Latest / The Real Report with Tony Yayo and Uncle Murda / Jae Tips on Sneaker Deals & G-Unit Fashion + Max Siegelman on Building Siegelman Stable, Knicks & Ford Collabs

Transcript

Jae Tips on Sneaker Deals & G-Unit Fashion + Max Siegelman on Building Siegelman Stable, Knicks & Ford Collabs · The Real Report with Tony Yayo and Uncle Murda

• 0:00
  Speaker 1: I just looked at it like a way in, and
• 0:02
  Speaker 1: way in to be able to learn how to, my
• 0:06
  Speaker 1: craft and everything, and we made some noise online, and
• 0:10
  Speaker 1: I think they're in a good place, and we changed
• 0:13
  Speaker 1: the game, and now niggas know how to say their
• 0:14
  Speaker 1: name right.
• 0:15
  Speaker 2: Niggas still say it. Say it again. Sockany. Sockany. Sockany. Sockany,
• 0:20
  Speaker 2: I'm so sorry. You mean Sockany, you so sorry.
• 0:24
  Speaker 3: He said Sockany.
• 0:24
  Speaker 4: No, no, because you got to understand, in the hood
• 0:28
  Speaker 4: all my life, Everybody call him Ciconis.
• 0:31
  Speaker 2: Yeah, but you got to be realistic. You know that.
• 0:33
  Speaker 2: Whenever niggas ask me stuff, this is my.
• 0:34
  Speaker 3: First time seeing it. And we barely wore them like that,
• 0:36
  Speaker 3: probably until you really started getting involved with it like that.
• 0:39
  Speaker 2: Nah, Ciconis was popping a while ago.
• 0:41
  Speaker 4: A little bit like that, yeah. He made it re-pop.
• 0:43
  Speaker 4: But all I'm saying is, is Sockany, my whole life,
• 0:46
  Speaker 4: we call him Ciconis.
• 0:48
  Speaker 2: Yeah.
• 0:49
  Speaker 1: But even like somebody stopped me on the street like, yo,
• 0:51
  Speaker 1: f * * * your shoes. Sometimes I'd be like, oh,
• 0:53
  Speaker 1: they're Soconys.
• 0:54
  Speaker 5: They'd be like, what?
• 0:55
  Speaker 2: I got to say it now. You know, Socony? Yeah,
• 0:57
  Speaker 2: say Socony.
• 0:57
  Speaker 6: And they'd be like, oh, yeah, I get it. I
• 0:58
  Speaker 6: get it.
• 0:58
  Speaker 2: I get it. So that's the commercial right there. That's
• 1:00
  Speaker 2: a long way, bro. Some people call it Socony. Some
• 1:03
  Speaker 2: people call it Socony. That's the commercial right there for
• 1:06
  Speaker 2: them right there. We just got it.
• 1:07
  Speaker 5: He didn't get stabbed.
• 1:08
  Speaker 2: Shut the fuck up.
• 1:10
  Speaker 5: Okay.
• 1:10
  Speaker 2: Bro!
• 1:11
  Speaker 5: Bro!
• 1:11
  Speaker 2: What's that point? You can't move his leg.
• 1:14
  Speaker 5: Oh!
• 1:15
  Speaker 7: Bro! Bro! Bro!
• 1:15
  Speaker 4: Bro!
• 1:16
  Speaker 5: Bro! Bro!
• 1:18
  Speaker 2: Bro!
• 1:18
  Speaker 5: Bro! Bro!
• 1:25
  Speaker 4: You heard that on the real report man this is
• 1:28
  Speaker 4: a designer episode one of the biggest Coming out of
• 1:32
  Speaker 4: New York City, J-Tips. We gonna talk about the Nike deal.
• 1:36
  Speaker 4: We gonna talk about the headphone deal. We gonna talk
• 1:38
  Speaker 4: about where he from. Yo, Murda, let's go, man. Make
• 1:41
  Speaker 4: some noise for J-Tips, man.
• 1:42
  Speaker 5: Yeah, yeah, you know the vibes.
• 1:44
  Speaker 3: Whoa!
• 1:45
  Speaker 2: Yo, so J, man, I heard so much about you.
• 1:48
  Speaker 2: Shout out to Dro. Shout out to my man Dro
• 1:50
  Speaker 2: from Shady. He explained me your whole career.
• 1:52
  Speaker 6: Appreciate that.
• 1:52
  Speaker 2: So, you from the Bronx, and you started off working
• 1:56
  Speaker 2: in a Foot Locker. Yeah. Talk about that.
• 1:59
  Speaker 6: Nah, first off, I want to thank y'all for being here, man.
• 2:01
  Speaker 5: Oh, man. Thank you.
• 2:01
  Speaker 1: Heavy in the streets, man. I know off camera, I
• 2:03
  Speaker 1: was just... Giving your flowers, man. I grew up in
• 2:06
  Speaker 1: the Bronx, man. Like I told you, free yayo. Appreciate it, y'all. BX, BX, baby.
• 2:12
  Speaker 1: In the lunchroom in school, man, we used to argue
• 2:14
  Speaker 1: about you being better than Banks at a point.
• 2:16
  Speaker 2: Oh, shit. It was an honor for you.
• 2:19
  Speaker 5: To be here.
• 2:20
  Speaker 2: For me to be here.
• 2:21
  Speaker 5: Banks versus yayo.
• 2:22
  Speaker 6: Nah, so, you know, I don't want to start any
• 2:24
  Speaker 6: trouble online.
• 2:25
  Speaker 5: Nah, that's cool. They're going to start that online.
• 2:27
  Speaker 3: That's cool, man.
• 2:27
  Speaker 2: I'm honored, man.
• 2:29
  Speaker 6: Nah, but man, humble beginners, man. My mom was like,
• 2:32
  Speaker 6: you're not going to be in the crib. You got
• 2:33
  Speaker 6: to go get a job. The first thing I did,
• 2:36
  Speaker 6: I love shoes, I love sneakers. One of my mans
• 2:40
  Speaker 6: is crazy.
• 2:40
  Speaker 1: I seen him working on Foot Locker on MySpace and
• 2:44
  Speaker 1: I was just like, bro, that nigga's hiring.
• 2:47
  Speaker 6: He was like, yo, pull up.
• 2:48
  Speaker 2: I got you.
• 2:49
  Speaker 6: He put me on with the job, man.
• 2:51
  Speaker 1: If anything, it taught me a lot about the business
• 2:54
  Speaker 1: of shoes. Before that, I just knew how to get
• 2:56
  Speaker 1: every Jordan and how to go to Fordham Road and
• 3:00
  Speaker 1: the Bronx or go wherever to get them, but now
• 3:02
  Speaker 1: working in the business, you learn Whole bunch of other shit,
• 3:05
  Speaker 1: and that shit set me up for the rest of.
• 3:06
  Speaker 6: My life, to be honest. Taught me too much game.
• 3:09
  Speaker 2: So you get fired at Foot Locker. Yeah. And then
• 3:12
  Speaker 2: you make a lot of money at Ciccone. Talk about that.
• 3:15
  Speaker 4: Shout out to Ciccone, too, because Ciccone had some fire, man.
• 3:18
  Speaker 3: First talk about why they fired you at Foot Locker,
• 3:20
  Speaker 3: my brother.
• 3:21
  Speaker 2: Brother, be honest, man.
• 3:22
  Speaker 6: Anybody work retail, work corporate jobs, you got to be in.
• 3:27
  Speaker 6: You can't do nothing else.
• 3:28
  Speaker 1: At that time, I was like most young kids in
• 3:31
  Speaker 1: the city, man, trying to rap, trying to trying to
• 3:34
  Speaker 1: do my thing, and they thought I was a distraction
• 3:37
  Speaker 1: to all the other employees. It was like, yo, all
• 3:39
  Speaker 1: these niggas on call out today, nobody came to work,
• 3:42
  Speaker 1: because you had a show last night, right?
• 3:44
  Speaker 2: I seen it.
• 3:44
  Speaker 4: Oh, shit. That's kind of crazy. J-Tips had a show,
• 3:50
  Speaker 4: nobody showed up, they love you. Nah, so they just,
• 3:53
  Speaker 4: you know, I think they... They kind of got me
• 3:56
  Speaker 4: out of there on that, started being petty and all that.
• 3:58
  Speaker 4: Because your energy was too much. Everybody that worked for
• 4:00
  Speaker 4: you had love for you.
• 4:01
  Speaker 6: So after that, I tried to hit the road a
• 4:04
  Speaker 6: little bit, the South by Southwesters, tried to do all that,
• 4:06
  Speaker 6: tried to get a little bit of that music money.
• 4:09
  Speaker 1: I started flipping shoes. Because I used to work at
• 4:12
  Speaker 1: Full Locker, you know what way all the spots is at.
• 4:14
  Speaker 1: So now I'm the plug. Now I'm pulling up in...
• 4:17
  Speaker 1: And anywhere in the city, if you need the J's,
• 4:19
  Speaker 1: you need the Dunks, you need Air Forces, you need Pentams, wherever,
• 4:23
  Speaker 1: I was that guy. So that's when I started getting
• 4:26
  Speaker 1: my contacts up, my phone book up, started really being
• 4:29
  Speaker 1: plugged in because everybody knew me for shoes already. And
• 4:32
  Speaker 1: from that point on, I was like, you know what?
• 4:34
  Speaker 1: I'm going to make some fly Air Forces for myself.
• 4:37
  Speaker 1: I made a little custom Air Force. They used to
• 4:40
  Speaker 1: have in the Nike store in the city, Bespoke Lab,
• 4:43
  Speaker 1: which is for $ 1, 000 flat rate. make your own Air Force.
• 4:46
  Speaker 1: So you could go down there and you could put Yayo,
• 4:49
  Speaker 1: you could put Murda on there, and you could put
• 4:51
  Speaker 1: your block name, you could do everything for that thousand dollars.
• 4:55
  Speaker 1: And that's why I used to soak up a lot
• 4:58
  Speaker 1: of game from DJ Clark Kent and people like that.
• 5:03
  Speaker 1: And just from that point on, that's when I think
• 5:06
  Speaker 1: a lot of people started picking up on, I might
• 5:08
  Speaker 1: got a vision for design and clothes, and I started
• 5:12
  Speaker 1: designing fittings. Sockany seen the fit, and Sockany was like, yo,
• 5:17
  Speaker 1: you look like you got some motion in the streets.
• 5:21
  Speaker 1: If you're interested in making some shoes with us, then
• 5:24
  Speaker 1: we'll love to do it.
• 5:25
  Speaker 6: And it came a long way. people still call them Ciccone.
• 5:29
  Speaker 6: You know what I'm saying?
• 5:30
  Speaker 3: Rob Markman, He just called it Ciccone if I'm not.
• 5:32
  Speaker 2: Mistaken, right? Rob Markman, What's the name of them? Rob Markman,
• 5:35
  Speaker 2: So they pronounce it as Sockany. Rob Markman, Sockany? Get
• 5:37
  Speaker 2: the fuck out of here. Shout out to Sockany. Rob Markman, Sockany.
• 5:40
  Speaker 2: Rob Markman, Ciccone's, man. That's what the hood call it.
• 5:44
  Speaker 2: Rob Markman, I just looked at it like- Rob Markman,
• 5:46
  Speaker 2: That's crazy.
• 5:46
  Speaker 1: Rob Markman, I looked at it like, I know what
• 5:49
  Speaker 1: I could do with 10 pair of J's, 20 pair
• 5:51
  Speaker 1: of J's. Imagine I get a thousand pairs of some
• 5:54
  Speaker 1: shit I designed. I just looked at it like a
• 5:57
  Speaker 1: way in, and way in to be able to learn
• 6:01
  Speaker 1: how to, my craft and everything, and we made some
• 6:05
  Speaker 1: noise online, and I think they in a good place,
• 6:08
  Speaker 1: and we changed the game, and now niggas know how
• 6:10
  Speaker 1: to say their name right.
• 6:11
  Speaker 2: Niggas still say it. Say it again. Sockany.
• 6:14
  Speaker 3: Sockany.
• 6:15
  Speaker 2: Sockany. Sockany, I'm so sorry.
• 6:17
  Speaker 3: But you gotta understand.
• 6:18
  Speaker 2: You mean Sockany, you so sorry.
• 6:19
  Speaker 3: He said Sockany, I'm so sorry.
• 6:20
  Speaker 4: No, no, because you gotta understand, in the hood all
• 6:24
  Speaker 4: my life, everybody call him Ciccone's.
• 6:27
  Speaker 2: Rob Markman Yeah, but you got to be realistic with it.
• 6:28
  Speaker 2: Rob Markman You know that. Rob Markman Whenever niggas ask
• 6:30
  Speaker 2: what's up, this is my first time seeing that.
• 6:31
  Speaker 3: Rob Markman Everyone barely wore them like that, probably until
• 6:33
  Speaker 3: you really started getting involved with it like that.
• 6:34
  Speaker 2: Rob Markman Nah, Ciccone's was popping a while ago.
• 6:36
  Speaker 3: Rob Markman A little bit like that, yeah.
• 6:37
  Speaker 4: Rob Markman He made it re-pop. But all I'm saying is,
• 6:40
  Speaker 4: is Sockany, my whole life, we call him shit Ciccone's.
• 6:44
  Speaker 5: Rob Markman Yeah.
• 6:45
  Speaker 1: But even like somebody stop me on the street like,
• 6:47
  Speaker 1: y'all fuck with your shoes. sometimes I'd be like, oh,
• 6:49
  Speaker 1: they're Sakonis.
• 6:50
  Speaker 6: They'd be like, what?
• 6:51
  Speaker 2: I got to say it now.
• 6:52
  Speaker 6: You know, Sakoni?
• 6:52
  Speaker 2: Yeah, say Sakoni.
• 6:53
  Speaker 6: And they'd be like, oh, yeah, I get it, I
• 6:54
  Speaker 6: get it, I get it.
• 6:55
  Speaker 2: That's the commercial right there. That's a long way, bro.
• 6:57
  Speaker 2: Some people call it Sakoni. Some people call it Sakonis.
• 7:00
  Speaker 4: That's the commercial right there for them, right there. We
• 7:02
  Speaker 4: just got it. Because, yo, it's like, you got to
• 7:05
  Speaker 4: think how much, like, we from New York City, right?
• 7:09
  Speaker 4: I'm from Queens, Brooklyn, the Bronx, right? Back in the days,
• 7:14
  Speaker 4: we caught felonies over sneakers. Like we went to the
• 7:17
  Speaker 4: block and like, yo, it's like, if you want nobody,
• 7:21
  Speaker 4: you know what I'm saying? You want to be somebody,
• 7:24
  Speaker 4: you know what I'm saying? You got to buy certain
• 7:26
  Speaker 4: pairs of sneakers. Air Force Ones, we had those. Like,
• 7:30
  Speaker 4: you know, girls had their Reebok classics and sneakers play
• 7:34
  Speaker 4: so much.
• 7:35
  Speaker 2: Of a part of our culture.
• 7:37
  Speaker 4: Not just with athletes, rappers, people in the hood, people
• 7:41
  Speaker 4: that was getting money in the streets. That's why we
• 7:43
  Speaker 4: have you on the show, bro. Sneakers was a uniform.
• 7:46
  Speaker 4: Sneakers and fitteds.
• 7:47
  Speaker 1: I feel like sneakers and fitteds, that's like your ID card.
• 7:52
  Speaker 1: You see somebody, what they wearing, and in your mind,
• 7:55
  Speaker 1: you already could already guess what type of person this
• 7:57
  Speaker 1: is and stuff. So to me, I'm happy to be
• 8:01
  Speaker 1: somebody that look like us in these rooms are now
• 8:04
  Speaker 1: able to have those conversations and speak directly to them like,
• 8:08
  Speaker 1: nobody going to wear that. Or I know what they
• 8:10
  Speaker 1: going to do. So that was a big responsibility that
• 8:13
  Speaker 1: I feel like I got on my shoulders to just
• 8:15
  Speaker 1: continue to trailblaze that shit. And also show people that
• 8:18
  Speaker 1: you don't just got to be a consumer.
• 8:20
  Speaker 6: Fuck it.
• 8:20
  Speaker 2: Grow up.
• 8:21
  Speaker 6: I want to design that shit.
• 8:22
  Speaker 5: And it's possible. So how did the deal work out
• 8:24
  Speaker 5: with them?
• 8:26
  Speaker 1: So to be honest, I think it's something I try
• 8:29
  Speaker 1: to explain to people all the time when they.
• 8:33
  Speaker 6: When they want to get into clothes.
• 8:34
  Speaker 1: It's like the same way like you, if you like
• 8:37
  Speaker 1: was a retailer or something, you get a contract and
• 8:40
  Speaker 1: they like, yo, we're going to send you these amount
• 8:42
  Speaker 1: of shoes and you got 30 days, 60 days.
• 8:45
  Speaker 2: To pay the bill back.
• 8:47
  Speaker 1: So just being a designer, it's like now, but now
• 8:50
  Speaker 1: you got a little bit of critique on like, yo,
• 8:53
  Speaker 1: but I also need a little bit of money so
• 8:55
  Speaker 1: I could, I want to do a pop-up in the city.
• 8:57
  Speaker 6: I want to do this. I want to, I want
• 8:59
  Speaker 6: 100 pairs because I want.
• 9:00
  Speaker 2: To send them to all my favorite people and stuff.
• 9:02
  Speaker 1: So it was like kid in a candy store, being
• 9:05
  Speaker 1: able to shoot the commercial and doing all that.
• 9:07
  Speaker 6: But in a few weeks or a few months, you
• 9:11
  Speaker 6: got to pay that back.
