Latest / Motor Trade Radio / 🎙️In the news this week: How trustworthiness boosts searches and sales. Showrooms are the place to buy finance. Plus, Ian Godbold's Top Tip! (E60, S12)

Transcript

🎙️In the news this week: How trustworthiness boosts searches and sales. Showrooms are the place to buy finance. Plus, Ian Godbold's Top Tip! (E60, S12) · Motor Trade Radio

• 0:06
  Speaker: Hello and welcome to the Motor
• 0:08
  Speaker: Trade Radio podcast powered by
• 0:11
  Speaker: Cazoo.
• 0:12
  Speaker: With Philip Northward and Curtis Hutchinson bringing you all the
• 0:16
  Speaker: chatter that matters across the car retailing sector from
• 0:20
  Speaker: factory to forecourt.
• 0:28
  Speaker: Well, welcome to this week's Motor Trade Radio podcast.
• 0:31
  Speaker: Welcome back to you, Philip, because you're on holiday and
• 0:35
  Speaker: you've been back and you've had a particularly busy week,
• 0:38
  Speaker: haven't you already.
• 0:39
  Speaker: Yes.
• 0:40
  Speaker: Yeah.
• 0:40
  Speaker: Holiday seems like a long distant memory.
• 0:42
  Speaker: But yeah, it's been a, it's been a busy week.
• 0:44
  Speaker: It's been quite a bit on.
• 0:45
  Speaker: We've had some us us people over
• 0:49
  Speaker: from our business and I had a,
• 0:51
  Speaker: a, a members meeting this week
• 0:53
  Speaker: as well.
• 0:53
  Speaker: That was all about EV looking at
• 0:56
  Speaker: state of health and battery
• 0:58
  Speaker: maintenance and battery
• 0:59
  Speaker: recycling and doing things like
• 1:01
  Speaker: this.
• 1:02
  Speaker: Yeah, it's been a it's been a
• 1:03
  Speaker: busy week, but a good,
• 1:04
  Speaker: interesting week.
• 1:05
  Speaker: But looking forward to a bit of a chill at the weekend.
• 1:08
  Speaker: But we must say thanks.
• 1:09
  Speaker: And I mean a huge thank you again to to Cal Davis.
• 1:13
  Speaker: And I know it's becoming a bit
• 1:15
  Speaker: of a regular appearance with Cal
• 1:17
  Speaker: with the holidays that we have
• 1:19
  Speaker: between us.
• 1:19
  Speaker: But Cal, thank you for such a
• 1:22
  Speaker: fabulous session last week and
• 1:25
  Speaker: sitting in for me for the the
• 1:26
  Speaker: Saturday headlines.
• 1:27
  Speaker: I know, I know, you do really enjoy it and it does come across
• 1:30
  Speaker: how much you do enjoy it.
• 1:32
  Speaker: Yeah, definitely.
• 1:33
  Speaker: Carl loves coming on and it's
• 1:35
  Speaker: always great to catch up with
• 1:36
  Speaker: him because um, you know, he's,
• 1:38
  Speaker: he's, he won't mind me saying
• 1:39
  Speaker: that he's been around for a long
• 1:40
  Speaker: time.
• 1:41
  Speaker: Yes.
• 1:42
  Speaker: And he can draw on, you know, decades in the sector as both a
• 1:46
  Speaker: retailer and consultant.
• 1:48
  Speaker: So, you know, he really does add a lot of value when he does.
• 1:52
  Speaker: Come on.
• 1:52
  Speaker: So yeah, I'll join you in thanking Carl.
• 1:54
  Speaker: Many thanks Carl.
• 1:56
  Speaker: Yeah.
• 1:57
  Speaker: And in the second half of today's pod.
• 2:01
  Speaker: We're going to be joined by Ian
• 2:03
  Speaker: Godbold for the the monthly top
• 2:05
  Speaker: tip.
• 2:06
  Speaker: And this time he poses the question is your dealership e a
• 2:12
  Speaker: t ING healthy?
• 2:15
  Speaker: And we'll leave Ian to explain why that's not about your teams
• 2:21
  Speaker: having a five a day fruit or veg routine in place.
• 2:27
  Speaker: Um, but more about maximizing your online used car marketing
• 2:33
  Speaker: to attract more searches.
• 2:35
  Speaker: So I am really looking forward to this one this week.
• 2:39
  Speaker: It's a great one.
• 2:40
  Speaker: It really is.
• 2:41
  Speaker: So, uh, yeah, that, that will
• 2:42
  Speaker: be, um, after the midway break
• 2:45
  Speaker: and in the first half, we'll be
• 2:47
  Speaker: joined by Rupert Pontin, who
• 2:49
  Speaker: will take us through Borrego's
• 2:51
  Speaker: trade value trends for
• 2:53
  Speaker: September.
• 2:54
  Speaker: Now the full episode is available in your podcast feed,
• 2:57
  Speaker: so do check out the full episode and also a shout out for one of
• 3:02
  Speaker: my old industry buddies, Al Clark, who sent us a copy of
• 3:07
  Speaker: Edison Co's latest report.
• 3:09
  Speaker: Now it's a new entrant playbook, um, white paper highlighting
• 3:15
  Speaker: what Chinese brands are teaching the UK market.
• 3:18
  Speaker: Now, it's written by former OEM boss Andy Carroll, who was at
• 3:24
  Speaker: the helm in the UK when she GM rebranded Daewoo as Chevrolet.
• 3:29
  Speaker: And I remember interviewing him at the Frankfurt Motor show
• 3:34
  Speaker: many, many years ago when that was actually happening, when
• 3:37
  Speaker: that was going through.
• 3:38
  Speaker: So Andy's got a huge amount of experience within the industry.
• 3:42
  Speaker: More recently, he's been working with Geely on the introduction
• 3:46
  Speaker: of Verizon in the UK.
• 3:48
  Speaker: But, uh, we'll, what we'll do is we'll put a link to the report
• 3:52
  Speaker: in the newsletter that goes out Monday, because it really is a
• 3:55
  Speaker: fascinating overview of the impacts Chinese brands are
• 4:00
  Speaker: making in the UK, and it's titled intriguingly five themes
• 4:05
  Speaker: every automotive market entry must get right.
• 4:09
  Speaker: So we're not going to go through
• 4:10
  Speaker: the five themes, but we'll we'll
• 4:12
  Speaker: send you the link so you can
• 4:14
  Speaker: read through them at your
• 4:15
  Speaker: leisure.
• 4:16
  Speaker: It really is a great read.
• 4:18
  Speaker: Definitely.
• 4:19
  Speaker: I'd agree with that one.
• 4:20
  Speaker: So do, do check that one out on your on the podcast newsletter
• 4:25
  Speaker: feed next week.
