Latest / Shane Hewitt and The Nightshift
The Algorithm Killed Olympic Hype and You Didn't Notice
Olympic excitement disappearing exposes how thoroughly algorithms control what reaches you. You normally feel the buildup to major sporting events. Previews, athlete profiles, countdown coverage. This time? Nothing. Milano-Cortina Winter Olympics approach and your awareness sits at zero. Your Instagram feed delivers flooring installation videos and woodworking content because those match your click history. Olympic coverage exists but lives in a parallel universe your algorithm never shows you.
The loss isn't the Olympics specifically. It's serendipitous discovery. Newspapers used to place…
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