• 9:12
  Speaker 1: And you talking about NBA contract money sometimes, or since
• 9:16
  Speaker 1: you see what your name saying, you got 30 days
• 9:19
  Speaker 1: to pay this. There's a big risk you take on
• 9:21
  Speaker 1: yourself just to be able to learn the business. But
• 9:23
  Speaker 1: I think if I didn't learn how to hustle shoes
• 9:26
  Speaker 1: or work at Foot Locker or sell hats or grow
• 9:29
  Speaker 1: up around people who also knew how to hustle, then
• 9:32
  Speaker 1: you kind of could be a fish in water not
• 9:35
  Speaker 1: understanding the business before.
• 9:37
  Speaker 6: So I think it's all about that. I think a
• 9:38
  Speaker 6: lot of times people see like, oh, I'm on my
• 9:40
  Speaker 6: own shoe.
• 9:40
  Speaker 1: But learning the game, not messing your credit up, not
• 9:44
  Speaker 1: ruining the relationship because you You took on too much.
• 9:48
  Speaker 6: You know what I'm saying?
• 9:49
  Speaker 1: I think that's a big part of this hustle too.
• 9:51
  Speaker 2: Rob Markman, Jr.: What's your background?
• 9:53
  Speaker 6: My mom's Puerto Rican and my mom is African American.
• 9:56
  Speaker 5: Rob Markman, Jr.
• 9:57
  Speaker 2: Okay. Puerto Rican and black?
• 9:59
  Speaker 6: Yeah, Puerto Rican and black, man.
• 10:00
  Speaker 2: Rob Markman, Jr.
• 10:01
  Speaker 6: You know how to speak Spanish or not?
• 10:03
  Speaker 2: Nah, I wish. He's Nuyorican, man.
• 10:04
  Speaker 6: He's just from the block.
• 10:06
  Speaker 2: He don't know Spanish. Rob Markman, Jr.: But you understand
• 10:08
  Speaker 2: a little bit? Nah, I don't know nothing.
• 10:09
  Speaker 1: Man, if anything, I grew up in a Jamaican neighborhood
• 10:12
  Speaker 1: my whole life, so if anything, people sometimes ask me
• 10:16
  Speaker 1: if I'm Jamaican because it's just... That's been the culture,
• 10:19
  Speaker 1: I've been around more than I've been around.
• 10:20
  Speaker 5: Puerto Rican and stuff. Yo Jay, you hear me Jay?
• 10:23
  Speaker 5: He Haitian and he don't know how to speak no Creole.
• 10:26
  Speaker 5: So don't worry about it.
• 10:27
  Speaker 2: I don't feel no way. I don't know how to
• 10:29
  Speaker 2: curse him out very well.
• 10:30
  Speaker 5: Or he knows the curse words.
• 10:32
  Speaker 4: There you go, that's what my moms used to say.
• 10:34
  Speaker 2: You know what I'm saying? He might know some curse
• 10:36
  Speaker 2: words in Puerto Rican. Spaz out.
• 10:39
  Speaker 6: That's a bad kid in New York, you're going to
• 10:41
  Speaker 6: learn the curses.
• 10:42
  Speaker 2: In every language.
• 10:44
  Speaker 5: That's it.
• 10:44
  Speaker 4: Look, he grew up by a whole bunch of Jamaicans
• 10:46
  Speaker 4: like me. So, you know, I know what time it is.
• 10:49
  Speaker 5: You know what I'm saying?
• 10:50
  Speaker 4: We had our debate over Jamaican food. Now, I love
• 10:52
  Speaker 4: all my Jamaican food spots, but y'all got to get better.
• 10:55
  Speaker 4: Y'all making a lot of money. Y'all getting Hollywood. Cocoa
• 10:58
  Speaker 4: bread's not the same.
• 10:59
  Speaker 3: Beef patty's not the same.
• 11:02
  Speaker 2: Got to step it up.
• 11:02
  Speaker 1: Totally got Comptown, Kingston, Kingston Bakery, 226 White Plains Road.
• 11:07
  Speaker 6: Cocoa, best cocoa bread in the world.
• 11:09
  Speaker 5: I'm not going to lie.
• 11:10
  Speaker 4: If the food, if I'm getting cursed out, because you
• 11:11
  Speaker 4: know Jamaicans always cursing you out. If I'm going to
• 11:13
  Speaker 4: get cursed out, at least let the cocoa bread and
• 11:16
  Speaker 4: all that. You know, Jamaicans be like, get out of here.
• 11:19
  Speaker 4: You know, like, I'm Haitian, so I grow around Haitians
• 11:22
  Speaker 4: and Jamaicans.
• 11:22
  Speaker 5: Yeah.
• 11:23
  Speaker 1: If you're not growing up, you're going to that Jamaican restaurant,
• 11:25
  Speaker 1: you got to have your order ready.
• 11:27
  Speaker 2: They'll tell you, like, come back if you're not prepared.
• 11:30
  Speaker 5: Come back.
• 11:30
  Speaker 6: Or let somebody skip you. Think about it.
• 11:33
  Speaker 4: Yeah, you don't know about that Aki and sawfish in
• 11:35
  Speaker 4: the morning, dumplings, chicken. I'm damn near Jamaican too, bro.
• 11:41
  Speaker 4: I was telling you, there's a patty shop on 134
• 11:44
  Speaker 4: on Guy Brewer. Even 50 remember that. What they do
• 11:48
  Speaker 4: is they make the patties from scratch and the door
• 11:52
  Speaker 4: be open and you can smell it down the block.
• 11:54
  Speaker 4: Like summertime, one time the patties just smell, just hit you.
• 11:57
  Speaker 2: You be like, yo, beef patties. That's when you know,
• 12:00
  Speaker 2: like $ 152 with the cocoa bread. Good old days.
• 12:06
  Speaker 1: Before apps, before Uber Eats, food was real cheap. I
• 12:12
  Speaker 1: sent some food to my kids right now. One meal
• 12:14
  Speaker 1: would be $ 50.
• 12:15
  Speaker 6: That's what I'm saying.
• 12:17
  Speaker 4: Uber Eats is crazy, too. Shout out to Uber Eats, though.
• 12:20
  Speaker 4: We still rock with y'all, man. We need that money.
• 12:24
  Speaker 4: Come sponsor me in murder or something.
• 12:28
  Speaker 2: We from New York, man. Now, if I say, yo, Jay, man,
• 12:32
  Speaker 2: Give me 10 sneakers that's a must have.
• 12:35
  Speaker 4: Yeah, yo, must have. 10 sneakers, yo, if you going,
• 12:37
  Speaker 4: you must have these.
• 12:40
  Speaker 6: Must have them. Some Air Forces, white. Some Timbs.
• 12:46
  Speaker 1: I think some ACGs, all black. I think from New York,
• 12:52
  Speaker 1: you have to have maybe even some black Timbs.
• 12:56
  Speaker 5: I see that.
• 12:56
  Speaker 2: You think so?
• 12:57
  Speaker 5: Yes.
• 12:57
  Speaker 2: I just think it's just something that- Black suede? Black suede. Yeah,
• 13:02
  Speaker 2: of course.
• 13:02
  Speaker 5: Black suede.
• 13:03
  Speaker 4: Nah, because you remember Chukka's was popping back and they- Yeah, Chukka's,
• 13:07
  Speaker 4: that's not no more. Or the Beef and Broccoli's, I
• 13:09
  Speaker 4: thought you would say that over the Black Timbs.
• 13:11
  Speaker 2: The Beef and Brock's over the Timbs. Black Timbs.
• 13:13
  Speaker 1: I say Beef and Brock's over the Black Timbs, just
• 13:16
  Speaker 1: because if you got to choose. And then I say
• 13:19
  Speaker 1: just certain J's, like the infrareds you got on, I
• 13:24
  Speaker 1: think like the black cement threes, maybe even the bread fours,
• 13:29
  Speaker 1: maybe one of the patent leathers. And then I said
• 13:31
  Speaker 1: like a pair of Barclays or something like that. I
• 13:33
  Speaker 1: just think there's certain things that you have to have
• 13:37
  Speaker 1: and people are going to be like, you at least
• 13:39
  Speaker 1: know what's going on.
• 13:41
  Speaker 6: You don't feel like you're somebody from New York.
• 13:42
  Speaker 4: Okay, give me overseas now, like vacation. What sneakers would
• 13:47
  Speaker 4: I have for that?
• 13:48
  Speaker 6: Some MX-95s.
• 13:50
  Speaker 1: MX-95s was like Jordans in London and stuff like that.
• 13:55
  Speaker 6: I'm trying to think. Because I was just in Japan too.
• 13:59
  Speaker 2: In Japan.
• 14:00
  Speaker 1: Surprised me because they wasn't really into Jordans and stuff
• 14:02
  Speaker 1: like that. All the Jordans that sold out here were
• 14:05
  Speaker 1: still on display.
• 14:06
  Speaker 6: I'm trying to think.
• 14:09
  Speaker 2: A lot of places into a lot of similar things, though.
• 14:12
  Speaker 1: And I think our culture, you go everywhere and we
• 14:15
  Speaker 1: accept it everywhere because people trying to look like us
• 14:18
  Speaker 1: and emulate us and be all over.
• 14:19
  Speaker 2: They timeline.
• 14:20
  Speaker 6: So I think it's a similar list, to be honest.
• 14:23
  Speaker 6: Or just the same 10. Step and repeat.
• 14:28
  Speaker 2: Definitely.
• 14:29
  Speaker 3: How did you wind up working with Nike? How did
• 14:32
  Speaker 3: that happen, Jay?
• 14:36
  Speaker 1: I think every kid that designed in the city, their
• 14:40
  Speaker 1: big dream is, I want my own Nike shoe. Or
• 14:44
  Speaker 1: even if they don't want their own Nike shoe, they
• 14:46
  Speaker 1: just access to it. Sometimes I just don't want to
• 14:49
  Speaker 1: pay $ 500, $ 600.
• 14:50
  Speaker 2: I just want the plug. I started just....
• 14:56
  Speaker 1: Being around sneakers more, being around, like I said, DJ
• 14:58
  Speaker 1: Clark Kent and them. I think that's when people started
• 15:02
  Speaker 1: to see that I wanted to make clothes. And I
• 15:05
  Speaker 1: had advice from somebody that worked for Nike a long
• 15:07
  Speaker 1: time ago. He was just like, make yourself undeniable. Make
• 15:11
  Speaker 1: yourself the hottest in the streets. Make your brand as
• 15:14
  Speaker 1: good as it could be. Everybody going to come calling.
• 15:17
  Speaker 1: Everybody going to come calling. And to be honest, I
• 15:21
  Speaker 1: never really turned deals down, man. You know how it
• 15:23
  Speaker 1: is growing up. Like, man, a company trying... throw some
• 15:26
  Speaker 1: money at you or something like that, man. That money is,
• 15:29
  Speaker 1: I'ma feel some type of way to even turn this down.
• 15:31
  Speaker 1: You know what I'm saying? I just looked at every project,
• 15:36
  Speaker 1: every time somebody hit me up for opportunity, like, man,
• 15:38
  Speaker 1: I grew up in the Bronx, man.
• 15:40
  Speaker 6: I went to the worst high schools in the city.
• 15:42
  Speaker 1: You know, I grew up in a neighborhood that even
• 15:45
  Speaker 1: these numbers is crazy to hear, like, Make the best
• 15:48
  Speaker 1: out of it.
• 15:48
  Speaker 2: Make the best out of it.
• 15:49
  Speaker 1: And to be honest, I just think that's something that
• 15:53
  Speaker 1: was a big topic when I had conversation with them
• 15:56
  Speaker 1: on just them seeing me just defy limits and do everything.
• 16:00
  Speaker 6: And also represent my city the way I represent my city.
• 16:02
  Speaker 2: It has some motion. Definitely.
• 16:04
  Speaker 5: The BX.
• 16:05
  Speaker 2: I mean, come on.
• 16:05
  Speaker 4: Bronx is known for, you know, hip hop culture.
• 16:08
  Speaker 6: But I know how it is even in the podcast space.
• 16:10
  Speaker 2: It's like.
• 16:11
  Speaker 6: You know, we got the opportunity, we got the sponsors,
• 16:13
  Speaker 6: but now we got to do the work.
• 16:14
  Speaker 1: Them niggas got to show up on time. Them cameras
• 16:16
  Speaker 1: got to look like a million dollars and we got
• 16:19
  Speaker 1: to cook. So that's how I look. It feels like,
• 16:21
  Speaker 1: if anything, it's more pressure, but I'm ready for it.
• 16:24
  Speaker 2: I see why you successful, brother. You heard what he said,
• 16:26
  Speaker 2: show up on time.
• 16:27
  Speaker 5: Because this nigga always late.
• 16:29
  Speaker 2: Who, I'm always late? Always late.
• 16:30
  Speaker 5: Get out of here, man.
• 16:32
  Speaker 4: I probably missed one flight in 20 years, man. I'm
• 16:35
  Speaker 4: never late.
• 16:36
  Speaker 3: Well, we both missed that when we got set up, though.
• 16:38
  Speaker 5: We both missed that flight.
• 16:40
  Speaker 2: I mean, that was when the airport was shut down.
• 16:42
  Speaker 5: Yeah, it was crazy over there.
• 16:43
  Speaker 4: You know how the airport, they don't care. Once you
• 16:45
  Speaker 4: miss your flight, they don't care about you. You know,
• 16:47
  Speaker 4: they make some airlines make.
• 16:48
  Speaker 5: Up for it.
• 16:50
  Speaker 2: But it's crazy, man. You came a long way from
• 16:52
  Speaker 2: the Bronx to fucking, Socony, hold on, how do I
• 16:56
  Speaker 2: say it? Socony.
• 16:57
  Speaker 5: Socony.
• 16:58
  Speaker 3: Socony.
• 16:59
  Speaker 4: To Nike, man, that's like every man's dream now. Like
• 17:03
  Speaker 4: you said, I would be good with just a Nike Connect.
• 17:05
  Speaker 4: You got a Nike deal, man. How do you feel, man?
• 17:08
  Speaker 4: You seem like you got a great team in the
• 17:11
  Speaker 4: green room. You seem like everybody's humble and just nice
• 17:14
  Speaker 4: and you a nice guy. What keeps you humble?
• 17:18
  Speaker 6: Man, I got kids, man. I got kids. I think
• 17:21
  Speaker 6: a lot of I think the type of work I do,
• 17:23
  Speaker 6: a lot of people see themselves in it.
• 17:25
  Speaker 1: I don't even expect everybody to be a fan. I
• 17:27
  Speaker 1: want people to see what I do and really be like, man,
• 17:30
  Speaker 1: you see what he's doing?
• 17:31
  Speaker 2: You can do that.
• 17:32
  Speaker 1: You see the type of stuff he's doing? What's stopping
• 17:34
  Speaker 1: you from doing that? So also just being a representation.
• 17:37
  Speaker 1: If I crash out, if I lose it all, there's
• 17:40
  Speaker 1: going to be a whole long list of people that's like, damn,
• 17:44
  Speaker 1: you see this why they don't give people opportunities and
• 17:46
  Speaker 1: stuff like that. So I think I just need to
• 17:48
  Speaker 1: be representation of everybody and Everybody I come in contact with,
• 17:52
  Speaker 1: everybody that see.
• 17:54
  Speaker 6: The bigger picture and everything. And also just be humble, man. Ego-less,
• 18:00
  Speaker 6: walking into these rooms, soaking up game, learning things.
• 18:03
  Speaker 1: I feel like we all sometimes start making progress when
• 18:08
  Speaker 1: we're on our third thing in life.
• 18:10
  Speaker 2: Of course, people want to play ball. People want to rap.
• 18:13
  Speaker 1: Of course, you want to do something else, photographer or something.
• 18:16
  Speaker 1: But sometimes that third or fourth thing that really start
• 18:19
  Speaker 1: clicking for you and Like accepting it.
• 18:21
  Speaker 2: Some people can't get over the fact.
• 18:23
  Speaker 1: That like some of the opportunities ain't work. Man, I
• 18:26
  Speaker 1: just rose to the occasion. The music shit wasn't hitting,
• 18:29
  Speaker 1: streams wasn't going. You know, I was like, you know,
• 18:31
  Speaker 1: print more shirts, make more hoodies.
• 18:33
  Speaker 6: Let's just kill it.
• 18:34
  Speaker 3: So you was trying to rap, man.
• 18:36
  Speaker 6: Man, trying.
• 18:37
  Speaker 1: I was, man, I was 10 toes, man. I was
• 18:40
  Speaker 1: trying to do all that. Like as underground as it
• 18:45
  Speaker 1: could get. Like paying to open for niggas. Like, you
• 18:48
  Speaker 1: know what I'm saying?
• 18:49
  Speaker 6: Like, you know.
• 18:51
  Speaker 1: Splitting the bread with the promoters in the city and
• 18:54
  Speaker 1: trying to find connects to get on sites and Worldstar
• 18:57
  Speaker 1: and all that. I feel like my story has always
• 19:01
  Speaker 1: been just, I'm going to figure out a way. They're
• 19:03
  Speaker 1: not going to post this shit for free.
• 19:04
  Speaker 5: What they want?
• 19:05
  Speaker 1: They want $ 750? I'll do $ 750. Let's figure it out.
• 19:08
  Speaker 1: So I just think that mentality, when I started making clothes,
• 19:14
  Speaker 1: it was a little bit easier for me to transition
• 19:16
  Speaker 1: because that music shit, you got to be tough.
• 19:18
  Speaker 6: You think this shit going... gonna win for you and
• 19:21
  Speaker 6: it don't sometimes.
• 19:22
  Speaker 5: So. Yeah.
• 19:22
  Speaker 4: It's like lightning in a bottle, man. It's a tough,
• 19:25
  Speaker 4: tough business, man. It's a real tough business. But even
• 19:28
  Speaker 4: the clothing business is a tough business.
• 19:31
  Speaker 2: It's a tough business.
