Latest / The Chris and Mike Show / #152 - Joe Gallagher Jr. - Entrepreneur/Musician/Chef
Transcript
- 0:06And we're live. We're live on.
- 0:08YouTube and Twitter What's? Up, boys and girls.
- 0:11It's the Christmas Mike show. We got Chef Giuseppe, He's
- 0:19liking the music. You need to have this in your
- 0:22kitchen, dude. Get some, get some Hard Rock
- 0:26grub coming. So there you go.
- 0:36I'm the Chris, the Mike Shore. I'm Chris.
- 0:37He's Mike. This is chef Giuseppe and this
- 0:39is cool because you're the first person we've had on the show
- 0:41that is not a musician is is not a coach, is not a health nut, is
- 0:48not a like AI don't know. I we've had everything but model
- 0:53somebody like you on the show. We've had entrepreneurs, right,
- 0:56but not somebody who, who, who you've taken your, your love for
- 1:00food, right, and turn it into something more.
- 1:04I'm going to tell you something right now.
- 1:06So in 2019, in 2019, I was in contention for a Grammy
- 1:09nomination for best new rock artist, got hit by a truck, had
- 1:12two spinal surgeries, and my life went down the toilet.
- 1:15Yeah, so back. To hide my prayer, yeah.
- 1:18Yeah. Back that up, man, Back that.
- 1:20Truck right up and start with how?
- 1:23What did you play? What kind of Yeah.
- 1:25What was the name of the band? You were a rock artist like Lay
- 1:28Us. Some background for that you
- 1:29can't lead with. That sure, sure.
- 1:31Yeah, what was, what was, what was the name of the band?
- 1:34I I was in a few, I was in a few, but it was most the Grammy
- 1:37and content. I was in contention for a Grammy
- 1:40nomination in 2019. So my name was on a ballot.
- 1:43Big Noise records, the hit cartel Al Gomes put me up right.
- 1:48And it was for an album. It was a single on an album
- 1:50called Side Effects that was produced by OB, who's LL Cool JS
- 1:54Godson and he he worked with a bunch of rappers.
- 1:57This was his first rap album or a rock album.
- 1:59But I've written 2500 songs in 10 different genres since the
- 2:03age of 15. Shit, dude.
- 2:05Dude, you're right with us, man. I would I would go down to pull
- 2:08my lyric book out, but but it we'd be here all day.
- 2:11Yeah, I got stacks and stacks, but but yeah, I just got feeling
- 2:14back in my hands about a year, two years ago.
- 2:18What do you play? What's your main answer?
- 2:20Acoustic guitar, you know, I'm saying I'm a lead vocalist, but
- 2:24I can't do that anymore either. They they cut the, the
- 2:27surgeries, they had to cut through the front of my neck and
- 2:29move my vocal cords and I can't, I just can't hang in it.
- 2:33Wow. Man, that sucks.
- 2:36I want. To find.
- 2:37You a little machine, but I can't find you.
- 2:40Yeah, I like Joe Gallagher. I like to share.
- 2:42Joe Gallagher junior, You know, I was OK.
- 2:44Joe Gallagher Junior. Yeah, that's my, that was my
- 2:46name. I I also go by Joe Virgo and
- 2:48then Atlas Star. Atlas Star Records.
- 2:50I had a record company for a little while.
- 2:52OK, there we are. OK, because I like this, I like
- 2:54to share this stuff so people can, can recognize the fact that
- 2:57you're not talking out of your ass, you know, I mean, if you
- 3:01know, because we do, I do with all our guests though, because
- 3:03it's, it's again, it's about, it's about showcasing you and
- 3:06what you do. So, so here's you type in Joe
- 3:08Gallagher Junior on the Google machine and this is what we get
- 3:12all this, all this stuff. So there's your songs, there's
- 3:14your songs. Yeah, quite a, quite A and so
- 3:18that was the album. No.
- 3:20So the album Side Effects got taken down by the record label
- 3:23because I owed them $40,000. So they they fronted me two
- 3:28albums. Yeah.
- 3:29Well, no, no, man, Listen, this is it.
- 3:31This he was my best friend. I mean, I still to this day,
- 3:35we're great friends. But what happened was I got into
- 3:37that car accident and they fronted the albums.
- 3:40And, you know, we were thinking there's going to be a
- 3:42settlement, you know, because it wasn't my fault I was
- 3:44rear-ended. And that that ended up taking
- 3:46four years to go to trial. And I I didn't, I didn't get a
- 3:49dime. Wow.
- 3:51So they, they shelf the whole project.
- 3:53Yeah. That.
- 3:54Sucks so all the music. All the thing happened to me in
- 3:571998. Really.
- 4:00Yeah, luckily I didn't get disabled out of it.
- 4:02I ended up with two crushed discs in my neck.
- 4:04Chris has the same injury. My mom has the same injury.
- 4:07It didn't disable me, but it definitely changed my way of
- 4:10life. So I I feel for you not being
- 4:12able to play it man. Yeah, yeah.
- 4:14So I mean, I'm on the praise team at church now and I can do,
- 4:19I, I could do small doses, you know, like 3 songs and I'm, I'm,
- 4:23I'm hit, you know, I'm. So you can still play a guitar,
- 4:27you just can't. I can't.
- 4:28Sing I I can sing too, but again, my dexterity and stamina
- 4:33is just not there. You know, I get I get pain,
- 4:36sharp pains and I start losing feeling in my hands again, cramp
- 4:39up so. What happened when you were in
- 4:41the accident? Like what was your physical
- 4:43injuries? So I had I had my C6 and seven
- 4:48fused and L45 fused. Jesus.
- 4:53Yeah, yeah, I was rear-ended at a red light.
- 4:55A guy was on a cell phone, hit me at like 5560 miles an hour.
- 5:00I was on the 2O2 in Arizona and I got rear-ended by an asphalt
- 5:04truck. Oh.
- 5:06Really. Wow.
- 5:08He was looking at his radio. He never hit the brakes, man.
- 5:10He pushed my trunk all the way into my back seat.
- 5:13Yeah, same that, That's that sounds like, yeah.
- 5:16Mine's, mine's boring. I was just born 2 1/2 months
- 5:19early and premature. So they pumped me full of
- 5:21steroids and shit and hoped that they could, you know, keep me
- 5:23alive. And that caused my third and 4th
- 5:25vertebrae to fuse together, which then over time, the five
- 5:30and six weren't getting the proper fluid.
- 5:31So that's in 2014. I had the surgery, the little
- 5:35Peyton Manning surgery scar. Yeah, yeah.
- 5:38They drum, they drumbled it down, took out one of the one of
- 5:41the things, put a Lego screw in there and.
- 5:44You know. Hey.
- 5:47We're we're bionic men, right? Yes, yes.
- 5:50Half robot, half robot. Exactly, I just whisked out and
- 5:54I deal with the pain everyday so.
- 5:56Right. That's OK, Somebody's got to be
- 5:58the tough guy. Well, I, I got hooked.
- 6:00I got hooked on painkillers. So after, after that, I went
- 6:03down a really dark path, man, and got, got out of the got out
- 6:06of the hospital. And about two weeks later, I, I
- 6:10just started to be able to walk again and I got into an
- 6:13altercation. I drove a drunk guy home, you
- 6:17know, being a Good Samaritan. Yeah, get to the get to his
- 6:20trailer park. And him and his roommate tried
- 6:22robbing me. I defended myself.
- 6:24I got charged with attempted murder.
- 6:25What the Frick man? Yeah, you ended up getting
- 6:29charged with the jars, Yeah. That was my. 1st to do my first
- 6:33arrest. Yeah, my first arrest, yeah.
- 6:36Oh my, well, you know, if you're going to get arrested the first
- 6:38time, you might as well do it with some power, you know,
- 6:40conviction, right? Like Jay, no conviction.
- 6:44That's, that's not cool. Let's just go with the attempted
- 6:46murder, you know, 'cause it's a good starting point.
- 6:49I mean, I would. I wish it, I wish it sounded
- 6:52bad. I wish it was badass, but it
- 6:53wasn't. I was survival.
- 6:54I was in survival mode. And I mean, and I didn't get
- 6:58convicted because, you know, it, it wasn't, you know, bullshit.
- 7:02Yeah. Yeah.
- 7:04What does that end up happening? What?
- 7:06What did they do? Just railroad.
- 7:08You So what well, what happened was so I'm getting robbed.
- 7:12They took my wallet, my keys, my phone right and I had AI
- 7:16happened just happened to have a 2 inch pocket knife on me.
- 7:18I never carried a weapon. You know, I used to fight in the
- 7:21street, like if I'm going to fight, it's going to be with my
- 7:23hands, you know, and I, I, but for some reason, something was
- 7:27telling me to have something when I, I went out to that bar
- 7:29that night and, and you know, I, I base, I almost cut my whole
- 7:33finger off my fingers dangling. There's blood everywhere.
