Latest / Project Candor: Ordinary People. Unexpected Stories / No Map. No Degree. Got There. | Grit Isn't Grinding Harder with Andrew Brummer | Ship's Log #45
Transcript
- 0:00Andrew Brummer: Really close friend of mine and CEO of the company told me that, "Hey, if we don't find investor money, we're probably gonna have to shut the company down." I got really scared very quickly.
- 0:09Andrew Brummer: At that stage, 53, 54, no degree
- 0:31Jeanne Andersen: Welcome to Project Candor, where ordinary people share unexpected stories.
- 0:35Jeanne Andersen: I'm your host, Jeanne Andersen, and I'm glad you're here.
- 0:38Jeanne Andersen: Every person who sits across from me in this conversation has a story worth hearing, not because they set out to be remarkable, because they have real life, which has a way of making us so.
- 0:49Jeanne Andersen: Let's get into it.
- 0:51Jeanne Andersen: Today's guest lives by a simple principle: plant seeds that will grow into trees he will never sit under.
- 0:57Jeanne Andersen: Andrew Brummer is a first generation South African immigrant who built everything through demonstrated capability, no institutional credential, no safety net, just disciplined thinking, honest service, and a refusal to perform certainty where it doesn't exist.
- 1:15Jeanne Andersen: In 2024, after nearly a decade invested in a single organization, he reached an inflection point.
- 1:21Jeanne Andersen: He chose not to react.
- 1:22Jeanne Andersen: He chose to respond.
- 1:24Jeanne Andersen: He… What followed wasn't a recovery.
- 1:26Jeanne Andersen: It was the most purposeful stretch of his professional life.
- 1:30Jeanne Andersen: Today he serves as COO at Industry Technologies, co-founder at Verithai, and CEO of My Story Told.
- 1:38Jeanne Andersen: He mentors founders, coaches executives, has worked across four continents, and is the author of two books.
- 1:45Jeanne Andersen: Know as the Business Polygraph… Known as the Business Polygraph, he helps leaders hear what their organizations are already telling them before small things become big problems.
- 1:56Jeanne Andersen: Andrew, hello and welcome to Project Candor.
- 1:59Jeanne Andersen: I'm so glad you're here.
- 1:59Andrew Brummer: Thank you so much.
- 1:59Andrew Brummer: I got a Schultz in that introduction, but I appreciate you.
- 2:02Andrew Brummer: Thank you for having me here.
- 2:06Jeanne Andersen: Well, um, what we do first here is we get started and get to know you a little bit by asking you some questions, and then we'll transition to our two truths and a lie towards the end of the show and see even more in-depth personal information about you.
- 2:22Jeanne Andersen: So are you ready to go?
- 2:23Andrew Brummer: Ready to go.
- 2:25Jeanne Andersen: Okay.
- 2:26Jeanne Andersen: So your mother's principle that life won't come to you, you have to go seek it, seems to have been woven into everything you've built.
- 2:34Jeanne Andersen: What did that look like growing up in South Africa, and when did the first understanding that you were going to have to build your own map?
- 2:44Andrew Brummer: Gosh.
- 2:45Andrew Brummer: So that's a deep question, so that's-- That one's not been thrown at me before.
- 2:48Andrew Brummer: Um, so- … I, when I was born, I had a, um, a, uh, um, a medical anomaly that needed to be dealt with, and I was different from all my friends, my families, everything.
- 3:02Andrew Brummer: So… And that forced me at a very young age, very, very young age, when my mom said to me, she taught me, she just every day she drummed it into me and said, "People around you, you, you're never gonna be able to change what you look like.
- 3:15Andrew Brummer: You're never gonna be able to change what you are.
- 3:17Andrew Brummer: Um, but you can, you can decide how what other people are saying affects you and how that influences what you are tomorrow.
- 3:25Andrew Brummer: And you get to decide every day if you're going to allow the words that were thrown at you yesterday to influence what you are today." Um, so at a very young age, that was drilled into me, um, through love, care, and compassion, just to help me realize there were some realities around me that were never gonna change, and I could allow them to influence me, um, or I could take charge of my life and define that trajectory, define that path.
- 3:47Andrew Brummer: And that path definition started at a very young age.
- 3:50Andrew Brummer: It was very rough.
- 3:51Andrew Brummer: A lot of, lot of ch- trials and challenges through it, um, as most people have had some really deep challenges when they were younger.
- 3:59Andrew Brummer: Um, and it forced me to live in a different way.
- 4:03Andrew Brummer: It forced me to be very aware of people, very situationally aware, risk aware, safety aware, people aware, agendas, um, verbal violence, physical vi- physical violence.
- 4:14Andrew Brummer: Just, it taught me just to be super aware and to decide just every day, it didn't matter what happened yesterday, today was a brand new day.
- 4:20Andrew Brummer: Today you lived it and you loved it, and you, you looked at the morning sunrise and you looked at and it was beautiful every day, and you just decide, "What am I gonna do?" And let's get going.
- 4:30Jeanne Andersen: Yeah.
- 4:31Jeanne Andersen: That's amazing.
- 4:32Jeanne Andersen: I like your mom already.
- 4:34Jeanne Andersen: She sounds wonderful.
- 4:35Jeanne Andersen: And what did you say to me when we first got on the call this morning?
- 4:40Jeanne Andersen: You remember?
- 4:41Andrew Brummer: Yes, another day in paradise.
- 4:42Andrew Brummer: Living life-
- 4:42Jeanne Andersen: Yes.
- 4:44Jeanne Andersen: … Andrew Brummer: it's all a state You know?
- 4:46Jeanne Andersen: You're, you're in places and you gotta decide where you're at and, and, and it is what you make of it.
- 4:51Jeanne Andersen: Right.
- 4:51Jeanne Andersen: Except for when you told me where you live, so then I was like, "Oh, I thought you were down here in Florida with me."
- 4:57Andrew Brummer: It's a beautiful day here in Atlanta.
- 5:00Andrew Brummer: Mm. There's no breeze.
- 5:01Andrew Brummer: Up north, apparently the pollen is running crazy, but it's fine today.
- 5:04Andrew Brummer: It's a beautiful day today.
- 5:05Jeanne Andersen: Oh, right.
- 5:06Jeanne Andersen: The pollen.
- 5:07Jeanne Andersen: Ugh.
- 5:07Jeanne Andersen: The Tree City is what I call it, the Tree City.
- 5:10Andrew Brummer: Oh, gosh, the allergy city.
- 5:12Andrew Brummer: My gosh.
- 5:14Jeanne Andersen: Well, you know, it's so funny when you say that you had to build your own map.
- 5:18Jeanne Andersen: I've always had, um, a quote that I do is that I wasn't born to follow a map, I was born to draw it my own, and that's, I kinda go along with that too.
- 5:27Jeanne Andersen: Yep.
- 5:27Jeanne Andersen: I, I think your mom is so right about, you know, you have to learn to live with yourself because my parents also told me the one person you can never get away from is yourself.
- 5:38Jeanne Andersen: Yep.
- 5:38Jeanne Andersen: So you better love yourself.
- 5:41Andrew Brummer: Yeah, you gotta love yourself.
- 5:42Andrew Brummer: You get to look in the mirror every morning.
- 5:44Andrew Brummer: It's, it's my interview open, when I interview people, it's my opening question.
- 5:48Andrew Brummer: Like when I wake up every morning, I get to see this pretty face.
- 5:51Andrew Brummer: Yay.
- 5:51Andrew Brummer: I get to reflect on who I am and what I've done and achieved in life.
- 5:55Andrew Brummer: When, when you wake up, what is your spouse or your partner, what do you see in the mirror?
- 5:59Andrew Brummer: What, what reflects back at you?
- 6:01Andrew Brummer: There's no, there's no wrong
- 6:02Jeanne Andersen: answer.
- 6:03Jeanne Andersen: I have to admit, I have to admit a tired face usually, but what were you gonna say?
- 6:07Andrew Brummer: There's no wrong answer.