• 19:32
  Speaker 4: And what you accomplished is just so crazy that you
• 19:35
  Speaker 4: made it this far being from the Bronx.
• 19:37
  Speaker 2: Know what I'm saying?
• 19:37
  Speaker 4: Being from New York City. And for me, like, like
• 19:41
  Speaker 4: when I met Kanye West for the first time, nobody.
• 19:44
  Speaker 2: Knew who he was. I was in the studio with 50, Dr. Dre.
• 19:47
  Speaker 4: And now I'm looking like, oh shit, that's Kanye West.
• 19:50
  Speaker 4: So when you see as far as Kanye West went
• 19:53
  Speaker 4: with the clove in it, and rest in peace Virgil, Virgil,
• 19:56
  Speaker 4: rest in peace to him. and what Pharrell is doing
• 19:59
  Speaker 4: with Louis Vuitton. You never know who the next guy,
• 20:02
  Speaker 4: Dro tells me, you the next guy. So you gotta
• 20:04
  Speaker 4: start feeling like that too, baby. I'll be talking mad
• 20:07
  Speaker 4: shit if I, I got a fucking night deal, fuck y'all, word.
• 20:10
  Speaker 1: I like you home though, man. Like wanting to exist.
• 20:14
  Speaker 1: I feel like these moments are the most.
• 20:16
  Speaker 6: Organic it's gonna get.
• 20:18
  Speaker 1: I want to be around people that remind me of like,
• 20:22
  Speaker 1: you know, my pops and like growing up and seeing
• 20:25
  Speaker 1: older people. Like I told you, man, I've seen y'all
• 20:28
  Speaker 1: online forever. Like, you know what I'm saying? You even
• 20:31
  Speaker 1: mentioned Kanye, man. His first album, he was quoting a
• 20:33
  Speaker 1: 50 lyric. Like, you know what I'm saying? Think about
• 20:35
  Speaker 1: how far he came. So it's like, man, I want
• 20:38
  Speaker 1: to give y'all flowers too, man. This is a marathon.
• 20:42
  Speaker 1: What y'all doing now, man?
• 20:44
  Speaker 6: I'll be here with them podcasts and be breaking up
• 20:46
  Speaker 6: at the end of.
• 20:46
  Speaker 2: The year, man.
• 20:47
  Speaker 4: I just found the picture. I just found the picture
• 20:50
  Speaker 4: of me, 50, and Tommy Hilfiger.
• 20:52
  Speaker 5: All right. Oh, for real?
• 20:53
  Speaker 7: Look at.
• 20:56
  Speaker 2: That.
• 20:57
  Speaker 5: Yeah.
• 20:58
  Speaker 2: B-50 and Hilfiger.
• 21:01
  Speaker 4: Nah, niggas fuck my head off when they do something
• 21:04
  Speaker 4: like that. Of course, we're going to talk about the
• 21:06
  Speaker 4: Skullcandy headphones. That's another deal you got. Not only with Nike,
• 21:10
  Speaker 4: not only with Saccone... No, so I'm going to say it.
• 21:13
  Speaker 5: Sockany.
• 21:13
  Speaker 2: Sockany. Sockany. If I say that one more time. I'm
• 21:15
  Speaker 2: going to get you out of some pairs of boots.
• 21:17
  Speaker 5: Sockany. Sockany.
• 21:17
  Speaker 2: It's not Socona.
• 21:18
  Speaker 3: That shit remind me of the shit you used to
• 21:19
  Speaker 3: get from the arm.
• 21:20
  Speaker 2: I've been saying it for my.
• 21:21
  Speaker 5: Whole life, though.
• 21:21
  Speaker 3: What we used to go to the arm?
• 21:22
  Speaker 2: I've been saying it.
• 21:23
  Speaker 5: The sake?
• 21:24
  Speaker 2: Sake, yeah.
• 21:25
  Speaker 5: Sake.
• 21:25
  Speaker 3: That shit remind me of that shit.
• 21:27
  Speaker 2: Sake fuck you up. I had some sake in Japan.
• 21:29
  Speaker 6: That shit. I had a headache for two days.
• 21:33
  Speaker 2: That shit some strong shit, that soccer.
• 21:35
  Speaker 5: So talk about this other deal, man.
• 21:36
  Speaker 3: Talk about this other deal that they came in and
• 21:38
  Speaker 3: gave my.
• 21:38
  Speaker 5: Man the cue card.
• 21:39
  Speaker 2: I knew about that.
• 21:40
  Speaker 4: I don't know why they brought me the cue card.
• 21:42
  Speaker 4: I threw it right back on my boy. It's waves tonight,
• 21:44
  Speaker 4: so oh my God, man.
• 21:45
  Speaker 6: Nah, shout out my man Bima Williams out of Oregon.
• 21:50
  Speaker 3: Good dude.
• 21:51
  Speaker 1: He holds a creative role over there. Man, they trying
• 21:55
  Speaker 1: to get a part of the culture. I think everybody
• 21:58
  Speaker 1: at least familiar with them at one point. It's a
• 22:01
  Speaker 1: lot of headphone competition out there but you know they
• 22:04
  Speaker 1: trying to cook up something and you know they I
• 22:07
  Speaker 1: think our paths align like somebody that's they want to
• 22:10
  Speaker 1: get into the cultural space and right now I love
• 22:14
  Speaker 1: to kind of reposition brands in a way that people recognize.
• 22:17
  Speaker 3: Well, it's a good show to sponsor if y'all trying
• 22:19
  Speaker 3: to get into the culture.
• 22:20
  Speaker 2: Yeah, nah, I'ma tell them to send some stuff up here, man.
• 22:23
  Speaker 2: Snow Candy, I will take some headphones, please.
• 22:26
  Speaker 3: Yes.
• 22:26
  Speaker 4: So now how do you go with your creative design?
• 22:28
  Speaker 4: Will you sit down, what gives you a drive for
• 22:30
  Speaker 4: your design?
• 22:31
  Speaker 6: Yeah, nah, so nobody seen these yet.
• 22:34
  Speaker 1: But this design, I wanted to go into, like you said,
• 22:38
  Speaker 1: I feel like when you look at other brands' headphones,
• 22:42
  Speaker 1: You kind of already know what you're going to see,
• 22:43
  Speaker 1: the grays, the blacks, the certain things. So I wanted
• 22:45
  Speaker 1: to go with a little bit of flavor to it,
• 22:48
  Speaker 1: but it's also like, nah, those are crazy. Where you
• 22:50
  Speaker 1: got those from? So just like my signature style to it,
• 22:54
  Speaker 1: but adding a flair. I feel like my principles, like
• 22:57
  Speaker 1: when I sit down and it's time to work on something,
• 22:59
  Speaker 1: it's time to do a collab, a hat or a shoe,
• 23:02
  Speaker 1: it's like how you solve a problem.
• 23:04
  Speaker 6: You know how you ever look.
• 23:05
  Speaker 1: At a J or a boot and be like, damn,
• 23:07
  Speaker 1: these would be hard if they were suede, or these
• 23:09
  Speaker 1: would be hard if they took this shit off. So
• 23:12
  Speaker 1: I look at designing clothes and shoes and all that
• 23:15
  Speaker 1: stuff like that. So y'all already got a good headphone.
• 23:18
  Speaker 1: Maybe it sound good, but y'all need a change of
• 23:22
  Speaker 1: colors or make this shit see-through. Do something like that.
• 23:26
  Speaker 1: Even with the shoes and the hats and stuff, same way.
• 23:30
  Speaker 1: Y'all got a good hat, but y'all only make black.
• 23:31
  Speaker 1: Y'all need to switch it up, do this, change the threads.
• 23:34
  Speaker 1: And I've seen a lot of success with just always
• 23:37
  Speaker 1: reminding myself how to solve the problem. Like, what's this
• 23:40
  Speaker 1: brand problem? Figure it out and just solve it for them.
• 23:44
  Speaker 4: Do you all feel like you was a sneakerhead before
• 23:46
  Speaker 4: Foot Locker or like being at Foot Locker gave you
• 23:50
  Speaker 4: more experience? Because sometimes I see, like how you saying,
• 23:53
  Speaker 4: you know what kind of sneaker. I'll call you for
• 23:55
  Speaker 4: sneaker advice. Like, what top 10 sneakers I need. You're
• 23:58
  Speaker 4: going to give me the best advice.
• 23:59
  Speaker 1: I think, no, Foot Locker just enhanced it. That's like, Literally,
• 24:04
  Speaker 1: first thing, I love shoes my whole life. It's literally
• 24:08
  Speaker 1: like what you do when you get your first check.
• 24:09
  Speaker 5: Get more of it.
• 24:10
  Speaker 3: Rob Markman That's why you went to go work at
• 24:12
  Speaker 3: Foot Locker in the beginning because.
• 24:13
  Speaker 2: Rob Markman That's it. All I knew.
• 24:15
  Speaker 1: All I knew was shoes, man. I remember my goal
• 24:19
  Speaker 1: at nine years old was I just want to be
• 24:21
  Speaker 1: able to wear a different shoe every day.
• 24:23
  Speaker 2: Rob Markman That's what I'm saying.
• 24:23
  Speaker 5: Rob Markman Every year.
• 24:24
  Speaker 2: Rob Markman Yeah, division. A lot of people have division.
• 24:26
  Speaker 1: Rob Markman That's all I wanted. I was like, I
• 24:28
  Speaker 1: want to be able, Monday through Friday, switch it up.
• 24:32
  Speaker 1: So just- Working in full lockers, you literally just walking
• 24:35
  Speaker 1: into Unlimited Mall or shit. You go get the shoe yourself,
• 24:39
  Speaker 1: that shit feel good. Like, I'm going downstairs to get
• 24:41
  Speaker 1: this one myself, pull out the shelf. Definitely fueled the vision.
• 24:46
  Speaker 1: Rob Markman It's the vision, man.
• 24:47
  Speaker 2: It's the vision. Because you got to think about this.
• 24:49
  Speaker 2: A lot of rappers lie. You know what I'm saying?
• 24:51
  Speaker 4: They be like, I don't got no stylus. I don't
• 24:53
  Speaker 4: got no stylus. My top seed, everybody had a stylist.
• 24:58
  Speaker 4: You had a Groovy Lou, you had a Misa, you
• 25:01
  Speaker 4: had this person, you had all, everybody had a stylist.
• 25:04
  Speaker 4: Big E, everybody had a stylist. I don't got no stylist.
• 25:08
  Speaker 4: Because I think that a person like, like our stylist
• 25:11
  Speaker 4: was Mia.
• 25:12
  Speaker 2: Like, she was getting us Hermes. Mm-hmm. We, believe it
• 25:16
  Speaker 2: or not, niggas be like, G-Unit ain't got no drip.
• 25:18
  Speaker 4: We was wearing Hermes. We had to wear the G-Unit sneaker.
• 25:21
  Speaker 4: We lost the deal with 50. So, you know, niggas
• 25:23
  Speaker 4: wearing G-Unit clothing because we were selling clothes. It was merch,
• 25:26
  Speaker 4: but it was selling. But what I'm saying is, nigga,
• 25:29
  Speaker 4: niggas was wearing Hermes in 05, like 2005. Banks was
• 25:34
  Speaker 4: wearing Chrome Heart in 2005, but people wouldn't know that.
• 25:38
  Speaker 4: Because when we not on the screen, we'll wear the
• 25:41
  Speaker 4: stylish shit, or we want to make different shit. But
• 25:44
  Speaker 4: when we on the screen, we was wearing the G-Unit shit.
• 25:47
  Speaker 4: Till the day 50 seen us without that shit and
• 25:49
  Speaker 4: cut the check.
• 25:49
  Speaker 2: You know what I mean? But I understand, because it
• 25:51
  Speaker 2: was business.
• 25:52
  Speaker 4: But a nigga like you and like, Stylists, they have
• 25:57
  Speaker 4: a vision that we might not see. Like my stylist Mia,
• 26:00
  Speaker 4: you know what I mean? She getting us Hermes sweaters
• 26:03
  Speaker 4: way back then.
• 26:04
  Speaker 2: You know what I'm saying? Like, we was wearing Hermes sneakers. Nah,
• 26:07
  Speaker 2: wear Hermes. Nobody's wearing that.
• 26:10
  Speaker 6: In 05.
• 26:11
  Speaker 3: Chromeheart.
• 26:12
  Speaker 2: Trust me, I believe it, man. Rick Owen glasses. That
• 26:14
  Speaker 2: shit like been around. I think kids as.
• 26:16
  Speaker 1: Young, like before social media, man, G-Unit, which I was
• 26:19
  Speaker 1: doing was, I don't know if it's been replicated as.
• 26:23
  Speaker 6: Far as a group, as far as like- Appreciate that, man.
• 26:25
  Speaker 1: Like, You know, and I know people gonna watch this
• 26:28
  Speaker 1: and be like, I'm up here bugging, like I'm interviewing
• 26:31
  Speaker 1: y'all or something.
• 26:32
  Speaker 2: But man, every one of y'all went platinum, you know
• 26:34
  Speaker 2: what I'm saying? Like ain't nobody did that. We used
• 26:37
  Speaker 2: to talk about that on the block.
• 26:39
  Speaker 5: So.
• 26:39
  Speaker 2: And this is what it is, man.
• 26:40
  Speaker 4: New York set trends, man. New York set trends. Like
• 26:43
  Speaker 4: when it comes to the sneaker game. I'm surprised you
• 26:46
  Speaker 4: left the Bo Jackson's off that list.
• 26:48
  Speaker 2: Yeah, Bo Jackson.
• 26:49
  Speaker 4: Remember when Dory said that? The Bo Jackson's, the orange
• 26:53
  Speaker 4: and blue.
• 26:55
  Speaker 2: I got those in the closet.
• 26:56
  Speaker 1: Yeah, Bo Jackson's is one. But it's also knowing shoes,
• 27:02
  Speaker 1: the list could get crazy. We could start naming stuff
• 27:06
  Speaker 1: all day, even if you want to get into not
• 27:08
  Speaker 1: New Balance is just a great pair.
• 27:10
  Speaker 6: And stuff like that.
• 27:12
  Speaker 2: You can't go wrong.
• 27:13
  Speaker 6: Good airport shoe, good stuff like that.
• 27:15
  Speaker 2: Definitely. I love New Balance.
• 27:19
  Speaker 5: I love New Balance.
• 27:20
  Speaker 2: And I ain't going to lie. We was wearing Yeezy
• 27:22
  Speaker 2: 300s for like... Of course.
• 27:23
  Speaker 5: They were super comfortable. They was like, those were super comfortable.
• 27:26
  Speaker 5: They was comfortable.
• 27:27
  Speaker 2: Because it's like comfortability with sneakers now too. You know
• 27:29
  Speaker 2: what I'm saying?
• 27:31
  Speaker 5: Yeah.
• 27:31
  Speaker 6: People can't deny everybody was wearing Yeezy's, man.
• 27:33
  Speaker 5: Everybody.
• 27:33
  Speaker 2: Yeah, Yeezy's, the New Balance. What else is popping? What
• 27:37
  Speaker 2: else is.
• 27:38
  Speaker 4: Asics, shout out to Asics. Asics made the big comeback.
• 27:42
  Speaker 4: I forgot, I got the Kiff and Asics collabs. Those
• 27:47
  Speaker 4: was comfortable sneakers too. Kiff go crazy with the Asics.
• 27:49
  Speaker 2: Yeah, definitely. So the Asics and the New Balance, everybody
• 27:52
  Speaker 2: was just buying.
• 27:53
  Speaker 1: Yeah, it got into the big... Balenciaga Runner type wave
• 27:56
  Speaker 1: or you don't.
• 27:57
  Speaker 6: Fuck with those?
• 27:57
  Speaker 4: I think I had some big, he laughed at my sneakers.
• 28:00
  Speaker 4: I had the big yellow ones. I don't know, they just,
• 28:03
  Speaker 4: I don't know, man.
• 28:04
  Speaker 5: I didn't like the big ones.
• 28:06
  Speaker 2: The big, I had a pair, they were just like
• 28:08
  Speaker 2: mad big and shit.
• 28:10
  Speaker 5: Yeah.
• 28:11
  Speaker 4: So he laughed at mine because he had the smaller
• 28:13
  Speaker 4: pair of Balenciagas.
• 28:14
  Speaker 5: Yeah, the smooth version.
• 28:17
  Speaker 4: But I'm a sneaker head too. I remember going to
• 28:19
  Speaker 4: Paris way back then. I got some Louis Vuittons, never
• 28:21
  Speaker 4: came out. I had the green ones. My man bought
• 28:23
  Speaker 4: the yellow ones. Because back then, you used to go
• 28:25
  Speaker 4: to Paris. That shit would never come out. You'd get
• 28:28
  Speaker 4: bags and shoes. Talk about your experience traveling now. Talk
• 28:30
  Speaker 4: about your busy days in Paris.
• 28:33
  Speaker 2: No, man.
• 28:34
  Speaker 1: Paris is one of my favorite places, man. Paris, like,
• 28:37
  Speaker 1: everything feel like culture. Like, you just, I don't think
• 28:40
  Speaker 1: there's a block in Paris that don't feel like you
• 28:43
  Speaker 1: in Paris.
• 28:43
  Speaker 5: Right.
• 28:44
  Speaker 1: Paris is like the infrastructure and the culture and just
• 28:48
  Speaker 1: the stuff that they into, the stores, like. Growing up
• 28:51
  Speaker 1: in New York, you think we got everything, a better version.
• 28:54
  Speaker 1: To me, I feel like they got the better version of.
• 28:57
  Speaker 6: Everything out there, too.
• 28:58
  Speaker 5: Man, I love Paris, man.
• 28:59
  Speaker 2: I just love it.