- 7:36I cut him, I gave him a little paper cut out of his arm.
- 7:38He didn't even press charges, but there's blood everywhere.
- 7:41I'm holding the knife. There's a guy stripped down
- 7:44naked. I lost the other guy.
- 7:46He went into another room and that's why this all went down,
- 7:48because I thought he's going to get a shotgun or something.
- 7:50So, you know, I was holding the big guy down and the cops showed
- 7:56up. I had the knife in my hand.
- 7:57There's blood everywhere. OK, understood.
- 8:02Victim circumstance. Yeah, Yep.
- 8:05Pretty much. Yep.
- 8:06Damn man, that sucked. That's.
- 8:09Great. It was like.
- 8:11Like so you got straight up arrested, everything booked, you
- 8:14know? Yeah, so I was had a $50,000
- 8:17bond. I was in jail for like 10-15
- 8:21days, something like that. My father bombed me out.
- 8:23I promised on everything I'd never get in trouble again.
- 8:26You know, I'd never drank again. I'd never and when in a month or
- 8:30two I'm getting my first DUI and then then a reckless Dr. and
- 8:34then a hit and run and and then ADV 2, which is what end up
- 8:38bringing me to my knees and finally get me to surrender and
- 8:41just say, you know, in the middle of jail cell drop to my
- 8:43knees. Pray to God, hey, you know, I
- 8:45can't do this anymore. I need help, you know.
- 8:48So, so tell us, give us a little more insight as far as how old
- 8:51were you? So when all this happened, I
- 8:54think I was like 37, maybe 3637, OK, somewhere on there.
- 8:58OK, and this is post accident, post get rear end of where your
- 9:01life went down a yeah there. And that's when you got hooked
- 9:04on the on the on the painkillers and stuff.
- 9:07Yeah, yeah. I was suicidal.
- 9:08I was. Yeah, yeah.
- 9:10I was I was suicidal, man. I'm, I mean, my identity, my
- 9:14whole life and identity was, was tied into being a famous music,
- 9:18music. I sympathize, man.
- 9:21Yeah, we went down the same path for sure.
- 9:23We did. We're we're vibing right now,
- 9:28dude. Yeah, and it comes with the
- 9:31territory. You don't live fast, die young,
- 9:32rocks our mentality, you know, And that was me.
- 9:35And and then I had to get stopped in my tracks.
- 9:37I was living too fast. And I was going to die young if
- 9:41I didn't have to, if I didn't slow down.
- 9:43But here's The funny thing. We were all on the right path
- 9:47until, at least in Uran Ice case, pharmaceutical companies
- 9:52got us addicted to drugs before we did that for ourselves.
- 9:55I learned that on this podcast. I had my timeline screwed up,
- 9:59right as we talked my journey through, I realized I became
- 10:02addicted to painkillers before I became addicted to anything.
- 10:06You know, we might smoke some pot before we went on stage.
- 10:09My drummer and I, Chris, might have a shot and a beer, but we
- 10:12weren't hammered when we went up there.
- 10:14We wanted to enjoy it. We loved what we did, just like
- 10:16you're talking about. So it wasn't like we were
- 10:18smashed going up there. We had a little buzz and we went
- 10:21and had a good time. Oh, I, I was getting smacked
- 10:24when I was out there playing in the car, in the bars and the
- 10:27clubs and everything. I was getting smashed.
- 10:28I mean, I don't remember half those nights.
- 10:31I did a lot of that afterwards, but I never was in that shape on
- 10:34stage because I couldn't play drunk.
- 10:37No, no. I.
- 10:38Wasn't one of those guys that could do that.
- 10:39I could smoke a joint and I'd be fine, but to down 7-8 beers and
- 10:44go up on stage, my timing be all fucked up.
- 10:46And we put ourselves on being tight and I know there's guys
- 10:50that can get up there and do that, but we just weren't back
- 10:54then. We weren't interested in doing
- 10:55that anyway. Like I said, we just wanted to
- 10:58maybe feel good for a couple minutes before we went on stage,
- 11:01take the edge off and you know, maybe afterwards.
- 11:05These guys had women and wives and kids back in the day.
- 11:09I was single. I had a good time afterwards,
- 11:11but never during. I went home.
- 11:14I I hung up for maybe 1/2 an hour.
- 11:15So then I went home because, you know, we just, you know, I had a
- 11:18little girl and my wife and my wife and I are still together 31
- 11:21years later. And Congrats.
- 11:23It is what it is, you know? Thank you.
- 11:25And I didn't become an alcoholic till well after the music.
- 11:29I mean, it was well after, yeah. It was just a life cycle, which
- 11:33when this went about me, we're talking to you.
- 11:35But people heard my story before, so it's all good.
- 11:38So you go from from I'm going to be a rock star.
- 11:41I get nominated for Grammy, I get rear-ended.
- 11:44My life is chaos. I, I get addicted to
- 11:46painkillers. Then I can even go further down
- 11:47the rabbit hole because the depression, the suicide, like I
- 11:50was supposed to be this and I'm over here.
- 11:53And then you have the awakening while you're in jail.
- 11:56How long were you in jail? I mean, I never, I never said
- 11:59more than 1015 days, like 15 days.
- 12:01I think it's the most I ever, yeah, 5 * 5 different times, you
- 12:05know, and at the end and that last arrest, now they wanted to
- 12:08throw the book at me. Now they, you know, they,
- 12:11they've got sick of seeing me coming into the courtroom.
- 12:13So this was it, you know. Yeah, so that was good that we
- 12:17had another guy on the show that he didn't get his awakening like
- 12:20he had. He was smoking pot when he was
- 12:22five years old. Like, kid, you not.
- 12:24Yeah, that was his first joint. And it took him until he was
- 12:27actually in prison. He was walking the yard one day
- 12:29and he saw these group of of, of convicts.
- 12:33Has to call them. What do you call them, Mike?
- 12:35They're. Convicts, yeah, like when they
- 12:37they were doing, they were doing yoga.
- 12:39Was that it? Remember, remember Mike?
- 12:40I don't remember. I think it was yoga meditating
- 12:43or something. And so he just, he gravitated
- 12:45towards them and, and that was the epiphany for him.
- 12:47It's like that moment just just changed his life.
- 12:50Kind of like you dropped down your knees, you know, So that's
- 12:54interesting. So you get, you get, you have
- 12:57that a moment, the awakening in prison, jail, whatever, you get
- 13:00out. So, you know, talk us through
- 13:03that. Like, how's you, how do you, how
- 13:04do you dramatically change dramatically?
- 13:06Because I know when I went, when I got sober, my biggest hurdle
- 13:09was my wife because it's like so drunk Chris couldn't be talked
- 13:11to a reason with. I'm always right.
- 13:13Like whatever, I don't, I'm fine.
- 13:15I don't have a problem. So it took us a while, you know,
- 13:18I mean, we started within three months or so kind of
- 13:21understanding sober Chris can be talked to, but it really took us
- 13:23a year kind of to work through all of that chaos and stuff that
- 13:26I caused. That's where we're back, you
- 13:28know, normal. So with you having been arrested
- 13:31five times and and really going down a dark, dark hole, what was
- 13:34it like when you came out that fifth time and, and the
- 13:37transition and how did that evolve to who you are now?
- 13:40Yeah, so the solicitor, you know, was Co ordering me to do
- 13:44meetings, you know, recovery meeting.
- 13:46So I knew that was common. But I also, you know, I've been
- 13:50in and out of recovery, you know for since 2010, you know, so
- 13:53this wasn't anything really new. But now this is 2024 is my
- 14:00sobriety date is March March 5th 2024.
- 14:03Oh, a day after my birthday, hey.
- 14:06Look at that. My sobriety date is February
- 14:089th, 2005. OK, OK, right on.
- 14:12I got a little time on you. You can.
- 14:14Catch. Hey, we all just got today.
- 14:15We just got today. Yeah, we just got today.
- 14:17Exactly, that's why I never. Win the day, man.
- 14:19Win the day, though. That's it.
- 14:21I just. Got sick the day and I've done
- 14:22the same thing ever since. Yeah.
- 14:24Yeah, yeah. So I couldn't even get a job at
- 14:26Walmart at this point, right? I, you know, I couldn't.
- 14:29Nobody would hire me. Yeah, nobody would hire me.
- 14:32And I brought some spaghetti and meatballs and some eggplant
- 14:34Parmesan to a meeting. And somebody was like, bro,
- 14:38this, this is the best sauce I've ever had.
- 14:40Why can't you just sell this? You know, you know, you know, go
- 14:44to farmers market, sell, sell your sauce.
- 14:46So I started looking into that industry which I had no
- 14:50experience in and I made a prototype and you know, June
- 14:561st, 2024, I was making my first sale at Piggly Wiggly, 6 cases
- 15:02they were. That's awesome.
- 15:05So this is like recent too. This is cool.
- 15:08Yeah, and that's a big chain in the South.