• 4:30
  Speaker: If you're a supplier and would
• 4:32
  Speaker: like us to profile your business
• 4:34
  Speaker: and reach our audience of dealer
• 4:36
  Speaker: group bosses, managers and
• 4:38
  Speaker: decision makers on one of our
• 4:40
  Speaker: motor trade radio supplier
• 4:42
  Speaker: special episodes.
• 4:43
  Speaker: Then get in touch at Motor Trade Radio at yahoo dot com.
• 4:52
  Speaker: Companies already featured in
• 4:54
  Speaker: our supplier specials include
• 4:56
  Speaker: Auto Tech group who we caught up
• 4:58
  Speaker: with earlier this month
• 5:00
  Speaker: Autoglym, Live, Shine Impel,
• 5:02
  Speaker: Prospecting Dynamics, MTC and
• 5:04
  Speaker: many more.
• 5:06
  Speaker: You can find them all in your
• 5:07
  Speaker: podcast feed, along with some of
• 5:09
  Speaker: our OEM specials with new EV
• 5:11
  Speaker: brands.
• 5:12
  Speaker: We mentioned one of them earlier
• 5:13
  Speaker: on Verizon, as well as Iron and
• 5:17
  Speaker: Changan.
• 5:18
  Speaker: If you'd like us to profile your
• 5:19
  Speaker: business, then just message us
• 5:22
  Speaker: at Motor Trade radio at yahoo
• 5:25
  Speaker: dot com.
• 5:29
  Speaker: You're listening to the Motor
• 5:30
  Speaker: Trade Radio podcast powered by
• 5:33
  Speaker: Cazoo.
• 5:37
  Speaker: Headlines this week come from car dealer a m Motor Trade News
• 5:41
  Speaker: and The independent will start this week's show with Prego's
• 5:45
  Speaker: overview of how trade values performed in September.
• 5:49
  Speaker: And then look at the headlines
• 5:51
  Speaker: starting with hidden faults and
• 5:54
  Speaker: undisclosed damage tops the list
• 5:56
  Speaker: of concerns among used car
• 5:59
  Speaker: buyers, according to new
• 6:00
  Speaker: research.
• 6:02
  Speaker: More than half of UK car buyers
• 6:04
  Speaker: would prefer to finalize a
• 6:07
  Speaker: finance agreement in person,
• 6:09
  Speaker: despite the growth of online
• 6:11
  Speaker: finance tools.
• 6:13
  Speaker: Then, in the second half, the number of EV models on sale in
• 6:17
  Speaker: the UK has doubled in just three years, and you'll love this stat
• 6:23
  Speaker: with a new EV model hitting the market every single fortnight.
• 6:28
  Speaker: Um, also with staying with EVs,
• 6:31
  Speaker: with more of them on the road,
• 6:33
  Speaker: we're now starting to see the
• 6:35
  Speaker: real life data filtering through
• 6:38
  Speaker: to Mots.
• 6:39
  Speaker: We'll look at a new survey around that.
• 6:41
  Speaker: And finally, one to watch as the
• 6:44
  Speaker: European Union signals a move to
• 6:47
  Speaker: limit the impact the import of
• 6:49
  Speaker: Chinese hybrids.
• 6:51
  Speaker: In a move which could see stock diverted to the UK.
• 6:55
  Speaker: A. But first up is breakouts.
• 6:57
  Speaker: Rupert Ponton rounding up some
• 6:59
  Speaker: of September's key trade value
• 7:01
  Speaker: trends featured in our
• 7:04
  Speaker: standalone episode.
• 7:06
  Speaker: I mean, Rupert, again, always
• 7:08
  Speaker: fascinating to have you on the,
• 7:10
  Speaker: uh, the podcast for your, your
• 7:12
  Speaker: monthly round up of the market
• 7:15
  Speaker: trade values.
• 7:16
  Speaker: I mean, in this month's episode, I mean, we deep dive as normal
• 7:20
  Speaker: into sort of various areas from retail volumes and adverts into
• 7:25
  Speaker: trade value performance into obviously age profile activity.
• 7:30
  Speaker: And we always sort of talk a little bit around sort of
• 7:33
  Speaker: revenge, which seems to be more of a common conversation these
• 7:37
  Speaker: days in, in the the market.
• 7:39
  Speaker: I mean, do you want to just sort of talk us through some of those
• 7:42
  Speaker: conversations that we went through on the, the main episode
• 7:46
  Speaker: of the podcast, talking about that pre-reg activity month on
• 7:50
  Speaker: month and year on year retail advert volumes and what you're
• 7:53
  Speaker: seeing in the marketplace.
• 7:55
  Speaker: Yeah.
• 7:56
  Speaker: I mean we've seen an increase in sorry decrease in adverts
• 8:00
  Speaker: overall for September of two percent and year on year.
• 8:04
  Speaker: When you look at September, that
• 8:06
  Speaker: was a drop of minus zero point
• 8:08
  Speaker: nine percent.
• 8:08
  Speaker: So reasonably steady.
• 8:10
  Speaker: But from a pre-reg perspective for September, the Pre-reg
• 8:14
  Speaker: adverts have increased by twelve percent and I suggest that may
• 8:17
  Speaker: go higher depending on activity during the course of the month
• 8:21
  Speaker: for new car sales.
• 8:22
  Speaker: But the key thing to note here is that year on year, there was
• 8:26
  Speaker: an uplift of forty one point one percent in Pre-reg adverts,
• 8:29
  Speaker: which is significant.
• 8:30
  Speaker: That really does show what's happening in the market.
• 8:33
  Speaker: I mean, we talk about now twenty twenty six being more of a two
• 8:37
  Speaker: point two to two point three million new car market if the
• 8:40
  Speaker: trend continues through the remainder of the year.
• 8:43
  Speaker: But as you sounds like some of
• 8:44
  Speaker: that is obviously heavily driven
• 8:46
  Speaker: by more tactical activity than
• 8:48
  Speaker: we've seen in previous years
• 8:50
  Speaker: since twenty nineteen, which was
• 8:52
  Speaker: a significant year for that kind
• 8:53
  Speaker: of activity.
• 8:54
  Speaker: Yeah, I would agree with that.
• 8:55
  Speaker: We're seeing two tacks here.
• 8:57
  Speaker: We're seeing a very offensive attack on the marketplace from
• 9:00
  Speaker: the Chinese brands.
• 9:02
  Speaker: And at the same time we're seeing a very, um, reactive
• 9:06
  Speaker: response from legacy brands that are trying to make up for what's
• 9:10
  Speaker: going on and the assault that we're getting from Chinese OEMs.