• 29:00
  Speaker 6: And even just being outside, man, being a black man
• 29:03
  Speaker 6: in Paris and all that, it just was a good experience.
• 29:05
  Speaker 6: It's something good to see. I was able to fortunately.
• 29:10
  Speaker 1: Bring a lot of my homies out there and a
• 29:11
  Speaker 1: lot of my employees out there just because we do
• 29:14
  Speaker 1: so much work.
• 29:16
  Speaker 2: It's tough for me to explain stuff to people if
• 29:18
  Speaker 2: you ain't never seen it. Right.
• 29:20
  Speaker 6: Like, you know what I'm saying?
• 29:21
  Speaker 1: So I want everybody to have those experiences and do
• 29:23
  Speaker 1: that because now when I come back to you, I
• 29:25
  Speaker 1: want a big ass idea and I'm explaining things. I
• 29:28
  Speaker 1: want y'all to know, like, nah, this makes sense. This
• 29:31
  Speaker 1: is culture. So, like, I love Paris. I love being
• 29:34
  Speaker 1: in Paris.
• 29:34
  Speaker 6: I love being in Japan. Japan is, you been to
• 29:37
  Speaker 6: Japan yet?
• 29:38
  Speaker 2: I think, have we been to Japan? I don't know.
• 29:40
  Speaker 2: I don't know. I don't, I don't, I don't ever
• 29:42
  Speaker 2: think I've been to Japan. Maybe in transit, we went somewhere.
• 29:45
  Speaker 5: I don't, I don't, I don't remember Japan.
• 29:48
  Speaker 2: Me neither.
• 29:48
  Speaker 6: Japan is, is different too on the fashion. Just, just everywhere, man.
• 29:52
  Speaker 1: Like, like a music video going to some stores, like,
• 29:55
  Speaker 1: whole store be Louis, Louis bags, Hermes, this, everything.
• 29:59
  Speaker 2: Like, What you mean?
• 30:01
  Speaker 5: All in one store?
• 30:02
  Speaker 1: It'd be like thrifting and secondhand and luxury goods is
• 30:08
  Speaker 1: really popular over there.
• 30:09
  Speaker 6: So they just got so much of like a abundance.
• 30:11
  Speaker 4: Oh, so you go to a thrift shop and catch
• 30:12
  Speaker 4: Louis Vuitton there? But they'll have like- And it's real
• 30:15
  Speaker 4: Louis Vuitton.
• 30:16
  Speaker 2: It'll be real Louis Vuitton.
• 30:17
  Speaker 1: They'll have bags from like 01, like 99, like stuff
• 30:21
  Speaker 1: like that still in good condition, good prices.
• 30:24
  Speaker 2: And it's real shit. It's real. That's crazy.
• 30:26
  Speaker 6: It's real.
• 30:27
  Speaker 2: What's the prices? Where it be? It'll vary.
• 30:29
  Speaker 6: You get like a little classic joint. It could be $ 600, $ 500, $ 600.
• 30:35
  Speaker 6: But it's something for everybody. You want to go look
• 30:37
  Speaker 6: at something that's super limited. Something they might have seen
• 30:40
  Speaker 6: on Kim Kardashian or something. That might be a few grand.
• 30:43
  Speaker 6: But they got stuff.
• 30:44
  Speaker 1: They got Chanel bags, 20 grand if that's what you're
• 30:48
  Speaker 1: looking for. But it's a lot of stuff you see
• 30:50
  Speaker 1: on the internet. You like this shit right here.
• 30:52
  Speaker 3: What's the harsh truth about the fashion or the sneaker
• 30:55
  Speaker 3: industry that people don't want to admit?
• 30:59
  Speaker 1: I think the harsh truth about the fashion game is
• 31:03
  Speaker 1: I think that it's like it ain't really no shortcuts.
• 31:06
  Speaker 6: I think that's the hardest part.
• 31:07
  Speaker 1: I think a lot of people think that like they
• 31:10
  Speaker 1: homie support or like the likes or could.
• 31:14
  Speaker 2: Really get them.
• 31:15
  Speaker 1: Even the followers could really get you to skip some steps,
• 31:18
  Speaker 1: but you really got to.
• 31:19
  Speaker 6: Put in pain.
• 31:20
  Speaker 1: You got to learn the process. You got to learn
• 31:22
  Speaker 1: the good manufacturers. You got to learn the process. You
• 31:25
  Speaker 1: got to learn how to customer service. Like, man, you
• 31:28
  Speaker 1: may look at it like I done been around too
• 31:30
  Speaker 1: long for me to have to be the one emailing
• 31:32
  Speaker 1: this customer saying, yo, fam, it's going to be there tomorrow.
• 31:36
  Speaker 1: But you just got to, you can't really skip no
• 31:38
  Speaker 1: steps because all of this is a part of the process.
• 31:41
  Speaker 1: And I think a lot of times people try to
• 31:43
  Speaker 1: buy into it and you can buy into it for
• 31:46
  Speaker 1: a certain amount of time, but that fall going to
• 31:49
  Speaker 1: be just as fast as the climb. And I think
• 31:52
  Speaker 1: Each step, you really build that foundation to really figure
• 31:55
  Speaker 1: it out, figure out this business from every angle. Even
• 31:59
  Speaker 1: learning how to step in rooms and talk to these
• 32:03
  Speaker 1: people cutting these checks. You got to learn every aspect
• 32:05
  Speaker 1: of it because there's really no way around it.
• 32:09
  Speaker 2: That's right.
• 32:09
  Speaker 5: That's right.
• 32:10
  Speaker 1: And you bring the wrong people around, man, people will
• 32:12
  Speaker 1: pull the rug from under you. I know a lot
• 32:15
  Speaker 1: of good people, good brands, bro. They'll hire the wrong
• 32:18
  Speaker 1: person and the person will take their company from them.
• 32:20
  Speaker 1: Fire them from their own brand. Like, So you gotta
• 32:23
  Speaker 1: really build with your homies, build with good people, hire
• 32:26
  Speaker 1: the right people, do a lot of things, and trust
• 32:29
  Speaker 1: the process.
• 32:30
  Speaker 5: Did you ever do a bad deal?
• 32:32
  Speaker 7: Oh, yeah.
• 32:34
  Speaker 2: I did a few bad deals. I did a few
• 32:38
  Speaker 2: bad deals. I did a hat deal.
• 32:41
  Speaker 1: I did a hat deal that pretty much, behind the scenes,
• 32:45
  Speaker 1: they wasn't doing the right processes with the teams. They
• 32:49
  Speaker 1: wasn't telling the teams, like the Yankees and The Dodgers
• 32:52
  Speaker 1: and all this, this is a collab. So now the
• 32:55
  Speaker 1: Dodgers and the Yankees will see it on Instagram and
• 32:57
  Speaker 1: be like, what's this?
• 32:59
  Speaker 6: And it was just like, you know what?
• 33:00
  Speaker 1: It rubbed them the wrong way where even still to
• 33:02
  Speaker 1: this day, I can't make a J-Tips Yankee hat or
• 33:07
  Speaker 1: LA Dodgers or even Met hat because the team's just like, nah,
• 33:10
  Speaker 1: that kid was doing that. His name bad in that
• 33:14
  Speaker 1: community because, you know, baseball, baseball, old money.
• 33:17
  Speaker 2: It's old people in those seats. So, you know, you're
• 33:20
  Speaker 2: on the wrong way.
• 33:20
  Speaker 1: It might take a generation just to be able to
• 33:22
  Speaker 1: be like, ah, we're going to give it another chance. So,
• 33:25
  Speaker 1: I just think that because it just kind of ruined
• 33:26
  Speaker 1: my name outside of everything. But, you know, God willing,
• 33:30
  Speaker 1: other opportunities popped up. You got to be careful.
• 33:33
  Speaker 4: Like, what's Moneybag Yo Girl, Ari? She had a company, right,
• 33:39
  Speaker 4: with her friend. And her friend handled all the business,
• 33:42
  Speaker 4: but her friend is part owner. So, she was going
• 33:45
  Speaker 4: to fire the friend, but the friend was like, I'm
• 33:46
  Speaker 4: part owner. Can't fire me.
• 33:49
  Speaker 2: You know what I'm saying?
• 33:50
  Speaker 4: So like he said, somebody could take your own company
• 33:53
  Speaker 4: without you even knowing because we're busy probably out there.
• 33:56
  Speaker 2: You know, we artists.
• 33:57
  Speaker 4: So we running out there doing things and you might
• 34:00
  Speaker 4: not even be looking at the paperwork side or the
• 34:02
  Speaker 4: business side, trusting into somebody.
• 34:05
  Speaker 1: You never know what could happen. You ever seen the movie,
• 34:07
  Speaker 1: The Founder? The Michael Keaton dude who used to play
• 34:10
  Speaker 1: Batman back in the day?
• 34:11
  Speaker 5: Yeah.
• 34:12
  Speaker 2: It's about how McDonald's got started. Oh, yeah. McDonald's. Definitely.
• 34:15
  Speaker 2: Somebody else came up with the idea.
• 34:16
  Speaker 7: Yeah.
• 34:17
  Speaker 1: Nah, he just, he went into the store one day,
• 34:19
  Speaker 1: selling them the ice cream machines, pitched them his business plan.
• 34:23
  Speaker 6: Like, yo, this need to be in New York. This
• 34:24
  Speaker 6: need to be here. This need to be there.
• 34:26
  Speaker 1: And he helped them grow the whole company across America.
• 34:30
  Speaker 1: And then they didn't like how he was running things
• 34:32
  Speaker 1: and they tried to fire him, but he owned all
• 34:35
  Speaker 1: the properties.
• 34:36
  Speaker 6: So he was able to evict them. So he took
• 34:38
  Speaker 6: on the company.
• 34:39
  Speaker 7: Yeah.
• 34:39
  Speaker 2: I've seen that movie.
• 34:40
  Speaker 5: You're right.
• 34:41
  Speaker 2: I did see that movie. I watched that again.
• 34:43
  Speaker 1: So just because he put in that work, he took
• 34:46
  Speaker 1: their own company from them just because things ain't. So
• 34:48
  Speaker 1: you really got to, you can't really skip no steps.
• 34:52
  Speaker 5: What'd you learn from doing that bad deal, man?
• 34:55
  Speaker 1: To me, I just learned that, and I think this
• 34:59
  Speaker 1: hopefully just helped a lot of people out, is you
• 35:01
  Speaker 1: see something in a contract that don't make sense, it's
• 35:04
  Speaker 1: going to pop back up. Like even if it's just
• 35:08
  Speaker 1: small terms on, yo, this is how you're going to
• 35:12
  Speaker 1: get paid. If anything rub you the wrong way, you
• 35:15
  Speaker 1: got to address it because it's always going to pop
• 35:18
  Speaker 1: back up. And that's something I learned from a situation
• 35:21
  Speaker 1: that even Kanye, just watching Kanye go through the Adidas situation,
• 35:25
  Speaker 1: it's like these companies got so much experience in contract
• 35:30
  Speaker 1: law and how to sign talent and how to do things.
• 35:34
  Speaker 1: And you can't think you're smarter than them. There's something
• 35:36
  Speaker 1: really in between them lines that Always protect them against you.
• 35:40
  Speaker 1: Always protect if there's ever any liability.
• 35:44
  Speaker 6: If you crash out, they don't got to pay you
• 35:46
  Speaker 6: if they do stuff.
• 35:46
  Speaker 1: So to be honest, it's always like if something don't
• 35:49
  Speaker 1: sit right with you, try to work on that part
• 35:52
  Speaker 1: of the deal because you got to live with it.
• 35:54
  Speaker 1: And that's what I learned in that contract. That contract
• 35:57
  Speaker 1: had a lot of numbers, a lot of incentive numbers,
• 36:00
  Speaker 1: a lot of you got to hit there.
• 36:01
  Speaker 6: But me, I'm just a kid. I'm like, yo, I
• 36:04
  Speaker 6: got this deal.
• 36:05
  Speaker 2: How can I make this money?
• 36:06
  Speaker 6: And then you look at like... you're not going to
• 36:08
  Speaker 6: make this money unless you sell X, Y, Z.
• 36:11
  Speaker 2: Like, nobody's doing that.
• 36:12
  Speaker 1: Nobody's selling 100,000 hats. They're not going to pay you
• 36:16
  Speaker 1: until you sell this many. So, you know, you just
• 36:19
  Speaker 1: got to, if something don't sit right, you really got
• 36:21
  Speaker 1: to address it because it's really your life. And I'm
• 36:24
  Speaker 1: a believer that the decisions we make today affect five
• 36:28
  Speaker 1: years from now. So, if you too happy-go-lucky, you sign
• 36:32
  Speaker 1: a deal now, five years from now, you're going to
• 36:34
  Speaker 1: struggle to get some bread.
• 36:35
  Speaker 6: So, you know, you got to be careful.
• 36:37
  Speaker 5: Yeah.
• 36:38
  Speaker 4: To all them rappers with nine album deals, you.
• 36:41
  Speaker 3: Know what I'm saying? You may be hot now, but
• 36:45
  Speaker 3: you're hot now for sure.
• 36:47
  Speaker 2: You know what I'm saying? One or two album deals, man.
• 36:50
  Speaker 5: Y'all do great deals. I love y'all.
• 36:52
  Speaker 3: God's in the name of my family.
• 36:54
  Speaker 5: Bobby himself.
• 36:55
  Speaker 2: For sure, shout out to Empire. Hopefully you'll give me
• 36:57
  Speaker 2: some money over there.
• 36:58
  Speaker 3: I got you, yeah. We're going to get some money together.
• 37:00
  Speaker 2: You got me a check on the road before.
• 37:01
  Speaker 3: I'm going to give you some Empire money. Let's go
• 37:03
  Speaker 3: buy a box of Empire money.
• 37:04
  Speaker 4: Yo, I seen your team said they went to go
• 37:05
  Speaker 4: see Mona Lisa, and you had seven interviews in Paris.
• 37:09
  Speaker 4: Talk about that. Different languages. What's a day-to-day for J-Tips now?
• 37:15
  Speaker 3: Oh, man. We went to see the Mona Lisa too. Remember,
• 37:17
  Speaker 3: we skipped. They had us skip the line, all the
• 37:19
  Speaker 3: white people. Yeah, they was like, who the fuck are
• 37:21
  Speaker 3: these fucking guys?
• 37:22
  Speaker 5: We was popping.
• 37:23
  Speaker 3: They was looking at us all funny and shit.
• 37:25
  Speaker 2: Who the fuck are these guys?
• 37:26
  Speaker 5: Security doors.
• 37:27
  Speaker 2: Some African brothers. Shout out to my African brothers.
• 37:29
  Speaker 3: Yeah, we was popping up there.
• 37:30
  Speaker 2: Yo, yo, yo.
• 37:32
  Speaker 5: So, you know, you know.
• 37:33
  Speaker 1: Now, they show love out there, man. I was able
• 37:35
  Speaker 1: to skip the line at the Goyard store one time.
• 37:37
  Speaker 2: Oh, shit.
• 37:38
  Speaker 5: Okay. See, he doing too, though.
• 37:39
  Speaker 2: He's styling on us now.
• 37:41
  Speaker 3: All right, okay.
• 37:42
  Speaker 4: Shit, we went to the Goyard store and this shit
• 37:44
  Speaker 4: was closed. Certain times. You know how it is, bro.
• 37:48
  Speaker 4: Coming from New York, I thought I did something wrong.
• 37:49
  Speaker 2: He came up to me. He was like, J-Tips. J-Tips.
• 37:51
  Speaker 6: Call me J-Tips. Older dude, too. He told me he
• 37:54
  Speaker 6: had a few pairs of my sneakers. So, you know.
• 37:56
  Speaker 2: Much love to him, hopefully he see this in some way.
• 37:58
  Speaker 2: Put this clip on his page.
• 38:00
  Speaker 5: How you feel?
• 38:00
  Speaker 4: Because sometimes I still be bugging like, when somebody know
• 38:03
  Speaker 4: me in Europe or something.
• 38:05
  Speaker 1: I think it's still like that survival instinct growing up
• 38:07
  Speaker 1: in these communities. And sometimes you want to make sure
• 38:10
  Speaker 1: it's for the right reasons. You want to make sure
• 38:13
  Speaker 1: your instincts is right. But it's also like that's That's just.
• 38:17
  Speaker 6: How we grew up.
• 38:18
  Speaker 5: Like, you know what I'm saying?
• 38:19
  Speaker 2: Having to watch our back, having to watch stuff.
• 38:20
  Speaker 3: He said, at first, I'd be like, hold up.
• 38:21
  Speaker 5: What the fuck going on here?
• 38:22
  Speaker 2: You said you thought I was doing something. Shit tips,
• 38:24
  Speaker 2: shit tips.
• 38:24
  Speaker 5: You know what I'm thinking?
• 38:25
  Speaker 2: I was like, oh shit, go y'all.
• 38:26
  Speaker 3: You think I stole something.
• 38:28
  Speaker 5: Shit.
• 38:28
  Speaker 7: Yeah.
• 38:29
  Speaker 1: Nah, but man, the sneaker stuff got so big that, like,
• 38:33
  Speaker 1: those trips overseas, I wasn't able to even, like, experience
• 38:37
  Speaker 1: stuff at first.
• 38:38
  Speaker 6: Like, it was like, yo, you, like, they'll book you.
• 38:42
  Speaker 1: Like, that's why having managers and assistants and stuff is important. Because, man,
• 38:46
  Speaker 1: you were laying there at one o'clock. They had you
• 38:47
  Speaker 1: booked for something at three already.
• 38:49
  Speaker 6: Like, I'm asking, where you at? I'm still waiting on
• 38:51
  Speaker 6: my bag. Like, you know what I'm saying?