- 15:11Yeah, yeah, yeah. Well, there's actually, it's
- 15:13nationwide. There's 500 Piggly Wiggles
- 15:15nationwide. And they were the first, they
- 15:18were the first grocery chain like before Piggly Wiggly.
- 15:21That's true. Bring bring your list to the to
- 15:24the grocer and he would go get all your stuff and bring it out
- 15:27to your car. So they actually had the patent
- 15:30on the shopping carts and shopping lanes.
- 15:33Sweet. Check out lanes, Yeah.
- 15:36Yeah, so, so whoops. So, so there's this classic
- 15:39Italian red sauce right there on his website.
- 15:43Yeah, which is a pastioli.com, which is, if you see his hat,
- 15:46that's that's the website.com. For those of you that are
- 15:51watching us on Twitch and and YouTube, you can go there right
- 15:54now. If we click this button, there's
- 15:55an exclusive offer inside. So let's just talk about it.
- 15:58It's a classic Italian red sauce with a timeless blend of plum
- 16:01tomatoes, garlic, basil and traditional Italian spices.
- 16:05His sauce evokes nostalgic memories of family gatherings
- 16:09and cherished meals. Crafted to perfection, the sauce
- 16:13captures the essence of authentic Italian flavors,
- 16:17creating a culinary experience that transports you to the heart
- 16:20of Italy with every single bite. Embrace the rich taste and aroma
- 16:24of our classic red sauce, specifically made to elevate
- 16:28your dishes to new heights of flavor and
- 16:31authenticityapacioli.com How do you like?
- 16:35That sounds good. Hey man, very nice.
- 16:38Robin, I need you to record a commercial.
- 16:40Hey, I'll I'll do it for you, man Oh yeah, radio.
- 16:44I've been on radio so you know, I'm used to doing that shit, but
- 16:47that's pretty cool. So that's.
- 16:49So your book. Let's talk about your book a
- 16:51little bit here. So so obviously.
- 16:53Well, let's let's stay on your sauce first.
- 16:54So is this a family thing? Obviously your.
- 16:56Town. Yeah, yeah.
- 16:58My grandmother, my, my, both my grandmothers were from Italy,
- 17:02but the grandmother I used to hang out with down in New Haven,
- 17:06her house was in New Haven on Sunday.
- 17:08She'd be cooking, you know, every, every holiday, every
- 17:12weekend. We're doing something as a
- 17:14family together, you know? Yep, yeah, my wife's from my
- 17:19wife's family's from Sicily, so I understand the sauce thing,
- 17:22man, believe me. Yeah, my grandmother was Naples.
- 17:26OK, Yeah, yeah, I don't, I don't, I don't know where.
- 17:29Like my wife, my wife's grandparents came over and
- 17:33really barely spoke any English. And my wife was the first one in
- 17:37her family to actually graduate high school and go to college
- 17:39and graduate college. So like, legit, like we went to,
- 17:43we went to New York, I don't know, years ago when, but Ellis
- 17:48Island was shut down from something because we wanted to
- 17:49go look for the records, you know, because they came through
- 17:52that way. And and we could so totally
- 17:55respect the whole Italian side of things.
- 17:58And, you know, sauce is everything.
- 17:59So yeah. Yep.
- 18:01And so I'm originally from, I'm from New Haven, CT, like I said.
- 18:04And then in 2014, I, I moved down to Charleston, SC, where
- 18:08there isn't really authentic Italian down here, you know?
- 18:13Good call, dude. Yeah.
- 18:14Good move. Yeah, it turned out, it turned
- 18:17out to work. Work in my favorite.
- 18:18So in the grocery stores, you know we're the only South
- 18:22Carolina based tomato sauce manufacturer.
- 18:25Really. That's awesome.
- 18:27Wow. Yeah.
- 18:28Well, I think people are finally realizing again that the mass
- 18:31produced sauce is junk, right? I gave up on that probably 20
- 18:35years ago. And I use all authentic.
- 18:39You know, there's no sugar. There's no.
- 18:42It's all. And I'll try your sauce for
- 18:44sure, because. Yeah, so, so that we, we would
- 18:46never, we would never be caught dead with a, a, a jar sauce in
- 18:50our house. You know, we all made it.
- 18:52Every single one of my family members makes it from scratch.
- 18:54You know what I mean? But this here is, you know, 6-7
- 18:58hours and you know, only doing small batches, but I but because
- 19:02of the demand for the product so fast, I have to scale
- 19:05production. The only way to do that is, you
- 19:08know, get the machines, get the equipment and and start cranking
- 19:13them out that way. But so I've.
- 19:15Been. You're still, but you're still,
- 19:16but you're still doing it the way that it was meant to be
- 19:19done, right? Yeah.
- 19:20I'm not, that would be like what I would consider a boutique
- 19:23sauce at that point, like, right, you know, yeah, I'm just,
- 19:28I would say I'm more concerned about the ingredients because
- 19:31people don't realize when you're dumping ragu down your kids
- 19:34throat. You're right.
- 19:36Yeah. Oh yeah.
- 19:37And a lot of people don't know that though.
- 19:40They're like, I'm giving them spaghetti.
- 19:41How bad could it be? Well, if you give them Prego or
- 19:43Ragu or one of those mass produced sauce, that's what I'm
- 19:46talking about. Yeah.
- 19:48Oh yeah. And more people are learning
- 19:50natural ingredients are the way to go.
- 19:53Yeah, exactly. Yeah.
- 19:54And you look closely on those labels, they're all
- 19:56bioengineered. That's not even real tomatoes,
- 19:58you know. Yeah, no, I, I saw that on one
- 20:02of them. I clicked on I the second
- 20:04picture was the label. Let's see if I can pull it up
- 20:06now. Yeah, I want to turn that one
- 20:09right there. There you go.
- 20:10Roasted garlic, sweet onion. Damn, Is that just boom in your
- 20:14face right there? Boom in your face.
- 20:17Like, yeah, like Amarillo, he's got.
- 20:19One right there. Yeah.
- 20:21Oh, you got a label? He just held it up.
- 20:23There you go. OK, cool.
- 20:24Right on. I don't know if they can see
- 20:26that, but. I don't know either, but yeah,
- 20:28it's all natural. All natural.
- 20:29No, you know, that's awesome. No bullshit.
- 20:33No bullshit man, I love that. Yeah, So what was happening?
- 20:36You know I. Was yeah.
- 20:38I had a commissary kitchen, you know, 8:00 at night till 4:00 in
- 20:42the morning. I'm hand ladling sauce into 300
- 20:46jars and putting the labels on my by hand too.
- 20:49And at 15 stores that was it. That was the glass ceiling from
- 20:52that location. So I actually shut it down and
- 20:56started calling all different kinds of factories and stuff to
- 20:58see who could do it and, and stay true to the recipe in the
- 21:01process, which there weren't any.
- 21:03I wasn't fine. I wasn't having any luck.
- 21:05So that's when a possibly farms came to mind.
- 21:08And now and some nonprofit ideas, you know, 'cause I was
- 21:11having recovering addicts come and help me and volunteering at,
- 21:15at the kitchen. So I wanted to, yeah.
- 21:17So I wanted to build a, you know, a farm like a sanctuary
- 21:20where people could get second chances and have find new
- 21:23purpose and come farm with us, you know, and, and do the
- 21:26pocket. That's awesome, man.
- 21:28Yeah. Chills, chills.
- 21:30Absolutely. That's fucking way to go, Joe.
- 21:33Way to go, Joe. And I loved it.
- 21:35I loved it from the bars to jars.
- 21:37A saucy redemption story. That's clever, man.
- 21:40It is very. I like it too.
- 21:41Very. Clever.
- 21:42That's really clever. I'm assuming you came up with
- 21:44that. Yeah, yes.
- 21:46So what was happening while I was working at the commissary,
- 21:48you know, sometimes, a lot of times I was by myself and I just
- 21:51started writing. I was going to write a book
- 21:53about how to get into food entrepreneurism, you know, and
- 21:57get a product to market, you know.
- 21:58But what ended up happening was I'm trying to explain all this
- 22:01stuff, writing it down. And it's like, you know, why
- 22:03don't I go to the back to the beginning?
- 22:05My, you know, I've always said my, my life has been like a
- 22:07movie, you know, So from the music industry stuff and all the
- 22:11shit that I was doing there, you know, I got to play with some of
- 22:13the original members of the Whalers, like 17 years old, you
- 22:17know? Yeah, I I mean, I played at this
- 22:22place called the Acoustic Cafe in Connecticut.
- 22:24That's where John Mayer got his start.
- 22:25You know, I played out in LA at the whiskey a go go, you know,
- 22:31opening for some of the members of Judas Priest, you know, so
- 22:34I've been through, you know, I've seen some shit being in the
- 22:37music industry. But and then and in my
- 22:39testimony, my faith, you know, without my faith and, and that
- 22:42moment in that jail, so none of this would be happening.