- 6:08Andrew Brummer: It's all about- Yeah … kinda hitting a pause button and saying, "What is your frame?
- 6:12Andrew Brummer: What's your state of mind?
- 6:13Andrew Brummer: Where are you at?
- 6:13Andrew Brummer: How do you, how do you view life?
- 6:15Andrew Brummer: Are you kinda trying to play catch up the whole time, or are you busy driving what happens to you today?"
- 6:20Jeanne Andersen: Yeah, exactly.
- 6:22Jeanne Andersen: That's fantastic.
- 6:23Jeanne Andersen: I like it.
- 6:24Jeanne Andersen: So, uh, you got a good, um, state of mind from the, the very early years.
- 6:30Jeanne Andersen: I mean, that's, uh, with your mom.
- 6:32Jeanne Andersen: Yep.
- 6:32Jeanne Andersen: So in 2024, after nearly a decade invested in a single organization, something shifted.
- 6:39Jeanne Andersen: You describe choosing to respond rather than react, showing, slowing down just enough to think clearly before moving.
- 6:46Jeanne Andersen: So what was actually happening in that moment, and what made the difference between reacting and responding?
- 6:54Andrew Brummer: Um, so we can, we all get stuff thrown at us, and that was a pivot moment in March of '24 where a really close friend of mine and CEO of
- 7:02the company told me that: "Hey, you know, if we don't find investor money, we're probably gonna have to shut the company down." I got really scared very quickly.
- 7:10the company told me that: Um, at that stage, 53, um, 54, no degree.
- 7:15the company told me that: I had always served people, and I'd always helped other people be successful, but I did not look after myself.
- 7:21the company told me that: Relationships, brand.
- 7:23the company told me that: I just, I just, just didn't.
- 7:24the company told me that: I was comfortable in doing, and I loved doing what I did.
- 7:27the company told me that: So that was tough.
- 7:28the company told me that: That was really tough.
- 7:29the company told me that: So I could have allowed myself… I could have reacted and allowed myself to be the consequence of that moment.
- 7:36the company told me that: Um, and I could have then, as a result of allowing myself to be the consequence of that moment, pled the victim.
- 7:41the company told me that: I could have played the victim- Hmm … allowed myself to be the victim.
- 7:45the company told me that: And just as a way of life, again, courtesy of my mom, I just choose not to live like that.
- 7:50the company told me that: I choose to say, I am faced with something that's really tough.
- 7:53the company told me that: I need to allow myself to experience the anger, the hurt, the emotion, the love, the hate.
- 7:58the company told me that: Just allow all of that energy to exude through me.
- 8:02the company told me that: Um, and I just, I have a, I have a gift, and not everyone can do the w- do it the way I do.
- 8:06the company told me that: We all have our own ways in which we do it.
- 8:08the company told me that: Um, you know, I went to sleep that night, woke up the next morning and got cracking.
- 8:13the company told me that: I got figuring out what do I do?
- 8:15the company told me that: How do I sort this problem out?
- 8:16the company told me that: Two days later, I had a plan in place and I was act- actioning and I was volunteering.
- 8:21the company told me that: Um, and I chose to act.
- 8:23the company told me that: I chose to do something about it versus sit and wait for, I don't know, some pixel dust to be sprinkled on me for
- 8:31Jeanne Andersen: something- … to come
- 8:31Andrew Brummer: out.
- 8:31Andrew Brummer: You know, I- Hmm … I, I really, I, I, it's, it's a decision to move forward.
- 8:37Andrew Brummer: It's a decision to take ownership of what you've got and know that only you're gonna solve the challenges you're facing.
- 8:43Jeanne Andersen: Wow.
- 8:44Andrew Brummer: Well, that was good.
- 8:44Andrew Brummer: And I've been able to do that really quickly with a lot of things.
- 8:46Andrew Brummer: I can-- When I get into sticky situations, I kinda deal with it, allow the despair and the, the hopelessness to, to allow myself.
- 8:54Andrew Brummer: I give myself the grace of going through all of that.
- 8:56Andrew Brummer: I'm very kind with myself.
- 8:57Andrew Brummer: It's, it's incredibly intense 'cause I do it in very short periods of time, um, very small windows, but it is dramatically intense, and then I'm through it, and then I allow myself to experience it.
- 9:07Andrew Brummer: I am very graceful with myself in those windows.
- 9:10Andrew Brummer: Um, and then I hold myself accountable to action.
- 9:15Jeanne Andersen: Wonderful.
- 9:15Jeanne Andersen: So what was that company you were with that was… Well, what were you doing?
- 9:20Andrew Brummer: I was the COO.
- 9:21Andrew Brummer: Um, the company was a health and wellness tech provider, wearable tech provider, and I was the COO.
- 9:27Jeanne Andersen: Wearable tech?
- 9:28Jeanne Andersen: Mm-hmm.
- 9:29Jeanne Andersen: Oh, interesting, 'cause I, I, I was in a, a group at IBM that did a lot of, uh, emerging technology, and some of it was wearable medical tech.
- 9:39Jeanne Andersen: Um, what was… What were you guys manufacturing?
- 9:43Andrew Brummer: Um, it was more in, um, uh, health and wellness, where we were using the wearable tech to pick up that you were going to have, for example, cardiac arrest or you were s- had sepsis or your, your physi- there was something physiologically wrong with you.
- 9:57Andrew Brummer: Or we could predict what your age span, your lifespan was.
- 10:00Andrew Brummer: We could pick up what you were doing today and what impact it was having on your physiology for tomorrow.
- 10:05Andrew Brummer: So fantastic solution set.
- 10:06Andrew Brummer: Just a really, really good solution set.
- 10:08Andrew Brummer: But in, in, in a crowded market, in an investor down cycle in'23, the investor down cycle hit.
- 10:15Andrew Brummer: In '20, 2020, there was a great up cycle of investment money.
- 10:20Andrew Brummer: In '23- Mm-hmm … it's just, it's collapsed.
- 10:22Andrew Brummer: Um, and it has not yet recovered.
- 10:23Andrew Brummer: It's still sitting in a very, ve- very low investment yield window, um, which made it really tough for a lot of startups.
- 10:31Jeanne Andersen: Well, I think there… I, I do know, um, there are devices now for diabetes, um, that you can wear.
- 10:39Jeanne Andersen: Um- Yep … I see, you know, friends wearing them.
- 10:42Jeanne Andersen: They've explained them to me, where the, you know, checks what your sugar levels are and then beeps.
- 10:48Jeanne Andersen: But I, I don't know about the other stuff you're talking about.
- 10:50Jeanne Andersen: That, and I saw some Apple device stuff, but it, it, you know, you were moving into sort of like the Star Trek tricorder.
- 10:57Jeanne Andersen: I'm waiting for that.
- 10:58Jeanne Andersen: Like, go to the doctor, shh.
- 11:01Jeanne Andersen: Okay.
- 11:01Jeanne Andersen: Yeah.
- 11:01Jeanne Andersen: Everything's… Well
- 11:03Andrew Brummer: put.
- 11:04Andrew Brummer: The, the really cool thing about the tech is you're able to pick up- The, the age old problem is how do you take identical twins, I mean absolute identical twins, and one ends up with COPD and dies at 55 years old, and the other lives to 85 years old.
- 11:21Andrew Brummer: Why?
- 11:22Jeanne Andersen: Right.
- 11:23Andrew Brummer: That's, that's lifestyle.
- 11:24Andrew Brummer: And when you can catch human behavior and you can catch cause and effect, and you can catch that on a persistent long-term basis, that changes everything.
- 11:32Andrew Brummer: 'Cause you c- you can now understand what you're eating, what you're doing, when you're not sleeping, when you're drinking.
- 11:37Andrew Brummer: You can understand all of those, those causal effects, and the technology now allows you to see in the transient moments of what you're doing to your physiology.
- 11:47Andrew Brummer: You can actually see the physiological effects of not sleeping, of drinking too much, of eating too much, of not exercising, and of the complete opposite.