• 38:53
  Speaker 1: So we, the first few trips, I didn't see the
• 38:55
  Speaker 1: Eiffel Tower in Paris until my third trip. Just because
• 38:59
  Speaker 1: I had some of my homies and they was just,
• 39:01
  Speaker 1: you know, they want to go down there and take
• 39:04
  Speaker 1: pictures and have photo shoots and stuff. So just, that's
• 39:08
  Speaker 1: an experience I want to be able to Enjoy a
• 39:11
  Speaker 1: little bit more because business has afforded me these trips
• 39:15
  Speaker 1: and to see the world, but it don't always get
• 39:17
  Speaker 1: you to experience it. You want to be able to
• 39:19
  Speaker 1: go sit down at a restaurant, not just be in
• 39:21
  Speaker 1: a hotel, even go to a bar and see what's
• 39:24
  Speaker 1: going on. Chop it up with people. Sometimes it's just
• 39:27
  Speaker 1: really like airport, hotel, venue, airport, hotel. venue, and stuff.
• 39:32
  Speaker 1: That's my goal now, to be able to experience things.
• 39:36
  Speaker 1: That's why I always try to bring a homie with
• 39:37
  Speaker 1: me or something, because just knowing that he not doing
• 39:40
  Speaker 1: nothing or something is going.
• 39:41
  Speaker 2: To make you be like, all right, bro, let's go.
• 39:42
  Speaker 2: Let's go to this downtown or something like that.
• 39:44
  Speaker 6: See what they got going on. Let's go to some stores.
• 39:47
  Speaker 2: You go to Paris, go to Steyr for the caviar pancakes.
• 39:50
  Speaker 5: Go there, Steyr, man.
• 39:51
  Speaker 2: Shout out to Steyr. That's weird. It was created there.
• 39:54
  Speaker 2: It was created there, you know, the caviar pancakes.
• 39:56
  Speaker 3: It definitely was.
• 39:58
  Speaker 5: I forgot that. You're right, brother.
• 39:59
  Speaker 2: Yeah, it was created.
• 40:00
  Speaker 4: The caviar pancakes was created in Paris, Steyr.
• 40:04
  Speaker 2: What is it, it's just a, they put the caviar
• 40:07
  Speaker 2: on top of it, or it's like?
• 40:08
  Speaker 4: Well, you know, when I say pancakes, it's really crepes,
• 40:11
  Speaker 4: but I'll, you know, I'm hooded out, caviar pancakes. But
• 40:14
  Speaker 4: it's really crepes, you know, the thing crepes, and they
• 40:15
  Speaker 4: put the black caviar on there.
• 40:17
  Speaker 2: And then, you know, 50, he don't like that shit.
• 40:20
  Speaker 2: He don't like this shit, give it to Yale.
• 40:21
  Speaker 3: He always say, give that shit to Yale when they
• 40:23
  Speaker 3: try to bring 50 to caviar.
• 40:25
  Speaker 2: I expand my horizons.
• 40:26
  Speaker 4: Like I said, if I'm in the Armani Hotel, I'm
• 40:28
  Speaker 4: in the Burj, and you know, for breakfast, they got
• 40:32
  Speaker 4: fucking orange caviar. Cause that's orange caviar is usually the breakfast.
• 40:36
  Speaker 4: Black caviar is usually dinner.
• 40:38
  Speaker 5: Right?
• 40:39
  Speaker 4: I think there's only two. There might be another color too.
• 40:41
  Speaker 4: I might be losing about, but I know orange. So
• 40:44
  Speaker 4: that'll be, you know, damn, my man Flav want to
• 40:48
  Speaker 4: eat corn flakes and all.
• 40:49
  Speaker 2: I'm like, yo bro, there's caviar here.
• 40:51
  Speaker 5: You know what I'm saying?
• 40:54
  Speaker 2: It's a life, man.
• 40:57
  Speaker 1: Yeah, we was talking on camera, you pescatarian too. You
• 41:00
  Speaker 1: get to like the oysters and all that shit too.
• 41:02
  Speaker 5: Yeah, I like it fried. I do the fried oysters, yeah.
• 41:05
  Speaker 2: Yeah, nah, yeah.
• 41:07
  Speaker 1: My seafood journey, that's interesting traveling too to get good stuff.
• 41:11
  Speaker 1: Because I don't want to eat the snails. I don't
• 41:12
  Speaker 1: want to eat stuff like that.
• 41:14
  Speaker 2: Murder is the most bougie hood nigga you ever gonna
• 41:17
  Speaker 2: meet in your life. I'm telling you, man. We'll be
• 41:19
  Speaker 2: in a eight star hotel.
• 41:21
  Speaker 4: He smells like a nice aroma of chronic.
• 41:23
  Speaker 5: You know what I mean?
• 41:24
  Speaker 2: The people are looking, you know what I'm saying? Yo, yo, yo, yo.
• 41:28
  Speaker 2: You know what I'm saying? People will call him. And
• 41:30
  Speaker 2: when his food comes, he's like, can I have a
• 41:32
  Speaker 2: sea bass? You know what I mean?
• 41:35
  Speaker 4: Next day we come for breakfast, you know, put them
• 41:37
  Speaker 4: niggas in the back of the restaurant.
• 41:39
  Speaker 3: See that sea bass I just recommended to you was popping, right?
• 41:43
  Speaker 3: I recommended that. No, you recommended the spot.
• 41:46
  Speaker 5: I said, Tal, Seabass.
• 41:47
  Speaker 3: You said, ask Murda, because Murda know you go to Tal.
• 41:50
  Speaker 2: But I made the order.
• 41:52
  Speaker 3: Murda, I heard they said to call you because you
• 41:54
  Speaker 3: know what's good from Tal.
• 41:55
  Speaker 2: I said the Seabass.
• 41:56
  Speaker 5: Yes, because I eat it.
• 41:58
  Speaker 3: Can you see how much I love the Seabass?
• 42:00
  Speaker 2: Listen, I order sesame seed chicken. I came with just chicken,
• 42:03
  Speaker 2: no rice.
• 42:03
  Speaker 5: You don't post the order.
• 42:06
  Speaker 2: You don't post the order. As long as I guess...
• 42:09
  Speaker 2: It's happy, that's what counts.
• 42:11
  Speaker 4: I'm still waiting on my rice from town, shout out
• 42:13
  Speaker 4: to town, but I can't wait to.
• 42:14
  Speaker 5: Eat that, man. They got that shit, man.
• 42:17
  Speaker 2: Definitely, man. You came a long way from the Bronx.
• 42:19
  Speaker 6: Thank you, brother.
• 42:21
  Speaker 3: Do you feel like it's important to rep the Bronx
• 42:23
  Speaker 3: everywhere you go, man?
• 42:24
  Speaker 2: Yeah, everywhere, man. BX, baby, you got to. Everywhere, man.
• 42:28
  Speaker 1: Just the same way that growing up you hear niggas
• 42:31
  Speaker 1: rep Brooklyn, rep Queens, rep Harlem. I think the Bronx,
• 42:35
  Speaker 1: we a little bit disoriented a lot of times. People
• 42:39
  Speaker 1: in the Bronx is repping blocks. They rep where they
• 42:41
  Speaker 1: from sometimes more than the whole borough. And I just
• 42:45
  Speaker 1: think that I got that responsibility to kind of like
• 42:48
  Speaker 1: bridge the gap, let people be proud of where they
• 42:50
  Speaker 1: from and stuff like that. Like you go to the Bronx,
• 42:52
  Speaker 1: they gonna rep Valentine, they gonna rep Third Ave, they
• 42:55
  Speaker 1: gonna rep everything.
• 42:55
  Speaker 5: Rob Markman, High Bridge.
• 42:56
  Speaker 1: Rob Markman, High Bridge, before they rep like the whole borough.
• 43:00
  Speaker 1: So just a little bit of unity. And we got
• 43:02
  Speaker 1: a lot of special talent, a lot of talented people,
• 43:04
  Speaker 1: you know, like Ralph Lauren from the Bronx.
• 43:06
  Speaker 2: Like, you know what I'm saying? Like- Rob Markman, Seriously?
• 43:09
  Speaker 2: Rob Markman, Ralph Lauren from the Bronx? Rob Markman, Ralph
• 43:12
  Speaker 2: Lauren from the Bronx.
• 43:12
  Speaker 1: So it's a lot of legendary people from the Bronx, man.
• 43:15
  Speaker 1: So we, I think we just- We got to stick
• 43:18
  Speaker 1: together a little bit better, man, like lean into that legacy.
• 43:22
  Speaker 2: Yeah, because the YN's going crazy out there right now.
• 43:24
  Speaker 5: Yeah, yeah.
• 43:25
  Speaker 2: Anything we can do.
• 43:26
  Speaker 6: To change that.
• 43:27
  Speaker 1: That's culture, man. That's one thing I learned about this
• 43:30
  Speaker 1: fashion game, too, bro. You get into these rooms and, man, they.
• 43:35
  Speaker 2: Love all that culture.
• 43:36
  Speaker 6: They love everything.
• 43:38
  Speaker 1: They got pictures of everything that they're doing that they
• 43:40
  Speaker 1: would never be around on a wall trying to figure
• 43:43
  Speaker 1: out how to.
• 43:44
  Speaker 6: Make product for these people.
• 43:46
  Speaker 1: So, I take responsibility to now change the narrative and
• 43:51
  Speaker 1: now we're not pushing no false narratives.
• 43:53
  Speaker 6: Or negative narratives.
• 43:54
  Speaker 1: Like I said, we're going to really celebrate our communities
• 43:57
  Speaker 1: and stuff the right way. At least what I got
• 43:59
  Speaker 1: control over.
• 44:00
  Speaker 5: Rob Markman That's right.
• 44:01
  Speaker 4: BX, J Tips. How's that Japanese denim out there in Japan?
• 44:04
  Speaker 4: You check some of that out? Rob Markman Man, I
• 44:07
  Speaker 4: want to go back on the.
• 44:07
  Speaker 1: Next trip because they was doing custom Eviezel jeans at
• 44:11
  Speaker 1: the Eviezel store where they was- They was actually like,
• 44:14
  Speaker 1: you pick the color, you pick the symbol, and they
• 44:17
  Speaker 1: paint them in front of you.
• 44:19
  Speaker 2: It was a ticket.
• 44:19
  Speaker 6: It was like 500, 550 or something like that.
• 44:21
  Speaker 2: That's dope, though. It's also like, I got this from
• 44:23
  Speaker 2: Japan at the Evie's store.
• 44:25
  Speaker 5: I got to get to Japan. I got to get
• 44:27
  Speaker 5: to Japan.
• 44:27
  Speaker 1: So, little shit like that, like a good treat to
• 44:30
  Speaker 1: just be like, nah, I got this from Japan.
• 44:31
  Speaker 6: What you talking about?
• 44:32
  Speaker 2: Because it motivates you. There's all kinds of stuff out there.
• 44:35
  Speaker 1: I think a lot of people think it's going to
• 44:36
  Speaker 1: be too much of a culture shock, but man, they
• 44:39
  Speaker 1: got the same. They got McDonald's, KFC, all that stuff
• 44:41
  Speaker 1: out there, too. They got The polo store, they got
• 44:44
  Speaker 1: everything out there the same way they got it out here.
• 44:47
  Speaker 1: Just more energy, more traction, more people and stuff to train, everything,
• 44:52
  Speaker 1: same way.
• 44:53
  Speaker 2: Because you want to get into the clothing too also, right?
• 44:56
  Speaker 7: No, yeah.
• 44:56
  Speaker 2: So I make clothing for my brand too.
• 44:58
  Speaker 5: Oh, okay.
• 44:58
  Speaker 2: Talk about that.
• 44:59
  Speaker 1: Yeah, not just trying to learn the ropes, trying to
• 45:01
  Speaker 1: learn how to... Right now we just do everything on our.
• 45:04
  Speaker 6: Website, but.
• 45:05
  Speaker 1: when we do collabs, we'll make pieces. Like we did
• 45:07
  Speaker 1: an NBA all-star collab, some jackets and stuff. I'll get
• 45:10
  Speaker 1: y'all some stuff too.
• 45:11
  Speaker 5: Definitely, man.
• 45:12
  Speaker 2: Definitely.
• 45:14
  Speaker 1: Yeah, just little capsules and stuff where we try to
• 45:16
  Speaker 1: match the shoes or match the clothes. But the goal
• 45:18
  Speaker 1: is to grow the brand all the way around, man.
• 45:20
  Speaker 1: Like hopefully a few years from now, y'all like, yo,
• 45:23
  Speaker 1: I interviewed J-Tips.
• 45:24
  Speaker 6: You see where that nigga at now?
• 45:25
  Speaker 2: Come on, man. You know, that's the plan.
• 45:28
  Speaker 5: Did you ever do any custom work?
• 45:30
  Speaker 3: Anybody like some celebs and stuff like that?
• 45:33
  Speaker 2: Custom work?
• 45:36
  Speaker 6: I probably got to get back to you on that.
• 45:37
  Speaker 1: But I've worked with a lot of just different people
• 45:40
  Speaker 1: in a sense of like them trying to get the
• 45:41
  Speaker 1: shoes and do stuff like seeing people in the product
• 45:46
  Speaker 1: is like, that feels like that as well too. Like
• 45:49
  Speaker 1: my first Saucony 21 Savage wore to like.
• 45:51
  Speaker 3: The playoff game and stuff like that.
• 45:53
  Speaker 2: Yeah, like stuff like that. Saucony means Ciccone y'all too.
• 45:56
  Speaker 2: We don't make a commercial. So if y'all don't know,
• 45:59
  Speaker 2: we love Ciccone.
• 46:00
  Speaker 1: He wore the stuff and you know, Westside Gun is
• 46:04
  Speaker 1: now at Saucony, but.
• 46:05
  Speaker 2: That's- Yeah, I've seen you guys do it.
• 46:06
  Speaker 5: Westside Gun. Shout out to Westside Gun. That's my guy.
• 46:08
  Speaker 1: That's somebody I could text any day and just get
• 46:10
  Speaker 1: some knowledge of game about certain things.
• 46:13
  Speaker 5: You look at him as one of the drip dogs.
• 46:15
  Speaker 2: Well, can we have some of your Saucony's? Yeah, no, no.
• 46:19
  Speaker 1: I'll take your sizes before we leave. We send it
• 46:21
  Speaker 1: back up. I'll send it to Jerome.
• 46:22
  Speaker 6: Text Jerome.
• 46:23
  Speaker 2: Get it over. Look it up. Get y'all right. Why
• 46:26
  Speaker 2: do we always say the wrong name in the hood?
• 46:29
  Speaker 2: Why we always say, like, I always name... That's because
• 46:31
  Speaker 2: the hood give you your name. Hold on. He can't
• 46:34
  Speaker 2: be mad at you.
• 46:35
  Speaker 3: He better than me, though, because I wasn't going to
• 46:37
  Speaker 3: even pronounce it. I was just going to wait until
• 46:38
  Speaker 3: somebody else said it.
• 46:40
  Speaker 4: Why we always pronounce everything wrong? I'm trying to figure
• 46:43
  Speaker 4: this out. You asking Chad GPT?
• 46:45
  Speaker 2: No, no, no.
• 46:47
  Speaker 4: I got a list of stuff. I'm going to name
• 46:49
  Speaker 4: 15 luxury brands that we're saying wrong.
• 46:53
  Speaker 2: Hermes. It's really Hermes, right?
• 46:56
  Speaker 5: Is that true?
• 46:57
  Speaker 2: That's what it says here.
• 46:59
  Speaker 4: They say Hermes is really Hermes. Givenchy is really Givenchy.
• 47:09
  Speaker 4: It's not Givenchy, it's Givenchy.
• 47:13
  Speaker 2: Porsche is Porsche. It's not Porsche. It's Porsche. You want
• 47:20
  Speaker 2: to see?
• 47:21
  Speaker 5: Go ahead.
• 47:21
  Speaker 2: Ed, make sure you keep this.
• 47:22
  Speaker 3: That's a lesson we learned from this. Okay.
• 47:25
  Speaker 1: People used to say Balmain back in the day, and
• 47:28
  Speaker 1: that's like Balmain.
• 47:30
  Speaker 2: See, it's not Balmain. It's Balmain. That's what I said
• 47:32
  Speaker 2: about Zucconi. I'm saying it still. Sockney. Nigga, I said.
• 47:37
  Speaker 5: It my whole life.
• 47:38
  Speaker 3: They're giving us a lesson on how to say the
• 47:39
  Speaker 3: words right and still saying it wrong.
• 47:41
  Speaker 2: Louis Vuitton. It's not Louis Vuitton.
• 47:45
  Speaker 3: Louis Vuitton.
• 47:48
  Speaker 2: Louis Vuitton.
• 47:49
  Speaker 5: Oh, yeah. This is going viral.
• 47:51
  Speaker 2: Right?
• 47:51
  Speaker 5: Keep on listening.
• 47:52
  Speaker 2: No, no, no. I'm just saying. We saying it the
• 47:55
  Speaker 2: wrong way. I said Hermes.
• 47:56
  Speaker 3: You definitely saying it the wrong way, but keep going.
• 48:00
  Speaker 2: What the fuck you mean keep going? All right. Moschino
• 48:05
  Speaker 2: is Moschino. Moschino. Moschino. It's not Moschino. It's Moschino.
• 48:13
  Speaker 5: Right?
• 48:13
  Speaker 2: Let me see what else they got here. Because he
• 48:18
  Speaker 2: just won't be satisfied. I think it's funny. I don't
• 48:20
  Speaker 2: even know if he's pronouncing it right.
• 48:21
  Speaker 5: Oh, look.
• 48:22
  Speaker 2: No, look at the list. I'm going to show you
• 48:23
  Speaker 2: how to list.
• 48:24
  Speaker 3: This is perfect for TV.
• 48:25
  Speaker 5: Just let my man finish.