• 9:14
  Speaker: I mean, another area that we touched on was obviously the the
• 9:18
  Speaker: fastest and slowest sellers, which I think was a surprise to
• 9:22
  Speaker: Curtis when we had that kind of conversation, because not quite
• 9:25
  Speaker: the manufacturers that we expected to be hearing.
• 9:28
  Speaker: No, you're absolutely right.
• 9:29
  Speaker: You know, the top three two Audi models in a Citroen model were a
• 9:33
  Speaker: little bit of a surprise, because I think there was an
• 9:36
  Speaker: expectation that we'd see some EVs in that list.
• 9:38
  Speaker: And there weren't.
• 9:39
  Speaker: Those three cars, one was a fossil fuel.
• 9:42
  Speaker: The Citroen was a fossil fuel.
• 9:43
  Speaker: There was one fossil fuel Audi and a hybrid.
• 9:47
  Speaker: So not the usual contenders.
• 9:49
  Speaker: It's a different marketplace thus far this month, but it did
• 9:53
  Speaker: sound that when we actually talked about the EV only fastest
• 9:56
  Speaker: sellers, that some of that may be driven by a little that
• 9:59
  Speaker: pre-reg activity that we were talking about earlier.
• 10:02
  Speaker: Well, you're right.
• 10:03
  Speaker: Yeah.
• 10:03
  Speaker: The leap motor is quite often
• 10:05
  Speaker: been in the top five fastest
• 10:07
  Speaker: sellers over the past few
• 10:09
  Speaker: months, and it sits at the top
• 10:10
  Speaker: with an average days to sale of
• 10:11
  Speaker: thirteen.
• 10:12
  Speaker: Um, but its age average age is one month old.
• 10:15
  Speaker: Fantastic.
• 10:16
  Speaker: Well, I said at the start, you know, it's great to have you on
• 10:18
  Speaker: the regular update for the, the marketplace and anybody that,
• 10:22
  Speaker: you know, we haven't listened to the full interview that Curtis
• 10:26
  Speaker: and I did with Rupert, then please do head over to your
• 10:28
  Speaker: podcast feed and, and have a full listen to.
• 10:31
  Speaker: And that was just a sort of
• 10:32
  Speaker: highlight, some of that
• 10:33
  Speaker: conversation that we had with
• 10:34
  Speaker: Rupert.
• 10:35
  Speaker: And thank you again for joining us this month.
• 10:36
  Speaker: Again, Rupert.
• 10:37
  Speaker: Always a pleasure, Philip.
• 10:41
  Speaker: It's such a great insight, isn't it?
• 10:42
  Speaker: Every month into what's
• 10:44
  Speaker: happening in the used car
• 10:46
  Speaker: sector, certainly in regards to
• 10:49
  Speaker: trade values.
• 10:51
  Speaker: Yeah.
• 10:52
  Speaker: I mean, as you say, I mean, we
• 10:53
  Speaker: it's always just so much going
• 10:55
  Speaker: on and so many areas we can talk
• 10:57
  Speaker: about with, with Rupert in, in
• 10:58
  Speaker: the market, but just trying to
• 11:00
  Speaker: focus on, you know, some of that
• 11:01
  Speaker: key activity.
• 11:02
  Speaker: I think one thing that was clear in, in this month's episode is
• 11:06
  Speaker: obviously, you know, what will happen now post September.
• 11:09
  Speaker: So I think we're probably
• 11:11
  Speaker: looking forward to the October
• 11:13
  Speaker: catch up when we get the full
• 11:14
  Speaker: month's activity around what's
• 11:16
  Speaker: happened in September and at
• 11:18
  Speaker: that time to analyze some of
• 11:19
  Speaker: that data.
• 11:20
  Speaker: Yes.
• 11:20
  Speaker: And, uh, those fastest selling
• 11:23
  Speaker: cars, I mean, that I always try
• 11:26
  Speaker: and second guess, um, Rupert on
• 11:29
  Speaker: that.
• 11:29
  Speaker: And, uh, I did badly again this time around because I assumed it
• 11:33
  Speaker: would be an EV topping the fastest sellers, but, uh, a
• 11:37
  Speaker: strong showing for some of the, um, well, I suppose we call them
• 11:41
  Speaker: fossil fuels cars now and hybrids rather than EVs.
• 11:46
  Speaker: Yeah, definitely.
• 11:47
  Speaker: Definitely.
• 11:47
  Speaker: So I mean, getting over to the headlines now and sticking with
• 11:51
  Speaker: data and analysis.
• 11:53
  Speaker: And this is the home to car
• 11:55
  Speaker: dealer and this is the car
• 11:57
  Speaker: buyers fear hidden faults and
• 12:00
  Speaker: undisclosed damage on news cars
• 12:03
  Speaker: the most.
• 12:03
  Speaker: And this is a survey polled by Cazoo with more than one more
• 12:09
  Speaker: than two thousand car buyers, on what worries them most about
• 12:13
  Speaker: buying a used car, and this is that the survey follows an
• 12:17
  Speaker: extensive poll of their their readers in in trust in the the
• 12:24
  Speaker: motor trade and nearly two thirds fear hidden faults when
• 12:29
  Speaker: buying a used car.
• 12:31
  Speaker: Now I know you work with the the
• 12:33
  Speaker: team on this one, but
• 12:34
  Speaker: fascinating insight.
• 12:35
  Speaker: This.
• 12:36
  Speaker: Yeah, it really is a great piece
• 12:38
  Speaker: of research that was carried out
• 12:40
  Speaker: here of, as you say, two
• 12:42
  Speaker: thousand in market used car
• 12:44
  Speaker: buyers.
• 12:44
  Speaker: And it follows on.
• 12:46
  Speaker: We reported on the first part of
• 12:48
  Speaker: this research last week, which
• 12:49
  Speaker: was very about very much about
• 12:51
  Speaker: customer behavior.
• 12:54
  Speaker: And this, this moves on to, to really look at, um, you know,
• 12:58
  Speaker: some of the, um, some of the barriers that car buyers are
• 13:04
  Speaker: facing and some of the fears and uncertainties that they have.
• 13:07
  Speaker: So the poll found that sixty six
• 13:10
  Speaker: percent said that hidden faults
• 13:13
  Speaker: and damage were their main
• 13:15
  Speaker: concerns when buying a used car,
• 13:17
  Speaker: followed by unclear vehicle
• 13:19
  Speaker: history at forty six percent and
• 13:22
  Speaker: being overcharged at thirty nine
• 13:24
  Speaker: percent.
• 13:25
  Speaker: And the majority of used car
• 13:28
  Speaker: buyers polled, fifty four
• 13:29
  Speaker: percent said they expected some
• 13:32
  Speaker: friction or difficult
• 13:33
  Speaker: negotiations before they visited
• 13:36
  Speaker: a dealership.