- 11:54Andrew Brummer: You can see it immediately.
- 11:56Andrew Brummer: So now you… The technology is no longer at a point where you have to go to the doctor to kinda get your general health and wellness.
- 12:02Andrew Brummer: It's at a point that it can get very granular.
- 12:04Andrew Brummer: Now there's a lot of tech out there that says it does it.
- 12:06Andrew Brummer: Um, very little of it out there actually does it.
- 12:10Jeanne Andersen: Yeah.
- 12:10Jeanne Andersen: I was looking at the new, new application on the Apple Watch, and I, I can't see that it would be uh, giving me much.
- 12:19Jeanne Andersen: But I mean, it's a start in the right direction, but I, I think, yeah.
- 12:22Jeanne Andersen: Yeah.
- 12:23Jeanne Andersen: That it would be great if, if you guys had had funding and could move that forward.
- 12:27Jeanne Andersen: Are you still- Yeah … doing that work?
- 12:29Andrew Brummer: Uh, no, I'm no longer, um, engaged with the company.
- 12:32Andrew Brummer: The, the company continues, but in October of 25… four, October of'24, I s- I, uh Yeah, absolutely
- 12:43Jeanne Andersen: You struck out on your own.
- 12:45Andrew Brummer: I, I exited out of the company completely.
- 12:49Jeanne Andersen: Okay.
- 12:50Jeanne Andersen: Well, it's an interesting concept, so- Mm… we'll just move to the next question.
- 12:54Jeanne Andersen: Uh, you talked openly about sacrificing personal brand, finances, and advancement to serve the people around you.
- 13:01Jeanne Andersen: At some point, there's a cost to that kind of generosity.
- 13:04Jeanne Andersen: When did you feel that cost, and what did you ask yourself to reckon about how you've been operating?
- 13:13Andrew Brummer: So I've felt that cost through most of my life.
- 13:15Andrew Brummer: Um, at a career cost perspective, I've seen people progress around me and get to notoriety and have the big equity IPO kind of financial event or career events.
- 13:26Andrew Brummer: Um, and I've been comfortable- Mm… 'cause I enjoyed doing what I was doing.
- 13:29Andrew Brummer: I enjoy being that servant.
- 13:30Andrew Brummer: I enjoyed, I, I really enjoy helping people and helping find challenges.
- 13:34Andrew Brummer: Um, there's a kind of a clock realization when you get to the point, you realize, well, geez, I'm through my 50s now, and you have very few years now to get yourself ready for retirement.
- 13:44Andrew Brummer: Um, and you-- So it's more of a i-if, if it wasn't for the age clock where you've got to look in the mirror and you have to start saying to yourself, "What are you gonna do for retirement?" I probably would've carried on doing it the way I was doing it, 'cause I was having fun.
- 13:57Andrew Brummer: I, I enjoyed it.
- 13:58Andrew Brummer: Um, but I did have the wake-up call, and that has, that, that's got me to, to a shakeup, and now moving things forward really nicely and very aggressively.
- 14:06Andrew Brummer: So, and as you said out through the intro, um, I've grown more in the last two years in my career, my growth, my value, the people, the impact I can have.
- 14:16Andrew Brummer: I'm a very broad generalist.
- 14:18Andrew Brummer: I'm a very, very… I've got very deep business operations exposure, business, um, investor, sales, numbers, go-to-markets.
- 14:26Andrew Brummer: So I'm a, I, I, and I've done development.
- 14:28Andrew Brummer: I've done all of the things.
- 14:30Andrew Brummer: You know, I've done a hell of a lot in, in companies.
- 14:32Andrew Brummer: So I'm at a really good inflection point of being able to be very, very use-useful for startups, founders, small companies, um, executives that are going through pivots and that sort of stuff.
- 14:42Andrew Brummer: And AI is my digital partner.
- 14:44Andrew Brummer: It's my, it's my thinking partner, and it, I use it to maximize me in every possible way I can.
- 14:50Jeanne Andersen: Oh, yeah, I, I love my AI tools.
- 14:55Jeanne Andersen: But they're like my friends now because, uh, podcaster is a lonely kind of endeavor.
- 15:02Jeanne Andersen: So I've named them all, even though they have their own names.
- 15:05Jeanne Andersen: Oh, I love it.
- 15:07Jeanne Andersen: I love it.
- 15:08Jeanne Andersen: Well, you're, you're just, um… You bring up a lot of, of very interesting things.
- 15:13Jeanne Andersen: Um, when you say you help other, uh, founders and things, do you-- Is that through a, a separate business that you've started, or just in a coaching role, or how do you-
- 15:26Andrew Brummer: So multiple find these people?
- 15:28Andrew Brummer: Multiple.
- 15:28Andrew Brummer: I first got involved in it through PushFar and ADP List.
- 15:33Andrew Brummer: They're websites that you can go to to make yourself available to coach and mentor other people.
- 15:38Andrew Brummer: That then got me into the startup community, um, and I then- Okay … got into, inside of the Atlanta area, Tie Atlanta and Access Foundations.
- 15:47Andrew Brummer: Following that, I got involved in Europe, Lift, the CBE program, so I got involved in a whole bunch of startups and then participated in a lot of the incubators where I was working, would go to and just listen to startups and then just try and help anyone that I could.
- 16:00Andrew Brummer: And that then is where I learned, in helping people, that there was no intent or possibility of people paying me or giving me anything or even rewarding me outside of just saying, "Andrew, thanks for your time." Um, I learned a hell of a lot about what I am very, very good at, where my skills exceed, and where my value proposition is, and how I can help and how I can draw people out.
- 16:23Andrew Brummer: Um, and it just all coincided with who I am as a human being, just serving and pleasing and looking after and helping other people, and it helped me really focus my mantra.
- 16:34Jeanne Andersen: Oh, that sounds wonderful.
- 16:35Jeanne Andersen: I, I know a couple organizations in Atlanta.
- 16:38Jeanne Andersen: I'll have to send you an email about it.
- 16:40Andrew Brummer: Oh, I'd love it.
- 16:40Andrew Brummer: Yeah, absolutely.
- 16:41Jeanne Andersen: Um, so we'll move on to the next question, even though you bring up a whole lot in my mind, but, uh, I better focus.
- 16:49Jeanne Andersen: Uh, you described yourself as a natural introvert who learned to show up fully for strangers from Iraq to Botswana, India to Venezuela.
- 16:59Jeanne Andersen: What did you have to understand about yourself before that became possible?
- 17:06Andrew Brummer: Just burn my fingers.
- 17:07Andrew Brummer: Just get out there and start doing.
- 17:09Andrew Brummer: I, I think as soon as-- What's fascinating about helping other people is it changes the whole lens in which you view your life experiences.
- 17:20Andrew Brummer: It, it changes the whole dynamics around it.
- 17:22Andrew Brummer: It, it moves the goalpost, move-- It changes the, the rules of the game.
- 17:27Andrew Brummer: And when that becomes self-apparent to oneself, where one is actually seeing what one is doing for other people, I think it's, it, it was, it was a natural causal effect that took place.
- 17:36Andrew Brummer: I can't say there was any one moment that it, that it started happening.
- 17:40Andrew Brummer: I just found that in-- What, what was fascinating is it doesn't matter whether you are in the country Georgia, Iraq, Brazil, Venezuela- Mm-hmm Botswana, Nigeria, India, Australia.
- 17:52Andrew Brummer: What's fascinating is we're all striving for the same thing: purpose, identity, value, and being able to do something bigger and greater.
- 18:00Andrew Brummer: We're all striving for it, no matter where you are.
- 18:02Andrew Brummer: How we do it culturally in, in different countries, that's, that's amazing.
- 18:06Andrew Brummer: It's just, it's incredible how we can have such a common purpose-driven life towards being purposeful, being valued, being relevant, being impactful.
- 18:17Andrew Brummer: But how we culturally execute on that is fundamentally different between countries.
- 18:22Andrew Brummer: So it's, it's fascinating to see that we're all after the same outcome, but how it, um, presents itself, how we live it is completely different.
