speaker 1: straight away. There's just no reason why not. Who cares
• 58:22
  Speaker 1: if it's got one thing, It's just it just helps
• 58:23
  Speaker 1: with traction later down the track.
• 58:25
  Speaker 2: I would have been doing.
• 58:26
  Speaker 1: Video way earlier, way earlier. I waited so long to
• 58:32
  Speaker 1: do video, and for the most part it's because I
• 58:34
  Speaker 1: was just recording on my bed to be dead honest,
• 58:36
  Speaker 1: So I was like, fuck filming this, Like that's just
• 58:39
  Speaker 1: so random.
• 58:40
  Speaker 3: Are there many times that you just lie in bed
• 58:41
  Speaker 3: and you're like, Okay, I've got to record this podcast
• 58:44
  Speaker 3: and you're just like lying in bed and you're.
• 58:45
  Speaker 2: Like, yes, absolutely definitely.
• 58:49
  Speaker 1: There would be times where I would be recording my
• 58:50
  Speaker 1: podcast in bed, pause, go down the road, get like
• 58:55
  Speaker 1: a muffin and a coffee, come back, be munching on
• 58:58
  Speaker 1: the mummain.
• 59:00
  Speaker 2: That sounds really inappropriate in bed.
• 59:05
  Speaker 1: I love it, and yeah, like and then you just
• 59:07
  Speaker 1: never know because so it was very very much I
• 59:11
  Speaker 1: was running like a very like a tight budget at
• 59:14
  Speaker 1: the start. But yeah, video content, if you can do it.
• 59:17
  Speaker 1: I would have done that a lot earlier because I
• 59:19
  Speaker 1: feel like my video definitely helps a lot, and people
• 59:22
  Speaker 1: love the video, they really respond well to it. Of course,
• 59:26
  Speaker 1: when it comes to contracts, don't ever sell yourself too short.
• 59:30
  Speaker 1: Be really mindful of contract length as well. I think
• 59:35
  Speaker 1: sometimes you'll start and someone will offer you something good
• 59:38
  Speaker 1: and you're like, oh my god, oh my god. They
• 59:40
  Speaker 1: say promise if someone sees not to turn you into
• 59:43
  Speaker 1: an asshole with a huge head. But if someone sees
• 59:45
  Speaker 1: promise in you, it's not because they're like, oh, oh
• 59:49
  Speaker 1: I'm going to take you know, I'm going to take
• 59:50
  Speaker 1: a chance on you. Because they see dollar bills. Yeah
• 59:52
  Speaker 1: that's why. Okay, they're a business. They're here to run
• 59:55
  Speaker 1: a business. They're not a charity. So you have to
• 59:57
  Speaker 1: look at it as I'm really grateful I've crossed paths
• 1:00:01
  Speaker 1: with this company or business or partner that sees potential
• 1:00:04
  Speaker 1: in me. Why do they see potential in me? And
• 1:00:07
  Speaker 1: is this a fair transaction? Yeah, you know, do the
• 1:00:11
  Speaker 1: math do, like, look at what they're asking because I
• 1:00:13
  Speaker 1: didn't do that at the start, and I was thrilled
• 1:00:15
  Speaker 1: for the first half of the contract, devastating for the
• 1:00:18
  Speaker 1: second half of the contract. Until you start things come
• 1:00:20
  Speaker 1: to light, you start growing, and then you realize this
• 1:00:23
  Speaker 1: is a very bad deal I got myself into, so
• 1:00:26
  Speaker 1: I think, and people do that all the time. I'm
• 1:00:28
  Speaker 1: definitely not the first and I won't be the last.
• 1:00:30
  Speaker 1: Like this happens all the time. But it's just just
• 1:00:34
  Speaker 1: be back yourself a little.
• 1:00:36
  Speaker 3: Bit, ye, or have the right people in your corner
• 1:00:38
  Speaker 3: to be able to like, you know, I think one
• 1:00:40
  Speaker 3: of the again, a recent saying is like, don't ask.
• 1:00:44
  Speaker 2: How to do it, ask who to do it?
• 1:00:45
  Speaker 3: Yeah, Like, I think far too often someone tries to
• 1:00:48
  Speaker 3: become a jack of all trades. Yeah, and instead of
• 1:00:51
  Speaker 3: going actually, like you know, when I started my business,
• 1:00:53
  Speaker 3: numbers is not my forte Like, I dropped out of
• 1:00:55
  Speaker 3: math as soon as I could because I.
• 1:00:57
  Speaker 2: Fucking hate numbers.
• 1:00:58
  Speaker 3: Like I get basic now, I get you know, when
• 1:01:01
  Speaker 3: it all adds up. I get the basic accounting one
• 1:01:04
  Speaker 3: oh one, but I pay my accounts a good amount
• 1:01:07
  Speaker 3: of money to do that job for me because I
• 1:01:09
  Speaker 3: do not have the brain capacity to do that. So
• 1:01:11
  Speaker 3: I think in your you know scenario, it's like having
• 1:01:14
  Speaker 3: those people in your corner that you know have your
• 1:01:16
  Speaker 3: best interests at heart and you can trust in making
• 1:01:19
  Speaker 3: that decision for you.