• 13:37
  Speaker: And also, when it comes to trust in used car dealers, seventeen
• 13:43
  Speaker: percent of car buyers said they distrusted dealers, while half
• 13:47
  Speaker: of those are said they had neutral feelings and neither
• 13:52
  Speaker: trusted or distrusted dealers, suggesting that there's still a
• 13:56
  Speaker: lot of work there to be done.
• 13:58
  Speaker: Yeah, and there's some lovely
• 13:59
  Speaker: quotes in here from from Lucy
• 14:01
  Speaker: Tugby, who's the chief marketing
• 14:03
  Speaker: officer there at Cazoo that
• 14:05
  Speaker: really, you know, talk about
• 14:07
  Speaker: obviously the, the study itself
• 14:09
  Speaker: and the findings, but saying
• 14:10
  Speaker: that that's a real confidence
• 14:13
  Speaker: gap.
• 14:13
  Speaker: And they want to, to make car searching simpler and give
• 14:18
  Speaker: buyers the information they need to feel properly informed before
• 14:24
  Speaker: they speak to, to the dealers.
• 14:25
  Speaker: And that the benefit of being that is more confidence.
• 14:29
  Speaker: Being informed customers should ultimately mean better quality
• 14:34
  Speaker: conversations and leads, and saying that there isn't a one
• 14:39
  Speaker: single fix for the the trust issue and that they're not
• 14:44
  Speaker: pretending there is.
• 14:46
  Speaker: It's something that the industry
• 14:47
  Speaker: needs to tackle together to get
• 14:51
  Speaker: a greater.
• 14:52
  Speaker: Transparency is obviously an important place to start.
• 14:56
  Speaker: So real sort of stating some of them facts and some of the
• 14:59
  Speaker: challenges facing that sort of car buying marketplace.
• 15:04
  Speaker: And moving on to the next
• 15:05
  Speaker: headline, which is from AM and
• 15:07
  Speaker: it is UK car buyers favor
• 15:10
  Speaker: dealerships to finalize finance
• 15:12
  Speaker: deals.
• 15:13
  Speaker: So some, some welcome good news here for, for listeners.
• 15:17
  Speaker: So this is research that was done by Codeweavers.
• 15:21
  Speaker: And it was quite a large piece
• 15:24
  Speaker: of research because what they
• 15:26
  Speaker: did was they they surveyed five
• 15:28
  Speaker: thousand car buyers across the
• 15:30
  Speaker: UK, Germany, France, Spain and
• 15:33
  Speaker: Italy.
• 15:34
  Speaker: But this particular story reported by AM really does just
• 15:38
  Speaker: focus on the US, on the UK results of the survey.
• 15:42
  Speaker: So it found that more than half of UK car buyers would prefer to
• 15:46
  Speaker: finalize finalize a finance agreement in person.
• 15:51
  Speaker: Despite growing interest in online finance tools, and the
• 15:56
  Speaker: survey found that fifty five point four percent of UK
• 15:59
  Speaker: respondents favoured completing an agreement in person, compared
• 16:04
  Speaker: with fifteen percent who prefer to do so entirely online.
• 16:10
  Speaker: So this is actually really good news for dealers, isn't it?
• 16:13
  Speaker: Because it is.
• 16:14
  Speaker: Yeah, I think that's the key with it.
• 16:16
  Speaker: And as you say that the study
• 16:17
  Speaker: went into sort of, you know, a
• 16:19
  Speaker: deep dive into the UK, but
• 16:20
  Speaker: obviously looking at some of the
• 16:21
  Speaker: disparity and differences
• 16:23
  Speaker: between the UK and European car
• 16:25
  Speaker: buyers when it comes to, to car
• 16:28
  Speaker: finance.
• 16:28
  Speaker: But it was interesting to say, I
• 16:30
  Speaker: mean, that half of those that
• 16:33
  Speaker: responded in the UK said they
• 16:34
  Speaker: were confident checking the
• 16:36
  Speaker: monthly payment affordability
• 16:38
  Speaker: online, and fifty point two
• 16:40
  Speaker: percent are comparing finance
• 16:42
  Speaker: offers online at fifty point one
• 16:45
  Speaker: percent.
• 16:46
  Speaker: And but they say, you know, it's nearly half, forty nine point
• 16:50
  Speaker: four percent were comfortable completing eligibility and
• 16:54
  Speaker: affordability checks that way.
• 16:56
  Speaker: But as you say that the majority then when it came to completing
• 17:00
  Speaker: the finance, they wanted to do it in person at the dealership.
• 17:03
  Speaker: So I think, as you say, with the recent years that we've had
• 17:06
  Speaker: around the FCA and the redress and everything else that's been
• 17:10
  Speaker: discussed around the finance within the automotive sector, I
• 17:13
  Speaker: think it's confident that there is a place for the dealer in
• 17:16
  Speaker: this financial process, for the for the buyers.
• 17:20
  Speaker: Yeah, most definitely.
• 17:21
  Speaker: And it is a detailed survey.
• 17:23
  Speaker: So again, what we'll do is we'll
• 17:25
  Speaker: put a link to to this story in
• 17:27
  Speaker: the newsletter that goes out
• 17:29
  Speaker: Monday morning.
• 17:30
  Speaker: So we've got more headlines after the break.
• 17:34
  Speaker: Um next up is Ian Godbold.
• 17:38
  Speaker: You're listening to all the chatter that matters on motor
• 17:42
  Speaker: trade radio powered by Cazoo.
• 17:46
  Speaker: Next up is car retailing industry guru Ian Godbold,
• 17:50
  Speaker: sharing his top tips on how to steer your business to success.
• 18:00
  Speaker: Hello everyone and welcome to this month's Top Tip.
• 18:03
  Speaker: Well, here we are at the final
• 18:05
  Speaker: weekend of Q3 and a busy weekend
• 18:07
  Speaker: ahead with dealers chasing to
• 18:09
  Speaker: ensure they hit that top tier
• 18:10
  Speaker: commission on new cars and
• 18:12
  Speaker: finishing the month strongly for
• 18:14
  Speaker: used cars.
• 18:15
  Speaker: But today's top tip I'm asking
• 18:17
  Speaker: the question is your dealership
• 18:19
  Speaker: eating healthily?
• 18:21
  Speaker: And no, I'm not talking about
• 18:22
  Speaker: what your sales team have for
• 18:23
  Speaker: lunch.
• 18:24
  Speaker: I'm talking about e e a t
• 18:27
  Speaker: experience, expertise,
• 18:29
  Speaker: authoritativeness and
• 18:31
  Speaker: trustworthiness.