- 18:32Jeanne Andersen: How did you end up with that variety of places?
- 18:34Jeanne Andersen: Just, well, and you mentioned even more when you're in your answer.
- 18:37Jeanne Andersen: So how do you, how do you connect across all of those wild countries?
- 18:41Andrew Brummer: Website.
- 18:41Andrew Brummer: So two great websites I stumbled across, um, pushfar, um, .org- Mm-hmm … and ADP-- or push-- and ADP List.
- 18:49Andrew Brummer: And for those in America, it's not the ADP that you're thinking of.
- 18:52Andrew Brummer: It's ADP List.
- 18:53Andrew Brummer: It's actually a mentoring website.
- 18:55Andrew Brummer: And you can go on there- Mm-hmm put your profile up there and start support-- start volunteering.
- 18:59Andrew Brummer: And you make yourself available, and people from around the globe will reach out to you and say, "I'm looking for a job.
- 19:04Andrew Brummer: I wanna go study.
- 19:05Andrew Brummer: I wanna open my company.
- 19:07Andrew Brummer: I'm trying to figure out how to deal in a, uh…" You know, in Botswana I was dealing with a lady, she was in a, in an engineering plant, a power man- power in-- a power plant.
- 19:17Andrew Brummer: And she was-- had males all the way around her and she didn't know how to deal with male ego.
- 19:21Andrew Brummer: Um, and walk-- And, and she reached out.
- 19:24Andrew Brummer: Uh, and, uh, you got these people that really want to learn.
- 19:27Andrew Brummer: They want to do something different.
- 19:29Andrew Brummer: They could never afford what we're, what, what we would charge in the US.
- 19:33Andrew Brummer: Um, they could never afford the access to it.
- 19:36Andrew Brummer: And those two platforms just put me around the globe.
- 19:39Jeanne Andersen: Oh, wow.
- 19:40Jeanne Andersen: I think that's fantastic.
- 19:41Jeanne Andersen: It's fantastic.
- 19:42Jeanne Andersen: I, I'm gonna have to check those sites out.
- 19:44Jeanne Andersen: Mm-hmm.
- 19:44Andrew Brummer: And I'd recommend anyone, if you are trying to figure out kind of what your value prop is, bring AI on and everything that's ahead of us as, as a, as a hu-human race, as hu- as a, as humanity, what's ahead of us.
- 19:56Andrew Brummer: Get involved in volunteering.
- 19:58Andrew Brummer: Get-- Start sharing your knowledge, your wisdom, your insights, your life lessons.
- 20:02Andrew Brummer: There are people out there that can do with your, with your kind words.
- 20:06Jeanne Andersen: Oh, wow.
- 20:07Jeanne Andersen: I, I really appreciate that information because I've been looking for that kind of avenue, but it seemed overwhelming, um- Yeah to find the people that I could help or mentor.
- 20:17Jeanne Andersen: I mean, the US is just, everybody's so busy, rat race- Yep … running around.
- 20:23Jeanne Andersen: And
- 20:23Andrew Brummer: the world is.
- 20:24Andrew Brummer: You know, I-- Coaching across all of the globe, you just realize everybody's in a rat race.
- 20:30Andrew Brummer: Everybody's running as fast as their brain will allow them to run.
- 20:33Andrew Brummer: So everybody's trying.
- 20:35Andrew Brummer: And the key, the, the question is, do you have the cycles, the energy, and the time?
- 20:39Andrew Brummer: Are you-- Is there, is it now the time for you to kind of find out what your fiber is?
- 20:43Andrew Brummer: What are you really made of?
- 20:44Andrew Brummer: What are you?
- 20:45Andrew Brummer: What's your- W- a-as we progress as a, as a society, as we face the next five, 10 years with AI ahead of us, where do you s-step in?
- 20:54Andrew Brummer: Are you a consequence of what happens to us, or are you the person that helps people cross the bridge-ges that are ahead of us?
- 21:03Jeanne Andersen: Oh, nice.
- 21:04Jeanne Andersen: I, uh, there's that word again you used, cycles.
- 21:07Jeanne Andersen: I wonder how many people out there… I'm not gonna even say more, but I wonder how many people know what it means to have enough cycles.
- 21:16Andrew Brummer: Giving my age away.
- 21:18Jeanne Andersen: Me too.
- 21:20Jeanne Andersen: So, uh, I'm gonna move on to another question.
- 21:23Jeanne Andersen: My story told came out of watching a pattern repeat, people with genuinely valuable experience but no process to make it permanent.
- 21:32Jeanne Andersen: Where did that recognition come from, and what does it mean to you that the stories people carry deserve to outlast them?
- 21:39Andrew Brummer: So, um, when I wrote this book, "You Decide," um, I used AI to help me write it.
- 21:44Andrew Brummer: And when I wrote it, it was a big no-no.
- 21:47Andrew Brummer: No, everyone is… And still today, a lot of people are like, "Don't use AI, don't use AI." And the, the reason people said, "Don't use AI," is 'cause of AI slop.
- 21:54Andrew Brummer: Um, you just get people that don't think, they don't curate, they don't drive, they don't use AI as a thought partner.
- 22:00Andrew Brummer: They're just using AI to create stuff.
- 22:03Andrew Brummer: And that turns out to be AI, um, slop.
- 22:06Andrew Brummer: What I did is I wrote this book and that, and then I met a business advisor and he said to me, "Can, can you systemize your process that you used to write that book?" I thought, yeah, I think I can.
- 22:17Andrew Brummer: And I didn't realize what I was putting together.
- 22:20Andrew Brummer: Um, what I ended up putting together for those-- So for those who love writing, what I'm about to run through is not in any way meant to affront to that, change that, or diminish that, or even end that life cycle.
- 22:32Andrew Brummer: There are a lot of other stories out there where the people don't have the time, the money, the knowledge, the inclination or the energy or the time left in their life to write the book that they're after.
- 22:42Andrew Brummer: A lot of people don't know how.
- 22:44Andrew Brummer: They don't know.
- 22:45Andrew Brummer: And if you say to them, "Just go on a course," they, they will back out of it and error on not writing a story.
- 22:50Andrew Brummer: Give you some examples of stories I'm busy working on right now.
- 22:53Andrew Brummer: So I've learned how to leverage AI, and My Story Told does this.
- 22:56Andrew Brummer: Um, leverage AI to help me in a very tightly governed, non-hallucinatory manner write your stories.
- 23:03Andrew Brummer: I'm working with a 84-year-old lady.
- 23:07Andrew Brummer: She has journaled all her life from 14, 15 years old.
- 23:09Andrew Brummer: She's journaled all her life.
- 23:11Andrew Brummer: Um, she wants to take that journal and write a family story for how her family came to be for her children, her grandchildren, and her great-grandchildren, so that they have a journey of life.
- 23:22Andrew Brummer: They have an understanding of how they are, why they are, where they come from, their history.
- 23:26Andrew Brummer: What better way for me to take the knowledge, the life that has already been earned, the life that has already been lived, to digitize that and then convert that into a story.
- 23:36Andrew Brummer: So it isn't just a run of facts, but turn it into a story that tells a… That has a story arc in it, that tells the journey of her, her life with her children, the love, the hate, the hurt, the pain, the kids, the rebellion, the fighting, the celebrations, the just all of that and putting that.
- 23:53Andrew Brummer: I mean, what way, what better way to help somebody tell their story?
- 23:57Andrew Brummer: And if she doesn't tell her story, her story will die with her.
- 23:59Andrew Brummer: Right.
- 24:00Andrew Brummer: And she's never going to write a book.
- 24:02Andrew Brummer: She's never gonna have the money or the time, the energy, the inclination to go write that detailed book.
- 24:06Andrew Brummer: So if I can use the technology to help her write a book, and I've written books for people where they've picked up the book and they're like just in tears, and they're like, "How did you get this right?
- 24:16Andrew Brummer: How did you get this to be s- to be me?