• 1:01:20
  Speaker 2: Yeah, it's so important. It's so important.
• 1:01:23
  Speaker 1: And you know, at the start, when you're on like
• 1:01:25
  Speaker 1: a shoe string budget, you really are like, oh.
• 1:01:28
  Speaker 2: But I can't be spending that money.
• 1:01:30
  Speaker 1: I can't, And sometimes you can't, but the moment you can,
• 1:01:33
  Speaker 1: whenever possible, even like get friends into it. Sometimes you're
• 1:01:36
  Speaker 1: embarrassed to ask for help. Ask for help. It's so
• 1:01:39
  Speaker 1: important even just get a fresh set of eyes to
• 1:01:41
  Speaker 1: look over something that you're doing, someone that you trust obviously,
• 1:01:44
  Speaker 1: but I think it's really important just to start to
• 1:01:47
  Speaker 1: get the help when whenever you can, because I've done
• 1:01:52
  Speaker 1: that so many times. Well, I've tried to just do
• 1:01:54
  Speaker 1: it all and then I get burnt out and then
• 1:01:57
  Speaker 1: all the energy that should be going into the podcast
• 1:01:59
  Speaker 1: goes into all the other peripheral things and then it's
• 1:02:01
  Speaker 1: time to record and I'm like, oh, I'm so tired.
• 1:02:03
  Speaker 2: Yeah, it should never be like.
• 1:02:04
  Speaker 3: That, totally I literally spoke to my team about this
• 1:02:06
  Speaker 3: the other day around energy management. Like, I think there's
• 1:02:09
  Speaker 3: this big conversation around time management, you know, like how
• 1:02:11
  Speaker 3: do you fit everything into your day? Like you've got
• 1:02:13
  Speaker 3: to manage your time, You've got a habit stack all
• 1:02:15
  Speaker 3: of that, and it's like, I actually think something that's
• 1:02:18
  Speaker 3: far more efficient is managing your energy. Yeah, like if
• 1:02:21
  Speaker 3: you only have sixty percent energy that day, how are
• 1:02:24
  Speaker 3: you going to best use that energy in your day
• 1:02:26
  Speaker 3: to maximize what.
• 1:02:27
  Speaker 2: You need to get out of it?
• 1:02:29
  Speaker 3: Instead of going okay, cool from like six till ten,
• 1:02:31
  Speaker 3: I'm going to do this and tend to this.
• 1:02:32
  Speaker 2: It's like, but are you.
• 1:02:34
  Speaker 3: Even looking at how your energy levels are or you know,
• 1:02:37
  Speaker 3: how you feel in the morning versus how you feel
• 1:02:39
  Speaker 3: in the evening or anything like that.
• 1:02:41
  Speaker 2: So I think energy management is huge.
• 1:02:43
  Speaker 3: Now, before we get I've got some questions that have
• 1:02:45
  Speaker 3: come through on Instagram, But I've also got the quick
• 1:02:48
  Speaker 3: five questions that we finish.
• 1:02:49
  Speaker 2: Now before we go to that, what is coming?
• 1:02:53
  Speaker 3: Like, I know you can't talk about a few exciting
• 1:02:55
  Speaker 3: things that you're working on, but what is coming in
• 1:02:58
  Speaker 3: terms of for you? But then also why do you
• 1:03:01
  Speaker 3: see kind of your brand, but also maybe the podcasting
• 1:03:05
  Speaker 3: world going.
• 1:03:07
  Speaker 1: Yeah, I see. I don't see the podcast will slowing
• 1:03:10
  Speaker 1: down at all. I think it's still I know that
• 1:03:14
  Speaker 1: the amount of podcasts being released is not as much
• 1:03:18
  Speaker 1: as I think the biggest year ever was twenty twenty
• 1:03:20
  Speaker 1: or twenty twenty one, which aligns with COVID and all
• 1:03:22
  Speaker 1: of that, so that makes a lot of sense.
• 1:03:23
  Speaker 2: But it's still like.
• 1:03:24
  Speaker 1: Crazy numbers every year of people releasing podcasts, people having
• 1:03:28
  Speaker 1: ideas for podcasts, So that's not going anywhere. That's not
• 1:03:31
  Speaker 1: slowing down. People love this long form content. I think
• 1:03:34
  Speaker 1: people think that, oh, our attention span is shot to pieces.
• 1:03:39
  Speaker 2: It's not.
• 1:03:40
  Speaker 1: I think it's only because you pay attention to Your
• 1:03:45
  Speaker 1: attention span is according to the environment that you're in.
• 1:03:48
  Speaker 1: If I'm watching fifteen second videos back to back and
• 1:03:50
  Speaker 1: then something that's ten minutes come up, I'm like, whoa, whoa, whoa, whoa.