• 18:32
  Speaker: It's becoming increasingly important to how visible your
• 18:36
  Speaker: business is online.
• 18:38
  Speaker: One of the biggest marketing
• 18:39
  Speaker: battles in the motor trade right
• 18:40
  Speaker: now is taking place through
• 18:42
  Speaker: content.
• 18:43
  Speaker: When a consumer searches for a used car, they don't always
• 18:46
  Speaker: start by typing a make and model and clicking on a stock listing.
• 18:50
  Speaker: They might search for the best
• 18:51
  Speaker: family SUV for a particular
• 18:53
  Speaker: budget.
• 18:54
  Speaker: What it costs to run a used electric car, or where to find a
• 18:58
  Speaker: reliable first car locally.
• 19:00
  Speaker: The dealers answering those questions are getting in front
• 19:03
  Speaker: of buyers earlier, and we're starting to see the impact with
• 19:07
  Speaker: the dealers we work with.
• 19:08
  Speaker: For large dealer groups, a well thought out and joined up
• 19:12
  Speaker: content marketing strategy allows them to build on the
• 19:15
  Speaker: expertise they already have across their business.
• 19:18
  Speaker: Their teams know what customers
• 19:20
  Speaker: ask for on the forecourt, which
• 19:22
  Speaker: models are selling, and what
• 19:23
  Speaker: concerns come up again and
• 19:25
  Speaker: again.
• 19:26
  Speaker: When that knowledge is turned
• 19:28
  Speaker: into useful, well written
• 19:29
  Speaker: content, their websites can
• 19:31
  Speaker: start appearing for searches
• 19:32
  Speaker: around those subjects and
• 19:34
  Speaker: trends.
• 19:35
  Speaker: We're seeing some of the faster
• 19:36
  Speaker: moving groups in the ad one
• 19:38
  Speaker: hundred.
• 19:38
  Speaker: Take this seriously.
• 19:39
  Speaker: They're looking beyond the usual manufacturer pages and thinking
• 19:43
  Speaker: about the questions customers are asking before they decided
• 19:46
  Speaker: which car to buy.
• 19:48
  Speaker: But this is a real opportunity for independent dealers.
• 19:52
  Speaker: We work with some smaller
• 19:53
  Speaker: businesses that are building
• 19:54
  Speaker: visibility by writing about the
• 19:56
  Speaker: cars they sell and the areas
• 19:58
  Speaker: they serve.
• 19:59
  Speaker: A large group might have a bigger marketing budget, but an
• 20:02
  Speaker: independent dealer could often give a much more specific answer
• 20:05
  Speaker: to a local search.
• 20:07
  Speaker: They know the roads, the
• 20:08
  Speaker: customers and the stock on their
• 20:10
  Speaker: forecourt that comes through in
• 20:12
  Speaker: the content.
• 20:13
  Speaker: This brings us back to eat.
• 20:15
  Speaker: Search engines want to understand why your content
• 20:18
  Speaker: should be trusted and whether it offers something useful.
• 20:22
  Speaker: Is it based on genuine experience?
• 20:24
  Speaker: Does it demonstrate expertise?
• 20:26
  Speaker: Is the business recognised as an
• 20:28
  Speaker: authority and can consumers
• 20:30
  Speaker: trust the information being
• 20:31
  Speaker: provided?
• 20:33
  Speaker: You can see the difference when a dealer writes from experience.
• 20:37
  Speaker: Take a guide to buying a used electric car.
• 20:39
  Speaker: It's one thing to repeat the manufacturer's range figure.
• 20:42
  Speaker: It's much more to explain the
• 20:44
  Speaker: questions customers ask about
• 20:46
  Speaker: charging battery health and what
• 20:49
  Speaker: a realistic daily journey looks
• 20:50
  Speaker: like.
• 20:51
  Speaker: That gives the page a reason to
• 20:53
  Speaker: exist alongside all the other
• 20:55
  Speaker: search results.
• 20:57
  Speaker: AI search doesn't simply present consumers with a list of links.
• 21:01
  Speaker: It often creates a direct answer by bringing together information
• 21:05
  Speaker: from different sources.
• 21:07
  Speaker: If a dealer wants the feature within those answers, its
• 21:10
  Speaker: website needs to give AI systems clear and accurate, trustworthy
• 21:14
  Speaker: information that can understand and confidently use.
• 21:18
  Speaker: That means answering specific
• 21:20
  Speaker: questions, demonstrating real
• 21:22
  Speaker: world knowledge, and making it
• 21:24
  Speaker: clear who has created that
• 21:25
  Speaker: content.
• 21:26
  Speaker: It also means having consistent information across your website,
• 21:30
  Speaker: your business listings, and other trusted online sources.
• 21:34
  Speaker: The stronger those signals are,
• 21:36
  Speaker: the better opportunity for your
• 21:38
  Speaker: dealership to be recognized as a
• 21:40
  Speaker: credible source, not only by
• 21:42
  Speaker: Google, but also by AI platforms
• 21:44
  Speaker: shaping the next stage of online
• 21:47
  Speaker: search.
• 21:48
  Speaker: Eat isn't a score you can simply
• 21:50
  Speaker: add to a page, and publishing a
• 21:52
  Speaker: blog doesn't guarantee it will
• 21:54
  Speaker: appear in search for AI
• 21:55
  Speaker: generated answer.
• 21:56
  Speaker: But clear original content helps
• 21:59
  Speaker: search engines and AI platforms
• 22:01
  Speaker: understand what your business
• 22:03
  Speaker: knows, where it operates, and
• 22:05
  Speaker: which consumer questions it can
• 22:07
  Speaker: answer.
• 22:09
  Speaker: If a customer finds your
• 22:10
  Speaker: dealership while they're working
• 22:12
  Speaker: out what car to buy, you have an
• 22:14
  Speaker: opportunity to earn their trust
• 22:16
  Speaker: well before they send an
• 22:17
  Speaker: inquiry.
• 22:18
  Speaker: That's why content has become
• 22:20
  Speaker: such an important part of the
• 22:21
  Speaker: marketing mix.
• 22:22
  Speaker: Whether you're an one hundred
• 22:24
  Speaker: group or small independent
• 22:26
  Speaker: dealer now, if you'd like to
• 22:27
  Speaker: discuss your dealership's blog
• 22:28
  Speaker: content strategy and how IGC
• 22:31
  Speaker: digital can support your search
• 22:32
  Speaker: visibility and why digital
• 22:34
  Speaker: growth.
• 22:34
  Speaker: Email me at Ian Godbold at igc
• 22:37
  Speaker: digital dot co dot UK or find me
• 22:40
  Speaker: on LinkedIn.