- 24:18Andrew Brummer: How did… This is me.
- 24:19Andrew Brummer: Th- this is, this is me.
- 24:21Andrew Brummer: How did you do this?" That's nice.
- 24:23Andrew Brummer: Um, I've got people writing finance books.
- 24:26Andrew Brummer: Um, I've got a guy who's writing a finance books, giving me all his collateral, and inside of him giving me all his stuff, and we're busy organizing and everything.
- 24:33Andrew Brummer: There are three books to be written inside there.
- 24:34Andrew Brummer: So he's gonna go from an author to a multi-author, multi-book author.
- 24:38Andrew Brummer: I'm working with another lady who's been doing grief and depression counseling, um, for 15, 20 years of her life, and she wants to take that method that she knows that works.
- 24:48Andrew Brummer: She's 72 years old.
- 24:49Andrew Brummer: She wants to pass that on to other people.
- 24:51Andrew Brummer: What better way for me to take and use the technology to help tell her story that it can be, it can live past her dying, it can live in infamy.
- 24:59Andrew Brummer: So I say to people, I say to them Pick the person who was the closest to you that died the most recently.
- 25:08Jeanne Andersen: Mm.
- 25:08Andrew Brummer: What were they known for?
- 25:10Andrew Brummer: What are the stories of their life?
- 25:13Andrew Brummer: And if you don't wanna get that complex, when did you interact with them, and what, what do you remember about them interacting with you that made them memorable to you?
- 25:21Andrew Brummer: And if it's hazy for everyone listening to this, this, this podcast now, in three months' time it'll be hazier.
- 25:29Andrew Brummer: And to your generational kids and their kids, it's just a photograph in a, in an album that has no context to it.
- 25:37Andrew Brummer: So if we now have- Right … a way to help people leave their stories behind, to leave the path that they've trod, right?
- 25:43Andrew Brummer: We always… You, you say when you die, well, you're worried about you.
- 25:46Andrew Brummer: We're all working towards our legacy, but the story of you is more important than your legacy.
- 25:50Andrew Brummer: The story of the life you lived, that, that lives beyond you.
- 25:55Andrew Brummer: And if we now have a way to do that for people who would never traditionally write their book, we are now able to capture thousands of stories of people's lives.
- 26:04Andrew Brummer: It, it changes everything.
- 26:06Andrew Brummer: And I stumbled across it, got it working, and it's fascinating.
- 26:10Andrew Brummer: I'm humbled by the stories I get exposed to.
- 26:11Andrew Brummer: I'm humbled by the people I work with.
- 26:13Andrew Brummer: It is, it is absolute privilege to get exposed to, to the people, the stories, the energy, the love, the hurt, the tears.
- 26:22Andrew Brummer: It's fascinating being involved in that.
- 26:24Jeanne Andersen: Oh, wow.
- 26:25Jeanne Andersen: I think that is a great, great opportunity and a business for you to fill a hole or a gap- Yeah where, you know, people pass away and then their family goes, "Well, I don't know anything about my great-grandmother." I mean, ancestry's a big thing.
- 26:41Jeanne Andersen: Yeah.
- 26:41Jeanne Andersen: But the, when the people pass away, it, it used to be that… And, and this is, this is not telling my age, 'cause I don't remember this, but- … um, people used to record their family ancestry in their family Bible, right?
- 26:53Jeanne Andersen: And- Yep … that got thrown away, um, generations before me, but everybody, you know, could see who, um, who was your great-great-great-great grandfather.
- 27:03Jeanne Andersen: And it w- there was no doubt about it, 'cause it was documented.
- 27:07Jeanne Andersen: But now we're all on Ancestry trying to search and find, um, you know, what's my DNA makeup and, and since I know that, then w- who, what's my line going backwards to- Awesome do I go to England or do I go to- Awesome … Australia?
- 27:22Jeanne Andersen: Yeah.
- 27:22Andrew Brummer: And the beautiful part of it now is you don't need to sit behind a computer and type.
- 27:29Andrew Brummer: We've already- Right … got our content.
- 27:31Andrew Brummer: You've got your podcasts, you've got your papers, you've got your studies you've written, you've got your articles you've written, you've got your emails you've sent.
- 27:38Andrew Brummer: You've got all of this stuff already, and I've just found a way to take that, glue that together, and help you tell your story arc. Um, it's fascinating.
- 27:46Andrew Brummer: I mean, I've got this, this lady, 72 years old.
- 27:49Andrew Brummer: She's not, she, she's, she's not typing and creating content.
- 27:53Andrew Brummer: We're just consolidating what she already has to help her write probably six or seven books.
- 28:00Jeanne Andersen: Six or seven books?
- 28:02Jeanne Andersen: Wow Yeah.
- 28:03Andrew Brummer: Yeah, easy.
- 28:03Andrew Brummer: Plus course content, plus an instructor's guide.
- 28:05Andrew Brummer: I mean, it's just fascinating.
- 28:08Andrew Brummer: It, it is really is fascinating.
- 28:10Andrew Brummer: So for anyone who's got any recordings, any books, any journals, handwritten journals that you've been made, as long as we can recog- recognize the handwriting, um, anything that you've got can be turned into your story.
- 28:22Jeanne Andersen: Oh, nice.
- 28:23Jeanne Andersen: Oh yeah, that sounds really exciting.
- 28:26Jeanne Andersen: So, um, and you have a website for that and everything, um-
- 28:29Andrew Brummer: Yeah, mystorytold.ai.
- 28:32Jeanne Andersen: Okay Um, so, um, one, uh, last question I think.
- 28:39Jeanne Andersen: You talk about planting seeds that will grow into trees you'll never sit under.
- 28:43Jeanne Andersen: For someone in the middle of a hard stretch right now questioning whether the sacrifice is worth it, whether the service matters, what do you know that they might not be able to see yet?
- 28:54Andrew Brummer: Oh, I just got goosebumps as I think of this.
- 28:56Andrew Brummer: You just have no idea the veracity of the gifts that will be given to you through serving and helping.
- 29:03Andrew Brummer: Mm-hmm.
- 29:03Andrew Brummer: What comes back, it will take time, and it'll come in its own measure, and it'll come in its own quantity.
- 29:09Andrew Brummer: In the two years that I've been giving and giving and giving and giving, the rewards that I've received, the life, the lessons, the people, the friends, the love, the, the opportunities, um, I'm now working with seven companies to help them.
- 29:21Andrew Brummer: I'm a, I'm an interim, uh, operator.
- 29:25Andrew Brummer: Um, um, I have the privilege of working with seven AI companies now and helping them- … figure out how they build themselves, how they move themselves forward.
- 29:34Andrew Brummer: Um, I multi-thread quickly.
- 29:36Andrew Brummer: I multi-thread easily.
- 29:37Andrew Brummer: I, um, I, I wi- I bolt myself into things really easily.
- 29:41Andrew Brummer: I, I'm an operator, so I do.
- 29:43Andrew Brummer: I'm not just a COO.
- 29:44Andrew Brummer: I actually do the work.
- 29:45Andrew Brummer: I roll the sleeves up.
- 29:45Andrew Brummer: I'm, I'm an operator.
- 29:47Andrew Brummer: The… Just the blessings, the gifts, the lessons, the friends, they're immeasurable.
- 29:54Andrew Brummer: Uh, the, I mean, they are immeasurable.
- 29:56Andrew Brummer: In this, in the book, you decide I have got a life journey of everything that I've done, the people that I've met, and everything that has taken place for me.
- 30:06Andrew Brummer: And this now is old, I need to update it.
- 30:08Andrew Brummer: Um, it is a life journey.
- 30:10Andrew Brummer: On page 56, there's a life journey there with all the people- Mm … I've met, the things I've done, the people that have impacted my life, the lessons I've learned.
- 30:18Andrew Brummer: And it's fascinating when you do something like this and you can, you can literally jot the decisions, the people, the acts of kindness you do, and the causal consequence and what comes out of that at the end of the day.
- 30:32Andrew Brummer: It's, it's fascinating.