• 1:03:53
  Speaker 1: I'm just doing this like in between tasks. I'm not
• 1:03:55
  Speaker 1: here to watch a ten minute video. If I go
• 1:03:57
  Speaker 1: to the cinema and sit down, I'm not even gonna
• 1:03:59
  Speaker 1: look at my phone for two hours, you know. So
• 1:04:01
  Speaker 1: we have the attention. It just comes down to, like
• 1:04:04
  Speaker 1: good entertainment. Are we being entertained? Are we interested?
• 1:04:07
  Speaker 2: Do we care? Totally? So it's TikTok.
• 1:04:11
  Speaker 3: Yeah, Like I don't know if you've ever found yourself
• 1:04:13
  Speaker 3: like I love true crime. I watch an entire like
• 1:04:18
  Speaker 3: interview is a police station which runs for like an
• 1:04:21
  Speaker 3: hour in like thirty parts on TikTok.
• 1:04:23
  Speaker 2: Because I'm interested, because.
• 1:04:24
  Speaker 1: You're interested, and so I think that obviously cinema has
• 1:04:28
  Speaker 1: but you know Netflix has debunk to that will binge
• 1:04:32
  Speaker 1: a whole series in one days. We've got nothing to
• 1:04:34
  Speaker 1: do with our attention span being short. It's what's the environment?
• 1:04:38
  Speaker 1: Am I interested? Because we do have a long attention
• 1:04:41
  Speaker 1: span if we want to. So that's the first thing.
• 1:04:45
  Speaker 1: The second thing, what was I talking about?
• 1:04:48
  Speaker 2: Now?
• 1:04:49
  Speaker 1: Talk about attention span?
• 1:04:50
  Speaker 3: No, I do have an attention I have an attention span,
• 1:04:54
  Speaker 3: say in the future, Like, what's so that's for podcasting?
• 1:04:59
  Speaker 1: Me personally, I always see myself creating, Like I don't know,
• 1:05:05
  Speaker 1: I see myself with my podcast itself.
• 1:05:07
  Speaker 2: Definitely doing more.
• 1:05:08
  Speaker 1: I want to do more video, more production, more more
• 1:05:12
  Speaker 1: add ons to the actual podcast itself. Definitely more books.
• 1:05:17
  Speaker 1: There's just so much potential and growth in that space.
• 1:05:20
  Speaker 1: I still I said this, I think on my first
• 1:05:22
  Speaker 1: ever episode, and I still stand true to this. I
• 1:05:24
  Speaker 1: don't know how it would unroll, but I want my
• 1:05:26
  Speaker 1: own Netflix series or binge if you're listening, well, Stan,
• 1:05:29
  Speaker 1: I don't care, but a series, okay, anybody Disney Plus,
• 1:05:34
  Speaker 1: Disney Plus, I love Disney Plus, and I don't know
• 1:05:36
  Speaker 1: even know how that would be, but I'd love to
• 1:05:38
  Speaker 1: have a series about something so stage tune.
• 1:05:41
  Speaker 2: Do you know what I can see you doing?
• 1:05:43
  Speaker 3: You know Louis through yes, and how he goes and
• 1:05:46
  Speaker 3: interviews like psychopaths. Yeah, like you can do that though
• 1:05:49
  Speaker 3: from like a psychological point of view, and you like narcissists,
• 1:05:53
  Speaker 3: high performers, fuck boys, and like, yeah, Formula one Drivers, we.
• 1:05:59
  Speaker 1: Love the each driver twenty episodes.
• 1:06:03
  Speaker 3: It could be like Formula One, Like I don't know
• 1:06:08
  Speaker 3: the mindset, the.
• 1:06:09
  Speaker 2: Mindset of Carlos Pines.
• 1:06:10
  Speaker 1: Yeah no, but no, but actually yeah, there's just so
• 1:06:13
  Speaker 1: much potential, so so a series, and I honestly I
• 1:06:18
  Speaker 1: don't know. I think i'd also like to eventually have.
• 1:06:22
  Speaker 1: I see myself launching another podcast in the future alongside mine.
• 1:06:26
  Speaker 3: Yep.
• 1:06:26
  Speaker 1: Do you fucking mind will always be like my ultimate child?
• 1:06:32
  Speaker 2: Yep? But I don't know.
• 1:06:33
  Speaker 1: I always see myself maybe doing something more lighthearted or whatever,
• 1:06:36
  Speaker 1: because there's a side to me that does come out
• 1:06:37
  Speaker 1: in my podcast that's really you know, joking, lighthearted, relax
• 1:06:42
  Speaker 1: but sometimes it can tie into the topics. Sometimes it can't,
• 1:06:44
  Speaker 1: and when I do, people are like, oh my god,
• 1:06:46
  Speaker 1: we love this comment that you made.
• 1:06:47
  Speaker 3: Hahaha.
• 1:06:48
  Speaker 1: So I thought, you know, maybe in the future I
• 1:06:50
  Speaker 1: could be doing something that's a bit more I don't know, relaxed, chilled.
• 1:06:54
  Speaker 2: Yeah, not so much planning going behind each.
• 1:06:56
  Speaker 1: Episode because there's a lot of research that goes behind
• 1:06:58
  Speaker 1: my episodes as well. So it's it's a fully fledged thing,
• 1:07:02
  Speaker 1: which I enjoy.