- 22:45I should have been dead. You know, I got kidnapped in the
- 22:47Bahamas. You know, the attempted murder
- 22:49thing. It's like, and God was there the
- 22:51whole time, whether I wanted to believe it or not.
- 22:55That's cool, man. So, so now you mentioned you
- 22:58referenced something about writing a book about how to be a
- 23:01food entrepreneur. I think you should still do
- 23:03that. Because.
- 23:05That's something like I have I have the legit dude.
- 23:07I I had a this is so random. So I had a smoker and I used it
- 23:11once and I did it wrong and so I smoked out my house.
- 23:13My wife now hates smoked foods. I totally get it right.
- 23:17So I put it on Facebook marketplace.
- 23:19Check this story out, Joe. So a guy comes and buys my
- 23:23smoker and then about I friended him on Facebook and a couple
- 23:27years later I it was his birthday.
- 23:29So I wished him a happy birthday because I have a Facebook
- 23:31birthday thing I do. And then he comes at me in a
- 23:35message. Hey, hey, man, I just want to
- 23:36let you know that that I should have him on the show.
- 23:39Hey man, I want to let you know that that smoker you got me.
- 23:41I ended up turning that into commercial business.
- 23:43I'm like, what? So he actually, he started
- 23:46smoking jerky, calling it butt rubs, and now he's kind of doing
- 23:51what you're doing. He's he's trying to get.
- 23:53In I heard about that company. Right.
- 23:56That started because I sold them my smoker man, and it was a
- 24:00tiny, it was a stupid little $100 smoker.
- 24:03Nothing. Nothing exciting, just.
- 24:06This little. Smoker that I like.
- 24:08I think the kids got me from Home Depot and I just had it on
- 24:11my patio with the screen door open and and I'm smoking, man.
- 24:16And then I go inside. I'm just doing my thing and my
- 24:19wife's like, you're smoking the house out.
- 24:21I'm like, what? I'm like, oh shit, I realized.
- 24:23So I shut the Arcadia door. Never.
- 24:25I'm like legit swear to God, dude, she will not eat smoked
- 24:28food now if her life depended on it because I smoked the house.
- 24:32But just from that simple act of selling this thing from next to
- 24:35nothing, I Dave took it off to a whole new level.
- 24:40His own jerk, right. It's crazy.
- 24:42That's awesome little things. So I think you should still
- 24:45write that book because if you have if you have from the bars
- 24:48to jars, you know the sauce of your redemption Shorty, that
- 24:50gives you credibility right there.
- 24:52And so I think that would be a great little how to.
- 24:55Book. Well, here's the thing.
- 24:56Here's the thing. A few of these chapters, it is.
- 25:00It's given the instruction manual.
- 25:01Yeah, I tell. I tell people exactly how to do
- 25:04it. Yeah, exactly what I did.
- 25:07But there's a second book now too, which is fiction.
- 25:09So what happened was I, you know, I sent my man after I
- 25:12published it. I rush published it because, you
- 25:14know, the the stores were running out of product.
- 25:16So I needed to keep my brand alive in these stores.
- 25:18I didn't have another food product to put in there.
- 25:20So I published a book, self published.
- 25:22And now now I'm doing book signings and a book tour with
- 25:26Piggly Wiggly. Well, I sent the manuscript to
- 25:29Angel Studios, who did the chosen, you know, just roll the
- 25:32dice, just random shot in the dark.
- 25:34And about a month later they hit me back and we're so inspired by
- 25:38the story. It says, hey, you know, why
- 25:40don't you film a torch pilot? We want to see a torch pilot to
- 25:43submit it to our Guild and let's see this thing go to screen.
- 25:47So now there's a film adaptation.
- 25:49And so I'm looking at looking into different producers,
- 25:52directors, writers, all that stuff.
- 25:54And while that's going on, I started writing a second book,
- 25:56which is a fictional continuation of From Bars and
- 25:59Jars. So this one's called The
- 26:00Harvest, which it starts as if we get the farm off the ground,
- 26:06a $15 million investment. But then all kinds of drama and
- 26:09shit happened. So the, the now we're doing ATV
- 26:12series. I'm already talks and with a
- 26:13bunch of different people, heavy hitters I can't mention, but you
- 26:17know, so it's like Yellowstone meets Ozark meets the Chosen
- 26:20meets Shameless, kind of a, you know, family drama, spiritual,
- 26:26faith-based series. Yeah.
- 26:29Very cool, I like that. And here I thought you were just
- 26:32a chef man like you open up this whole we could do a different
- 26:36episode from every aspect of your life, Joe and and you were
- 26:40going to bail today and I reeled you back in.
- 26:43Yeah, thank God man, I know to. Hear a story about your smoker
- 26:46creating an empire? We've done 152 episodes now.
- 26:50I've never heard that. Story because it never came up.
- 26:52I know. That's awesome though.
- 26:53This conversation with Joe brought that back to life.
- 26:56What? Made me man do it today Joe.
- 26:59It was a. Time.
- 26:59No, it wasn't. It was, No, yeah, it was a time
- 27:01thing because I forgot that it was a 2 hour difference.
- 27:04And I had a meeting with the National Italian American
- 27:08Foundation. I'm doing an event in a custom
- 27:10fragrance for them. So I had to present it to the
- 27:13guest of honor for this event coming up in December.
- 27:16But no, they, they, they totally understood and it all worked out
- 27:19and here we are. Yeah, you're busy.
- 27:22And he thought it was 9:00 AM too, which, you know, because we
- 27:24talked, I don't know how long ago.
- 27:26And then I started. I think I poked at your last
- 27:28week as a reminder. Yeah.
- 27:30But yeah, so that's the thing we've gotten.
- 27:32We've gotten to the point to where like now we're booking in
- 27:34December, you know, and I actually slowed it down a bit
- 27:37because I was there was, we were so far out for stuff.
- 27:39And I'm like, I just, I got to slow down a bit, but just for
- 27:43the sheer fact that, you know, Mike and I got to breathe
- 27:46sometimes. Well, and because of what he
- 27:48just said, literally some of these people we started
- 27:51contacting months ago and now it's coming up.
- 27:53It was summertime probably when you talk to him the first time.
- 27:56Yeah, it was. Yeah.
- 27:57It's crazy. It's.
- 27:59Also like, so when I tell you, yeah, go ahead.
- 28:02When I, when I talked to you that first time, I've only, I
- 28:04had only been on maybe two or three podcasts at that point.
- 28:07I'd like the book just kind of just came out, just started
- 28:10getting some traction. And since then man, I've been on
- 28:12like 3035 different shows. Right on.
- 28:16Very cool. Yeah.
- 28:17That's very cool, man. So so from a book standpoint,
- 28:21again, it's it's from bars. It's from bars to jars, a saucy
- 28:25redemption story. And you can go Amazon, all the
- 28:29online places, right? Yeah, yeah, Barnes and Noble.
- 28:32Or you could get it right from my site.
- 28:34Right. Yeah, yeah, yeah.
- 28:35And so you self published that you did it.
- 28:38Yeah, yeah, that book I, I self published the second book will
- 28:40be going through a a different publisher.
- 28:43OK, that's cool. That's very cool.
- 28:47So you got some apparel? Yeah, shirts and hats and stuff
- 28:51like that, you know? Just cool.
- 28:52We need some apparel. Chris, Donna.
- 28:54What's that We need some I know we got to get apparel, man.
- 28:57I know Maybe we should talk to Joe after the show and fragrance
- 29:00now does your fragrance does it smell like like Italian sauce?
- 29:03I. You know, I had a feeling you
- 29:05were going to ask that everybody.
- 29:06No, the the fragrance don't smell like garlic and the and
- 29:10the sauce don't taste like perfume.
- 29:13OK. But what it does do it, it is
- 29:19positioning us as like a, you know, a, a premium brand, a
- 29:23luxury lifestyle brand like, you know, absolutely.
- 29:25You picture your picture going to a fancy Italian dinner,
- 29:28you're getting dressed, you're spraying the, the Cologne, you
- 29:31know what I mean? Then you get there and it and
- 29:33it's my sauce on the table. Yeah, yeah.
- 29:36And then you have 88 course meal and then you can't get up from
- 29:39the table because, you know, food combo.
- 29:41Yeah, they then you got to leave in a stretcher.
- 29:44Yeah, right. But it's all right once in a
- 29:46while, yeah, but it's all super good Italian food, so there's
- 29:49nothing wrong with that, man. Hell.
- 29:51Premium, it's quality. That's what you're going to get
- 29:54with a possibility. That's that's it.
- 29:56That's fantastic. Here would be my challenge to
- 29:58you. I'm allergic to that dairy, so
- 30:01you would have to chef me up some Dessie right away.
- 30:04I love it. I love people.
- 30:06Yeah. Yeah, I can't.
