Latest / Omni Talk Retail / Fast Five Shorts | Is App Fatigue Real And A Reason To Move To Digital Wallets?

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Fast Five Shorts | Is App Fatigue Real And A Reason To Move To Digital Wallets? · Omni Talk Retail

• 0:00
  Portillo's.
• 0:01
  I
• 0:01
  can't
• 0:01
  even
• 0:01
  say
• 0:02
  the
• 0:02
  name
• 0:02
  of
• 0:02
  the
• 0:02
  restaurant.
• 0:03
  The
• 0:03
  hot
• 0:03
  dog
• 0:04
  chain.
• 0:04
  Clearly
• 0:04
  I'm
• 0:05
  not
• 0:05
  a
• 0:05
  frequent,
• 0:06
  frequent
• 0:06
  visitor
• 0:07
  at
• 0:07
  the
• 0:07
  hot
• 0:07
  dog
• 0:08
  chain.
• 0:08
  Missing
• 0:08
  out
• 0:08
  and
• 0:09
  missing
• 0:09
  out.
• 0:09
  I'm
• 0:09
  missing
• 0:10
  out.
• 0:10
  They
• 0:11
  hope
• 0:11
  that
• 0:11
  their
• 0:12
  new
• 0:12
  loyalty
• 0:12
  program
• 0:13
  based
• 0:13
  in
• 0:14
  digital
• 0:14
  wallets
• 0:14
  can
• 0:15
  offer
• 0:15
  personalized
• 0:15
  options
• 0:16
  for
• 0:16
  guests
• 0:16
  and
• 0:17
  businesses
• 0:17
  without
• 0:18
  the
• 0:18
  issue
• 0:19
  of
• 0:19
  app
• 0:19
  fatigue.
• 0:20
  According
• 0:20
  to
• 0:21
  Marketing
• 0:21
  Dive,
• 0:21
  Portillo's
• 0:22
  has
• 0:22
  added
• 0:22
  a
• 0:22
  loyalty
• 0:23
  program
• 0:23
  called
• 0:23
  Portillo's
• 0:24
  Perks
• 0:25
  in
• 0:25
  which
• 0:25
  rewards
• 0:25
  are
• 0:26
  based
• 0:26
  on
• 0:26
  frequency
• 0:26
  and
• 0:27
  consumption
• 0:27
  habits
• 0:28
  rather
• 0:28
  than
• 0:29
  banked
• 0:29
  points
• 0:29
  redeemed
• 0:30
  by
• 0:30
  the
• 0:30
  consumer.
• 0:31
  The
• 0:31
  frequency,
• 0:31
  the
• 0:32
  element
• 0:32
  of
• 0:32
  the
• 0:32
  reward
• 0:32
  structure
• 0:33
  combined
• 0:33
  with
• 0:33
  digital
• 0:34
  wallets
• 0:35
  rather
• 0:35
  than
• 0:35
  traditional
• 0:36
  app
• 0:36
  based
• 0:36
  programs,
• 0:37
  quote
• 0:38
  allows
• 0:38
  us
• 0:38
  to
• 0:38
  truly
• 0:39
  personalize
• 0:40
  offers
• 0:40
  so
• 0:40
  we're
• 0:41
  able
• 0:41
  to
• 0:41
  surprise
• 0:41
  and
• 0:42
  delight
• 0:42
  our
• 0:42
  guests
• 0:42
  with
• 0:43
  easy
• 0:43
  access
• 0:43
  and
• 0:44
  relevant
• 0:44
  rewards.
• 0:45
  End
• 0:45
  quote.
• 0:46
  Portillo's
• 0:47
  CEO
• 0:47
  said,
• 0:48
  Dave,
• 0:49
  because
• 0:49
  you
• 0:50
  are
• 0:50
  our
• 0:51
  double
• 0:51
  chicken.
• 0:51
  Dave
• 0:52
  Sweet
• 0:52
  Green
• 0:52
  loyalist,
• 0:53
  you
• 0:53
  have
• 0:53
  the
• 0:53
  most
• 0:54
  QSR
• 0:54
  experience.
• 0:55
  That
• 0:55
  means
• 0:56
  what
• 0:56
  do
• 0:56
  you
• 0:56
  think
• 0:56
  of
• 0:56
  the
• 0:57
  idea
• 0:57
  of
• 0:57
  driving
• 0:58
  loyalty
• 0:58
  via
• 0:59
  a
• 0:59
  digital
• 0:59
  wallet
• 1:00
  versus
• 1:01
  an
• 1:01
  app?
• 1:01
  And
• 1:02
  do
• 1:02
  you
• 1:02
  think
• 1:02
  that
• 1:03
  app
• 1:03
  fatigue
• 1:03
  is
• 1:04
  a
• 1:04
  legitimate
• 1:04
  reason
• 1:05
  to
• 1:05
  press
• 1:05
  forward
• 1:06
  with
• 1:06
  a
• 1:06
  wallet
• 1:07
  based
• 1:07
  approach?