• 1:07:03
  Speaker 2: I love it.
• 1:07:03
  Speaker 3: But I joke about it being like, you know, I'm
• 1:07:06
  Speaker 3: just gonna start one on my kitchen bench with the
• 1:07:08
  Speaker 3: girls coming over for dinner, Yeah, and like just talking
• 1:07:11
  Speaker 3: about the problems that they've had that week and.
• 1:07:13
  Speaker 2: Doing it just for yourself, you know, just doing it
• 1:07:15
  Speaker 2: because you're experiencing those problems.
• 1:07:16
  Speaker 3: Like I said today, like I had a couple of
• 1:07:19
  Speaker 3: calls that I had to solve problems, and I'm like,
• 1:07:22
  Speaker 3: I feel like people just call me all.
• 1:07:23
  Speaker 2: The time to solve their problems.
• 1:07:25
  Speaker 3: Yeah, Like I'm the person that people come to clients, friends, family, like,
• 1:07:30
  Speaker 3: I'm the fixer. Yeah, And I'm like, if people are
• 1:07:33
  Speaker 3: experiencing these problems, there'll be other people that are experiencing
• 1:07:36
  Speaker 3: these problems.
• 1:07:36
  Speaker 2: So it's like, why can't we just unpack them together.
• 1:07:38
  Speaker 2: It's so true over pasta it's a great idea. Yeah,
• 1:07:42
  Speaker 2: why not, let's do it. Let's do it. Let's do it.
• 1:07:44
  Speaker 2: Let's do it. That's exciting. That's exciting. Now, Look, people
• 1:07:48
  Speaker 2: do send in questions.
• 1:07:49
  Speaker 3: We've got the ability for people to leave voice notes
• 1:07:52
  Speaker 3: on our website.
• 1:07:54
  Speaker 2: I actually love a really good voice note.
• 1:07:57
  Speaker 3: But I also put it out on Instagram to see
• 1:08:00
  Speaker 3: what what questions people were asking.
• 1:08:03
  Speaker 2: And there have been a couple that have come through already.
• 1:08:06
  Speaker 3: The first one that they that they wanted to ask
• 1:08:09
  Speaker 3: was around the book writing process. So they've said, like,
• 1:08:12
  Speaker 3: what is the book writing process? Like how involved are you?
• 1:08:15
  Speaker 3: And how much do you write yourself?
• 1:08:17
  Speaker 1: I write the whole thing myself part okay, so there's
• 1:08:21
  Speaker 1: no ghost writing. There's no ghost writing going on here.
• 1:08:24
  Speaker 1: I write the whole thing myself.
• 1:08:25
  Speaker 3: Can test I can test that because you've turned up
• 1:08:28
  Speaker 3: to dinners before where you're like, I have literally just
• 1:08:30
  Speaker 3: spent all day.
• 1:08:31
  Speaker 1: All day writing I'm going to hit the deadline. I've
• 1:08:34
  Speaker 1: like gone to Barley just to write. I've you know,
• 1:08:37
  Speaker 1: got I've taken myself to Brisbane to my parents' place
• 1:08:41
  Speaker 1: just to write. Like sometimes I have to get away
• 1:08:42
  Speaker 1: because it's just not happening to slot into my daily routine.
• 1:08:46
  Speaker 1: I write the whole thing. The only thing that I
• 1:08:48
  Speaker 1: obviously don't write the edits. So the way it works
• 1:08:51
  Speaker 1: is you have your publisher, you write, and you you
• 1:08:57
  Speaker 1: decide how the book is broken up. So, for a example,
• 1:09:00
  Speaker 1: with my publisher, we said, okay, let's break it up
• 1:09:03
  Speaker 1: into three. I submit one third by this date, one
• 1:09:06
  Speaker 1: third by that date, one third by the other date
• 1:09:09
  Speaker 1: within reason. If I'm having any problems, we can, you know,
• 1:09:11
  Speaker 1: play around with those dates. But just so the publishers
• 1:09:14
  Speaker 1: always also have a good idea of how it's going
• 1:09:16
  Speaker 1: to work with editing and whatever. The publisher then goes
• 1:09:18
  Speaker 1: through it and does all these track changes to be
• 1:09:21
  Speaker 1: like there's someone who is looking at it with fresh eyes, so.
• 1:09:24
  Speaker 2: They're able to be like, this looks better here.
• 1:09:26
  Speaker 1: You've repeated yourself a thousand times, I'm going to remove
• 1:09:28
  Speaker 1: that this you know maybe, and then they'll leave notes
• 1:09:31
  Speaker 1: like I want a whole paragraph, or you expand on this.