- 30:07Yeah, that's the roasted garlic. The roasted garlic don't have a
- 30:11doesn't have any dairy in it. Yeah, and it's hard to find
- 30:18quality. That's why I want to try your
- 30:20sauce. It's hard to find quality sauce
- 30:23that isn't, you know, loaded with three kinds of cheese and.
- 30:27Yeah, right, right. And I actually, I, so my product
- 30:30line, the food products, there's actually 10 products.
- 30:32So you got the four sauces. Like I got 3 marinaras, I got 1
- 30:38pizza sauce and I got 2 sauces, hippy dip and trippy dip.
- 30:42And then I've got. 4 Right on. 4 marinated veggies for like doing
- 30:47like antipast like charcuterie boards.
- 30:49Everybody's going nuts for that kind of shit.
- 30:51So, you know, bang banging bellas, Banging bellas, cremini,
- 30:55mushroom, red Peppers, artichokes and green olives.
- 31:00It all sounds delicious. Faith food fragrance film.
- 31:04That's cool, dude. That is cool.
- 31:07And now I see you're married. How?
- 31:08How long are you married? I May 19th.
- 31:15No, sorry, May 11th. It was 16th.
- 31:18When you get home. Oh, definitely.
- 31:20She's. Listening.
- 31:24She's listening right now. She might be coming on the
- 31:25corner with a shotgun. There you go so so so this is
- 31:29cool right here. So this is coming up right?
- 31:31Wednesday, November 26th of this this year.
- 31:34OK. So if you want, if you want to
- 31:35go meet, you're going to go meet Joe Gallagher, the the author
- 31:40from bars to jars. There you go, right there at
- 31:44South Carolina, John's Island, 12 to 3 meters.
- 31:47Is it a book signing? Yeah, it's a book signing.
- 31:50It's weird. This is a clothing store.
- 31:51Jane McLaughlin. They've got about 180 stores,
- 31:53but they're like a boutique, high end boutique.
- 31:55They're from New York, but their biggest location, their most
- 31:58successful location is down here on Kiawah Island, where all the
- 32:01rich people hang out. And so I'm, yeah, so I'm going
- 32:04to have sampled the sauce, signed books, sample the
- 32:07fragrance, the whole deal. That'll be a fantastic day for
- 32:11you. Yeah, yeah, it's it's exciting.
- 32:15They bought me an outfit. They gave me an outfit.
- 32:17What is what is what is low country lunatics, Joe.
- 32:21That's that's my podcast. I've got a podcast every Friday
- 32:25at 11. Yeah.
- 32:27Awesome. Yeah.
- 32:29Yeah, I just started out about 3 months ago.
- 32:31We've done, yeah, 19 episodes. That's, that's the latest
- 32:34episode. Sarah Bolden, I know she's going
- 32:35to be watching this thing. She's she's a Lyme disease
- 32:38survivor and she's been bent, bent through hell and back.
- 32:42Yeah, she's cool. She's on my my team.
- 32:45Right on, dude. See, I like.
- 32:46I like. I'll check it out for sure.
- 32:48I'll put it in my like playlist. That's why I like the social
- 32:51media stuff, because I can Share your story while we're having a
- 32:53conversation. I love how you're doing this
- 32:55man. I'm I'm taking notes now.
- 32:56This is the way to do it. Share the screen.
- 32:59Yeah, you know. It's funny, it's just this
- 33:02turned into the same thing as the band.
- 33:04I had one vision of what the band was going to be and then
- 33:07when the other three members joined, I was smart enough to
- 33:11allow them to have an opinion and it became something else,
- 33:15right. So the same thing happened here.
- 33:16I I had a vision of what I thought this was going to be in
- 33:20it organically morphed into this and it's so much fun.
- 33:23Like just given you an opportunity to tell what you do.
- 33:28Like he said, we would have thought you were just a chef and
- 33:31if we were a couple of assholes we would only ask questions
- 33:33about food. Right.
- 33:35Which is why we don't do pre interview stuff, which is why we
- 33:38don't ask questions because because then you don't, you
- 33:40don't learn this stuff. And the fact that like legit
- 33:43everybody who who watches the shows and follows us now
- 33:46understands this is real and raw in the moment.
- 33:49We don't. We don't.
- 33:50Real time we don't. Pre.
- 33:52That's one thing him and I agreed on 100%.
- 33:55We knew that we wanted it to just be a conversation.
- 33:58Yeah, exactly. And this is better than better
- 34:00than your ex right there. I.
- 34:04Like that? OK, that's my life.
- 34:08Sure. Right on, dude.
- 34:10We'll just leave that there for a while.
- 34:13Oh my gosh, she's going to kill you guys.
- 34:15I know she is, that's why I left.
- 34:17Is this Halloween? No Halloween yet.
- 34:20Yeah, right on, right on. And who's she peeing?
- 34:22Who's she pretending to be? Snoop.
- 34:26I was going to say Snoop, but I didn't want to step on the toe,
- 34:28man. Yeah.
- 34:30Yeah, Snoop, Snoop, we're going to get Snoop Dogg on the show,
- 34:34Mike. That would be outstanding.
- 34:35You make that happen. I know.
- 34:37Listen, I'll tell you what guys. So my graphic designer, the guy
- 34:40that did that logo right there is Jason Hutton.
- 34:42Look him up. He does all the great dogs, does
- 34:46all Snoop Dogg's merge $0.50 merge.
- 34:48Cool. Yeah, I met him from back in the
- 34:51music industry. Yeah.
- 34:52Yeah, wow, that is a great logo. The apostole one, right?
- 34:57Yeah. Yeah.
- 34:58I like this picture. I like that picture.
- 35:00I like. I like artsy things.
- 35:02At that time. I want some cheesy, but I like
- 35:05that kind of stuff. It's cool.
- 35:06Oh, there's it. There it is again.
- 35:07Celebrate the season, boys and girls.
- 35:09Go meet. Go meet Joe and taste his stuff.
- 35:12Taste his sauce. Sign his buys book, he'll sign
- 35:15it for you. So Reagan, are you a Reagan fan
- 35:18or what? Where'd you come up with the
- 35:19name Reagan #4? No, this is, I sponsored the
- 35:22Reagan, the 3rd annual Reagan Gala, which is the South
- 35:25Carolina Republican Party. Yep.
- 35:27And so I was for their silent auction, I created 2 signature
- 35:32cents just for the event. And so this is, this was one of
- 35:35the products. Yeah.
- 35:37Does it smell like Ronald Reagan?
- 35:40I don't know. I hope not, because this is a
- 35:42new debt. So this is your buddy Jason
- 35:46Hutton. Did this hold this logo?
- 35:48Before you get too far, No, don't be sorry.
- 35:50Before you get too far away from the perfume and Cologne, how did
- 35:55you get into that? How does somebody go from being
- 35:58a chef, a musician, and all of a sudden they decide that they
- 36:03know? Where did that come from?
- 36:04We've never discussed that and it's been bothering me ever
- 36:06since we talked about it. You know what?
- 36:09I'm glad you asked, Mike. So way back when I had worked
- 36:13for a distillery. Then I started a startup
- 36:18distillery in Alabama. I was.
- 36:20I got 10 moonshines out into the market, you know, got them
- 36:22approved, created the formulas. The Moonshine.
- 36:25Did the labeling and all that stuff.
- 36:27But what I learned there is that, you know, during COVID, a
- 36:31lot of distilleries switched their production to hand
- 36:34sanitizer. They could have done hand
- 36:37sanitizer and they also could have done perfume because the,
- 36:40the, the biggest ingredient in perfume is ethanol.
- 36:43And ethanol is a byproduct of, you know, that's not what's
- 36:47going into your, your bottles of liquor, but it's actually the
- 36:50waste, you know, the, the stuff that comes out really hot, you
- 36:53know what I mean? When they run, run those.
- 36:57Man. There you go.
- 36:58Yeah. So, yeah, yeah.
- 37:00And then the oils and stuff, that's a whole another process.
- 37:02I had to research that. It's it's pretty intense.
- 37:04Like I'm extracting the oils from woods and flower, flower
- 37:08petals and stuff like that and blocks of coconut oil.
- 37:11And then, you know, doing what they call entourage Rich, you
- 37:14heat it up in the ethanol and it's a.
- 37:16It's, I find that kind of shit fascinating, dude.
- 37:18I'm one of these people that once I know that, I mean, I've
- 37:22watched so many documentaries on that kind of stuff that now that
- 37:24you explained it that way, I understand exactly what you're
- 37:27doing. But until then, I'm like, how's
- 37:30the guy? I'm trying to put the puzzle
- 37:31pieces together, you know? Yeah, And, you know, there's a
- 37:35science to it for sure, but there's also an art to it, you
- 37:37know, because people will come to me.
- 37:39And he's like, hey, could you make something that smells like
- 37:42Arabian and and mystical? They're giving me like
- 37:44emotional. Could you make something that
- 37:46smells like hope? I'm like, well, what the fuck
- 37:49does hope smell like? I don't know, you know, But then
- 37:53I kind of got to, I got to put myself in the zone and then just
- 37:56start mixing some shit together and, you know.