- 30:34Andrew Brummer: Uh- Oh, that's so nice … as tough as the last two years have been, and it's been really hard, um, knowing what I've learned out of it, I would go through it again in a hot minute, and I would've done it earlier in my life.
- 30:45Jeanne Andersen: Oh, nice.
- 30:46Jeanne Andersen: Well, I, um, I know that that's gonna be valuable for a lot of different people, but I don't even know when you show that list, I don't even know if I can remember all the people I've met and all the people that I've had an impact in my life.
- 30:59Jeanne Andersen: I should have had a journal, but I don't.
- 31:01Andrew Brummer: I, I will say I'm privileged 'cause this-- remember, this is now two years.
- 31:04Andrew Brummer: So the reason I have this is it's two-year life cycle.
- 31:07Andrew Brummer: Those-- That, that list there is published, that's probably about 12 or 15 months into that transitional window, the pivot window.
- 31:17Andrew Brummer: So they were very fresh in my mind, um, of where it-- So it was a very condensed window.
- 31:21Andrew Brummer: And remember, those are people that I did not know prior to March of 2020.
- 31:25Andrew Brummer: Oh,
- 31:25Jeanne Andersen: wow.
- 31:27Andrew Brummer: So these are people that have impacted my life more in the last 12 to 24 months than nearly anybody in my entire life.
- 31:37Andrew Brummer: And these people I didn't… It's cr- it's really important.
- 31:40Andrew Brummer: These people I did not know, and they had no reason to talk with me.
- 31:45Andrew Brummer: They had no reason.
- 31:46Andrew Brummer: I was a, I was invisible.
- 31:47Andrew Brummer: I was a ghost.
- 31:48Andrew Brummer: I was invisible.
- 31:49Andrew Brummer: They had no reason to engage with me, and just through serving, through giving, through engaging, through reaching out, through paying an interest in people, not selling myself, not asking pe- for people for dramatic versions of help or anything like that.
- 32:01Andrew Brummer: Mm-hmm.
- 32:02Andrew Brummer: Just giving, serving, giving, serving, giving, serving, giving, serving.
- 32:05Andrew Brummer: It's fascin- just as fascinating.
- 32:08Andrew Brummer: It has been an incredible experience.
- 32:11Jeanne Andersen: That sounds wonderful.
- 32:14Jeanne Andersen: Mm, okay, so you have been such a exciting guest on the show, and you've got so much great information.
- 32:20Jeanne Andersen: I know this is gonna be a wonderful episode, but now we have to transition to the signature game we play on Project Candor, so it's called Two Truths and a Lie.
- 32:30Jeanne Andersen: Mm. For those listening in, I'll give you the rules.
- 32:33Jeanne Andersen: Um, the guest, Andrew, has provided us with three headlines.
- 32:38Jeanne Andersen: Two of them are true, one of them is a lie, a twisted truth, or just an exaggeration, but, um, we don't know which one it is.
- 32:46Jeanne Andersen: So I'm gonna read them out.
- 32:48Jeanne Andersen: You guys can play along.
- 32:49Jeanne Andersen: I'm gonna guess which one I think is the lie, but then we're gonna let Andrew talk us through each of those stories and not reveal the lie until the very end.
- 32:57Jeanne Andersen: So, uh, here we go.
- 32:58Jeanne Andersen: I'm gonna share my screen so everyone can see.
- 33:02Andrew Brummer: This episode is sponsored by Rebel 180, the home of brave pivots and fresh starts.
- 33:08Andrew Brummer: Rebel 180 is all about helping you rediscover what's
- 33:11Jeanne Andersen: possible when you stop settling and start listening to that little tug inside that says, "Life can be different." Whether you're navigating a career shift, dreaming about a new direction, or standing at the crossroads wondering if it's time for your own 180 degree turn, Rebel 180 is a reminder you don't need permission to change your story.
- 33:33Jeanne Andersen: And now, as we open the door to our second sponsor, we're stepping into the world of tech.
- 33:38Jeanne Andersen: Simple SocketPrint, the lightweight, blazing fast label print solution designed for those who need reliability without the bloat.
- 33:46Jeanne Andersen: With version 1.5, you get instant printing in milliseconds, fully maintained print sequence, and automatic base 64 decoding, all without needing print driver installs.
- 33:57Jeanne Andersen: If you're running SQL Server 2016 or newer, Simple SocketPrint 1.5 drops right in and gets to work.
- 34:04Jeanne Andersen: Keep your workflow simple, keep your label printing fast with Simple SocketPrint.
- 34:09Jeanne Andersen: Thank you to our sponsors.
- 34:12Jeanne Andersen: So here's the headlines.
- 34:13Jeanne Andersen: I'll read them out.
- 34:14Jeanne Andersen: Number one, Andrew's first shark encounter wasn't as safe as it sounds.
- 34:19Jeanne Andersen: Blacktip reef shark.
- 34:21Jeanne Andersen: That doesn't sound… Any shark thing doesn't sound safe.
- 34:24Jeanne Andersen: Uh, during a family trip, mom's last travel holiday, everyone got COVID and were forced to off-board in Stockholm.
- 34:33Jeanne Andersen: And then number three, Andrew summited Ma- Mount Kenya in 1999.
- 34:40Jeanne Andersen: All right, I think… Excuse me, I have a cough, allergies.
- 34:45Jeanne Andersen: Um, I think the one that is a lie might be the summit in Mount Kenya, but I don't know for sure.
- 34:53Jeanne Andersen: Don't tell us.
- 34:54Jeanne Andersen: So just walk us through each of those stories.
- 34:58Andrew Brummer: So story number one, um, is, uh, I was, uh, scuba diving, um, in a lesson and we were in the Bahamas, busy scuba diving, and we were down on the, on the floor probably about 60 foot down, 50 foot down.
- 35:11Andrew Brummer: It was quite deep.
- 35:12Andrew Brummer: Um, and, uh, we were in between the reefs and the, and, and the, and the, the, the, the coral formations and everything like that.
- 35:21Andrew Brummer: And I had ha- had a 20, 22-year-old girl in front of me.
- 35:24Andrew Brummer: She was looking at me and off of her shoulder I saw two black, black, um, um, tiger sharks swim around.
- 35:32Andrew Brummer: So I looked at her and I gave her the shark sign and she turned around and the sharks are coming directly at us and, uh, and, um, she decided she was gonna bolt up so I grabbed her leg and I pulled her back down and the sharks veered off to the, off to the right.
- 35:47Andrew Brummer: Um, so that was- Oh,
- 35:48Jeanne Andersen: wow… Andrew Brummer: quite, quite Okay.
- 35:50Jeanne Andersen: So I didn't know there was a shark sign when you scuba dive.
- 35:54Jeanne Andersen: Yeah, so, um- You have to scuba dive with partners, right?
- 35:56Andrew Brummer: Yeah, yeah.
- 35:57Andrew Brummer: But I, but pr- yeah, I mean, I… That was my first and last scuba dive.
- 36:00Andrew Brummer: Those sharks kinda scared the living daylights out of me.
- 36:05Jeanne Andersen: Yeah.
- 36:06Jeanne Andersen: I don't know.
- 36:06Jeanne Andersen: Uh, yeah, w- I don't like to swim in the ocean because of sharks, stingrays, and jellyfish.
- 36:14Jeanne Andersen: Uh, I'm just… Yeah, but I don't camp either.
- 36:17Jeanne Andersen: My camping is at the Hilton or something.
- 36:20Jeanne Andersen: I love it.
- 36:21Jeanne Andersen: That's good.
- 36:22Jeanne Andersen: I know.
- 36:23Jeanne Andersen: I told, I told my husband the other day, "What happened to me?
- 36:26Jeanne Andersen: I grew up in a farm area.
- 36:27Jeanne Andersen: Why did I get so chicken about everything?" But I am now.
- 36:31Jeanne Andersen: Uh, but that sounds horrible.
- 36:35Jeanne Andersen: So what about number two?
