Costco’s Mark Williamson on Retail Media Membership and the Rise of AI Shopping Agents | Groceryshop 2026
Live from the Vusion podcast studio at Groceryshop 2026 in Las Vegas, Chris Walton catches up with Mark Williamson, AVP of Retail Media at Costco, to discuss the evolution of Costco’s retail media capabilities and how the business is balancing advertising with its core membership experience.
Mark looks at Costco’s rebuilt ad server, clean room, offsite measurement and search integrations, while explaining how retail media connects to a business where much of the shopping still happens inside the warehouse. The conversation also turns to the next phase of digital discovery as AI agents…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.