71. Mobilize Your Mission: Data-Driven Decision Making in a Recession with Woodrow Rosenbaum
Your head will spin with the data-driven insights and post-pandemic strategies my guest has to share on this jam-packed episode of What the Fundraising. Woodrow Rosenbaum, Chief Data Officer at GivingTuesday, brings a powerful lens on fundraising based on his previous career in commercial marketing as well as the detailed metrics he’s constantly scanning for clues to donor behavior. In large part because of the COVID-19 global impact and response, many of the nonprofit world’s old-school models, false assumptions, and self-limiting strategies are up for re-evaluation.
From his viewpoint at…
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