• 1:09:33
  Speaker 1: You've just mentioned it once, so then it comes back
• 1:09:35
  Speaker 1: to you. You look at that and you can say
• 1:09:37
  Speaker 1: you can dig your heels in and say no, no, no, no,
• 1:09:39
  Speaker 1: I want to keep that because whatever. And sometimes I'll say, okay,
• 1:09:41
  Speaker 1: you're fair. Sometimes they'll push back, I've never had that,
• 1:09:45
  Speaker 1: well we've totally disagreed on something. But you can and
• 1:09:49
  Speaker 1: then you know, you add things if you think, oh, yeah,
• 1:09:51
  Speaker 1: that's such a great idea. I find that in general
• 1:09:53
  Speaker 1: they're the experts, so I've not really had too much
• 1:09:56
  Speaker 1: of an issue in general. So then you do all
• 1:09:58
  Speaker 1: the corrections. Then the take it back and then they'll
• 1:10:02
  Speaker 1: look at that again. If they're happy, they take it
• 1:10:04
  Speaker 1: to a proofreader. The proofreader goes in and does the
• 1:10:06
  Speaker 1: proper grammatical everything. They fact check everything you're saying as well,
• 1:10:11
  Speaker 1: so they get Sometimes the proofreader doesn't do it. Sometimes
• 1:10:13
  Speaker 1: it's a professional fact checker. So if I'm saying, oh,
• 1:10:15
  Speaker 1: this scientist said this and whatever, they have to go
• 1:10:17
  Speaker 1: and fact check that and make sure that I'm not
• 1:10:19
  Speaker 1: just sitting study that was done in like I quote
• 1:10:24
  Speaker 1: so many studied in my book, so yeah, yeah, whoever
• 1:10:29
  Speaker 1: has to do that, and then then they give you
• 1:10:32
  Speaker 1: the final, final, final edit, you go through the whole thing,
• 1:10:35
  Speaker 1: and then for me, I also do the audio recording
• 1:10:39
  Speaker 1: component of my books.
• 1:10:40
  Speaker 2: Yep, so sometimes they give that to somebody else.
• 1:10:43
  Speaker 1: I remember the first time for my first book, they said, okay,
• 1:10:46
  Speaker 1: and then we're going to get this recorded. Were you
• 1:10:50
  Speaker 1: interested in auditioning to be the voice for your book?
• 1:10:53
  Speaker 1: And I was like no, no, no, no, no no, I
• 1:10:55
  Speaker 1: am the voice of the book. What do you mean auditioning?
• 1:10:58
  Speaker 2: This is in your book narrated by Morgan Freeman.
• 1:11:01
  Speaker 1: Although I'd be down for that if they got more
• 1:11:03
  Speaker 1: than frame, I'd be like bow down, like I'll gladly
• 1:11:07
  Speaker 1: like explorat or who yeah exactly, So like if we
• 1:11:12
  Speaker 1: had lords reading the book, I'd be fine with that.
• 1:11:15
  Speaker 1: But and I was just like, what do you mean
• 1:11:18
  Speaker 1: And they were like, well, you know, we just have.
• 1:11:21
  Speaker 1: We've had some authors who have insisted on reading their
• 1:11:25
  Speaker 1: audiobook and they get into the studio and it's taken
• 1:11:27
  Speaker 1: like ten days instead of three. It's just been the
• 1:11:30
  Speaker 1: biggest saga they've never asked. And I'm like, fair enough,
• 1:11:33
  Speaker 1: I understand that that's like your protocol.
• 1:11:35
  Speaker 2: How can I my podcast for my profession? And so
• 1:11:40
  Speaker 2: I'm like just and so they're like, oh, let us.
• 1:11:42
  Speaker 1: Speak to like the audiobook pack and then I think
• 1:11:44
  Speaker 1: the audiobook people are like, oh yeah, no, definitely got
• 1:11:47
  Speaker 1: to read it like that's her audience.
• 1:11:48
  Speaker 2: It'd be so weird if I had a podcast. So
• 1:11:51
  Speaker 2: then they were like, okay, no, no, no, we're not going
• 1:11:53
  Speaker 2: to make you audition. Interesting. Well the book, yeah amazing.
• 1:11:56
  Speaker 2: I love that.
• 1:11:57
  Speaker 1: So that's the process. But yeah, I do write the
• 1:11:58
  Speaker 1: whole thing. A lot of people do have ghost right,
• 1:12:00
  Speaker 1: or a lot of people who can't sit and write
• 1:12:02
  Speaker 1: will have someone who kind of shadows them for a
• 1:12:05
  Speaker 1: while and they will like take usk interview them a
• 1:12:08
  Speaker 1: lot and then write based off that. Yeah, but I
• 1:12:11
  Speaker 1: write the whole thing.
• 1:12:12
  Speaker 3: Yeah amazing. The next question we have is how do
• 1:12:15
  Speaker 3: you fit everything into your day. You seem like a
• 1:12:17
  Speaker 3: very busy woman. She is a busy work I.
• 1:12:21
  Speaker 1: Am a busy woman. But one thing that's like very
• 1:12:26
  Speaker 1: probably not obvious, is that my levels of attention and
• 1:12:32
  Speaker 1: focus and drive an intensity fluctuate dramatically from day to day.
• 1:12:36
  Speaker 2: Dramatically.