• 22:41
  Speaker: Let's make sure your dealership
• 22:42
  Speaker: is eating as healthily as it
• 22:44
  Speaker: should be.
• 22:45
  Speaker: Have a great weekend.
• 22:46
  Speaker: A strong finish to Q3 and I'll see you all again very soon.
• 22:52
  Speaker: So it wasn't about fruit and veg, was it, Phil?
• 22:54
  Speaker: He just introduced yet another
• 22:56
  Speaker: acronym to the, uh, the
• 22:57
  Speaker: automotive.
• 22:58
  Speaker: Yes he did.
• 22:59
  Speaker: Yes.
• 22:59
  Speaker: Yeah, yeah.
• 23:01
  Speaker: It's a tricky one, isn't it?
• 23:03
  Speaker: Double e a t I n g. Yeah, yeah.
• 23:09
  Speaker: Not the, uh.
• 23:10
  Speaker: I wonder what we'll be trying to remember that one in the future
• 23:13
  Speaker: when we're referring back to it.
• 23:15
  Speaker: But yeah, I mean, again, fascinating insight there.
• 23:18
  Speaker: And really, you know, as AI
• 23:21
  Speaker: being the big topic of
• 23:22
  Speaker: conversation, not just for
• 23:24
  Speaker: automotive, but across the
• 23:26
  Speaker: globe.
• 23:26
  Speaker: I think, Ian, given his insight as to how you need to use it in
• 23:31
  Speaker: the way AI is now surfacing information and dealing
• 23:35
  Speaker: information and vehicles is, is critical these days, isn't it,
• 23:39
  Speaker: for the sector?
• 23:40
  Speaker: Yeah, very much so.
• 23:41
  Speaker: And, um, he did, uh, actually bringing up trustworthiness,
• 23:45
  Speaker: which links with the first story that we were talking about this
• 23:50
  Speaker: week and the importance of having trustworthy information.
• 23:55
  Speaker: And, and also now thinking in terms of whatever is posted is
• 24:00
  Speaker: being picked up by AI.
• 24:01
  Speaker: So if AI finds something that
• 24:04
  Speaker: seems credible, trustworthy,
• 24:07
  Speaker: then chances are that's going to
• 24:08
  Speaker: be promoted.
• 24:09
  Speaker: That's that's going to be higher up.
• 24:11
  Speaker: So some points well made there.
• 24:13
  Speaker: And, um, when we caught up with
• 24:15
  Speaker: Ian during the week, I did ask
• 24:18
  Speaker: him how September is looking
• 24:20
  Speaker: because obviously he's out and
• 24:21
  Speaker: about every single day in
• 24:24
  Speaker: dealerships.
• 24:25
  Speaker: And, uh, he did say it's a particularly busy, busy month.
• 24:28
  Speaker: And, uh, you know, he, he
• 24:30
  Speaker: described it as potentially a
• 24:32
  Speaker: massive new car month, driven in
• 24:35
  Speaker: part by new entrants and the
• 24:37
  Speaker: continued growth of the Chinese
• 24:39
  Speaker: brands.
• 24:40
  Speaker: And he did actually go on to say
• 24:42
  Speaker: that, uh, he suspects some of
• 24:43
  Speaker: the more traditional volume
• 24:45
  Speaker: brands may be feeling the
• 24:46
  Speaker: pressure.
• 24:47
  Speaker: And he said it will be fascinating to see the market
• 24:51
  Speaker: share numbers when they are released next month and to
• 24:54
  Speaker: understand where the volumes have actually come from.
• 24:57
  Speaker: So we'll be reporting on that in a couple of weeks time.
• 25:00
  Speaker: Once the Smmt closes the books on September.
• 25:04
  Speaker: It'll be a big dive into that data for ourselves.
• 25:07
  Speaker: And obviously when we get Rupert back on as well.
• 25:10
  Speaker: But heading back to to the headlines and this is going back
• 25:14
  Speaker: to car dealer, the EV choice doubles in just three years as
• 25:18
  Speaker: new electric electrified models hits UK market every fortnight.
• 25:24
  Speaker: Yes, a new car enters market
• 25:27
  Speaker: every fortnight, saying that the
• 25:29
  Speaker: number of fully electric models
• 25:30
  Speaker: available in the UK buy for
• 25:33
  Speaker: available to UK buyers has
• 25:35
  Speaker: doubled to more than one hundred
• 25:37
  Speaker: and seventy since twenty twenty
• 25:40
  Speaker: three.
• 25:41
  Speaker: More than three quarters of new car models can now drive with
• 25:47
  Speaker: zero tailpipe emissions.
• 25:49
  Speaker: Then the latest EVs can cover
• 25:51
  Speaker: more than three hundred miles on
• 25:54
  Speaker: on the range, and this is come
• 25:55
  Speaker: from the Smmt in their latest
• 25:57
  Speaker: insight output.
• 25:59
  Speaker: Yeah.
• 25:59
  Speaker: And you know, hasn't the market changed in certainly that I was
• 26:03
  Speaker: going to say five years.
• 26:04
  Speaker: But it's probably less than that.
• 26:05
  Speaker: It's two or three years.
• 26:07
  Speaker: Uh, because you know, you think back to the podcast we were
• 26:10
  Speaker: doing then and EVs very niche, not a huge amount of choice,
• 26:16
  Speaker: but, you know, the momentum has really built now and the Smmt
• 26:21
  Speaker: have looked at the number of models now on the market.
• 26:24
  Speaker: And they've found that, um, a total of eighty five new battery
• 26:28
  Speaker: electric vehicles have reached the UK since twenty twenty
• 26:32
  Speaker: three, giving buyers the choice of one hundred and seventy one
• 26:37
  Speaker: different model options.
• 26:39
  Speaker: And let's not forget that
• 26:41
  Speaker: they're joined by one hundred
• 26:43
  Speaker: and nine plugins and fifty two
• 26:45
  Speaker: conventional hybrids, meaning
• 26:47
  Speaker: that, as you said, more than
• 26:49
  Speaker: three quarters of the three
• 26:51
  Speaker: hundred and eighty five models
• 26:52
  Speaker: currently on sale in the UK
• 26:55
  Speaker: benefit from some kind of
• 26:57
  Speaker: electrification.
• 26:58
  Speaker: So it really is showing the momentum now, isn't it?
• 27:01
  Speaker: Yeah.
