Ep 2343 Barbara Fitzgerald interviews Honore Comfort | Masterclass US Wine Market
Welcome to Episode 2343 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Honore Comfort, vice president of international marketing at the Wine Institute, public policy association of 1,000 California wineries and affiliated businesses.
Key takeaways:
What are the generational disconnects at play when inviting young consumers into the wine category?
How can brands engage young consumers in a meaningful way?
How can wineries think outside of the box but inside their budgets?
More about the guest:
Honore draws on 18 years of international wine marketing, association…
The skinny
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