• 1:08
  I
• 1:09
  do
• 1:09
  not
• 1:10
  know
• 1:10
  if
• 1:10
  this
• 1:11
  will
• 1:11
  have
• 1:11
  any
• 1:12
  impact
• 1:13
  on
• 1:14
  sales
• 1:14
  or
• 1:15
  traffic,
• 1:15
  but
• 1:15
  what
• 1:16
  I
• 1:16
  can
• 1:16
  say
• 1:17
  is
• 1:17
  app
• 1:17
  fatigue
• 1:18
  I
• 1:18
  believe
• 1:18
  is
• 1:19
  real.
• 1:20
  Really?
• 1:21
  Tell
• 1:21
  me
• 1:22
  more.
• 1:23
  So
• 1:23
  I
• 1:24
  think
• 1:24
  this
• 1:24
  concept
• 1:25
  of
• 1:27
  food
• 1:27
  aggregators,
• 1:28
  I'm
• 1:28
  not
• 1:28
  even
• 1:28
  aggregators
• 1:29
  delivery
• 1:30
  like
• 1:30
  you
• 1:30
  have
• 1:31
  Doordash,
• 1:31
  you
• 1:32
  have
• 1:32
  Uber
• 1:32
  Eats,
• 1:33
  you
• 1:33
  have
• 1:33
  toast,
• 1:34
  you
• 1:34
  have
• 1:34
  chow.
• 1:35
  Now
• 1:35
  where
• 1:35
  you
• 1:36
  have
• 1:36
  a
• 1:36
  plethora
• 1:38
  of
• 1:38
  QSR
• 1:39
  restaurants
• 1:40
  at
• 1:40
  your
• 1:41
  fingertips
• 1:41
  that
• 1:41
  also
• 1:42
  have
• 1:42
  loyalty
• 1:43
  connected
• 1:43
  to
• 1:43
  it
• 1:45
  like
• 1:45
  DashPass,
• 1:46
  I
• 1:47
  think
• 1:47
  that
• 1:47
  is
• 1:47
  a
• 1:48
  more
• 1:48
  seamless
• 1:49
  way
• 1:50
  to
• 1:50
  the
• 1:50
  Amazons
• 1:51
  of
• 1:52
  food
• 1:52
  and
• 1:52
  delivery
• 1:53
  and
• 1:53
  pickup.
• 1:54
  And
• 1:55
  so
• 1:55
  when
• 1:55
  you
• 1:55
  have
• 1:56
  individual
• 1:57
  apps
• 1:57
  where
• 1:57
  they
• 1:58
  might
• 1:58
  have
• 1:58
  loyalty
• 1:59
  or
• 1:59
  they
• 1:59
  even
• 1:59
  don't
• 2:00
  and
• 2:00
  they're
• 2:00
  just
• 2:00
  trying
• 2:01
  to
• 2:01
  get
• 2:01
  your,
• 2:01
  your
• 2:01
  information
• 2:03
  I
• 2:03
  think
• 2:03
  is
• 2:03
  not
• 2:04
  going
• 2:04
  with
• 2:04
  where
• 2:04
  the
• 2:05
  consumer
• 2:05
  is.
• 2:06
  I
• 2:06
  think
• 2:06
  having
• 2:06
  something
• 2:07
  that's
• 2:07
  a
• 2:07
  little
• 2:07
  bit
• 2:07
  more
• 2:10
  with
• 2:11
  the
• 2:11
  daily
• 2:12
  use
• 2:12
  case
• 2:12
  of,
• 2:13
  of,
• 2:13
  of
• 2:13
  a
• 2:13
  digital
• 2:14
  wallet
• 2:15
  is
• 2:15
  something
• 2:15
  that
• 2:15
  is
• 2:16
  novel
• 2:16
  and
• 2:16
  interesting.
• 2:17
  Now
• 2:18
  will
• 2:18
  it
• 2:18
  actually
• 2:19
  drive
• 2:19
  that
• 2:20
  level
• 2:20
  of
• 2:20
  loyalty
• 2:21
  and,
• 2:21
  and
• 2:21
  repeat
• 2:22
  that
• 2:22
  that,
• 2:22
  that
• 2:23
  they're
• 2:23
  hoping?
• 2:24
  Not
• 2:24
  sure
• 2:24
  but
• 2:24
  I
• 2:25
  think
• 2:25
  it's
• 2:25
  a
• 2:25
  really
• 2:25
  interesting
• 2:26
  pilot
• 2:26
  to
• 2:26
  test.
• 2:27
  That's
• 2:27
  outside
• 2:27
  of
• 2:28
  the
• 2:28
  app.
• 2:28
  Personally,
• 2:29
  I
• 2:29
  was
• 2:29
  going
• 2:29
  to
• 2:30
  say,
• 2:30
  you
• 2:30
  guys
• 2:30
  know
• 2:30
  my
• 2:31
  affinity
• 2:31
  for
• 2:31
  Sweet
• 2:32
  Green.
