Digital Heartbeats: Engaging Major Donors in a Virtual World

The Intentional Fundraiser Podcast · Jul 8, 2025 · 14m

Are your donor relationships thriving—or just surviving?

Most nonprofits rely on mass emails and generic updates—then wonder why major donors disappear.

Here’s the truth:

Connection isn’t about the channel.

It’s about intentionality..

After 30+ years in fundraising, I’ve learned what actually works in a digital world:

→ Personalize every touchpoint.

“Dear Friend” won’t cut it. Use your CRM to reference gifts, interests, and conversations.

→ Show impact with stories & visuals.

A quick video tour or photo diary is more memorable than a spreadsheet.

→ Automate routine, but keep it human.

Tools…