Latest / The Iowa Business Podcast
From Media to Market: Storytelling Secrets for Ag Startups
In this episode, Kaylee sits down with Jeff Caldwell, Vice President of Strategy and Content at Stratovation Group, to explore what separates winning go-to-market strategies from failing ones in agriculture. 💡 Find this show on your favorite player: https://iowapodcast.com/jeff-caldwell 🐖 Get a free $30 gift card from Jethro's BBQ: https://iowapodcast.com/jethrosbbq Jeff breaks down the difference between a "shotgun blast" approach—lumping all farmers together—and a precision "sniper shot" strategy that accounts for geography, farm size, financial standing, and individual farmer psychology…
The skinny
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