• 2:32
  Yeah,
• 2:33
  I
• 2:33
  couldn't
• 2:33
  tell
• 2:33
  you
• 2:33
  the
• 2:33
  last
• 2:34
  time
• 2:34
  I
• 2:34
  used
• 2:34
  the
• 2:34
  Sweet
• 2:35
  Green
• 2:35
  app.
• 2:36
  You
• 2:36
  know,
• 2:36
  everything
• 2:36
  I
• 2:36
  do
• 2:37
  is
• 2:37
  through
• 2:37
  DoorDash
• 2:38
  because
• 2:38
  my,
• 2:38
  my,
• 2:39
  my,
• 2:39
  my
• 2:39
  whole
• 2:39
  world
• 2:40
  through
• 2:40
  that
• 2:40
  and
• 2:40
  when
• 2:40
  I'm
• 2:41
  just
• 2:41
  there
• 2:41
  I
• 2:41
  just,
• 2:42
  just
• 2:42
  order
• 2:42
  it
• 2:43
  Normally,
• 2:43
  especially
• 2:44
  considering
• 2:44
  the
• 2:44
  loyalty
• 2:45
  doesn't
• 2:45
  exist
• 2:46
  or
• 2:46
  go
• 2:46
  as
• 2:46
  far
• 2:46
  anymore.
• 2:47
  But
• 2:48
  at
• 2:49
  least
• 2:49
  a,
• 2:49
  you
• 2:50
  know,
• 2:50
  sample
• 2:50
  size
• 2:51
  of
• 2:51
  1.
• 2:51
  I
• 2:51
  have
• 2:52
  almost
• 2:52
  no
• 2:53
  apps
• 2:53
  now
• 2:54
  related
• 2:54
  to
• 2:54
  restaurants
• 2:55
  and
• 2:55
  qsr.
• 2:56
  It's
• 2:57
  all
• 2:57
  aggregators,
• 2:58
  so.
• 2:58
  Interesting.
• 3:00
  I'd
• 3:01
  be
• 3:01
  interesting
• 3:01
  to
• 3:01
  see
• 3:01
  if
• 3:02
  something
• 3:02
  like
• 3:02
  this
• 3:02
  works.
• 3:03
  But
• 3:03
  if
• 3:03
  you
• 3:03
  think
• 3:03
  about
• 3:03
  it,
• 3:04
  most
• 3:04
  of
• 3:04
  the
• 3:04
  consumers
• 3:05
  use
• 3:05
  their
• 3:05
  digital
• 3:05
  wallet
• 3:06
  more
• 3:06
  than
• 3:06
  anything.
• 3:07
  So
• 3:07
  fish,
• 3:07
  where
• 3:08
  your
• 3:08
  fish
• 3:08
  with
• 3:08
  the
• 3:08
  fish
• 3:09
  are
• 3:09
  is
• 3:09
  what
• 3:09
  I'll
• 3:09
  say,
• 3:10
  right?
• 3:11
  Interesting.
• 3:11
  Yeah,
• 3:12
  I,
• 3:12
  to
• 3:12
  me,
• 3:13
  like,
• 3:13
  I
• 3:13
  don't
• 3:13
  know
• 3:13
  if
• 3:13
  I'm
• 3:14
  not
• 3:14
  understanding
• 3:14
  this
• 3:15
  correctly,
• 3:15
  but
• 3:16
  to
• 3:16
  me
• 3:16
  this
• 3:16
  is
• 3:16
  like
• 3:17
  the
• 3:17
  equivalent
• 3:17
  of
• 3:17
  just
• 3:18
  a
• 3:18
  digital
• 3:18
  version
• 3:19
  of
• 3:19
  like
• 3:19
  my
• 3:19
  Starbucks
• 3:20
  card,
• 3:21
  like
• 3:21
  my
• 3:21
  gold
• 3:21
  card
• 3:21
  that's
• 3:22
  now
• 3:22
  like,
• 3:22
  I,
• 3:23
  I'm
• 3:23
  not
• 3:23
  understanding
• 3:24
  the
• 3:24
  benefit
• 3:25
  of
• 3:25
  this
• 3:25
  either.
• 3:26
  I
• 3:26
  don't
• 3:27
  know
• 3:27
  if
• 3:27
  I
• 3:27
  can
• 3:27
  side
• 3:27
  on
• 3:28
  you
• 3:28
  with
• 3:28
  the
• 3:28
  app
• 3:28
  fatigues
• 3:30
  portion
• 3:30
  of
• 3:30
  it
• 3:30
  because
• 3:31
  I
• 3:31
  think
• 3:31
  when
• 3:31
  you
• 3:31
  are
• 3:32
  frequenting
• 3:33
  certain
• 3:33
  places,
• 3:33
  like
• 3:34
  Starbucks
• 3:34
  for
• 3:34
  example,
• 3:35
  like
• 3:35
  I
• 3:35
  use
• 3:35
  my
• 3:35
  Starbucks
• 3:36
  app
• 3:36
  five
• 3:36
  times
• 3:36
  a
• 3:37
  week.
