Latest / RedTech daily podcast - Powered by AI / Switzerland's FM Switch-Off, Futuri's Platform Launch, and Salem Media's New Partnership
Transcript
- 0:00Welcome to the RedTech daily podcast, powered by Artificial Intelligence.
- 0:04I'm Marguerite Clark, and today, we're diving into the latest in the world of radio broadcast
- 0:09and digital audio.
- 0:11Here's what's on the docket: Switzerland's FM switch-off shows an audience shift, not a
- 0:17decline; Futuri launches version twelve of its mobile platform; Australian podcast listening
- 0:23hits a new high; and Salem Media Group announces a partnership with Donald Trump Jr.
- 0:29and Lara Trump.
- 0:33Switzerland's transition from Frequency Modulation to digital radio has reached a
- 0:38significant milestone with the switch-off of public broadcaster SRG SSR's Frequency
- 0:44Modulation transmitters.
- 0:46Three months in, data shows the radio audience remains stable, though listening patterns are
- 0:51changing.
- 0:53While SRG SSR's German-language stations lost 370,000 listeners, Swiss commercial stations
- 1:00gained 260,000, and stations from neighboring countries saw an uptick of 75,000 listeners.
- 1:08The shift is attributed to listeners moving to accessible stations as Frequency Modulation
- 1:13transmissions end.
- 1:14Futuri has unveiled version twelve of its mobile app platform, offering radio stations
- 1:21and media brands enhanced control over listener experience and monetization.
- 1:26The new version supports deeper audience engagement with features like live lyrics
- 1:30display, a native video player, and personalized navigation.
- 1:35Users can upload photos and videos directly, boosting interaction beyond passive listening.
- 1:41The update also improves integration with in-car streaming systems, and the response from
- 1:47partners has been overwhelmingly positive.
- 1:51Australia's podcast industry hit a new milestone in March with the Australian Podcast
- 1:56Ranker reporting seven million average weekly listeners.
- 2:00Commercial Radio & Audio and Triton Digital highlight this growth, with "The Mel Robbins
- 2:05Podcast" leading the charts at 1.8 million monthly listeners.
- 2:09Society and culture podcasts are the most popular, attracting 5.2 million monthly
- 2:14listeners.
- 2:15ARN/iHeart tops the publisher charts with 4.6 million monthly listeners.
- 2:22The growth reflects a broadening ecosystem of producers and increasing public appetite for
- 2:26on-demand audio.
- 2:30Salem Media Group has entered into new business relationships with Donald Trump Jr.
- 2:34and Lara Trump, including acquiring a 30% equity stake in the MxM News app co-owned by
- 2:41Mr.
- 2:41Trump Jr.
- 2:42This mobile news aggregation platform will become part of Salem’s digital portfolio,
- 2:48expanding its reach across broadcast, podcast, streaming, and digital platforms.
- 2:53As part of the agreement, Mr.
- 2:55Trump Jr.
- 2:55becomes a shareholder in Salem Media Group.
- 2:58Lara Trump has renewed her exclusive podcast agreement with Salem and will continue to
- 3:03produce and host her show for the Salem Podcast Network.
- 3:07She has also signed a new strategic agreement to collaborate on digital growth initiatives,
- 3:13advertiser partnerships, and content development, and taken an ownership stake in
- 3:18the company.
- 3:19Salem's president, David Santrella, highlighted that this partnership solidifies the Trumps as
- 3:24significant stakeholders, aiming to drive shareholder value and stock price.
- 3:30Salem recently announced the elimination of its long-term corporate debt.
- 3:34That’s all for today’s episode.
- 3:36Be sure to visit redtech.pro to read the full articles and stay updated on the latest in
- 3:42radio broadcast and digital audio industries.
- 3:45I'm Marguerite Clark, and you've been listening to the RedTech daily podcast, powered by
- 3:50Artificial Intelligence.
- 3:51Until next time, have a great day!