- 37:59Now does this same guy do all your packaging and?
- 38:03No, no, no. So he was my mentor.
- 38:05I, I started doing all my own packaging.
- 38:07So I'll call him on special occasions.
- 38:08Your presentation is amazing, so kudo.
- 38:10Yeah, it. Is thank you bro.
- 38:12Thank you I love all I went to school for graphic arts there it
- 38:16is my. Mug shot.
- 38:17That's the intent of. Murder.
- 38:18That's the mug shot. Yeah, yeah.
- 38:21That's our. First mug shot for real on the.
- 38:23Podcast. I love it.
- 38:24Yeah, I'm sorry. It's like a totally different
- 38:26guy. I don't even recognize that guy.
- 38:28Right. I love, I love.
- 38:30That's the cool. Thing about life, man, yes,
- 38:32that's the that's the best thing about life.
- 38:33You can. You can make the decision to
- 38:35change and you can change. You can, and nobody's too far
- 38:38going, man. Yeah.
- 38:40No, people just think you're pigeon holed and you're just
- 38:42stuck. You don't.
- 38:43Look what you've done since then, man.
- 38:45I'm just, I'm blown away at like your marketing and your
- 38:48packaging. Amazing.
- 38:49Logos and everything is just very professional.
- 38:51I love it. That's the moonshiner I was
- 38:53talking about. Yeah, Tony Griffin.
- 38:56If you want him on your show, if you want, he's a good friend of
- 38:59mine, we would. Love to yes.
- 39:01Yeah, see, let's get a moonshiner.
- 39:02Make that happen, Joe. That'll be fantastic.
- 39:04OK, I'll text you. He'll he'll be.
- 39:07He'll be thrilled. Get in touch with Chris, We'll
- 39:09be thrilled. Yeah, that'll be fantastic.
- 39:14That'll be awesome. Yeah, I tried to have him on my
- 39:16show, but his Internet connection, you know, five times
- 39:19we tried to record his interview.
- 39:21Yeah. We've we've run into that too,
- 39:24dude. Well, and I think there was
- 39:25something spiritual going on because he's trying to blow the
- 39:27whistle on, on somebody that was doing some crooked shit.
- 39:30I, I or something, I, I can't even remember.
- 39:32But he, we, and for some reason, the episode never got out.
- 39:38Really. Well, we'll give it a shot
- 39:40because we would love to talk to a moonshiner for sure.
- 39:42I watched the show just like Chris did.
- 39:44I'm fascinated with that kind of shit.
- 39:46Yeah. Yeah.
- 39:46So we had, we had. Go ahead.
- 39:51Him, Jimbo Gray, Jimbo Bray, they both they're they're
- 39:55partners and they 111 show he won the other show, so yeah.
- 39:59Right on. Yeah, we had a we had a guy on
- 40:02not too long ago, Dwayne Dwayne Parker, a country singer.
- 40:05Guy's amazing. He was actually singing who did
- 40:08the show live in the Appalachian Mountains and and was so.
- 40:11We asked him about moonshine. He's like, Oh yeah, Since he
- 40:16was, you know, little kid. Like, it's like, right on.
- 40:19His music Joe is that authentic outlaw country that Lion and
- 40:26Willie started 100 years ago. He's still doing it.
- 40:29He played a live session one day and kudos to Dwayne.
- 40:34I fucking cried at one of the songs he played.
- 40:36He just knows how to capture your emotions.
- 40:40Yeah, yeah, he. Wrote the best singer.
- 40:42I'm not the best guitar player, but I know what a good song is,
- 40:45right? Right.
- 40:46And and, and he played first live.
- 40:48My truck's on crack, dude. It was, it was the most fun we
- 40:51had on the show. We were rolling, man.
- 40:55We were just rolling. It was.
- 40:56Crazy. My truck's on crack.
- 40:58I love that. Yeah, the lyrics were perfect
- 41:01for the title. Yeah.
- 41:03Uh huh, Uh huh. Yep, that's a good one like
- 41:06that, Joe. Yes.
- 41:09Thank you. Thank you.
- 41:11Now you know what's up with the Braves and Yankee hats, which
- 41:13isn't man, Braves or Yankees. Neither.
- 41:16OK, I got 40. I got 40 hats.
- 41:19I've got 40 hats. You know, it depends on what I'm
- 41:21wearing, you know, whatever, you know, that's why I just got
- 41:25this. I just got this hat yesterday.
- 41:26So now there's, you know, no more confusion.
- 41:28Yeah, it was annoying, man. Like, I, I'm depending on what
- 41:31kind of hat, what team hat I'm wearing.
- 41:33I'm getting all kinds of questions.
- 41:34Oh, did you see the game last night?
- 41:36You know? Yeah, I'm like.
- 41:39No, I'll make you a deal, Joe. I've been wearing the same Bears
- 41:42hat for 151 or two episodes. If you send me one of those
- 41:46hats, I'll wear it once in a while.
- 41:48Oh, really? OK, there's my.
- 41:52There's my I. Love that, Doug.
- 41:53You know what I said? You know when people ask me
- 41:55that, I'm like, listen, when one of those teams wants me to
- 41:58endorse them, I'll throw out all the other ones.
- 42:01You know, pay me. You know, my answer is just like
- 42:05your answer to Chris. This hat fits me better than any
- 42:08hat that I own. So that's what I that's why I
- 42:11wear it. But I would be happy to wear
- 42:13yours because you're cool. Oh man man, I appreciate that.
- 42:17I know I need more walking billboards.
- 42:20I think Chris said it way more eloquently earlier.
- 42:22Or maybe you said it. I've been through some shit,
- 42:24right? I think you said it.
- 42:26Yeah, yeah. I We've been there, too.
- 42:29I understand how dark you've been, what kind of mindset you
- 42:34were in hopelessness. Chris understands that.
- 42:36Yeah. All three of us have that in
- 42:37common. And to come out the other side
- 42:40and to watch him scroll through what he likes to call your life
- 42:44resume is outstanding, man. It just, it gives me goosebumps
- 42:49to think, you know, became a chef.
- 42:52You became a marketer, you became a perfume maker.
- 42:56It just it's. Outstanding.
- 42:57Yeah. What is what is that one thing
- 42:58that Kramer said about Remember when he came up with the beach?
- 43:03The episode The Beach? Yes.
- 43:04A fragrance. What was it?
- 43:05A fragrance. Sex on the beach.
- 43:10Yeah, but no, it was the ocean. But he wanted to be a fragrance.
- 43:13He was pissed off because Calvin Klan ran with the without giving
- 43:15him his due. And he's like, I could have been
- 43:18a fragrance, something mogul or something.
- 43:20Mogul. That was it.
- 43:21I could have been a fragrance mogul.
- 43:23Yeah, yeah. You know, now we, we need to
- 43:26come up with some Chris and Mike Cologne.
- 43:28Mike, hey, if you're going to have to have Joe Mint for us,
- 43:32you know. You can put my name on it.
- 43:34Listen, I do private labeling too.
- 43:36So you, you tell me what you want.
- 43:38I can, I can, I can get you AI can get you something.
- 43:41There you go, I just texted you both so you have each other's
- 43:44number. Oh, look at that tasty dish.
- 43:46Sweet. Dude, yeah, it's been so long.
- 43:50Fresh Basil. Authentic pasta?
- 43:53Oh, I can taste. It well, you all are out in
- 43:55Arizona, right? Arizona, Yeah, yeah.
- 43:58Yeah, they don't. I'm in Arizona, like in Pontiac,
- 44:00IL. Do they have Italian restaurants
- 44:03out there? They do, but the one Sammy, the
- 44:06bull that he owns, that he owned for a while, oh.
- 44:09OK. It's called Uncle.
- 44:11It's called Uncle Sal's that that's pretty legit, like pretty
- 44:13authentic because, you know, OK, Bull.
- 44:16Yeah, you're right. But it's but it's, you know, I
- 44:19mean, it's just, you know, my wife, my wife makes her sauce is
- 44:24amazing. Like it's legit like I won't
- 44:26eat. I never liked sauce for years
- 44:27because I was a kid. I had an incident at an Italian
- 44:30restaurant where I threw up after eating the sauce.
- 44:32Bad taste in your mouth, right? But so she made sauce, she made
- 44:36sauce. And then it's just like, OK,
- 44:40let's. You're not making me sick.
- 44:42No. And it's and it's amazing
- 44:44because it's, it's you know, you know how to make sauce.
- 44:46You're Italian. It's the whole love and the team
- 44:48and the slope. Yeah, you put your soul in it.
- 44:50You have to slow cooking. All day process, Yeah.
- 44:53We would start. We would start.
- 44:54Man. Thanks, man.
- 44:56Yeah, we, we would start a sauce at like 8:00 in the morning and
- 44:59we wouldn't be eating till 3:00 or 4:00 in the afternoon, you
- 45:01know? Yeah, absolutely.