• 3:38
  No
• 3:38
  problem
• 3:38
  at
• 3:38
  all.
• 3:39
  But
• 3:39
  I
• 3:39
  think
• 3:39
  you're
• 3:39
  bringing
• 3:40
  up
• 3:40
  an
• 3:40
  important
• 3:40
  point
• 3:41
  though
• 3:41
  that
• 3:41
  I
• 3:41
  hadn't
• 3:41
  thought
• 3:41
  about,
• 3:42
  which
• 3:42
  is
• 3:42
  like,
• 3:42
  yes,
• 3:43
  now
• 3:43
  there's
• 3:43
  all
• 3:44
  this
• 3:44
  consolidation
• 3:45
  that's
• 3:45
  happening
• 3:45
  and
• 3:45
  are
• 3:46
  you
• 3:46
  just
• 3:46
  going
• 3:46
  directly
• 3:47
  to
• 3:47
  your,
• 3:48
  your
• 3:48
  delivery
• 3:49
  apps,
• 3:49
  your
• 3:49
  Uber
• 3:50
  eats,
• 3:50
  your
• 3:50
  door
• 3:50
  dashes?
• 3:51
  Chris
• 3:51
  Creets,
• 3:52
  where
• 3:52
  do
• 3:52
  you
• 3:52
  fall?
• 3:54
  Yeah,
• 3:55
  first
• 3:55
  of
• 3:55
  all,
• 3:55
  I'm
• 3:55
  updating
• 3:56
  Dave's
• 3:56
  contact
• 3:57
  information
• 3:57
  in
• 3:58
  my
• 3:58
  phone
• 3:58
  to
• 3:58
  Double
• 3:58
  Chicken
• 3:59
  Dave.
• 3:59
  Yes,
• 4:00
  that's
• 4:00
  how,
• 4:01
  that's
• 4:01
  the
• 4:01
  only
• 4:01
  way
• 4:01
  we
• 4:02
  refer
• 4:02
  to
• 4:02
  him
• 4:02
  here.
• 4:02
  I
• 4:02
  love
• 4:03
  that
• 4:04
  it's
• 4:04
  going.
• 4:05
  Yeah,
• 4:07
  I
• 4:07
  mean,
• 4:07
  I
• 4:07
  think,
• 4:08
  I
• 4:08
  think
• 4:08
  it's
• 4:08
  funny,
• 4:08
  right?
• 4:09
  I'm,
• 4:09
  I'm
• 4:09
  like,
• 4:09
  let's
• 4:09
  be
• 4:10
  real,
• 4:10
  I'm
• 4:10
  a,
• 4:10
  I'm,
• 4:10
  I'd
• 4:11
  be
• 4:11
  a
• 4:11
  little
• 4:11
  self
• 4:11
  conscious
• 4:12
  to
• 4:12
  have
• 4:12
  a
• 4:12
  hot
• 4:12
  dog
• 4:13
  ordering
• 4:13
  app
• 4:13
  on
• 4:14
  my
• 4:14
  phone.
• 4:14
  Like
• 4:14
  where,
• 4:15
  where
• 4:15
  have
• 4:15
  I
• 4:15
  got
• 4:15
  to
• 4:16
  in
• 4:16
  life
• 4:16
  where
• 4:16
  I
• 4:16
  have
• 4:16
  a
• 4:17
  hot
• 4:17
  dog
• 4:17
  ordering
• 4:17
  app?
• 4:19
  So,
• 4:19
  so
• 4:19
  I
• 4:20
  don't,
• 4:20
  I
• 4:20
  mean,
• 4:20
  I
• 4:20
  don't
• 4:20
  think
• 4:20
  it's
• 4:21
  that
• 4:21
  much
• 4:21
  different
• 4:22
  than,
• 4:23
  than
• 4:23
  having
• 4:23
  an
• 4:23
  app.
• 4:24
  It's
• 4:24
  like,
• 4:24
  you
• 4:24
  know,
• 4:25
  you
• 4:25
  still
• 4:25
  give
• 4:25
  them
• 4:25
  your
• 4:26
  information,
• 4:26
  you
• 4:26
  still
• 4:27
  sign
• 4:27
  up
• 4:27
  with
• 4:27
  your
• 4:27
  email
• 4:28
  and
• 4:28
  to
• 4:28
  your
• 4:29
  point,
• 4:29
  it
• 4:29
  just
• 4:29
  appears
• 4:30
  like
• 4:30
  a
• 4:30
  boarding
• 4:30
  pass
• 4:31
  in
• 4:31
  your
• 4:31
  wallet.
