Latest / Founder Talk with Alex Sheridan
The Watch Founder Who Built Demand Through Nostalgia and Emotion (ft. Adam Hodge)
In this episode of Founder Talk, Alex Sheridan sits down with Adam Hodge, founder of Farr and Swit, to unpack how a microbrand watch company grew in a saturated market by competing on identity, nostalgia, and meaning instead of pure utility.
Key Takeaways:
00:00:00 Introduction
00:06:30 Why do people still buy watches when phones and smartwatches already tell time?
Answer: Adam argues the best watches are not about utility alone; they signal identity, create conversation, and become “magnets for memory.”
00:09:15 Can a premium brand launch cheaper products without damaging its positioning?…
The skinny
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