Why Timing Is Everything in Baby Retail with Sarah Ashby | RTS 2026
How do you build a retail brand around one of the most emotional, time-sensitive moments in a customer’s life?
Live from Retail Technology Show 2026 in London, Chris Walton connects with Sarah Ashby, Interim CEO & COO of Mamas & Papas, to discuss how the brand is redefining the parenting retail journey through service, timing, and trust.
Sarah explains why winning the first-time parent is everything, how Mamas & Papas supports customers through a highly predictable yet overwhelming journey, and why capturing shoppers before the third trimester is critical to long-term value.
She also shares…
The skinny
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