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AI Monetization Remains Out of Reach for Most MSPs, Say GTIA’s Carolyn April and CompTIA’s Seth Robinson
The central structural shift examined is the widening disconnect between the vendor-driven narrative of rapid AI monetization and the operational reality faced by MSPs, as exposed by recent research from GTIA and CompTIA. Despite pervasive messaging from technology vendors that AI features are ready for seamless integration and immediate profitability, survey data indicates that most MSPs remain in early adoption stages, lack tangible processes to operationalize AI, and are stymied by workforce and workflow constraints.
Supporting evidence is drawn from CompTIA’s data showing that 70% of…
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