- 45:03It's a process, exactly. And you're so good to love.
- 45:07Oh, there you go on the shelves. Yeah, that's the whole lineup.
- 45:10That's everything. I'm just fascinated, like he
- 45:13said earlier, how fast this happened for you man.
- 45:16Like you had a vision, you put it to motion and bam.
- 45:20Yeah, bam, there's a there's a lot of AI and there's the farm.
- 45:24Well, it's an AI thing, you know, I, I usually have but but
- 45:28yeah, yeah, the. Vision is there and we've
- 45:30already. Seen you make something get.
- 45:32Happened so I believe that vision too.
- 45:34Yeah, me too. Me too, man.
- 45:35I just had some calls this week with a billionaire who is
- 45:38probably going to fund this thing so.
- 45:40Sweet. I hope that happens for you,
- 45:42man, because your your idea of what you want to do is just so
- 45:46awesome. It could help so many people
- 45:49stay on the right path and, you know, move forward and do things
- 45:53productive like you did, like I did, like Chris did.
- 45:56We became productive members of society, as I like to say, You
- 46:00know, we're paying taxes. We're doing the right thing.
- 46:02We're not in jail. Yeah.
- 46:04Being an outlaw isn't sustainable.
- 46:06Thank you. No, but I like you.
- 46:07Can be an outlaw without being in jail.
- 46:10Sorry, right, right. No, we had that.
- 46:12We had that band on what Gibson and company, they're they're
- 46:15outlaws, but it's outlaw music, right?
- 46:17You're doing it in your own way, man.
- 46:19Now you're an outlaw of the pasta business, right?
- 46:21Exactly. You're an outlaw of the Cologne
- 46:23business, the perfume business. You're an outlaws speaking out
- 46:27for what you believe in. I love that.
- 46:29And that's what we're looking for is people who are real.
- 46:32Thank you. Raw and relevant.
- 46:34Who's that guy? Who's that guy?
- 46:36I don't know that guy, very daft.
- 46:38I told AI told AI to to put me give me some air because as you
- 46:44can see. Yeah, we're all in the same
- 46:47boat, brother. We can make fun of bald people
- 46:53because we're bald. I'm going to put this one on our
- 46:59Facebook page. What's Costanza say?
- 47:01This is the These are the remnants of a once great
- 47:05civilization. Or something.
- 47:06Yeah, yeah, yeah, yeah, yeah, yeah, exactly.
- 47:11Yeah. And mine was a once great
- 47:13civilization, I must say. Yep.
- 47:16Forget about it. I was waiting for that.
- 47:18That's why I was searching for this.
- 47:19Like somewhere there's got to be this full blown, you know,
- 47:24something. So there it is there.
- 47:26It is. That's it.
- 47:27Yeah, 1. Of the greatest movies of all
- 47:29time. Definitely.
- 47:31Actually the guy that is helping me get this investment right,
- 47:35Jamie Trasiati, He owns a company called Goodfellas
- 47:39Business Services and he he's friends with, he's friends with
- 47:43a few of the guys that were in that movie.
- 47:45He's got autographs with Paul Paulie Sorvino.
- 47:50Yeah, All right. On.
- 47:51That's so cool. Yeah, Polly was in Sopranos too.
- 47:54Yep. Yeah, absolutely.
- 47:59Dude this is awesome man. If you ever had a guest on your
- 48:01podcast, reach out. Yeah, man, definitely.
- 48:06Yeah, for sure. We both, either one of us be
- 48:10happy to do it, or both of us together.
- 48:12I want a story behind this. I don't even know what that I
- 48:15was helping a franchise to sell some shit.
- 48:19I'm just messing with you man. I want that it's gone.
- 48:22It's gone. It's so quick.
- 48:28Is that real or is that AI? That's AI.
- 48:31OK, that's crazy, man. I do AI.
- 48:33It looks real insane, right? Yeah, yeah.
- 48:36Yeah, it's getting freaky, man. Yeah, Is that what you look like
- 48:40when you're in the Rock'n'roll Day?
- 48:41Yeah, I had the red Mohawk. That's when my hair started
- 48:44falling out. You know, because you got to
- 48:45strip your hair, right? Strip it, bleach it.
- 48:48And. And it wasn't long after.
- 48:51Yeah, 28 years old, I started losing my hair.
- 48:54Me too to the I was the same age dude, and by the tub started
- 48:58getting a little more full at the bottom every time I took a
- 49:01shower, you know? Yeah, same age by the time I was
- 49:0432. I should have given it up then,
- 49:06but I hung on a little longer. OK, so here's your here's your
- 49:10coming soon, the Netflix plug. So it's, it's, is it, it's, it's
- 49:14the whole thing's going to be wrapped around the book from
- 49:16bars to jars. Yeah.
- 49:17So it's the first season. The first season is the base on
- 49:21the well, it's all based on the true story because there's
- 49:23elements of the second season that come from the first book.
- 49:26But yeah, it's the first and second books.
- 49:28But and Netflix is we're not locked in on that.
- 49:31Yeah, I just put that out there to start manifesting.
- 49:33But we're talking to we're talking to network.
- 49:36So yeah. OK, cool.
- 49:38Right on. Right on.
- 49:42Who that? Yeah.
- 49:43That's that's Chef Raffi. He's the the Puerto Rican
- 49:45hippie. Yeah, Yeah.
- 49:50He's not a chef either. But see that jar of salsa?
- 49:53The jar of salsa. So it's a Puerto Rican hippie.
- 49:55Puerto Rican hippie dip. Basically what I did.
- 49:58It's it's bruschetta, you know? Yeah, OK.
- 50:00It's bruschetta. Take out, take out, take out the
- 50:03basil and put in cilantro and jalapeno.
- 50:06There's your recipe. Right on.
- 50:09Yeah. Very cool.
- 50:11Yeah, that's awesome. Very cool so so that is that is
- 50:15all of Joe's stuff man right there on the Facebook page
- 50:17that's awesome that's fantastic so what's what's what's on the
- 50:21horizon for you Joe The. Screenplay right in the
- 50:26screenplay continue with that and then I've got some some
- 50:31events coming up, some collaborations with different
- 50:34designers in the fashion world. We're doing collaborations on
- 50:37fragrances, some events coming up down in Florida, and I'm
- 50:42supposed to go speak at the Rochester Cathedral in in the UK
- 50:47in February. Nice, like a testimony type
- 50:50thing. Yeah.
- 50:52Wait on man, that's awesome. Yes, taking it as in common man.
- 50:57That's that's fantastic. We need to have you come back on
- 50:59next year when you kind of get some more traction on things
- 51:01you're doing. So we can help you get that
- 51:03stuff out there for sure. And then you and let me talk
- 51:06about creating a fragrance. OK.
- 51:10Yeah, I'm down, man. Definitely.
- 51:12We we had a we had a guy who makes guitars for he made a
- 51:16guitar for Peter clip from candle box and and a couple of
- 51:19guys from Everclear. He's he's making Mike a guitar
- 51:21now. Monkey house.
- 51:22Oh wow. What up So?
- 51:24Yeah, it's. Going to get a custom custom
- 51:26guitar made so. It's awesome.
- 51:29And then it would be. Cool to have a custom Cologne
- 51:31too. Right, right.
- 51:34You got to get some cool shit out of putting forth all this
- 51:36effort to do this podcast. Right.
- 51:38Listen, you need a consumable, consumable product.
- 51:40You need merchandise. You know?
- 51:42It's that way, you know. We're going to.
- 51:45Be streaming streaming, you know, it's to monetize your your
- 51:49content. It takes a long time and a lot
- 51:52of hell of a lot of listeners, you know, millions to really to
- 51:56start living off that income. And we're doing, yeah.
- 51:58And we're doing everything organically.
- 52:00So like since, since March, we've grown, you know, over
- 52:04200,000 views. And but we put I put content on
- 52:07YouTube page three times a day, Mike.
- 52:09Does constantly. So, so it, I mean that that
- 52:12itself is, is, is and the dynamics cool because it's 2100
- 52:16subscribers and over 200,000 views.
- 52:18So, you know, the numbers are legit.
- 52:20It's not that. Oh, I have a million
- 52:21subscribers, but only 3000 views, man.
- 52:23There's something wrong there, man.
- 52:25Yeah. And we get hit up with that all
- 52:26the time. Like, I can make you grow.
- 52:28I'm like, no, no, I don't want to buy.
- 52:30I don't want to buy people. I want it to be real.
- 52:33Yeah, real. That's.
- 52:34Real right, And it's a cool. Story to tell man, because we
- 52:38literally started it was him and I with a 2 second delay from
- 52:42Illinois to Arizona and he dealt with it like a trooper for 50
- 52:47episodes to the talking to you who's someone who's, you know,
- 52:52turned their life around 1 moment to having jars of
- 52:55spaghetti sauce on the Piggly Wiggly shelves in the matter of
- 52:59like a couple years. You know, it's just.