• 4:32
  Yeah,
• 4:32
  it's
• 4:33
  really
• 4:33
  easy
• 4:33
  to
• 4:33
  use,
• 4:34
  so
• 4:34
  I
• 4:34
  don't
• 4:34
  see
• 4:34
  any
• 4:35
  downside
• 4:35
  here.
• 4:36
  I
• 4:37
  think
• 4:37
  the,
• 4:37
  the
• 4:37
  interesting
• 4:38
  part
• 4:38
  I,
• 4:38
  I
• 4:38
  used
• 4:39
  it
• 4:39
  this
• 4:39
  morning
• 4:39
  or
• 4:39
  I
• 4:39
  played
• 4:40
  with
• 4:40
  it
• 4:40
  this
• 4:40
  morning.
• 4:40
  I
• 4:40
  lived
• 4:40
  in
• 4:41
  Chicago
• 4:41
  for,
• 4:41
  for
• 4:41
  10
• 4:42
  years,
• 4:42
  so
• 4:42
  I
• 4:42
  was
• 4:42
  interested
• 4:42
  in
• 4:43
  this
• 4:43
  one.
• 4:44
  One
• 4:44
  of
• 4:44
  the
• 4:45
  interesting
• 4:45
  things
• 4:45
  I
• 4:45
  thought
• 4:46
  was
• 4:46
  you
• 4:46
  don't
• 4:46
  earn
• 4:47
  any
• 4:47
  of
• 4:47
  their
• 4:47
  loyalty
• 4:48
  rewards
• 4:48
  or
• 4:49
  perks
• 4:49
  and
• 4:49
  a
• 4:50
  visit
• 4:50
  doesn't
• 4:50
  count
• 4:51
  unless
• 4:51
  you
• 4:51
  spend
• 4:51
  at
• 4:52
  least
• 4:52
  $10,
• 4:53
  which
• 4:54
  I
• 4:54
  thought
• 4:54
  was
• 4:54
  like
• 4:54
  a
• 4:54
  really
• 4:55
  interesting
• 4:56
  kind
• 4:56
  of
• 4:57
  basket
• 4:57
  building
• 4:58
  price
• 4:58
  point
• 4:58
  for
• 4:58
  them.
• 4:59
  But
• 5:00
  I
• 5:00
  like
• 5:00
  the
• 5:00
  concept.
• 5:01
  I
• 5:01
  get
• 5:01
  why
• 5:01
  people
• 5:02
  aren't
• 5:02
  going
• 5:02
  to
• 5:02
  install
• 5:03
  one
• 5:03
  more
• 5:03
  app
• 5:03
  for
• 5:04
  a
• 5:04
  restaurant
• 5:04
  that
• 5:04
  maybe
• 5:05
  isn't
• 5:05
  so
• 5:05
  core
• 5:06
  to
• 5:06
  their
• 5:06
  identity,
• 5:06
  like
• 5:07
  Starbucks.
• 5:07
  So
• 5:08
  I
• 5:08
  like
• 5:08
  the
• 5:08
  idea.
• 5:09
  Okay.
• 5:10
  I
• 5:10
  think
• 5:10
  apps
• 5:10
  work
• 5:11
  if
• 5:11
  it's,
• 5:11
  if
• 5:11
  it's
• 5:12
  retail
• 5:13
  or,
• 5:14
  or,
• 5:14
  you
• 5:15
  know,
• 5:15
  something
• 5:15
  that's
• 5:16
  around
• 5:16
  more
• 5:16
  fashion
• 5:17
  or
• 5:17
  retail,
• 5:17
  not
• 5:18
  necessarily
• 5:19
  food.
• 5:19
  And
• 5:19
  those
• 5:19
  food
• 5:20
  is
• 5:20
  the
• 5:20
  delivery
• 5:21
  apps,
• 5:22
  not
• 5:22
  specific
• 5:22
  restaurants.
• 5:23
  Starbucks
• 5:24
  is
• 5:24
  different
• 5:24
  because
• 5:25
  Starbucks
• 5:25
  is
• 5:25
  a
• 5:26
  daily
• 5:26
  routine
• 5:27
  than
• 5:27
  if
• 5:27
  you
• 5:28
  go
• 5:28
  to
• 5:28
  a
• 5:28
  restaurant
• 5:29
  once
• 5:29
  every
• 5:30
  three,
• 5:30
  four
• 5:31
  weeks
• 5:31
  or
• 5:32
  maybe,
• 5:32
  maybe
• 5:32
  you
• 5:32
  get
• 5:32
  a
• 5:33
  hot
• 5:33
  dog
• 5:33
  every
• 5:33
  day.
• 5:33
  You
• 5:34
  know,
• 5:34
  you
• 5:34
  do.
• 5:34
  You.
• 5:35
  We
• 5:35
  don't
• 5:36
  judge.
• 5:36
  We
• 5:36
  don't
• 5:36
  judge
• 5:37
  people.
• 5:37
  People's
• 5:38
  QSR
• 5:39
  habits
• 5:39
  on
• 5:39
  this
• 5:39
  show.