• 27:01
  Speaker: And it's summed up quite nicely
• 27:03
  Speaker: by Mike Hawes, who's the chief
• 27:05
  Speaker: executive office at the Smmt,
• 27:09
  Speaker: saying that Britain's new car
• 27:11
  Speaker: market has never afforded so
• 27:13
  Speaker: much choice, with a new electric
• 27:15
  Speaker: model arriving every fortnight
• 27:18
  Speaker: and zero emission motoring now
• 27:20
  Speaker: available in every shape and
• 27:23
  Speaker: size of vehicles in the
• 27:25
  Speaker: industry, investment is
• 27:27
  Speaker: delivering the products
• 27:29
  Speaker: performance and range drivers
• 27:31
  Speaker: need, while compelling offers,
• 27:34
  Speaker: and are helping more people make
• 27:38
  Speaker: the switch.
• 27:39
  Speaker: So quite optimistic this time
• 27:41
  Speaker: from from Mike rather than the
• 27:43
  Speaker: challenges around the the Z-Man
• 27:45
  Speaker: that we've seen for, for some
• 27:46
  Speaker: time.
• 27:47
  Speaker: Yeah.
• 27:47
  Speaker: I was going to say he didn't mention the Zev mandate.
• 27:51
  Speaker: He put it on the back burner for the time being.
• 27:55
  Speaker: Yeah.
• 27:55
  Speaker: Yeah, exactly.
• 27:56
  Speaker: Exactly.
• 27:57
  Speaker: Sticking with EV, I mean, this is a lovely story in the next
• 28:00
  Speaker: one into it.
• 28:00
  Speaker: And it's nice to see this kind
• 28:01
  Speaker: of data coming out now in the
• 28:03
  Speaker: independent.
• 28:05
  Speaker: Yeah it is.
• 28:06
  Speaker: The headline there is electric cars beat petrol models as the
• 28:10
  Speaker: miles pile up, MIT study finds.
• 28:13
  Speaker: So no big surprises here in the results.
• 28:17
  Speaker: But as you say, it's what we're
• 28:20
  Speaker: seeing now is the real world
• 28:22
  Speaker: data coming through from EVs,
• 28:25
  Speaker: especially those that are going
• 28:26
  Speaker: through Mots, some for the first
• 28:29
  Speaker: time.
• 28:29
  Speaker: So the story, um, says, you know, with EVs clocking up the
• 28:34
  Speaker: miles, um, we're now in a position where we can actually
• 28:39
  Speaker: compare what their reliability is like with some of the petrol
• 28:45
  Speaker: and diesel models.
• 28:46
  Speaker: And the research found that EV failure rates, um, level off at
• 28:50
  Speaker: around sixty thousand miles, while those for petrol and
• 28:54
  Speaker: diesel keep climbing.
• 28:56
  Speaker: And this is based on research of four forty seven point four
• 29:02
  Speaker: million MOT tests.
• 29:04
  Speaker: So pretty comprehensive.
• 29:07
  Speaker: But it confirms what we suspected was going to be the
• 29:11
  Speaker: case that EVs are more reliable, fewer moving parts, no engines
• 29:16
  Speaker: to go wrong.
• 29:17
  Speaker: And this is now coming through in the data isn't it?
• 29:20
  Speaker: It is.
• 29:21
  Speaker: Yeah.
• 29:21
  Speaker: And there's lots of cars
• 29:23
  Speaker: obviously aged between three and
• 29:25
  Speaker: eight years, with ninety to one
• 29:27
  Speaker: hundred thousand miles on the
• 29:29
  Speaker: clock and sixteen point five
• 29:30
  Speaker: percent of EVs failed against
• 29:33
  Speaker: twenty two point one percent of
• 29:35
  Speaker: petrol cars.
• 29:37
  Speaker: And that makes the electric car
• 29:39
  Speaker: around twenty five percent less
• 29:41
  Speaker: likely to fail at that first MLT
• 29:43
  Speaker: point.
• 29:44
  Speaker: Above one hundred and twenty
• 29:45
  Speaker: thousand miles, the gap widens
• 29:47
  Speaker: to sixteen percent for EVs and
• 29:49
  Speaker: twenty three point five percent
• 29:51
  Speaker: for petrol vehicles and a lower
• 29:54
  Speaker: mileages.
• 29:56
  Speaker: A little bit, uh, to choose between.
• 29:59
  Speaker: Very little to choose between,
• 30:00
  Speaker: um, twenty and forty thousand
• 30:03
  Speaker: miles at twelve percent of
• 30:04
  Speaker: electric vehicles fail compared
• 30:06
  Speaker: to eleven point seven percent of
• 30:09
  Speaker: petrol vehicles.
• 30:10
  Speaker: So I think clearly this is, is data and evidence now showing,
• 30:14
  Speaker: as you say, Curtis there that fewer components to fail at that
• 30:18
  Speaker: first MLT point.
• 30:19
  Speaker: And as we start to see more EVs
• 30:22
  Speaker: enter that sort of three year
• 30:24
  Speaker: upward, um, age vehicle park in,
• 30:27
  Speaker: in the UK, more of this data and
• 30:29
  Speaker: evidence shows in terms of that
• 30:31
  Speaker: wear and tear of items on EVs
• 30:33
  Speaker: compared to combustion engines
• 30:35
  Speaker: that we've previously been
• 30:36
  Speaker: looking at.
• 30:37
  Speaker: Yeah, definitely.
• 30:38
  Speaker: And to give it even more
• 30:39
  Speaker: context, the research was
• 30:41
  Speaker: commissioned by the British
• 30:43
  Speaker: Vehicle Rental and Leasing
• 30:45
  Speaker: Association.
• 30:46
  Speaker: And why would they be interested?
• 30:48
  Speaker: Well, Toby Poston, chief exec of
• 30:51
  Speaker: the BVR, said in the story many
• 30:54
  Speaker: of the EVs now entering the used
• 30:56
  Speaker: market have had their first life
• 30:59
  Speaker: in company and leasing fleets,
• 31:02
  Speaker: and have already covered
• 31:03
  Speaker: substantial mileage.
• 31:04
  Speaker: What this data shows is that
• 31:06
  Speaker: mileage alone should not put
• 31:08
  Speaker: consumers off.
• 31:10
  Speaker: A well-maintained, higher mileage electric car can be an
• 31:14
  Speaker: extremely durable used vehicle.
• 31:17
  Speaker: So, um, that that really does put some context into, uh, you
• 31:22
  Speaker: know, certainly EVs on the used car market and in terms of
• 31:27
  Speaker: reliability and breaking down some of those barriers.
• 31:31
  Speaker: Yeah.
• 31:32
  Speaker: And the final story of today,
• 31:34
  Speaker: and always good or bad news,
• 31:36
  Speaker: depending on how you look at
• 31:37
  Speaker: this one.
• 31:37
  Speaker: Curtis.
• 31:38
  Speaker: But what EU curbs on Chinese
• 31:42
  Speaker: hybrids could mean for UK
• 31:44
  Speaker: dealerships now.