- 53:01Yeah, not, yeah, not even it took.
- 53:03Several a couple years. Within six months, I outgrew my
- 53:07production capacity and then I started getting calls from Food
- 53:09Lion. They've got 1300 stores, Publix,
- 53:121300 stores. You know, I've got approved for
- 53:15Walmart. I'm in their system too now and
- 53:17I'm just waiting, yeah. Very cool.
- 53:20So let me ask you, let me ask you this, and you don't have to
- 53:22answer the question if it's too personal.
- 53:23Like, OK, so say you sell. You sell it a jar, say for 10
- 53:25bucks, right? A jar of your sauce.
- 53:28And then Walmart takes it, puts it on their shelves for 10
- 53:30bucks. So how much of that 10 bucks do
- 53:31you see? You know, So what?
- 53:34No, I have my, my production cost, my, my cogs, you know
- 53:39which and then I'm more. I'm more question.
- 53:42I'm more than 10 cost. Yeah, I'm not going to give up
- 53:46exact numbers, but I mark it up to the distributor, the middle
- 53:49man, right, or the store, the retailer, and then they mark it
- 53:52up. They got to make a certain
- 53:53percentage to the end user. So when my my product lands on
- 53:57the shelf at 999, you know, everybody's eating.
- 54:01Let's just put it that way. OK, cool.
- 54:03Well, yeah, because you know, with music like you like Snoop,
- 54:06Snoop Dogg was famous for one of his one of his songs hit a hit a
- 54:09million downloads and he made 30.
- 54:11Randolph that a million 1 billion with AB and he made 40.
- 54:156000, yeah. So that's, that's so I know it's
- 54:18a percentage thing, right? So I wasn't, I didn't want you
- 54:20to give up the entire thing, but like, hey, if you know, like
- 54:23like I had a conversation with the with the butt rub guy and I
- 54:26just, I know the answer to him because I was just wondering if
- 54:29it's got to be kind of the same thing because obviously it's got
- 54:31to be. They're looking.
- 54:32You're looking for percentage on your margin, right?
- 54:35We want to. Because you have to make money.
- 54:36They have to make money. I get all yeah.
- 54:38Yeah. So I mean, so I've sold 7038
- 54:42jars in six months, which equals about $48,000, right.
- 54:46But that was my break even. I put that much money into
- 54:50making that happen. And that's at 15 stores.
- 54:53So it's, it's a volume game, you know, it's high volume, low, low
- 54:56margins. Whereas on the on the, on the
- 54:59perfume, you know, the margins are a lot higher.
- 55:01So you don't have to sell as many of them to make the same
- 55:04money. Right on.
- 55:05Sure. Cool.
- 55:06That's cool. So I wonder, let me know when
- 55:08you come up with a with a, with a pasta sauce perfume, because
- 55:10then I'll put it behind my ear and see if my wife wants to
- 55:12nebulize. I might do, I might do a
- 55:16commercial. I might do a commercial like
- 55:18that spraying sauce all over my face or some shit that.
- 55:23Would get people's attention man.
- 55:25It sure would. Yeah, it sure would.
- 55:28That's awesome. That's awesome.
- 55:31All right, so if you want to find Joe, you just go to
- 55:33posteoli.com. You can also find him on
- 55:36Facebook at Joe Gallagher Junior.
- 55:37He's also on Instagram. Let me pull up your let me pull
- 55:41up your Instagram. I had it a minute ago just so I
- 55:46can share that so people can see you on the Instagram.
- 55:49Yeah, I've got, I've got three different Instagrams, 3
- 55:51different Facebooks, you know, Apostoli, Low Country.
- 55:54One comes yeah, yeah, this one's coming right off your right off
- 55:58your website. The the, the, yeah.
- 56:00So, oh, we're not following. There we go following.
- 56:03So there's. Instagram.
- 56:05Page, you know. I'll go follow you from the
- 56:08podcast page too. Yeah, and all the different
- 56:11hats. So if you've seen one of the
- 56:12Yankees hat, definitely talk to him about the Yankees because
- 56:14he's a huge Yankee fan and a Braves fan.
- 56:16He. Loves to talk baseball and
- 56:19Georgia football. Goodbye.
- 56:20Fuck you, Chris. Fuck you, Mike.
- 56:28Yeah, he'll, he'll entertain you for hours.
- 56:33I'll shoot. I'll blow my brains out.
- 56:35Somebody starts talking to me about baseball.
- 56:38You talk. To him about a pasta, a pasta
- 56:40totally. Yeah, yeah.
- 56:42That's it. That's awesome.
- 56:44That's awesome. And go by go from bars to jars.
- 56:47Yeah, a saucy redemption story. Joe.
- 56:51Joe Gallagher Junior, you can find him on all the social media
- 56:54things. Go check him out.
- 56:55Go buy his book. Dude, you're in South Carolina.
- 56:58You can go meet and greets and all that kind of jazz.
- 57:00Dude, what an amazing life resume.
- 57:02Dude, an amazing life resume. And here I thought you just a
- 57:04guy who is a chef and wrote a book.
- 57:07So you completely just. But again, that's why we do it,
- 57:11how we do it, because. It's that's what made more so
- 57:13much fun too. Yeah, yeah, 'cause we learned so
- 57:16much about you. I appreciate you guys.
- 57:18Time and and your life, it's just.
- 57:20What a We appreciate you, brother.
- 57:22Yeah, and now you're married, you got a business you're going
- 57:25to go into into the the boob tube and have the TV show going
- 57:29on. Maybe that's going to launch
- 57:30into, you know, big screen and stuff.
- 57:32That's outstanding, man. Yeah, there's no telling.
- 57:35Good for you. And just to put this into
- 57:37perspective for you, the reason that we do this this way is
- 57:42Chris and I could, we've already paid for all this, right?
- 57:45We, him and I could talk to each other till the cows come home.
- 57:48Yeah. It was fun for a while.
- 57:51And we've done so much of what we're doing right now that I
- 57:54agree with what he said. You know, it's time to, you
- 57:57know, maybe have a couple episodes for ourselves again,
- 58:00that's how far we've become from that, right?
- 58:03But this is so much fun, man. We'd I don't think either one of
- 58:06us realized what this is, what it was going to become, and how
- 58:11much fun it's become to. 28 countries now 28 countries.
- 58:17Wow, that's just. Mind boggling to me and the.
- 58:20Numbers are starting to, like you said with your, you know,
- 58:23it's a numbers game, right? It's the same thing with doing
- 58:26this. We started out, Nope, nobody was
- 58:28watching. Nobody cared.
- 58:30We'd get two or three views. And it was great.
- 58:32You know, hey, somebody watched it, didn't say no views, right.
- 58:36Right. To the point where the other
- 58:38day, for some reason, we had a huge spike where somebody found
- 58:41it in the Matrix, right. And a new 128 people found it,
- 58:47right? And about 46% of them signed up.
- 58:51So yeah. Like Chris, that's really good.
- 58:54It was encouraging 2. 1000 to 2100, almost overnight.
- 58:58Yeah, it's just weird. You fall into these little
- 59:00algorithms that just work. Yep, Yep.
- 59:03Yep, Yep. So it's cool, Joe, you're a
- 59:05superhuman man. Great life resume.
- 59:07Thank you so much for giving us your time because time is
- 59:09valuable. We appreciate that.
- 59:11Hey, thank you. I appreciate you for having me.
- 59:13Yeah. Thanks for the opportunity.
- 59:14Yeah. Absolutely.
- 59:16So we always wrap up like this and don't leave when we're done
- 59:19because once we once we stop the show, we're going to give you
- 59:21some more details. So if you are feeling suicidal,
- 59:23depressed, don't do it. Go screaming a pillow, go
- 59:26journal, go outside for run, go workout.
- 59:28Somebody will miss you. Somebody does love you.
- 59:30So the only way tomorrow is better is if you wake up in it.
- 59:32If you can't find somebody to talk to, text 988 because they
- 59:35are standing there right now waiting to talk to you, to help
- 59:37you come off that ledge and help you work through whatever
- 59:40struggles you're working through.
- 59:41I'm Chris. He's Mike.
- 59:42This is Chris. My show.
- 59:43This is Joe Gallagher, Chef Giuseppe.
- 59:46Thanks again, Joe. Super life resume.
- 59:48Go check him out. Go Gallagher.
- 59:49Go yeah. Joe Gallagher.
- 59:52Oh my gosh. Joe gallagherjunior.com or a
- 59:56postioli.com. You'll find him just looking
- 59:59forward to talking to you again. Man, I wish you all the.
- 1:00:01Best with everything. Thank you.
- 1:00:02God bless everybody. God bless.
- 1:00:04Thank you. Yeah, you too bro.
- 1:00:05Complete turn around man. Fantastic.
- 1:00:06Love you brother. Love you too man, Take.
- 1:00:08Care. Peace, Peace.