• 1:12:37
  Speaker 1: I will have high performance days when nothing gets in
• 1:12:42
  Speaker 1: my way, I'm like, I am just devouring everything that
• 1:12:46
  Speaker 1: comes my way. It's just like bang, bang, nothing. I
• 1:12:48
  Speaker 1: haven't checked my phone. People will say, oh, how nice
• 1:12:51
  Speaker 1: was it that on so and so stories. It's been
• 1:12:52
  Speaker 1: three days. I haven't seen anyone's stories. I'm like, what, when?
• 1:12:54
  Speaker 2: Where?
• 1:12:55
  Speaker 3: What?
• 1:12:55
  Speaker 1: Because I'm just And then there will be days where
• 1:12:58
  Speaker 1: a meander into my office and I'm like, oh, I'm
• 1:13:00
  Speaker 1: just going to go on real estate dot Com because
• 1:13:02
  Speaker 1: my friend's looking for a house. Two hours later, I'm like,
• 1:13:04
  Speaker 1: oh my god, I've done father. So that's that's the
• 1:13:07
  Speaker 1: honesty of my levels of attention.
• 1:13:10
  Speaker 2: But the beauty of.
• 1:13:10
  Speaker 1: It is that I have I know what needs to
• 1:13:15
  Speaker 1: get done from week to week. I've got a very
• 1:13:17
  Speaker 1: I've got like the skeleton amount of things that i
• 1:13:20
  Speaker 1: have to get done, and then I've got things that,
• 1:13:23
  Speaker 1: you know, if I have time, I'm going to record
• 1:13:25
  Speaker 1: maybe more podcast episodes as a back catalog, or I'm going
• 1:13:27
  Speaker 1: to be putting ideas to this or lending my time here.
• 1:13:30
  Speaker 1: So the main thing is that I always get the
• 1:13:33
  Speaker 1: skeleton done, and I think everyone needs to identify what
• 1:13:37
  Speaker 1: that skeleton is for them. And if you work a
• 1:13:39
  Speaker 1: nine to five for someone else, and you're trying to
• 1:13:41
  Speaker 1: start your own business, then it's going to be harder
• 1:13:43
  Speaker 1: for you because that skeleton to operate what you want
• 1:13:45
  Speaker 1: to do has to exist outside of those hours. So
• 1:13:48
  Speaker 1: it's obviously very difficult. But for me, if I run
• 1:13:52
  Speaker 1: in the morning, it helps me focus so much better
• 1:13:54
  Speaker 1: throughout the day. If I meditate, of course in the morning,
• 1:13:59
  Speaker 1: that will always help me. If I'm not on my
• 1:14:01
  Speaker 1: device for the first hour, ideally two of the day.
• 1:14:03
  Speaker 1: It's anything that's going to help your focus span because
• 1:14:07
  Speaker 1: we talk about like time, dedicating a time like you
• 1:14:10
  Speaker 1: were speaking about, but it's also the importance of dedicating
• 1:14:13
  Speaker 1: your focused attention, you know, because you could spend two
• 1:14:15
  Speaker 1: hours on something but not be focused.
• 1:14:17
  Speaker 3: So yeah, yeah, Okay, there's so many questions here, but
• 1:14:20
  Speaker 3: I'm just gonna there's last one is on your podcast,
• 1:14:23
  Speaker 3: you talk about everything from sexual inexperience to manipulation to
• 1:14:26
  Speaker 3: friendship breakdowns, as well as understanding gas lighting, anxiety, and
• 1:14:29
  Speaker 3: mental health issues. There are all such broad topics and
• 1:14:33
  Speaker 3: obviously range hugely. How do you balance content? How do
• 1:14:39
  Speaker 3: you balance the content people want and the content you're wanting.
• 1:14:43
  Speaker 1: To talk about that's a great question. To be fair,
• 1:14:48
  Speaker 1: there are some questions, some requests that come in that
• 1:14:51
  Speaker 1: are just too niche and I just would not do
• 1:14:53
  Speaker 1: an episode on it. And the reason for that is
• 1:14:57
  Speaker 1: that my podcast is for the general population and it's
• 1:15:02
  Speaker 1: a very wide reaching audience, so I do have to
• 1:15:06
  Speaker 1: be selective. And there are times where people suggested certain
• 1:15:09
  Speaker 1: topics that I'm like, Oh, I would love to talk
• 1:15:11
  Speaker 1: about that that's so interesting, but it's so specific and
• 1:15:15
  Speaker 1: it would only apply to the Chinese population that I
• 1:15:18
  Speaker 1: wouldn't really be talking about it on my podcast because
• 1:15:20
  Speaker 1: that's not my audience. You do have to cater to
• 1:15:22
  Speaker 1: your audience once you have an established audience. Yes, it
• 1:15:26
  Speaker 1: is your show, it's your thing, it's your brand, but
• 1:15:29
  Speaker 1: you want to keep them coming back, so you.
• 1:15:30
  Speaker 2: Have to cater to them to an extent. The beauty
• 1:15:33
  Speaker 2: of it is that.