• 5:40
  That's
• 5:41
  another
• 5:41
  whole,
• 5:41
  another
• 5:42
  podcast.
• 5:42
  Okay,
• 5:42
  Chris
• 5:42
  Walton,
• 5:43
  I
• 5:43
  know
• 5:44
  you
• 5:44
  have
• 5:44
  some
• 5:44
  differing
• 5:45
  opinions
• 5:45
  here
• 5:45
  based
• 5:45
  on
• 5:46
  our
• 5:46
  prep
• 5:47
  discussions,
• 5:47
  but
• 5:48
  what
• 5:48
  is
• 5:48
  your
• 5:49
  thought
• 5:49
  on
• 5:49
  app
• 5:49
  fatigue,
• 5:50
  and
• 5:50
  where
• 5:50
  do
• 5:51
  you
• 5:51
  fall
• 5:51
  within
• 5:51
  all
• 5:52
  of
• 5:52
  these
• 5:52
  opinions?
• 5:53
  Yeah,
• 5:53
  I.
• 5:54
  Well,
• 5:54
  first
• 5:54
  of
• 5:54
  all,
• 5:54
  app
• 5:55
  fatigue,
• 5:55
  I
• 5:55
  100%
• 5:56
  disagree
• 5:57
  with
• 5:57
  David,
• 5:57
  with
• 5:58
  all
• 5:58
  respect.
• 5:58
  Like,
• 5:58
  I,
• 5:59
  I
• 5:59
  have
• 5:59
  been
• 5:59
  hearing
• 5:59
  about
• 5:59
  app
• 6:00
  fatigue
• 6:00
  since
• 6:00
  2010.
• 6:01
  I
• 6:02
  think
• 6:02
  it's
• 6:02
  just
• 6:02
  a
• 6:03
  baloney
• 6:03
  excuse
• 6:04
  for
• 6:04
  many
• 6:04
  people
• 6:04
  that
• 6:05
  just
• 6:05
  can't
• 6:05
  get
• 6:05
  people
• 6:06
  to
• 6:06
  find
• 6:06
  value
• 6:06
  in
• 6:07
  their
• 6:07
  app.
• 6:07
  That
• 6:07
  is
• 6:08
  essentially
• 6:09
  why
• 6:09
  you're
• 6:09
  hearing
• 6:10
  this.
• 6:10
  So
• 6:10
  the
• 6:11
  second
• 6:11
  piece
• 6:11
  of
• 6:11
  this
• 6:11
  to
• 6:12
  me
• 6:12
  is,
• 6:13
  you
• 6:13
  know,
• 6:13
  what's,
• 6:13
  what's
• 6:14
  going
• 6:14
  on
• 6:14
  at
• 6:14
  Portillo's
• 6:15
  from
• 6:15
  an
• 6:15
  executive
• 6:16
  perspective,
• 6:16
  you
• 6:17
  know,
• 6:17
  if
• 6:17
  you
• 6:17
  think
• 6:18
  digital
• 6:18
  wallets
• 6:18
  are
• 6:19
  better,
• 6:19
  like,
• 6:20
  Chris
• 6:20
  seems
• 6:20
  like
• 6:20
  he
• 6:20
  liked
• 6:21
  it.
• 6:21
  Okay,
• 6:21
  just
• 6:22
  say
• 6:22
  that.
• 6:22
  Come
• 6:22
  out
• 6:22
  and
• 6:22
  say
• 6:23
  that.
• 6:23
  Yeah,
• 6:23
  don't
• 6:24
  say
• 6:24
  that.
• 6:24
  It's
• 6:24
  because
• 6:24
  people
• 6:25
  have
• 6:25
  app
• 6:25
  fatigue.
• 6:26
  That's
• 6:26
  just,
• 6:26
  that's
• 6:26
  just
• 6:26
  baloney.
• 6:27
  They
• 6:28
  have
• 6:28
  app
• 6:28
  fatigue
• 6:29
  because
• 6:29
  you
• 6:29
  haven't
• 6:29
  been
• 6:29
  providing
• 6:30
  value
• 6:30
  to
• 6:30
  them.
• 6:31
  So
• 6:31
  you've
• 6:31
  talked
• 6:31
  about
• 6:32
  Starbucks.
• 6:32
  Dave,
• 6:33
  I
• 6:33
  would
• 6:33
  disagree
• 6:33
  with
• 6:33
  you
• 6:33
  here.
• 6:34
  Chick
• 6:34
  Fil
• 6:34
  A.
• 6:35
  Chick
• 6:35
  Fil
• 6:35
  A's
• 6:36
  got
• 6:36
  the
• 6:36
  best
• 6:36
  app
• 6:37
  out
• 6:37
  there.
• 6:37
  And
• 6:38
  so
• 6:38
  contacts
• 6:39
  matter.
• 6:39
  So
• 6:39
  Portillo's.