- 36:37Andrew Brummer: So number two, um, um, this was in the tail end of COVID, so '23 timeframe around there.
- 36:44Andrew Brummer: And, uh, um, uh, my mom, um, was in, um, Ireland and we decided to do a family holiday.
- 36:54Andrew Brummer: It was gonna be her last travel holiday, 'cause as you, as you get older, travel insurances and those don't cover you and you absolutely need that as you're traveling- Mm'cause you just, you just never know.
- 37:03Andrew Brummer: So it became- Yeah … really difficult so we decided to do a cruise through the Baltics.
- 37:07Andrew Brummer: Um, and, uh, we got on at Copenhagen and, uh, that was great.
- 37:12Andrew Brummer: It was… We did a tour around there, got to see things and got… And everybody was super careful going in and we're all doing the mask thing and, and it was good and great.
- 37:21Andrew Brummer: You know, we did our, all our isolations and we did everything we could do to protect ourselves.
- 37:27Andrew Brummer: And then we're on the ship, and then, uh, my sister, um, came down with, uh, um… She looks at me and I could see she was feverish.
- 37:35Andrew Brummer: And she looked at me and we kinda looked at one another, and we're sitting at one of the game nights, and she looked at me and she's like And we kinda knew without saying, we're kinda like, "Oh, dear. Oh, dear." And, uh, we left it that night just to see if it was just, uh, just food or anything like that or s- um, and then the next morning she was not in a good place.
- 37:52Andrew Brummer: Um, and, uh, we did the test and my sister was, uh, positive for COVID, so they isolated her.
- 37:58Jeanne Andersen: Mm-hmm.
- 37:58Andrew Brummer: Um, and we tried to track down when she got it, and what ended up happening is, um, she ordered a table or a piece of furniture, and it got delivered, and it was too heavy for her to carry into the house alone, so the person that delivered carried it into the house, and that person is the person that infected her.
- 38:16Andrew Brummer: Um, anyway, long story short, my mom's on the boat and my mom comes down with it as well, and she gets ill And one thing the ships don't want is anyone passing on their ships.
- 38:25Andrew Brummer: So we got to Stockholm and, uh, and they off-boarded us, and that was crazy'cause we now went into Stockholm.
- 38:33Andrew Brummer: For those who have been there, it's a very expensive city.
- 38:35Andrew Brummer: And I'm like, "What the hell do I do with my mom?" Now I'm from the US, my sister stays with my mom in Ireland, and they wouldn't off-board her 'cause she was infected and they weren't allowed to off-board her.
- 38:44Andrew Brummer: But my mom they had to off-board.
- 38:46Andrew Brummer: And then they drove my mom away and off she went into hospital and I was like, "What the hell do I do now?" Oh, no.
- 38:53Andrew Brummer: So that was quite an ex- e- an experience and sadly that was… But graciously, I got to spend a lot of time with my mom because she was bedridden and it was, we were stuck in there, and back then you couldn't travel, right?
- 39:04Andrew Brummer: You had to do your 11 days testing and everything.
- 39:07Andrew Brummer: So we… Travel insurance and local insurances and everything, and EU insurances covered everything, so we were fine and we stayed in a hotel, and that was fantastic.
- 39:17Andrew Brummer: My mom loved it.
- 39:17Andrew Brummer: She goes, "It's better than the ship," because I got to s- she got to spend every day with me.
- 39:21Andrew Brummer: So she
- 39:22Jeanne Andersen: loved it.
- 39:22Jeanne Andersen: Oh, that's wonderful.
- 39:23Andrew Brummer: Yeah.
- 39:23Jeanne Andersen: Well, my husband is Swedish, born and raised, and but he's a Danish citizen, so I- Oh … go figure.
- 39:30Jeanne Andersen: It's his dad's, you know, um, ancestry, so he had to take his dad's-
- 39:35Andrew Brummer: Hmm
- 39:35Jeanne Andersen: um, citizenship.
- 39:37Jeanne Andersen: But anyway, Stockholm is not a bad place.
- 39:39Jeanne Andersen: It might be- No, it's beautiful… expensive, but- Beautiful, yeah… it's a great place to get stuck.
- 39:42Andrew Brummer: Yeah, beautiful.
- 39:43Jeanne Andersen: Mm. Yeah.
- 39:43Jeanne Andersen: Sweden
- 39:44Andrew Brummer: was amazing.
- 39:45Andrew Brummer: People friendly, just, just beautiful.
- 39:47Jeanne Andersen: They did, they deal with COVID pretty well in Sweden.
- 39:49Jeanne Andersen: They had some of the best, um, processes and-
- 39:53Andrew Brummer: Yep
- 39:53Jeanne Andersen: procedures, so that was a good place to go.
- 39:56Jeanne Andersen: My, uh, niece is a doctor in, um, Sweden as well.
- 40:00Jeanne Andersen: Not in Stockholm, but- Okay … anyway, I know they do well over there.
- 40:05Jeanne Andersen: So what about this Mount Kenya journey in 1999?
- 40:08Andrew Brummer: So, um, I have always been an active outdoor person.
- 40:12Andrew Brummer: I've done the Camel Trophy, I've done hiking, I've done mountain climbing, I've done stunt work.
- 40:17Andrew Brummer: I've, I've, uh, doubled for Bob Odoni Junior.
- 40:21Andrew Brummer: Um, I've jumped- What?
- 40:22Andrew Brummer: … off buildings.
- 40:23Andrew Brummer: Yeah, so fantastic.
- 40:24Andrew Brummer: And part of that journey was youth work and mountain climbing.
- 40:28Andrew Brummer: Um, I ran missionary camps and all that sort of stuff for the youth.
- 40:32Andrew Brummer: And we eventually got into, um, climbing and then we were like,"Okay, we need to go do a mountain." So we said, "All right, let's get this together." So in South Africa we have the Drakensberg Cliff Peak, um, quite a difficult if you're not used to it.
- 40:45Andrew Brummer: Um, it's quite, quite the interesting, challenging, and we're, we chose the hardest paths to get up there so that we were pushing the envelope of the group that were with us to make sure everybody could, could get up and look after themselves.
- 40:55Andrew Brummer: We figured out who the weak, the, um, weak, um, links in the chain were- Um, made sure we got training, tested all the gear and everything, and then we went and climbed and, uh, and we went and did, did the, you know, f- flying up to the region in a plane.
- 41:12Andrew Brummer: My first time in a, in a, in an airplane where there's a bolt on the wing.
- 41:16Andrew Brummer: I can… The whole flight, I could just see that bolt wriggling itself.
- 41:21Andrew Brummer: Like, so said, "Please plane, stay together, stay together, stay together," 'cause, you know.
- 41:25Jeanne Andersen: Oh, wow.
- 41:25Andrew Brummer: Anyway, now you know what you know, you know that bolt is irrelevant.
- 41:27Andrew Brummer: Um, and um, so it was great meeting the local culture and going up there.
- 41:34Andrew Brummer: We, um, we had, um, guides and sh- um, Sherpas, ca- bag carriers and that with us to make sure that, um, things were being done correctly and that we were okay.
- 41:44Andrew Brummer: Um, fascinating me- meeting the local culture and how local small little villagers and everything come together.
- 41:50Andrew Brummer: Um, and there were parts of the mountain where you, y- you kind of, you're on all fours.
- 41:55Andrew Brummer: There's a concept called pole pole, so slowly, slowly, which just means you, you go as fast as the slowest person.
- 42:01Andrew Brummer: Mm. And for anyone hiking, we know this.
- 42:03Andrew Brummer: Um, anyone doing anything like that, we know this.
- 42:04Andrew Brummer: You go as fast as the slowest person and if that slowest person is going too slow you have to extract them out of the group and get them down to safety.
- 42:11Andrew Brummer: Um, and there was a portion of it where it was like 3:00 in the morning.
- 42:16Andrew Brummer: It was pitch dark and we're going up these mountains and we're going, and we're going, and we're going and we're on all fours trying to get through and trying to get things.
