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Latest / 30 Lessons from 30 years in Technology

E4. Everyone Is in Sales. Most People Just Don’t Know It Yet

Drawing from three decades of experience in the technology sector, the author argues that professional success is rooted in the universal nature of sales. Rather than focusing on transactions, effective selling is redefined as the art of building trust and providing customer confidence. The narrative shows how roles from engineering to leadership contribute to this culture of credibility, regardless of job title. While modern artificial intelligence can streamline data and tasks, the text asserts that it cannot replicate the human integrity required for deep partnerships. Ultimately, the…

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