• 6:40
  But,
• 6:40
  and
• 6:41
  here's
• 6:41
  the
• 6:41
  other
• 6:41
  thing.
• 6:41
  Portillo
• 6:42
  sites
• 6:42
  pound,
• 6:43
  like
• 6:43
  the
• 6:43
  article
• 6:43
  says
• 6:44
  they
• 6:44
  do.
• 6:44
  $9
• 6:44
  million
• 6:45
  a
• 6:45
  year,
• 6:46
  and
• 6:46
  with
• 6:47
  volume
• 6:47
  like
• 6:47
  that,
• 6:47
  your
• 6:48
  customers
• 6:48
  should
• 6:48
  want
• 6:49
  to
• 6:49
  use
• 6:49
  your
• 6:49
  app.
• 6:50
  I
• 6:50
  like
• 6:51
  Portillo's.
• 6:51
  We
• 6:51
  have
• 6:51
  one
• 6:51
  in
• 6:52
  Minnesota.
• 6:52
  I
• 6:52
  go
• 6:52
  there
• 6:53
  regularly.
• 6:53
  I
• 6:53
  get
• 6:53
  more
• 6:53
  than
• 6:54
  hot
• 6:54
  dogs.
• 6:54
  They
• 6:54
  also
• 6:54
  got
• 6:54
  nice
• 6:55
  Italian
• 6:55
  beef
• 6:55
  sandwiches,
• 6:56
  I
• 6:56
  might
• 6:56
  add.
• 6:57
  And
• 6:58
  their
• 6:58
  app,
• 6:59
  their
• 6:59
  app
• 6:59
  is
• 7:00
  someone
• 7:00
  who's
• 7:00
  been
• 7:00
  in
• 7:00
  this
• 7:00
  space.
• 7:01
  I,
• 7:01
  I'd
• 7:01
  grade
• 7:02
  it
• 7:02
  like
• 7:02
  a
• 7:02
  5
• 7:02
  or
• 7:02
  a
• 7:03
  6
• 7:03
  at
• 7:03
  best
• 7:04
  compared
• 7:04
  to,
• 7:05
  you
• 7:05
  know,
• 7:05
  what
• 7:05
  you
• 7:06
  get
• 7:06
  from
• 7:06
  a
• 7:06
  Chick
• 7:06
  Fil
• 7:07
  A.
• 7:07
  So.
• 7:07
  So
• 7:08
  I
• 7:08
  think
• 7:08
  that's
• 7:08
  the
• 7:09
  real
• 7:09
  issue
• 7:09
  here.
• 7:09
  And
• 7:10
  that
• 7:10
  based
• 7:11
  on,
• 7:11
  on
• 7:11
  the
• 7:12
  recent
• 7:12
  performance,
• 7:12
  because
• 7:12
  they've
• 7:13
  had
• 7:13
  a
• 7:13
  down
• 7:13
  year,
• 7:13
  too.
• 7:14
  I
• 7:14
  wonder
• 7:14
  if
• 7:14
  the
• 7:14
  executive
• 7:15
  team
• 7:15
  really
• 7:16
  gets
• 7:16
  that,
• 7:16
  or
• 7:17
  is
• 7:17
  just
• 7:17
  kind
• 7:17
  of
• 7:17
  fumbling
• 7:18
  in
• 7:18
  the
• 7:18
  dark
• 7:18
  for
• 7:19
  trying
• 7:19
  to
• 7:19
  find
• 7:19
  an
• 7:19
  answer
• 7:20
  to
• 7:20
  loyalty
• 7:21
  when
• 7:21
  it
• 7:21
  might
• 7:21
  actually
• 7:22
  be
• 7:22
  staring
• 7:22
  in
• 7:22
  the
• 7:22
  face.
• 7:23
  Because
• 7:23
  getting
• 7:24
  Chris
• 7:24
  to
• 7:24
  do
• 7:25
  this
• 7:25
  is
• 7:25
  new.
• 7:26
  It's
• 7:26
  a
• 7:26
  new
• 7:26
  consumer
• 7:27
  acclimation
• 7:28
  issue
• 7:28
  that
• 7:28
  you're
• 7:28
  creating,
• 7:29
  and
• 7:29
  you
• 7:29
  don't
• 7:30
  know
• 7:30
  what's
• 7:30
  in
• 7:30
  front
• 7:30
  of
• 7:30
  you.
• 7:31
  Whereas
• 7:31
  if
• 7:31
  you
• 7:31
  can
• 7:31
  get
• 7:31
  your
• 7:32
  actual
• 7:32
  app
• 7:32
  to
• 7:33
  work
• 7:33
  harder
• 7:33
  for
• 7:33
  you,
• 7:34
  as
• 7:34
  other
• 7:35
  people
• 7:35
  like
• 7:35
  Chick
• 7:35
  Fil
• 7:35
  A
• 7:35
  could
• 7:36
  do,
• 7:36
  I
• 7:37
  think
• 7:37
  that's
• 7:37
  a
• 7:37
  smart
• 7:37
  move.