• 31:46
  Speaker: Now this is that the European Union attempts to limit imports
• 31:50
  Speaker: of Chinese made hybrids cars, and that could intensify
• 31:54
  Speaker: competition for the UK dealers if manufacturers redirect stock
• 31:59
  Speaker: away from continental Europe and support with a sharper pricing
• 32:06
  Speaker: here in the the UK.
• 32:08
  Speaker: So I mean this is the.
• 32:10
  Speaker: Brussels is obviously considering asking Beijing to
• 32:14
  Speaker: accept voluntary restrictions on Chinese hybrid exports as part
• 32:21
  Speaker: of a negotiation.
• 32:22
  Speaker: Yeah.
• 32:22
  Speaker: I wonder how that's going to go.
• 32:24
  Speaker: I know a trade dispute according to the Financial Times report.
• 32:29
  Speaker: So yeah, I mean it's it's just phenomenal how this is all.
• 32:33
  Speaker: I mean, we have obviously the boss of cherry saying that the
• 32:36
  Speaker: UK is potentially a three million new car market, and that
• 32:40
  Speaker: sparks conversation around, you know, what that does to the UK's
• 32:43
  Speaker: vehicle pack and more importantly, depreciation and
• 32:45
  Speaker: used car residual values.
• 32:47
  Speaker: But you know, this is now things that's happening across Europe.
• 32:51
  Speaker: And does that mean that you know that three million.
• 32:56
  Speaker: Figure from from the boss of Chery could be a more realistic
• 33:00
  Speaker: if this goes ahead and the UK is the one without the tariffs that
• 33:04
  Speaker: the manufacturers focus.
• 33:06
  Speaker: Yeah.
• 33:06
  Speaker: And you mentioned tariffs because this was all prompted by
• 33:10
  Speaker: EU tariffs on Chinese made EVs.
• 33:14
  Speaker: And those tariffs are up to forty five percent.
• 33:16
  Speaker: So the Chinese manufacturers
• 33:19
  Speaker: being nimble, which is something
• 33:21
  Speaker: we talk a lot about on the
• 33:23
  Speaker: podcast.
• 33:24
  Speaker: They thought, okay, if you're going to tariff this on EVs,
• 33:29
  Speaker: we'll sell more hybrids.
• 33:32
  Speaker: Instead, we'll export more hybrids into the EU.
• 33:37
  Speaker: And, you know, this is affecting, uh, certainly
• 33:40
  Speaker: European car makers because they're now competing against
• 33:44
  Speaker: Chinese hybrids as well as EVs.
• 33:48
  Speaker: So if this does go through, what
• 33:50
  Speaker: this particular story sort of
• 33:53
  Speaker: alludes to is that hybrids that
• 33:55
  Speaker: the Chinese manufacturers are
• 33:57
  Speaker: currently making for the EU
• 33:59
  Speaker: markets will be diverted to the
• 34:02
  Speaker: UK, which is good news for
• 34:04
  Speaker: consumers.
• 34:06
  Speaker: There'll be more choice, more availability.
• 34:09
  Speaker: Um, good news for some manufacturers, but, uh, not so
• 34:13
  Speaker: great news for some of the um, legacy or heritage brands, some
• 34:18
  Speaker: of the established brands.
• 34:19
  Speaker: So definitely one to watch this, isn't it?
• 34:23
  Speaker: It is.
• 34:24
  Speaker: Yeah.
• 34:24
  Speaker: And there's a lot playing out
• 34:25
  Speaker: because obviously there's the
• 34:26
  Speaker: export from the UK into, into
• 34:28
  Speaker: Europe around tariffs as well
• 34:30
  Speaker: being discussed at the minute
• 34:31
  Speaker: where that could, you know,
• 34:33
  Speaker: challenge product coming out of
• 34:34
  Speaker: the UK into Into You, which
• 34:37
  Speaker: again, you know, does that mean
• 34:38
  Speaker: that there'd be more pressure
• 34:40
  Speaker: on, you know, UK manufacturers
• 34:42
  Speaker: or however small they may be in
• 34:44
  Speaker: terms of volume, but that then
• 34:46
  Speaker: puts pressure on the domestic
• 34:48
  Speaker: market.
• 34:48
  Speaker: So you have this kind of double
• 34:51
  Speaker: impact, don't you, that you
• 34:53
  Speaker: can't export as much from the
• 34:54
  Speaker: UK.
• 34:55
  Speaker: So therefore they have to come into the UK marketplace.
• 34:57
  Speaker: And again, you know, heavy focus from the the Chinese
• 35:00
  Speaker: manufacturers because of that, that line of least resistance
• 35:03
  Speaker: into the UK market.
• 35:05
  Speaker: So yeah, a lot, a lot going on,
• 35:07
  Speaker: um, at the minute in that
• 35:08
  Speaker: sector, but we'll, we'll see
• 35:10
  Speaker: this one as it, as it plays out
• 35:12
  Speaker: going forward.
• 35:13
  Speaker: Yeah, I think we've just
• 35:14
  Speaker: demonstrated that it's never a
• 35:16
  Speaker: dull moment in the car industry
• 35:18
  Speaker: is it.
• 35:19
  Speaker: It's certainly not.
• 35:20
  Speaker: So I say I mean just to just to finalize up here.
• 35:24
  Speaker: Do do have a listen to the full interview with Rupert Ponting
• 35:27
  Speaker: from from Bravo that was shared on your, your podcast feed on,
• 35:31
  Speaker: on Friday morning of this week.
• 35:33
  Speaker: If you're listening to us on Saturday morning.
• 35:36
  Speaker: Um, and always if you do need to reach out to Rupert, please do
• 35:39
  Speaker: do get in touch.
• 35:40
  Speaker: I'm sure that give him a chance
• 35:42
  Speaker: to get to the end of September
• 35:43
  Speaker: and digest some of the, uh, the
• 35:45
  Speaker: data.
• 35:46
  Speaker: Um, and again, you know, within Godbold and the work that he's
• 35:50
  Speaker: doing, you know, and particularly around that, that
• 35:52
  Speaker: sort of AI and trustworthiness, etc., um, do reach out to, to
• 35:57
  Speaker: Ian and the team there if they can help you.
• 36:00
  Speaker: But that's all for now.
• 36:01
  Speaker: So many thanks to you for
• 36:02
  Speaker: listening to this motor trade
• 36:03
  Speaker: radio podcast.
• 36:04
  Speaker: We're back next week.
• 36:06
  Speaker: Until then, it's goodbye from me and it's goodbye from him.
• 36:14
  Speaker: Thank you for listening to the Motor Trade Radio podcast
• 36:18
  Speaker: powered by Cazoo.