• 48:26
  Speaker 2: Jay, look at the list right here. I got the
• 48:28
  Speaker 2: privacy screen. You can see it?
• 48:29
  Speaker 7: Yeah.
• 48:30
  Speaker 2: See? You see? What did you say about Balmain? I
• 48:32
  Speaker 2: just want you to.
• 48:33
  Speaker 3: Finish telling the people how to say this shit.
• 48:34
  Speaker 5: Go ahead. What else they saying wrong?
• 48:36
  Speaker 2: I'm trying to put a battery in my back.
• 48:40
  Speaker 4: We here with J-Tips. I'm trying to get some Nikes, some,
• 48:44
  Speaker 4: how I say it? I don't want to say Cicconis again.
• 48:47
  Speaker 3: Soccer knees, man.
• 48:49
  Speaker 2: Soccer knees. I want the soccer knees. 21 Savage hat.
• 48:53
  Speaker 2: I want the shit. I want to get y'all right, man.
• 48:55
  Speaker 2: That's one thing that I try to do, take care
• 48:57
  Speaker 2: of people. So we get y'all in the game, man.
• 48:59
  Speaker 5: I definitely, man, appreciate that.
• 49:00
  Speaker 3: Yo, come on.
• 49:01
  Speaker 2: We here with the future of fashion, man.
• 49:03
  Speaker 5: That's what it's all about.
• 49:03
  Speaker 2: God willing, man. People don't understand.
• 49:05
  Speaker 4: The fashion series we doing is going to be something
• 49:08
  Speaker 4: different for the culture because We got all the new
• 49:11
  Speaker 4: people that's gonna come up.
• 49:12
  Speaker 2: Like we never thought fucking Virgil was gonna be the man.
• 49:15
  Speaker 5: At Louis Vuitton.
• 49:16
  Speaker 2: We never thought that. We never thought that.
• 49:19
  Speaker 4: We always thought fucking Kanye was going to be Louis
• 49:23
  Speaker 4: Vuitton Don, and.
• 49:24
  Speaker 2: His man that fucking had vision, too, is making cars.
• 49:28
  Speaker 4: That's why I see anybody that has anything to do
• 49:30
  Speaker 4: with clothes, sneakers, everything, I just pay attention to what
• 49:33
  Speaker 4: they're doing.
• 49:35
  Speaker 6: Virgil's different, man. Virgil make a sneaker, make a Maybach
• 49:38
  Speaker 6: the next week.
• 49:39
  Speaker 2: Definitely. And go do the Ikea collab the week after.
• 49:42
  Speaker 2: He wasn't scared to take risks.
• 49:45
  Speaker 6: Yeah.
• 49:46
  Speaker 4: What was that Jordan? What was it when we did
• 49:48
  Speaker 4: the Jordan that he had the scalpel and shit?
• 49:51
  Speaker 6: Yeah, the Jordan 1, yeah.
• 49:54
  Speaker 2: It was like it wasn't his time to go, man.
• 49:56
  Speaker 2: So it's like, why you here? Do what you can do, man.
• 49:58
  Speaker 2: That's what you doing with Nike. And say it again, Marcus? Saucony.
• 50:02
  Speaker 5: Saucony, man.
• 50:03
  Speaker 2: Saucony. I've been saying Saucony my whole life, nigga. Sorry, Saucony.
• 50:07
  Speaker 2: You know what I mean? What you're doing is big, man.
• 50:09
  Speaker 2: That's for everybody, though, man.
• 50:10
  Speaker 6: It's all about the work we put in is what
• 50:12
  Speaker 6: we leave behind. Definitely. You know what I'm saying?
• 50:14
  Speaker 1: Like every day while we still here, we writing that resume.
• 50:17
  Speaker 1: So I look at it like that. If you're a
• 50:20
  Speaker 1: terrible person here, they're going to remember you as a
• 50:22
  Speaker 1: terrible person. So you just got to put that work in.
• 50:25
  Speaker 3: We almost out of time, but one thing we did
• 50:27
  Speaker 3: notice about time and watches, that you did a deal
• 50:29
  Speaker 3: with G-Shock.
• 50:30
  Speaker 5: Talk about that shit.
• 50:31
  Speaker 1: Shout out to the G-Shock family, man. Last year, I
• 50:36
  Speaker 1: was trying to cook up a watch for Complex Con
• 50:39
  Speaker 1: in Vegas, and I pissed them the idea, man, and
• 50:43
  Speaker 1: they was with it, man. I had inspo from a
• 50:45
  Speaker 1: throwback Kid Cudi two-tone. Also, even when you're thinking watches
• 50:52
  Speaker 1: in general, a two-tone is such a staple when and
• 50:55
  Speaker 1: like gold watches. So it was like how you make
• 50:57
  Speaker 1: like a fun two tone and like this type of watch.
• 51:00
  Speaker 1: So just wanted to be different. Like I said, problem
• 51:03
  Speaker 1: solve and got my brand, got the flowers into this stuff.
• 51:06
  Speaker 1: And you know, low key G-Shock said that, you know,
• 51:09
  Speaker 1: this was their favorite watch they ever did. So I was,
• 51:12
  Speaker 1: I was happy to just keep working, man. Let's try
• 51:14
  Speaker 1: to be a good partner, man. But we got, we got,
• 51:17
  Speaker 1: we got another one coming this year.
• 51:18
  Speaker 2: So my wrist, my wrist naked, man.
• 51:21
  Speaker 1: No, we had, man, I had a, I had a, um,
• 51:24
  Speaker 1: A homie that was trying to get them to work
• 51:25
  Speaker 1: with me for a while and no hard feelings. I
• 51:29
  Speaker 1: think when things really started getting into some motion, it
• 51:32
  Speaker 1: was like, yo, if you ever want to do it,
• 51:34
  Speaker 1: let's do it.
• 51:35
  Speaker 2: And I was like, you know what?
• 51:36
  Speaker 6: I don't hold no hard feelings. Let's get it.
• 51:39
  Speaker 2: And they put everybody on the call.
• 51:40
  Speaker 3: You said so in the beginning they wasn't respecting your shit.
• 51:42
  Speaker 3: You had to get your weight up.
• 51:43
  Speaker 1: I just think, to be honest, one thing I learned
• 51:45
  Speaker 1: about not to get in my feelings so much about
• 51:47
  Speaker 1: these brands, sometimes they not even in a position to
• 51:50
  Speaker 1: do good business yet. So I think it take the
• 51:53
  Speaker 1: right hire or the right person to get in the
• 51:55
  Speaker 1: room to be like, yo, we need to sell some watches.
• 51:59
  Speaker 6: Y'all need to do this. Y'all need to do that.
• 52:01
  Speaker 2: And they killing it.
• 52:02
  Speaker 1: They got a lot of collabs right now. They just
• 52:03
  Speaker 1: did like Nego. They did a few different watches that's
• 52:06
  Speaker 1: going crazy right now.
• 52:07
  Speaker 5: Shout out to G-Shot.
• 52:08
  Speaker 2: Shout out to them. I think they got it together.
• 52:10
  Speaker 2: They gave the boy a chance. Definitely, man. Can I
• 52:13
  Speaker 2: get my wrist naked over here? I'm going to get
• 52:16
  Speaker 2: you right.
• 52:16
  Speaker 5: G-Shot, get my boy right, man. What's up, man?
• 52:19
  Speaker 4: J-Tip Scott with the sneakers and the watches, man. Congratulations
• 52:22
  Speaker 4: on your latest adventure, your latest ventures.
• 52:25
  Speaker 5: Definitely, man. Appreciate you, my guy.
• 52:26
  Speaker 2: For your deals, you know. Make some noise for a
• 52:29
  Speaker 2: fucking Nike deal.
• 52:30
  Speaker 3: Yeah, yeah.
• 52:31
  Speaker 2: Fucking Nike deal, man. G-Shock deal.
• 52:33
  Speaker 3: Sock-a-knee, not Soconi.
• 52:35
  Speaker 2: Let's go, baby. Not Soconi, Sock-a-knee, motherfucker. Years to talk.
• 52:39
  Speaker 4: Of New York, Tony A. And y'all all make some
• 52:41
  Speaker 4: noise for my man, Max Siegelman.
• 52:44
  Speaker 3: Come on, y'all.
• 52:44
  Speaker 7: Make some noise.
• 52:49
  Speaker 4: You know, Max, I did my research on you because
• 52:52
  Speaker 4: you're a low key guy. Like I know you spend
• 52:55
  Speaker 4: zero dollars on marketing, but you have some of the
• 52:58
  Speaker 4: biggest deals that you've seen somebody have in fashion at
• 53:02
  Speaker 4: one time. I mean, we're talking New York Knicks, New
• 53:05
  Speaker 4: York Rangers, New York Mets. in the New York Yankees.
• 53:09
  Speaker 4: Can you talk about that? You got a wonderful team
• 53:12
  Speaker 4: over here. Can you talk about that? Because a lot
• 53:15
  Speaker 4: of people, they'd be like, Max Siegelman, I.
• 53:17
  Speaker 2: Don't know him. And I'm like, yo, this is the
• 53:20
  Speaker 2: next guy. I appreciate that. This is the next guy.
• 53:25
  Speaker 2: Because some people are, what do they say, active and proactive? Mm-hmm. I'm, I'm,
• 53:30
  Speaker 2: I'm proactive.
• 53:31
  Speaker 7: I see that. I appreciate it.
• 53:32
  Speaker 2: I'm proactive.
• 53:33
  Speaker 4: I already know where this is going. Like I did
• 53:35
  Speaker 4: my research, but can you talk about them big deals?
• 53:38
  Speaker 4: Cause that's a big deal. The fashion world is a
• 53:41
  Speaker 4: tough business.
• 53:42
  Speaker 2: Yeah. Tell about them deals. Come on.
• 53:44
  Speaker 7: Tough business that I didn't choose. Uh, maybe it chose
• 53:47
  Speaker 7: me ish.
• 53:48
  Speaker 2: Uh, yeah.
• 53:49
  Speaker 7: I mean, those deals is just like a handful of
• 53:51
  Speaker 7: projects that we've been able to do over the last
• 53:53
  Speaker 7: couple of years since starting this. So I started it
• 53:56
  Speaker 7: kind of by accident. I always say in, uh, the
• 53:58
  Speaker 7: summer of 2020 in the pandemic. And as we first
• 54:02
  Speaker 7: started to evolve and get pieces out there, we were
• 54:05
  Speaker 7: lucky that some big names were from the hip hop
• 54:09
  Speaker 7: space to the sports space. And then over the next
• 54:13
  Speaker 7: couple of years, we started to get a lot of
• 54:14
  Speaker 7: inbound requests for projects. And so I think where we
• 54:19
  Speaker 7: were and we still are in a super special place
• 54:21
  Speaker 7: that people are still reaching out to want to do
• 54:23
  Speaker 7: projects with us. And obviously being a New York brand
• 54:27
  Speaker 7: and being able to work with new york sports teams
• 54:30
  Speaker 7: and other people um it's a huge opportunity that we
• 54:33
  Speaker 7: try and take the take advantage of and use to
• 54:36
  Speaker 7: uh get the word out there about our story and
• 54:39
  Speaker 7: our brand.
• 54:40
  Speaker 2: So when you say it didn't choose you what do
• 54:41
  Speaker 2: you mean by.
• 54:42
  Speaker 7: That like uh i mean previous to me having siegelman
• 54:45
  Speaker 7: stable as a fashion brand uh i was just doing
• 54:48
  Speaker 7: creative consulting for music artists athletes and uh direct to
• 54:52
  Speaker 7: consumer brands and then i started making hats and sweatshirts
• 54:56
  Speaker 7: in the pandemic with my dad's racing stable logo. Um,
• 55:00
  Speaker 7: and it kind of just started to take a story
• 55:03
  Speaker 7: and wind of its own. Um, and so I, at
• 55:05
  Speaker 7: first I made it for family and friends and then
• 55:08
  Speaker 7: some of those music artists and athletes that I was
• 55:10
  Speaker 7: working with or worked with previously had asked me for pieces.
• 55:13
  Speaker 7: So I made another $ 300 worth of stuff, sent it
• 55:15
  Speaker 7: out to them. They ended up wearing it, uh, either
• 55:18
  Speaker 7: posted it on Instagram or in a music video or
• 55:21
  Speaker 7: in a tunnel walk. And that's where it started to
• 55:24
  Speaker 7: pick up the pace. Um, decided to launch a Shopify.
• 55:26
  Speaker 7: But I said, if I was going to do it, uh,
• 55:28
  Speaker 7: I would always stick to the true story of what
• 55:31
  Speaker 7: the brand is, which is my dad's story. So I
• 55:33
  Speaker 7: would tell the racing side story, but I would also
• 55:35
  Speaker 7: tell the equine therapy story. Uh, and the equine therapy
• 55:39
  Speaker 7: bit is a portion of our proceeds. We still donate
• 55:42
  Speaker 7: to equine therapy programs. Uh, and so he would do
• 55:45
  Speaker 7: these programs for inner city youth kids, uh, in Newark,
• 55:48
  Speaker 7: New Jersey, where it was close to where he was stabled, um,
• 55:51
  Speaker 7: or veterans with PTSD or kids with special needs. And
• 55:55
  Speaker 7: so that's a big piece of our brand ethos.
• 55:58
  Speaker 2: Wow. Giving back to the community. You hear that? Max Siegel, man.
• 56:02
  Speaker 4: The man that's under, he's the king of New York.
• 56:04
  Speaker 4: He's just under the radar right there.
• 56:07
  Speaker 7: That's a big title.
• 56:07
  Speaker 5: You know?
• 56:08
  Speaker 2: No, you, I mean, yo, listen. New York Knicks, like,
• 56:11
  Speaker 2: I go to the games. I actually wore your hat.
• 56:13
  Speaker 2: Shout out to my man, Dre, with courtside. You know,
• 56:17
  Speaker 2: Jalen Brunson has your hat on.
• 56:19
  Speaker 5: Yeah.
• 56:19
  Speaker 4: I mean, Carmelo Anthony has your hat on. Steph, Curry
• 56:24
  Speaker 4: have your hat on. Aaron Judge has your hat on.
• 56:28
  Speaker 7: Keep going.
• 56:31
  Speaker 4: And I'm quite sure there's many more. And if it's dope,
• 56:35
  Speaker 4: it's dope. You know what I'm saying? But just the
• 56:37
  Speaker 4: things you're doing in fashion, how do you feel when
• 56:40
  Speaker 4: you see celebrities?
• 56:42
  Speaker 2: Because you're a humble guy. I feel like you made
• 56:44
  Speaker 2: it already. You just don't know it. So how do
• 56:47
  Speaker 2: you feel when you see Steph Curry, Aaron Judge, and
• 56:50
  Speaker 2: all these big names wearing your stuff?
• 56:52
  Speaker 7: Uh, yeah, I mean, I think it, it's obviously like
• 56:54
  Speaker 7: the coolest thing in the world. I think, uh, like
• 56:56
  Speaker 7: the backstory, when I first started this, all I would
• 56:58
  Speaker 7: do is in the pandemic, try and figure out how
• 57:00
  Speaker 7: to get the word out there. Uh, and it was
• 57:02
  Speaker 7: watching future music videos. And then six months later, future
• 57:05
  Speaker 7: was wearing a hat and a music video. So I
• 57:07
  Speaker 7: don't know if I was manifesting it indirectly or what. Um,
• 57:10
  Speaker 7: but it's just as cool when you're walking around a
• 57:12
  Speaker 7: random city or you're in a random airport or in
• 57:14
  Speaker 7: a random restaurant and you see someone wearing a hat
• 57:16
  Speaker 7: and a sweatshirt and you have no idea who they are.
• 57:18
  Speaker 7: So it's the coolest thing in the world to see.
• 57:21
  Speaker 7: Jalen Brunson and Mello and Judge and all these guys
• 57:24
  Speaker 7: wearing it. And it's just as cool a feeling when
• 57:27
  Speaker 7: a random person walking around is wearing it.
• 57:29
  Speaker 2: Definitely.
• 57:30
  Speaker 5: Yeah.
• 57:31
  Speaker 2: I've definitely seen, I think, Kendall Jenner wearing it, too.
• 57:34
  Speaker 7: That was a big moment for us, for sure.
• 57:36
  Speaker 2: Once a Kardashian wears it, you know, solidified.
• 57:39
  Speaker 7: Yeah, it was Paris Fashion Week.
• 57:41
  Speaker 2: Justin Bieber?
• 57:42
  Speaker 7: Justin Bieber.
• 57:42
  Speaker 2: Oh, so you went to Paris Fashion Week. I wasn't there, but.
• 57:45
  Speaker 7: That's where she wore it.
• 57:46
  Speaker 5: Wow. Yeah.
• 57:47
  Speaker 2: That's big.
• 57:48
  Speaker 7: Yeah, it was a big moment for us.
• 57:49
  Speaker 2: It's the little things.
• 57:50
  Speaker 4: I always think artists and celebrities, they always, I don't know,
• 57:55
  Speaker 4: just make things pop.
• 57:57
  Speaker 2: We knew about Okuji from Biggie Smalls. You know what
• 58:01
  Speaker 2: I mean? Run DMC, we knew about Adidas from them.
• 58:04
  Speaker 7: Yeah, I think different celebrities, different athletes, different music artists
• 58:08
  Speaker 7: have different impacts. I think there's a very small number
• 58:11
  Speaker 7: of them that can take a product, wear it, and
• 58:14
  Speaker 7: lead to sales to change the trajectory of your business
• 58:17
  Speaker 7: is definitely one of them. But I think there are
• 58:19
  Speaker 7: others where they wear it versus them leading to sales,
• 58:24
  Speaker 7: which obviously is important. But more importantly, also just validate
• 58:27
  Speaker 7: you as a brand to your existing community. And so
• 58:30
  Speaker 7: I think all of the steps and the pieces lead
• 58:33
  Speaker 7: to the next phase. So they're all important.