• 7:38
  So
• 7:38
  I
• 7:38
  don't
• 7:38
  think
• 7:38
  it's
• 7:38
  an
• 7:39
  either
• 7:39
  or
• 7:39
  situation
• 7:40
  either
• 7:40
  at
• 7:40
  the
• 7:40
  end
• 7:40
  of
• 7:40
  the
• 7:41
  day,
• 7:41
  but
• 7:41
  I
• 7:41
  don't
• 7:41
  think
• 7:42
  you
• 7:42
  should
• 7:42
  be
• 7:42
  like,
• 7:42
  we're
• 7:42
  disavowing
• 7:43
  our
• 7:43
  app
• 7:44
  because
• 7:44
  of
• 7:44
  app
• 7:44
  fatigue.
• 7:45
  I
• 7:45
  think
• 7:45
  that's
• 7:45
  just
• 7:45
  absolute
• 7:46
  bs.
• 7:49
  All
• 7:49
  right,
• 7:49
  well,
• 7:51
  there
• 7:51
  you
• 7:51
  have
• 7:51
  it.
• 7:52
  That
• 7:53
  the.
• 7:53
  The
• 7:53
  tribe
• 7:54
  is
• 7:54
  the
• 7:54
  first
• 7:54
  time
• 7:54
  Chris
• 7:55
  and
• 7:55
  I
• 7:55
  have
• 7:55
  ever
• 7:55
  disagreed
• 7:56
  in
• 7:56
  this
• 7:57
  entire.
• 7:57
  I
• 7:57
  know,
• 7:58
  right?
• 7:58
  Yeah.
• 7:58
  Eight
• 7:58
  times.
• 7:59
  Did
• 7:59
  I
• 8:00
  bring
• 8:00
  you
• 8:00
  to
• 8:00
  my
• 8:00
  side,
• 8:01
  though,
• 8:01
  Dave,
• 8:01
  or
• 8:01
  what?
• 8:01
  I
• 8:01
  don't.
• 8:02
  Partially.
• 8:03
  I.
• 8:04
  I
• 8:04
  don't
• 8:04
  need
• 8:05
  a
• 8:05
  thousand
• 8:05
  different
• 8:06
  apps.
• 8:06
  I
• 8:06
  think
• 8:06
  I.
• 8:07
  I
• 8:07
  think
• 8:07
  it's
• 8:07
  different
• 8:07
  if
• 8:07
  you're
• 8:08
  a
• 8:08
  loyalist
• 8:08
  and
• 8:08
  you
• 8:09
  go
• 8:09
  to
• 8:09
  Portillo's
• 8:10
  every
• 8:10
  week
• 8:10
  or
• 8:11
  every
• 8:11
  two
• 8:11
  weeks.
• 8:11
  That's
• 8:11
  different.
• 8:12
  Like,
• 8:12
  I
• 8:12
  still
• 8:13
  have
• 8:13
  some
• 8:13
  qsr,
• 8:14
  but
• 8:14
  there
• 8:14
  are
• 8:15
  other
• 8:15
  ones.
• 8:15
  I'm
• 8:15
  just
• 8:15
  like,
• 8:15
  I
• 8:15
  haven't
• 8:16
  used
• 8:16
  you
• 8:16
  in
• 8:16
  a
• 8:17
  couple
• 8:17
  of
• 8:17
  months.
• 8:17
  Like,
• 8:18
  I'm
• 8:18
  gonna
• 8:18
  get
• 8:18
  rid
• 8:18
  of
• 8:18
  it.
• 8:19
  Yeah.
• 8:20
  Yeah.
• 8:20
  Right.
• 8:20
  Cause
• 8:20
  there's
• 8:21
  no
• 8:21
  value
• 8:21
  in
• 8:21
  them
• 8:21
  for
• 8:21
  you.
• 8:22
  Right,
• 8:22
  so.
• 8:22
  That's
• 8:22
  right.
• 8:23
  But,
• 8:23
  yeah,
• 8:24
  I
• 8:24
  mean,
• 8:24
  I
• 8:24
  download
• 8:25
  the
• 8:25
  McDonald's
• 8:26
  app
• 8:26
  every
• 8:26
  summer
• 8:27
  again,
• 8:28
  because
• 8:28
  it
• 8:28
  seems
• 8:29
  like
• 8:29
  during
• 8:29
  the
• 8:29
  summer,
• 8:29
  that's
• 8:30
  the
• 8:30
  time
• 8:30
  that
• 8:30
  we're
• 8:30
  using
• 8:31
  it.
• 8:31
  So
• 8:31
  I.
• 8:32
  I
• 8:32
  don't
• 8:32
  know.
• 8:33
  I
• 8:33
  guess
• 8:34
  to
• 8:34
  each.
• 8:34
  To
• 8:34
  each
• 8:35
  their
• 8:35
  own.