Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
How Marketing Generalists Use the Inside-Out Pitch Strategy
Episode 69 of The Marketing Career Podcast drills into an overlooked job-search tactic that's gaining traction in mid-2026: the inside-out pitch. Instead of leading with your resume, you start by solving a specific problem the hiring team has publicly acknowledged—on LinkedIn posts, earnings calls, or even Glassdoor reviews. Lucas and Luna walk through a real example: a B2B SaaS marketer who landed a senior brand role at a logistics software company by pitching a content series that fixed their weak channel-partner onboarding. They break down the three-step template—find the signal…
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