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How to Read a Prospect’s Silence and Close the Deal
Lucas and Luna dive into the art of interpreting silence in B2B sales. Rather than fearing dead air on calls or ghosted emails, top reps treat silence as a signal — and sometimes a closing tool. Lucas breaks down the research from behavioral economist Dan Ariely on how pauses increase purchase intent by up to 20%. Luna shares a real example of a Salesforce rep who closed a $2.3 million deal by staying quiet after the final proposal. They discuss the difference between silence that means ‘thinking it over’ vs. ‘lost interest’, and how to strategically use silence in demos, pricing…
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