• 1:15:35
  Speaker 1: So many topics that I talk about or that I
• 1:15:38
  Speaker 1: have spoken about, need to be expanded on, need to
• 1:15:41
  Speaker 1: be added on to. So someone could say, oh, can
• 1:15:44
  Speaker 1: you talk about this topic, and I could say, look,
• 1:15:46
  Speaker 1: I'm not going to do a whole episode on that topic,
• 1:15:48
  Speaker 1: but that ties in heavily to.
• 1:15:50
  Speaker 2: This broader topic.
• 1:15:51
  Speaker 1: So I can have it as one of the factors.
• 1:15:53
  Speaker 1: Like if someone says, can you talk about this behavior
• 1:15:55
  Speaker 1: that a gas lighter does? Like no, But I can
• 1:15:57
  Speaker 1: talk about gaslighting and that is one of the behaviors,
• 1:16:00
  Speaker 1: and I can tie it in, you know. So there's
• 1:16:02
  Speaker 1: so many times where I've been able to merge the
• 1:16:04
  Speaker 1: two together and use one topic and blend it into
• 1:16:07
  Speaker 1: something I want to talk about. There's been many times
• 1:16:09
  Speaker 1: that I want to talk about things on like specifics
• 1:16:12
  Speaker 1: of pharmacology that I'm like, no, no, no, no, no no, Like, firstly,
• 1:16:16
  Speaker 1: I need a diagram.
• 1:16:17
  Speaker 2: If someone's not watching the video, it's going to go
• 1:16:19
  Speaker 2: straight up like.
• 1:16:19
  Speaker 1: I just can't. There's certain things that I think my
• 1:16:22
  Speaker 1: audience will be like why is she going in so
• 1:16:25
  Speaker 1: much depth about this particular cell biology, Like we don't care.
• 1:16:28
  Speaker 2: So you've got to find a way of like balancing it.
• 1:16:31
  Speaker 1: Balancing it.
• 1:16:32
  Speaker 3: Yeah, Oh my gosh, there's so much. I actually joked
• 1:16:35
  Speaker 3: with my team before we chatted today. I was like, actually,
• 1:16:37
  Speaker 3: I don't think I'm going to be able to fit
• 1:16:39
  Speaker 3: everything that I want to talk about with Alexis in
• 1:16:42
  Speaker 3: one episode.
• 1:16:43
  Speaker 2: Yeah, like you're gonna have to come back for a
• 1:16:45
  Speaker 2: part two.
• 1:16:46
  Speaker 3: We'll have to We'll do another one. We'll be around
• 1:16:49
  Speaker 3: the kitchen table.
• 1:16:49
  Speaker 1: The kitchen table, the pasta will solve problems. Let's recreate
• 1:16:53
  Speaker 1: that Grana pasta.
• 1:16:55
  Speaker 2: Oh, yes, so good. I went back the other day
• 1:16:58
  Speaker 2: and it was so good.
• 1:16:58
  Speaker 3: And I'm like, now we're gonna end on three questions.
• 1:17:03
  Speaker 3: I asked these three questions everyone. You know these three
• 1:17:05
  Speaker 3: questions because you're on the live panel. I've forgotten them
• 1:17:08
  Speaker 3: so great strapping. First question is name one brand that
• 1:17:12
  Speaker 3: first comes to mind as top of mind for you.
• 1:17:14
  Speaker 1: I think I already said this, but red Bull why.
• 1:17:18
  Speaker 1: I used to work at Red Bull, and I genuinely
• 1:17:21
  Speaker 1: believe I've thought it then and I think it now.
• 1:17:23
  Speaker 1: Their marketing strategy is fucking phenomenal. They are so good
• 1:17:27
  Speaker 1: at marketing research. The founder of Red Bull, d Trick
• 1:17:31
  Speaker 1: Mattershit's he's passed away last year, poor dude.
• 1:17:34
  Speaker 2: But he was old. He lived a great life.
• 1:17:37
  Speaker 1: But yeah, just the way they market things, it's always
• 1:17:41
  Speaker 1: always been ahead of the curve against the grain. Unbelievable.
• 1:17:45
  Speaker 2: Yeah, they've stood for something.
• 1:17:47
  Speaker 3: I think that's one of the things that I see
• 1:17:48
  Speaker 3: with Red Bull is like, yeah, you know, some of
• 1:17:50
  Speaker 3: the best marketing that I see is people or brands
• 1:17:52
  Speaker 3: that stand for something, which means that there are going
• 1:17:55
  Speaker 3: to be people that they that don't agree with them,
• 1:17:57
  Speaker 3: and then there'll be people that are fiercely loyal protect
• 1:18:00
  Speaker 3: what they sound for totally.
• 1:18:01
  Speaker 2: And they're just so.
• 1:18:05
  Speaker 1: It's literally a world that they've created. They've got, you know,
• 1:18:08
  Speaker 1: their music academy. They've got their charity which is Wings
• 1:18:11
  Speaker 1: for Life, which is all about you know, trying to
• 1:18:14
  Speaker 1: work on you know, irreversible spinal spine damage and things
• 1:18:18
  Speaker 1: like that.
