How Japanese Denim Brands Built a Global Cult Following

Building Brands with Fexingo: Identity, Reputation, and Long-Term Business Equity · Jul 19, 2026 · 8m · transcript

Episode 124 of Building Brands with Fexingo examines how Japanese denim brands like Momotaro, Pure Blue Japan, and Samurai Jeans built a global cult following through obsessive craftsmanship, scarcity, and storytelling. Lucas and Luna trace the journey from Osaka's small workshops in the 1990s to the current demand for 'raw selvedge' denim that sells for $300–$500 a pair. They unpack how these brands turned production constraints—like vintage shuttle looms that produce only 20 meters of fabric per day—into brand assets, and how scarcity becomes a loyalty engine. The episode…