• 58:36
  Speaker 2: That's crazy. Can you talk about your collab with Ford?
• 58:38
  Speaker 2: Cause I've seen the pieces down there, the denim.
• 58:40
  Speaker 5: Yeah.
• 58:41
  Speaker 4: I mean, cause now we're going from, you know, all
• 58:44
  Speaker 4: the New York teams to, to cars now.
• 58:46
  Speaker 7: So it's like, uh, I mean, Ford's a good one
• 58:49
  Speaker 7: and it's, it's a, it's a good way for us to,
• 58:51
  Speaker 7: it's our first introduction to do something with the automotive brand. Uh,
• 58:54
  Speaker 7: growing up, my dad only drove Ford Explorers, Eddie Bauer editions.
• 58:58
  Speaker 7: So I think for, for me, it was like very
• 59:02
  Speaker 7: on brand, still could tell the brand story. And it
• 59:06
  Speaker 7: was just an ideal scenario. We were going to drop
• 59:08
  Speaker 7: it on the 4th of July. The majority of our
• 59:11
  Speaker 7: stuff's made in the U.S. It was like very Americana feeling.
• 59:14
  Speaker 7: And it was our biggest collection yet. It was 20 pieces.
• 59:18
  Speaker 7: So it was headwear, denim, loungewear, swimwear. So it was
• 59:22
  Speaker 7: one of the biggest ones.
• 59:23
  Speaker 2: The denim jackets is super fire.
• 59:26
  Speaker 7: Yeah. Got to get you in it.
• 59:27
  Speaker 4: Throw those on with some Tim Tims, you know, wintertime vibe.
• 59:30
  Speaker 4: I love everything you're doing. We got to get some
• 59:32
  Speaker 4: leather jackets going, too, because I love what you're doing.
• 59:35
  Speaker 4: We got all the hats. This feel like the New
• 59:39
  Speaker 4: York Yankees vibe right here for me, though, when I.
• 59:41
  Speaker 2: See these hats back there.
• 59:42
  Speaker 7: It's getting us ready. You got to make the C1
• 59:45
  Speaker 7: stable hat more famous than the Yankee hat.
• 59:47
  Speaker 2: That's big. Who are some fashion people that, you know,
• 59:51
  Speaker 2: inspire you? because I know you knew Virgil rest in.
• 59:55
  Speaker 7: Peace yeah there's a lot of them him is always
• 59:57
  Speaker 7: one that I mentioned.
• 59:59
  Speaker 2: First how long you knew Virgil.
• 1:00:01
  Speaker 7: For a couple years and it was through a job
• 1:00:05
  Speaker 7: that I had before a lot of like the consulting
• 1:00:08
  Speaker 7: stuff it was also through an agency called Outfront Media
• 1:00:10
  Speaker 7: where we were working with him on a bunch of
• 1:00:12
  Speaker 7: stuff for Art Basel also for some of his art
• 1:00:15
  Speaker 7: installations and exhibits that he was doing overseas in here
• 1:00:19
  Speaker 7: and so you just learn a lot from someone like
• 1:00:21
  Speaker 7: that just by being around them not even being involved
• 1:00:23
  Speaker 7: in specific projects but I think I take bits and
• 1:00:27
  Speaker 7: pieces of where we are in the evolution of the
• 1:00:29
  Speaker 7: brand from different brands different individuals I always say like
• 1:00:33
  Speaker 7: when we first started I would look at Supreme and
• 1:00:35
  Speaker 7: Eric Emanuel and brands like that that were doing a
• 1:00:38
  Speaker 7: drop model and killing it and doing it the right
• 1:00:40
  Speaker 7: way and that's when we first started that was the
• 1:00:42
  Speaker 7: first phase of Siegelman Stable and how we got to
• 1:00:45
  Speaker 7: the next phase and trying to drive resale and No
• 1:00:48
  Speaker 7: one did it better than Eric and Supreme and brands
• 1:00:50
  Speaker 7: like that.
• 1:00:51
  Speaker 2: The E.E. shorts went crazy. My sons love the E.E.
• 1:00:56
  Speaker 3: Shorts.
• 1:00:56
  Speaker 2: It was like a fanatic for the summer.
• 1:00:58
  Speaker 7: And now we're in East Hampton where he opened up
• 1:01:00
  Speaker 7: a store right down across the street. So I think
• 1:01:05
  Speaker 7: you go through different iterations of brand building and where
• 1:01:07
  Speaker 7: your brand continues to grow and what trajectory you're trying
• 1:01:10
  Speaker 7: to get into. And I think you just take bits
• 1:01:12
  Speaker 7: and pieces from different individuals, different brands and figure out
• 1:01:15
  Speaker 7: how to apply them to what you're trying to do.
• 1:01:17
  Speaker 7: I don't think there is a blueprint for it. I
• 1:01:20
  Speaker 7: think you can take bits and pieces and make it
• 1:01:21
  Speaker 7: work for you.
• 1:01:23
  Speaker 2: Definitely. And look, you started in 2020, so it's like.
• 1:01:26
  Speaker 7: A couple years later, here we are.
• 1:01:28
  Speaker 2: You got wifey. I know she helps you with a
• 1:01:30
  Speaker 2: lot of stuff too.
• 1:01:31
  Speaker 7: All this stuff. She's the real boss.
• 1:01:32
  Speaker 2: Creative director, visionary. So you started off with the hats initially.
• 1:01:36
  Speaker 7: I started with just hats and crew neck sweatshirts. And
• 1:01:39
  Speaker 7: now we have 50 plus cut and sew SKUs, everything
• 1:01:43
  Speaker 7: from denim to loungewear, swimwear, headwear, all of it. We've
• 1:01:48
  Speaker 7: done suiting, wool jackets, the whole thing. But that's kind
• 1:01:53
  Speaker 7: of where we want to continue to build it. I
• 1:01:55
  Speaker 7: think there was probably a point in the business a
• 1:01:58
  Speaker 7: couple of years ago where it was like, all right,
• 1:02:00
  Speaker 7: are we just going to stick to what we're doing,
• 1:02:02
  Speaker 7: sell millions of dollars worth or try to, and then
• 1:02:05
  Speaker 7: that's it. You're kind of forgotten and you're maybe considered merch.
• 1:02:09
  Speaker 7: And I think like the worst thing someone could say
• 1:02:12
  Speaker 7: is like, oh, you make merch. And I'm like, no,
• 1:02:16
  Speaker 7: we don't do that. We're like a contemporary luxury brand
• 1:02:20
  Speaker 7: where we make a $ 300 knit sweater. We make a
• 1:02:23
  Speaker 7: $ 3, 500 suit, but we also make a $ 76 hat.
• 1:02:25
  Speaker 4: Oh, I mean, I could tell everything's quality in the
• 1:02:28
  Speaker 4: pop-up shop in the Hamptons.
• 1:02:29
  Speaker 2: Everything's quality. From Milwaukee.
• 1:02:32
  Speaker 4: You know, no, I'm just saying. It's a beautiful setup.
• 1:02:36
  Speaker 4: The pop-up shop is amazing. And I can tell, you know,
• 1:02:40
  Speaker 4: I think by next year, you'll be one of the
• 1:02:42
  Speaker 4: biggest brands out there, like a Kith and the EE.
• 1:02:45
  Speaker 5: I appreciate you.
• 1:02:46
  Speaker 2: And stuff like that.
• 1:02:47
  Speaker 4: Because nowadays, people are not just focused on Louis Vuitton
• 1:02:51
  Speaker 4: and Rick Owens and stuff like that.
• 1:02:54
  Speaker 2: People want the kids. They want the Kith. They want
• 1:02:56
  Speaker 2: the EE. They want the Max Eagleman.
• 1:02:59
  Speaker 7: Yeah, I think I think fashion got went through an
• 1:03:01
  Speaker 7: interesting phase. I think like streetwear became luxury and luxury
• 1:03:05
  Speaker 7: fed into streetwear. And it's now just like a big
• 1:03:07
  Speaker 7: mix and everyone's just trying to figure it out. So
• 1:03:09
  Speaker 7: I think we found a lane for us and we're
• 1:03:11
  Speaker 7: not trying to follow anyone. We're not trying to go
• 1:03:15
  Speaker 7: through and be part of fast fashion and just do
• 1:03:17
  Speaker 7: what's on right now. Just trying to stick true to
• 1:03:19
  Speaker 7: what we're doing and let people understand who we are.
• 1:03:22
  Speaker 7: And that's the importance of doing that. A pop-up shop
• 1:03:24
  Speaker 7: to get people in, touch and feel, try out clothes.
• 1:03:26
  Speaker 2: And the collabs are always dope. It's great marketing for us.
• 1:03:30
  Speaker 4: I was at the game with Dre, and I got
• 1:03:32
  Speaker 4: a chance to meet Ronnie from Kiff.
• 1:03:34
  Speaker 7: I noticed the picture you were holding.
• 1:03:36
  Speaker 2: Yeah, yeah.
• 1:03:37
  Speaker 4: And I'm like, I didn't have my Asics on, the
• 1:03:41
  Speaker 4: Asics collab that he had, because those are some of
• 1:03:43
  Speaker 4: my favorite sneakers.
• 1:03:44
  Speaker 2: Yeah. Who would you want to collab if you do
• 1:03:46
  Speaker 2: sneakers with? You don't want to, don't say anything.
• 1:03:50
  Speaker 7: I'm a fan of whoever we work with. It's the
• 1:03:51
  Speaker 7: same for sports teams. Like just because we're a New
• 1:03:54
  Speaker 7: York brand doesn't mean you can only do New York teams.
• 1:03:56
  Speaker 7: Most people don't know that our first NBA collab ever
• 1:03:59
  Speaker 7: was the San Antonio Spurs.
• 1:04:00
  Speaker 2: Oh, wow.
• 1:04:00
  Speaker 7: It was way early. And it was kind of under
• 1:04:03
  Speaker 7: the radar, but it was a sick drop. I mean,
• 1:04:06
  Speaker 7: it was before we were doing cut and sew. And
• 1:04:09
  Speaker 7: so that was an amazing project for us. And that
• 1:04:10
  Speaker 7: was like one of the neck, one of the like
• 1:04:12
  Speaker 7: pages in Siegelman's table. I was like, okay, we can
• 1:04:15
  Speaker 7: do this. And then the next thing you know, we're
• 1:04:17
  Speaker 7: working with the Knicks, where as a kid from New
• 1:04:19
  Speaker 7: York and a New York brand, you can't have a
• 1:04:21
  Speaker 7: cooler team to work with. So, yeah, I'm a fan
• 1:04:24
  Speaker 7: of whoever we work with.
• 1:04:25
  Speaker 2: Definitely. You know, I got to get a whole bunch
• 1:04:28
  Speaker 2: of stuff before I get out of here. How does
• 1:04:31
  Speaker 2: your father, Ronnie, right? Robbie?
• 1:04:34
  Speaker 5: Robbie.
• 1:04:35
  Speaker 2: Sorry. Sorry, Dad. Robbie.
• 1:04:37
  Speaker 4: How does Robbie Siegelman, your dad, like how does he
• 1:04:40
  Speaker 4: intertwine into the business and to the Clover line?
• 1:04:43
  Speaker 2: Because I know he was a horse trainer.
• 1:04:45
  Speaker 5: Yeah.
• 1:04:45
  Speaker 7: So this whole brand is built on him. So he
• 1:04:48
  Speaker 7: still calls himself the CEO, the chief equine officer. He
• 1:04:52
  Speaker 7: was also one of the first people who said, who
• 1:04:54
  Speaker 7: the fuck's going to wear a Siegelman stable hat? But
• 1:04:57
  Speaker 7: now him and my mom are both pretty much retired
• 1:04:59
  Speaker 7: and they follow us everywhere we go. They are super proud,
• 1:05:03
  Speaker 7: but also like. I can't believe that this is happening
• 1:05:06
  Speaker 7: kind of thing because it went from a logo that
• 1:05:08
  Speaker 7: my mom made for my dad when he opened his
• 1:05:10
  Speaker 7: stable in the 80s.
• 1:05:12
  Speaker 2: Your mom made the look?
• 1:05:13
  Speaker 5: Yeah. Wow.
• 1:05:14
  Speaker 2: Shout out to mom.
• 1:05:15
  Speaker 7: Yeah. So it's definitely like a real family story, family business.
• 1:05:20
  Speaker 7: And I think that they are just happy and joyful
• 1:05:23
  Speaker 7: and can't believe that this is actually happening. Yeah.
• 1:05:27
  Speaker 4: I mean, you know, because a lot of people, you
• 1:05:29
  Speaker 4: can have a celebrity wear your stuff and it still
• 1:05:32
  Speaker 4: not really be hot. But when I seen Jalen Brunson
• 1:05:35
  Speaker 4: with it, I just loved the New York, the New
• 1:05:38
  Speaker 4: York knit color one. It fit right. I wore it
• 1:05:41
  Speaker 4: a couple of times. So it's just, I just think
• 1:05:45
  Speaker 4: with fashion, dope is dope.
• 1:05:47
  Speaker 7: Yeah. I think those things, like people wearing it is helpful.
• 1:05:50
  Speaker 7: I think you got to figure out how you build
• 1:05:52
  Speaker 7: on it and be smart and consistent and connect the
• 1:05:55
  Speaker 7: dots as soon as you slow down or stop. 5,000
• 1:05:59
  Speaker 7: brands behind you trying to take your spot. So not
• 1:06:02
  Speaker 7: that we're trying to take anyone's spot. We're just trying
• 1:06:03
  Speaker 7: to grow at our own pace.
• 1:06:05
  Speaker 2: You're very humble. You're not really on Instagram too much lately?
• 1:06:08
  Speaker 7: I'm on Instagram, but I don't post as much.
• 1:06:10
  Speaker 4: You're kind of like under the radar. Because if I
• 1:06:12
  Speaker 4: had the deals you had, I'd be popping mad shit.
• 1:06:14
  Speaker 4: I got to deal.
• 1:06:15
  Speaker 2: With the Knicks, Mets, Rangers, Yankees.
• 1:06:20
  Speaker 7: Just trying to make good campaigns and get it out there.
• 1:06:22
  Speaker 2: It's crazy.
• 1:06:22
  Speaker 4: Because when I look at you, I feel like a
• 1:06:25
  Speaker 4: Virgil feeling.
• 1:06:26
  Speaker 5: I appreciate that.
• 1:06:26
  Speaker 2: You got all these brands that.
• 1:06:27
  Speaker 7: You're dealing with. It's one of the best compliments you
• 1:06:29
  Speaker 7: can get, so.
• 1:06:29
  Speaker 2: I appreciate that.
• 1:06:30
  Speaker 4: And then, like, what are you going to design cars next? Like,
• 1:06:33
  Speaker 4: what are you going to do? The sneakers next. You
• 1:06:35
  Speaker 4: definitely got to do the maxi.
• 1:06:37
  Speaker 2: You never know.
• 1:06:38
  Speaker 7: I'd like maybe four to hit me back and do
• 1:06:40
  Speaker 7: an interior of a car.
• 1:06:41
  Speaker 2: Yeah, four would be dope.
• 1:06:42
  Speaker 3: Yeah.
• 1:06:43
  Speaker 4: You know, and that's the thing about fashion, because fashion
• 1:06:45
  Speaker 4: is not an easy business.
• 1:06:47
  Speaker 2: It's not.
• 1:06:47
  Speaker 4: Like you said, people get caught up. I'm making merch.
• 1:06:50
  Speaker 4: I'm not making the clothing lines. I sell my free
• 1:06:53
  Speaker 4: AO shirts and stuff like that. But you're... A high-end line,
• 1:06:57
  Speaker 4: a luxury line.
• 1:06:58
  Speaker 7: Yeah, and that's where we're trying to continue to build.
• 1:07:00
  Speaker 2: Who inspires you? Everything.
• 1:07:04
  Speaker 7: Everyone, everything. Definitely my fiancee, who's our creative director. She
• 1:07:08
  Speaker 7: crushes it. But yeah, I mean, I think people like
• 1:07:11
  Speaker 7: you mentioned, like Virgil and other artists, and I think
• 1:07:15
  Speaker 7: there's ways to get inspiration, not even just from people
• 1:07:17
  Speaker 7: in fashion, from people from all different verticals and try
• 1:07:20
  Speaker 7: and figure out how to embed it into what we're
• 1:07:22
  Speaker 7: building and doing.
• 1:07:23
  Speaker 2: So what does a max Siegelman day look like? Like
• 1:07:26
  Speaker 2: what time are you up?
• 1:07:28
  Speaker 7: I wake up early. I go for a run. I
• 1:07:30
  Speaker 7: work out. Start working right away. I talk to like
• 1:07:35
  Speaker 7: 250 people on my phone all day. Texts, emails, DMs, calls.
• 1:07:38
  Speaker 7: Just trying to get stuff done.
• 1:07:42
  Speaker 2: You're doing big business, man. Thanks for having us here.
• 1:07:44
  Speaker 5: Try it.
• 1:07:44
  Speaker 2: At the pop-up shop in the Hamptons. Before we leave,
• 1:07:48
  Speaker 2: can we take a look at all the stuff you
• 1:07:49
  Speaker 2: got in here?
• 1:07:50
  Speaker 7: Let's do it. Let's look at it all.
• 1:07:51
  Speaker 2: Let's look at some of these clothes.
• 1:07:52
  Speaker 5: All right.
• 1:07:53
  Speaker 7: Cool.
• 1:07:53
  Speaker 4: So we was with Max, and we was talking about
• 1:07:56
  Speaker 4: in the Hamptons what's sold out and the dope pieces
• 1:07:58
  Speaker 4: we got to do.