• 1:18:18
  Speaker 2: So they're just like this.
• 1:18:20
  Speaker 1: I don't know. I just look at them as like
• 1:18:22
  Speaker 1: the ultimate brand.
• 1:18:24
  Speaker 2: I love it.
• 1:18:25
  Speaker 3: Second question, what is one thing that you think helps
• 1:18:27
  Speaker 3: keeps a business or a brand top of mind?
• 1:18:32
  Speaker 1: Oh that's a really good question. I don't know what
• 1:18:34
  Speaker 1: I said last time, but to keep it top of mind.
• 1:18:38
  Speaker 1: Every time you're sharing a piece of content or providing
• 1:18:40
  Speaker 1: a piece of content, I try to ask myself whenever
• 1:18:45
  Speaker 1: I can remember, why why would somebody share this? There's
• 1:18:50
  Speaker 1: a difference between you liking something and you liking it
• 1:18:54
  Speaker 1: so much that you have to share it. There's a
• 1:18:56
  Speaker 1: tipping point. What is that tipping point? And it's easy
• 1:19:00
  Speaker 1: to know what The tipping point is ask yourself, just say,
• 1:19:02
  Speaker 1: why would I share something you know? And it's something's
• 1:19:05
  Speaker 1: either so funny and it's on par with the humor
• 1:19:07
  Speaker 1: of your friends.
• 1:19:08
  Speaker 2: I'm putting in some on my story. It's like this
• 1:19:09
  Speaker 2: is so good.
• 1:19:11
  Speaker 1: It's either this is me I see myself in it,
• 1:19:14
  Speaker 1: that I have to share it because I'm sharing a
• 1:19:16
  Speaker 1: representation of myself. How often do people post something in
• 1:19:19
  Speaker 1: the story and say, oh my god, me and then
• 1:19:20
  Speaker 1: they share it, or it's.
• 1:19:21
  Speaker 3: A quote that they wish they yeah out loud but
• 1:19:24
  Speaker 3: don't exactly.
• 1:19:25
  Speaker 1: So when you post, say is this compelling enough that
• 1:19:30
  Speaker 1: someone would want to reshare this? And not all your
• 1:19:35
  Speaker 1: stuff has to be like that, but at least one
• 1:19:37
  Speaker 1: or two a week should be compelling that someone will
• 1:19:39
  Speaker 1: be like, I need to reshare that.
• 1:19:41
  Speaker 3: Yeah, I love it, love it lasting quote that is
• 1:19:43
  Speaker 3: always top of mind for you.
• 1:19:44
  Speaker 2: And then you can't use the doctor Zeus one that
• 1:19:46
  Speaker 2: you use before.
• 1:19:51
  Speaker 1: Whether you think you can or can't, either way, you're right,
• 1:19:55
  Speaker 1: Oh I love it.
• 1:19:57
  Speaker 3: Oh that's a good one, Alexis think thank you so
• 1:20:00
  Speaker 3: much for joining me.
• 1:20:01
  Speaker 2: I've loved it.
• 1:20:01
  Speaker 1: I'm like, I don't want to stop talking.
• 1:20:02
  Speaker 2: I will bring us dinner.
• 1:20:06
  Speaker 3: We will have to do an episode two because I
• 1:20:09
  Speaker 3: think there's so many questions that have come through on
• 1:20:11
  Speaker 3: my phone, definitely, and I'm sure that there'll be questions
• 1:20:14
  Speaker 3: after this that people are like, you should have asked
• 1:20:17
  Speaker 3: her this or I go and I'm like, oh, I
• 1:20:18
  Speaker 3: should have gone into that. So thank you so much
• 1:20:21
  Speaker 3: for giving me your time. I have loved watching your
• 1:20:24
  Speaker 3: brand grow.
• 1:20:25
  Speaker 2: I think you.
• 1:20:26
  Speaker 3: Not only as somebody that obviously knows you, but somebody
• 1:20:29
  Speaker 3: that you know has watched you grow from a pilates
• 1:20:32
  Speaker 3: instructor and like a fitness influencer all the way through
• 1:20:36
  Speaker 3: to who you are today and like, you know, being
• 1:20:39
  Speaker 3: recognized on the street and growing a brand that is
• 1:20:42
  Speaker 3: just so authentically you, and it's something that you should.
• 1:20:45
  Speaker 2: Be really proud of. Thank you so much. I've loved chatting.
• 1:20:48
  Speaker 2: Thank you, Thank you for having me.
• 1:20:49
  Speaker 1: You're amazing at interviewing, by the way, so it's a
• 1:20:53
  Speaker 1: skill and I.
• 1:20:53
  Speaker 2: Get severely uncomfortable with compliments. So we're going to end
• 1:20:56
  Speaker 2: it right. One last thing from me.
• 1:21:00
  Speaker 3: If you enjoyed this episode, I would love if you
• 1:21:02
  Speaker 3: could leave us a review or hit the subscribe button
• 1:21:05
  Speaker 3: wherever you are listening or watching this podcast