- 42:24Andrew Brummer: Altitude sickness and all sorts of stuff messing around with you so your brain is not there.
- 42:28Andrew Brummer: And eventually the, the Sherpa looks at you and says, "You can stand up now 'cause you're on level ground." So, um- Your brain is just not there.
- 42:36Andrew Brummer: Your brain is just not there.
- 42:38Andrew Brummer: And then, uh, as you come up the summit there's a false summit so you think you've made the summit and you get there and it's a false summit and then you have to go up the actual summit.
- 42:47Andrew Brummer: Uh, it's another piece but beautiful.
- 42:49Andrew Brummer: I mean, ice sculptures, colors of blue you've never seen in your life before.
- 42:53Andrew Brummer: Just fascinating.
- 42:54Andrew Brummer: Um, and uh, summited.
- 42:56Andrew Brummer: Um, fantastic.
- 42:57Andrew Brummer: It was beautiful experience.
- 42:59Andrew Brummer: Um, yeah.
- 43:00Andrew Brummer: It was a wonderful experience- Oh, wonderful … being able to get, get there and, uh, and the journey and it was my first journal I did and it was first where you could measure the, the altitude and the barometer and everything like that so it was fascinating.
- 43:11Andrew Brummer: I've got all of the stuff I did for the, for what the, what the, what the experience was about.
- 43:17Jeanne Andersen: Wow.
- 43:17Jeanne Andersen: Yeah, that sounds exciting, except I'm just thinking, yeah, I can do it by drone.
- 43:23Jeanne Andersen: That's fine.
- 43:25Andrew Brummer: Yeah.
- 43:26Jeanne Andersen: Um, well, okay, so these are great at a… I, I picked three, but that sounded like you knew a whole lot about that one.
- 43:33Jeanne Andersen: So which one's supposed to be the lie?
- 43:35Andrew Brummer: Which one is the lie?
- 43:37Jeanne Andersen: Yes.
- 43:37Andrew Brummer: So the mountain was Mount Kilimanjaro, not Mount Kenya.
- 43:41Jeanne Andersen: That was all the lie was?
- 43:43Jeanne Andersen: Yeah.
- 43:43Jeanne Andersen: And you did all of that stuff?
- 43:44Jeanne Andersen: Yeah.
- 43:44Jeanne Andersen: Oh my gosh.
- 43:45Jeanne Andersen: That's exciting.
- 43:48Jeanne Andersen: Kilimanjaro, is it higher or lower than Kenya, Mount Kenya?
- 43:52Andrew Brummer: It's, it's about the same height.
- 43:53Andrew Brummer: I, I don't know exactly.
- 43:54Andrew Brummer: I think it's a little bit higher, but the, the, the Kenya's the technical.
- 43:58Andrew Brummer: It's a technically dif- difficult one.
- 44:00Andrew Brummer: It's actually a climb, whereas Kilimanjaro is more of a, more of a progressive hike.
- 44:05Andrew Brummer: So anyone- Oh … can hike Kilimanjaro.
- 44:07Andrew Brummer: Um, it's not a climb.
- 44:08Andrew Brummer: There are some difficult areas, but you're dealing more with your s- your endurance than you are technical difficulty.
- 44:16Andrew Brummer: We chose not to do Mount Kenya because there were people in our group that myself and the, and the guy that was pulling it together, we did not want to take accountability for their lives if, if, 'cause they were not coping through the, the difficult pieces in, uh, in Cleft Peak and in South Africa.
- 44:33Andrew Brummer: We, we chose not to.
- 44:35Andrew Brummer: We just looked at one another and said, "This is just too risky, you know, somebody's gonna die." Oh.
- 44:38Andrew Brummer: So we chose not to do Mount Kenya.
- 44:40Andrew Brummer: It's just more-- It's, it's a technical climb, whereas- Okay … Kilimanjaro is a hike
- 44:45Jeanne Andersen: Oh, okay.
- 44:46Jeanne Andersen: Well, I know only about Kilimanjaro from, um, Toto, the song Africa.
- 44:52Andrew Brummer: Oh, it's a lovely mo- mountain.
- 44:53Andrew Brummer: The people, the culture, everything is fascinating.
- 44:55Andrew Brummer: It's just such a… It was a great experience.
- 44:57Andrew Brummer: Great, great, great experience.
- 44:59Jeanne Andersen: Oh, wonderful.
- 45:01Jeanne Andersen: Um, well, it's been so fun having you on, and I want people to know how to get in touch with you, so I'm gonna slide down to here.
- 45:07Jeanne Andersen: And one thing is, and you already t- we already talked about your quote a little bit, "Plant seeds wherever you can that will grow trees that you will never sit under." Yeah.
- 45:15Jeanne Andersen: And I think that's a lovely quote from you.
- 45:18Andrew Brummer: Yeah.
- 45:19Andrew Brummer: And the easiest way to get hold of me outside all the, all the things, all the URLs here, just go to andrewbrummer.com.
- 45:26Jeanne Andersen: Oh, okay.
- 45:29Jeanne Andersen: And that was one that's not even on here.
- 45:31Jeanne Andersen: Yeah,
- 45:31Andrew Brummer: my apologies.
- 45:32Andrew Brummer: I didn't say it.
- 45:34Jeanne Andersen: My apologies.
- 45:34Jeanne Andersen: Oh, that's okay.
- 45:35Jeanne Andersen: Um, well, I really, um, you had a call to action too that you want, if you wanna transform your leadership approach or scale your organization, to contact you.
- 45:45Jeanne Andersen: Um, so I, I appreciate you being on the show.
- 45:49Jeanne Andersen: This has been fantastic.
- 45:50Jeanne Andersen: A great conversation with you.
- 45:52Jeanne Andersen: Yeah, thank you.
- 45:52Jeanne Andersen: And- It's been wonderful … yeah, I would love to have you on again sometime as you get going with My Story Told and other things- Yeah … you're doing.
- 45:59Jeanne Andersen: And thanks for the, um, other, uh, organ- the volunteer links that you gave or the mentoring links.
- 46:06Jeanne Andersen: That's wonderful.
- 46:07Jeanne Andersen: Absolutely.
- 46:07Jeanne Andersen: I'll try to put them in the show notes too if I can.
- 46:09Jeanne Andersen: On,
- 46:10Andrew Brummer: on the andrewbrummer.com, when you go there, it'll go to the arjunan.com website.
- 46:14Andrew Brummer: On there I'm, I've try and… It's not completely up to date, I'm busy rebuilding it right now, but my goal is I share anything that I've got, all the websites, all the URLs, places to go to, things to do, if you're pivoting, if you wanna get involved, if you're looking for startups, if you're looking to get involved with founders, if you're trying to volunteer or you're trying to pivot, kind of where to go if you're a generalist- Okay a specialist.
- 46:37Andrew Brummer: I'm just trying to make it as informative for people as possible.
- 46:40Jeanne Andersen: Okay.
- 46:41Jeanne Andersen: That sounds wonderful.
- 46:42Jeanne Andersen: Um, so anyway, for those listening, I hope you've enjoyed this episode, and please stay tuned, uh, for next week when we have another guest and a wonderful episode as well.
- 46:53Jeanne Andersen: But thank you, Andrew, again.
- 46:55Jeanne Andersen: For all the listeners, I, uh, this is from your Admiral of the Unexpected, Jeanne Andersen.
- 47:00Jeanne Andersen: I wish you all smooth sailing.
- 47:02Jeanne Andersen: Thank you.
- 47:02Jeanne Andersen: Bye for now.
- 47:08Jeanne Andersen: Thanks for joining me on Project Candor, where the doors are open, the stories are unexpected, and the treasure is always real.
- 47:15Jeanne Andersen: If today's episode made you laugh or think, follow the show and share it with your crew.
- 47:20Jeanne Andersen: Otherwise, I might just make you swab the deck.
- 47:24Jeanne Andersen: I'm Jeannie Andersen, your admiral of the unexpected.
- 47:28Jeanne Andersen: See you on the next voyage.