Latest / Success Story with Scott Clary / Lessons - The Secret To Building a Personal Brand | Natasha Grano, Influencer, Speaker & Author

Transcript

Lessons - The Secret To Building a Personal Brand | Natasha Grano, Influencer, Speaker & Author · Success Story with Scott Clary

• 0:00
  Let's talk about everybody. Let's say somebody's already bought into the concept of personal brand
• 0:04
  So let's skip that conversation because that's a whole other
• 0:07
  Canon worms that I I think that we can go and do another time
• 0:09
  But say somebody already wants to build a personal brand
• 0:12
  How did they do it? What are the first steps? What did they speak about and then how did they?
• 0:18
  Grow from zero to six million followers. What's the what's the game plan for that?
• 0:24
  My god, well when you want to grow your following the first thing you want to do is you want to learn
• 0:30
  Social media. So do like I did get yourself a program and learn because I'm gonna give you some tips right now
• 0:35
  Which are in for example one of my big programs, but there are fifty blue print winning steps that you've got to do like I did
• 0:43
  To grow that following exponentially. Okay, 50 and if I give you just one of these steps
• 0:49
  You could start growing it today. Okay, so you want to get you want to start meeting people on there
• 0:53
  You want to start?
• 0:54
  Getting people to know who you are you want them to be sticky followers the first thing you want to look at what are you posting?
• 1:01
  When people come to your page look at three things one what value offering two who you're so serious and three where have they seen you?
• 1:09
  So if you do not have amazing value on your page your content is not incredible your presentation is not incredible
• 1:16
  They're just gonna drift away and they won't be a sticky followers. That's the first thing
• 1:21
  If you have loads and loads and loads of followers and their hundreds of thousands of followers millions of followers
• 1:25
  Oh my god, they're gonna stick because it's the bound my gonna fat
• 1:28
  They're gonna come to your page and they're gonna say why have I never found this page before I want to follow this guy
• 1:31
  I want to follow him and he's so good at what he does
• 1:34
  And then the other thing is to look at
• 1:36
  Where have they seen you?
• 1:38
  That's like press you want to be putting all your presence up into that everything you've ever been in and who you're
• 1:42
  So see any with so who are they seeing you alongside in this content?
• 1:45
  Who are you doing your your talk?
• 1:47
  Sweet like I spoke about when I first began doing my zoom talks and I put them on my Instagram with big names
• 1:52
  And then that built into my podcast, you know, and it's now a top rated podcast
• 1:58
  You know, and it sits on all the platforms and I have great guests and I just repurposed the content
• 2:04
  Which we originally filmed you can do this exact thing too
• 2:07
  But you've got to look at what you are posting every day
• 2:10
  So who have you spoken with use all your contacts? Who's bought your product?
• 2:14
  If nobody has you start reaching out to people and getting some names alongside you
• 2:18
  And I don't mean you have to go to an a-lister that could be quite hard if you're just starting out
• 2:21
  But you need to get brand association they just want to trust you and when they see a familiar face
• 2:25
  Then more likely to trust you so your content is crucial
• 2:29
  On your content you've got to make sure every day
• 2:32
  This is still only in tip one
• 2:34
  You know it could take quite a while to go through every tip
• 2:37
  I know this I think I think
• 2:39
  I'll do it part two sometime
• 2:41
  I'll have to figure something out
• 2:42
  I'll have to do I look up else I don't know, but this is going to be a review
• 2:45
  So top one, see what you want to want to look at is how often you're posting
• 2:49
  You want to be posting around once a day
• 2:50
  Now, there are tips and methods you can do to grow your content fast
• 2:54
  And they tell you now, me, Prince EA, Jay Shelley, we've all done it
• 2:57
  And a lot of really big speakers there
• 2:59
  I'll tell you what we do
• 3:00
  We post generic videos of something which pulls on a heart string
• 3:05
  Maybe it's an emotional video
• 3:07
  Maybe it's a really cute little dog video
• 3:09
  Maybe it's a beautiful image of someone coming back after the war meeting their child
• 3:14
  Whatever it might be
• 3:16
  You post a video, it might not be yours
• 3:18
  You've got to find it but you've got to tag them
• 3:20
  You've got to find this generic content or you can buy it online
• 3:23
  When you find these beautiful generic videos
• 3:26
  What you will then do is you will repurpose that and you'll use it on your page
• 3:31
  And you'll write something underneath it like double tap
• 3:33
  If you think, blah blah blah about the video
• 3:35
  Double tap if this tickles your heart today
• 3:39
  Double tap if you agree
• 3:41
  And then people will start to share it
• 3:43
  They'll double tap and they'll share it
• 3:44
  Oh my god, this is so beautiful
• 3:46
  That's what you want
• 3:47
  You want people to say, oh wow
• 3:50
  This is a great page
• 3:52
  I want to follow
• 3:53
  But you don't put the generic content up every day
• 3:55
  It's got to be in keeping with your brand as well
• 3:57
  Not always like if you put up a cute little animal
• 3:59
  Maybe that's nothing to do with your brand
• 4:00
  The point is this is how you go viral
• 4:02
  Why do you go viral like this?
• 4:04
  Because when loads of people are double tapping like
• 4:06
  When loads of people are commenting
• 4:08
  They're sharing the story
• 4:09
  They're saving the image
• 4:10
  And they're sending it to friends
• 4:12
  Do you know what happens?
• 4:13
  That post goes to the Explore page
• 4:16
  And when your post goes to the Explore page on Instagram
• 4:20
  That's because the algorithm has said, hey, this is a really popular post
• 4:24
  Loads of people are liking it, loads of people are commenting on it
• 4:26
  Let's put it on the Explore page for more people to see now
• 4:29
  Honey, you can go viral now hundreds of thousands of people can see your post on the Explore page
• 4:35
  And you have the ability to gain tens of thousands of followers literally in one post
• 4:40
  Just like that
• 4:41
  And this is what I did
• 4:42
  So I grew it through a lot of generic content like this
• 4:45
  And then you would go back and see you'll do your post
• 4:49
  A sales post
• 4:50
  Something else about you and then a generic post
• 4:52
  And then again the cycle
• 4:53
  Something about the business that you have
• 4:55
  Why it serves others for day two
• 4:57
  Day three might be a testimonial
• 4:59
  Day four is the product itself
• 5:01
  Day five generic video
• 5:03
  And you don't even have to leave the generic video for that long
• 5:05
  I would if it's relevant to you
• 5:07
  So if you're teaching, if you're a coach
• 5:09
  Okay, in business
• 5:10
  And you want to teach your clients around
• 5:13
  Why business is so important
• 5:15
  And using a certain tool
• 5:17
  Then you put up a video, an emotional video
• 5:19
  Something that people understand through this video
• 5:21
  And then you say you see how this also applies in business
• 5:24
  Because here in business we can use this tool that I've created
• 5:27
  Which is similar to this guy in the video
• 5:29
  Do you understand?
• 5:30
  So you can always refer it back
• 5:31
  Anyway, it's a fantastic way to grow
• 5:33
  So use those points and get started with that