• 1:07:59
  Speaker 2: Let's talk about the dope jerseys, the hats.
• 1:08:01
  Speaker 7: Yeah, this was our summer collection. So it was the
• 1:08:03
  Speaker 7: first time we did mesh. We did a mesh top
• 1:08:05
  Speaker 7: that is.
• 1:08:06
  Speaker 5: No longer here.
• 1:08:06
  Speaker 7: It was sold out. There's the mesh bottoms, too. And
• 1:08:10
  Speaker 7: then we also had one with Ford, which I'll show,
• 1:08:11
  Speaker 7: the 1982 Ford. which is on the side of all
• 1:08:14
  Speaker 7: the hats also. It's the year my dad started his
• 1:08:16
  Speaker 7: racing stable. Oh, wow.
• 1:08:17
  Speaker 2: I was just about to ask you. What's so symbolic
• 1:08:19
  Speaker 2: about that? I wasn't born yet. The 80s was a
• 1:08:21
  Speaker 2: good year.
• 1:08:21
  Speaker 7: I wasn't born yet, but yeah. That's what I was told.
• 1:08:23
  Speaker 2: Definitely. The 80s was, to me, some of the best
• 1:08:26
  Speaker 2: years of my life as a kid.
• 1:08:27
  Speaker 7: And then the fleece stuff, which we do a lot
• 1:08:29
  Speaker 7: of oversize. So they're super long, cozy, good set. And
• 1:08:34
  Speaker 7: then the oversize zip.
• 1:08:35
  Speaker 2: It's so crazy how oversize and baggies coming back in. Yeah,
• 1:08:38
  Speaker 2: that hoodie's dope.
• 1:08:39
  Speaker 7: This is the comfiest shit.
• 1:08:40
  Speaker 2: It's so crazy.
• 1:08:41
  Speaker 4: Definitely got to try that on. I'm going to need
• 1:08:46
  Speaker 4: me a couple of things.
• 1:08:48
  Speaker 7: We'll figure this out before you go.
• 1:08:51
  Speaker 2: Definitely. Super dope. Super dope. Super dope.
• 1:08:57
  Speaker 7: And then the East Hampton tea. Anything that says Hampton?
• 1:09:00
  Speaker 7: or East Hampton on it sells fast. People love it
• 1:09:03
  Speaker 7: when they visit. They always want the stuff that says
• 1:09:05
  Speaker 7: that Hampton's on it.
• 1:09:07
  Speaker 2: So what does your father actually do with the horses?
• 1:09:10
  Speaker 7: He trained them. He trained them in a race. He
• 1:09:13
  Speaker 7: trained them in a race and then he did the
• 1:09:15
  Speaker 7: equine therapy stuff. He grew up on Long Island, like
• 1:09:19
  Speaker 7: 10 minutes from Roosevelt Raceway. So you know where Roosevelt
• 1:09:21
  Speaker 7: Field Mall is now? It used to be a racetrack.
• 1:09:24
  Speaker 7: And so in high school, he played college soccer, went
• 1:09:28
  Speaker 7: to college, played, had an opportunity to go pro. But
• 1:09:30
  Speaker 7: back then, you weren't making money playing soccer. Still now,
• 1:09:33
  Speaker 7: it's debatable if you make money here playing soccer.
• 1:09:34
  Speaker 2: Right now, you make a million.
• 1:09:35
  Speaker 7: A little bit more than you would have. But decided
• 1:09:38
  Speaker 7: to go back and followed his love for horses and
• 1:09:41
  Speaker 7: start training racehorses for this guy named Carmine Abatello, which
• 1:09:44
  Speaker 7: was the biggest horse trainer in the country at that point.
• 1:09:47
  Speaker 2: Wow.
• 1:09:48
  Speaker 7: Uh, stayed with him for a couple of years and
• 1:09:50
  Speaker 7: then started his own stable. Uh, so we started training
• 1:09:53
  Speaker 7: horses for wealthy individuals, groups of people, uh, and actually
• 1:09:58
  Speaker 7: stayed with the same group of people almost the entirety
• 1:10:01
  Speaker 7: of his career, which is like pretty unheard of. Um,
• 1:10:04
  Speaker 7: so he started at Roosevelt Raceway when they shut it down,
• 1:10:06
  Speaker 7: he moved the actual Siegelman stable to the Meadowlands in
• 1:10:09
  Speaker 7: Jersey and then in South Jersey in Freehold. Uh, so yeah, he,
• 1:10:13
  Speaker 7: every morning got on the back of this horse. took
• 1:10:16
  Speaker 7: it around and trained them. And in the beginning, when
• 1:10:19
  Speaker 7: he first started, before he had my older brother, he
• 1:10:21
  Speaker 7: would actually ride in the races also.
• 1:10:25
  Speaker 2: It's so dope because it's like a family business.
• 1:10:27
  Speaker 4: Your mom's made the logo. The 82 is symbolic to
• 1:10:30
  Speaker 4: your dad. And I love this. The color and everything
• 1:10:35
  Speaker 4: is right. The burgundy, the hat.
• 1:10:37
  Speaker 7: Yeah, it's perfect. And these are our core colors. Our
• 1:10:39
  Speaker 7: core color is navy and chili pepper red.
• 1:10:43
  Speaker 2: I mean, I dropped that, trying to take that hoodie home.
• 1:10:46
  Speaker 7: Drop it, you buy it.
• 1:10:47
  Speaker 2: That's right. These is fire, too, the mesh shorts right here.
• 1:10:52
  Speaker 7: Yeah, that's a bathing suit.
• 1:10:54
  Speaker 2: Swimming shorts?
• 1:10:55
  Speaker 7: Yeah, first year we did swimwear.
• 1:10:57
  Speaker 5: Yeah, these are dope.
• 1:10:58
  Speaker 7: And then a bunch of our basics and a linen
• 1:11:00
  Speaker 7: set that I'm wearing that was our ready-to-wear.
• 1:11:03
  Speaker 4: And the swimming shorts, they're getting shorter. Like shorter down here.
• 1:11:09
  Speaker 2: But I like these. These are dope.
• 1:11:11
  Speaker 7: Yeah, they're comfy. We included it in the Ford collection also.
• 1:11:14
  Speaker 7: We did a set.
• 1:11:15
  Speaker 5: Definitely.
• 1:11:15
  Speaker 7: And the bikinis for the ladies as well.
• 1:11:17
  Speaker 4: The bikinis for the ladies. I see these sweaters.
• 1:11:22
  Speaker 7: On the bikinis we did these like rustic metal logos.
• 1:11:26
  Speaker 2: Oh yeah, that's dope.
• 1:11:28
  Speaker 7: The charms.
• 1:11:28
  Speaker 2: That's different. I've never seen something like this on a bikini.
• 1:11:31
  Speaker 7: I don't know how many bikinis you're wearing though.
• 1:11:33
  Speaker 2: No, I mean, you know, for the ladies. This is dope.
• 1:11:40
  Speaker 7: Find out here. Yeah, you'll be in the.
• 1:11:43
  Speaker 2: I just know I've never seen a logo like this
• 1:11:47
  Speaker 2: hang from a bikini. Usually, that's kind of dope.
• 1:11:49
  Speaker 7: Well, that's our creative director. He's talented.
• 1:11:52
  Speaker 4: So, he got a lot of jokes on me about
• 1:11:54
  Speaker 4: me wearing a bikini, but when have you seen this
• 1:11:56
  Speaker 4: in a bikini?
• 1:11:57
  Speaker 2: That's dope to me. I like stuff that's different.
• 1:12:01
  Speaker 5: Yeah.
• 1:12:02
  Speaker 7: No, it's cool. And we use that charm on a
• 1:12:03
  Speaker 7: bunch of different stuff too.
• 1:12:04
  Speaker 2: Yeah, that's dope. Keep doing that because I like that.
• 1:12:07
  Speaker 7: This is one of our best-selling stuff. We include it
• 1:12:10
  Speaker 7: in the summer stuff too.
• 1:12:11
  Speaker 3: Yeah, I know.
• 1:12:11
  Speaker 7: All we got is a medium left.
• 1:12:13
  Speaker 2: I might have to take that one.
• 1:12:14
  Speaker 7: With the big logo on the back.
• 1:12:15
  Speaker 2: I might have to squeeze in that one.
• 1:12:18
  Speaker 7: Pajama pants. We also have the top, but it's sold out.
• 1:12:21
  Speaker 2: I like this too.
• 1:12:21
  Speaker 7: And then the girls also wear it on the beach.
• 1:12:23
  Speaker 2: Over the bikini. Yeah, you can wear that outside. I've
• 1:12:25
  Speaker 2: seen that before.
• 1:12:27
  Speaker 7: And then there's some more of our basic stuff. This
• 1:12:28
  Speaker 7: is a piece from our Indy 500 collabs.
• 1:12:31
  Speaker 2: That's dope. We didn't even talk about it. You didn't
• 1:12:33
  Speaker 2: even tell me about it.
• 1:12:34
  Speaker 7: We're still here.
• 1:12:34
  Speaker 2: Let's talk about Indy 500.
• 1:12:36
  Speaker 7: We did a collab with Indy 500 this year in May.
• 1:12:39
  Speaker 7: It was amazing, obviously, because it's just like a historic race.
• 1:12:42
  Speaker 5: In the U.S.
• 1:12:42
  Speaker 2: And the jacket is dope.
• 1:12:43
  Speaker 7: And we didn't use horsepower. We saved that for Ford.
• 1:12:46
  Speaker 7: But obviously, you could use that for that, too. But yeah,
• 1:12:49
  Speaker 7: you see the embroidered logo.
• 1:12:50
  Speaker 2: That jacket is dope. And then the big back.
• 1:12:52
  Speaker 7: Yeah, the barn jackets for us are big.
• 1:12:54
  Speaker 4: I love the way the colors just mesh together and everything.
• 1:12:57
  Speaker 4: It's just everything is right.
• 1:12:58
  Speaker 7: And then they have the two matching shorts. Definitely. And
• 1:13:00
  Speaker 7: then this is my educational shirt. So it's called a pacer.
• 1:13:03
  Speaker 7: And that's all the different pieces that you could potentially
• 1:13:06
  Speaker 7: put on the horse during the race or training. You
• 1:13:10
  Speaker 7: don't put all of it. So I wouldn't be able
• 1:13:12
  Speaker 7: to answer that. You'd need to FaceTime my dad to
• 1:13:14
  Speaker 7: ask him those questions. But use some of it depending
• 1:13:17
  Speaker 7: on how they run.
• 1:13:18
  Speaker 2: Wow, that's crazy.
• 1:13:20
  Speaker 5: I like that.
• 1:13:21
  Speaker 7: But it's cool.
• 1:13:22
  Speaker 2: It's cool. And then, yeah, our knits.
• 1:13:27
  Speaker 7: So I always say when people come in to buy it,
• 1:13:29
  Speaker 7: I always say you don't wear the sweater. You don't
• 1:13:31
  Speaker 7: wear the knit. The knit wears you. So it kind
• 1:13:33
  Speaker 7: of lays on you. You want to try one on?
• 1:13:36
  Speaker 7: Try the big one on.
• 1:13:37
  Speaker 6: That's dope.
• 1:13:38
  Speaker 7: Be on the bottom, probably.
• 1:13:41
  Speaker 5: Try it.
• 1:13:42
  Speaker 7: It sits on you. It's nice. It's cozy.
• 1:13:45
  Speaker 2: Try that on. Yeah, I like this.
• 1:13:47
  Speaker 7: I'm messing up the table.
• 1:13:48
  Speaker 5: Sorry.
• 1:13:52
  Speaker 2: Oh, yeah. And I like that. I like it's a
• 1:13:54
  Speaker 2: light sweater, too. My sweaters are not that heavy.
• 1:13:57
  Speaker 7: And then with the same material, we did the bralette
• 1:14:00
  Speaker 7: for the ladies. And then the shorts, which you would
• 1:14:03
  Speaker 7: think is only for women, but the men do buy them, too.
• 1:14:06
  Speaker 7: They're comfy as hell.
• 1:14:06
  Speaker 2: Why do you say they're only for women?
• 1:14:08
  Speaker 7: People usually, when I walk in, think it's a two-piece situation.
• 1:14:13
  Speaker 2: Your sweater's dope. I'm leaving it with everything. What else
• 1:14:18
  Speaker 2: are we looking at?
• 1:14:20
  Speaker 7: Some more of our summer stuff. and they see like
• 1:14:23
  Speaker 7: the metal tips on there so we lean heavily into
• 1:14:26
  Speaker 7: like the hardware pieces that we can include because in
• 1:14:29
  Speaker 7: harness racing there's a lot of uh on the horses
• 1:14:31
  Speaker 7: and on the cart like the class there's a lot
• 1:14:33
  Speaker 7: of like hardware and metal that go into it so
• 1:14:35
  Speaker 7: you can like see it on there uh so we
• 1:14:37
  Speaker 7: try and include and incorporate a lot of the hardware
• 1:14:39
  Speaker 7: and metal pieces onto some of the clothing and then
• 1:14:42
  Speaker 7: this most likely for 50.
• 1:14:43
  Speaker 4: Let me see oh yeah that's dope Shorts might be
• 1:14:48
  Speaker 4: a little short.
• 1:14:49
  Speaker 2: We'll send it to him for overseas.
• 1:14:52
  Speaker 7: There you go.
• 1:14:53
  Speaker 2: He's the muscle man.
• 1:14:54
  Speaker 7: And then I know you noticed the bucket hats before.
• 1:14:56
  Speaker 2: Oh, you got the infamous bucket hat. Come on, that's
• 1:14:58
  Speaker 2: my signature.
• 1:14:59
  Speaker 7: This is our one bucket hat with the buckle, so
• 1:15:03
  Speaker 7: with the metal piece. I hope it fits you.
• 1:15:07
  Speaker 2: I'm leaving. I told you he's leaving. Perfect. That's it.
• 1:15:11
  Speaker 2: That's perfect.
• 1:15:12
  Speaker 7: Start the color.
• 1:15:13
  Speaker 4: Now, how do you come up with the color schemes
• 1:15:14
  Speaker 4: and just know the right thing to make?
• 1:15:16
  Speaker 2: Because, like, the sweater's dope, the bucket's dope. I love everything.
• 1:15:19
  Speaker 2: There's nothing here that I didn't like.
• 1:15:21
  Speaker 7: Yeah, I mean, like, different season, we use different colors.
• 1:15:24
  Speaker 7: The washes, like, obviously, like, the t-shirt you showed up in, like,
• 1:15:27
  Speaker 7: the wash on this material, it's the same exact material
• 1:15:30
  Speaker 7: as this, but the way it's washed with the potassium
• 1:15:32
  Speaker 7: wash makes it, like, that much more soft, but it's
• 1:15:34
  Speaker 7: nice and thick. Heavy material.
• 1:15:36
  Speaker 2: Yeah, I wore that shirt on Instagram. It did 150,000 views.
• 1:15:38
  Speaker 2: That's it?
• 1:15:40
  Speaker 5: People love it.
• 1:15:41
  Speaker 2: I love the shirt. Everybody complimented me on it. I
• 1:15:43
  Speaker 2: love the hats, the hoodies.
• 1:15:44
  Speaker 7: And these are the big baggy sweatpants you were talking about.
• 1:15:46
  Speaker 2: Oh, yeah, baggy sweatpants. The style changed.
• 1:15:48
  Speaker 7: And then these are the wide ones without the bottoms.
• 1:15:50
  Speaker 2: Oh, the wide ones you talk about. Why do you
• 1:15:53
  Speaker 2: think it went to the bell-bottom sweatpants? My son love them, huh?
• 1:15:56
  Speaker 5: Sick.
• 1:15:56
  Speaker 2: Oh, yeah, the logos.
• 1:15:58
  Speaker 4: I love it because it's nice and low-key, and I
• 1:16:00
  Speaker 4: love the way you have it stitched in there. Why
• 1:16:03
  Speaker 4: do you think the bell-bottom sweats came.
• 1:16:04
  Speaker 2: Back like that?
• 1:16:05
  Speaker 7: Everything comes back. Everything comes back.
• 1:16:07
  Speaker 2: Why do you think so?
• 1:16:08
  Speaker 7: I used to wear all skinny jeans, and now you
• 1:16:11
  Speaker 7: can't make a wide enough pair of pants for me.
• 1:16:13
  Speaker 4: Everything's oversized now, and it still feels dope now.
• 1:16:17
  Speaker 2: Now it feels like.
• 1:16:18
  Speaker 7: Everything is a little bit more relaxed. You used to
• 1:16:20
  Speaker 7: walk into restaurants, have to go to the office or
• 1:16:22
  Speaker 7: whatever it is, and that would be a little bit
• 1:16:23
  Speaker 7: more uptight and buttoned up. But now you can walk wherever.
• 1:16:26
  Speaker 7: You look like you're ready to go.
• 1:16:27
  Speaker 2: This hoodie feels great. What are we going to next?
• 1:16:32
  Speaker 7: This we did in spring, which we're going to bring back.
• 1:16:35
  Speaker 7: This is like a retro sweatsuit.
• 1:16:37
  Speaker 2: Of course.
• 1:16:39
  Speaker 7: We actually have a new one of these coming out
• 1:16:42
  Speaker 7: first week of August. And then again for a collaboration
• 1:16:46
  Speaker 7: for the U.S. Open for tennis at the end of August,
• 1:16:48
  Speaker 7: beginning of September.
• 1:16:50
  Speaker 2: U.S.
• 1:16:50
  Speaker 3: Open, too.
• 1:16:51
  Speaker 2: That's another collaboration, man.
• 1:16:52
  Speaker 7: U.S. Open has just gotten so crazy.
• 1:16:53
  Speaker 2: You're a real humble guy, man.
• 1:16:55
  Speaker 7: This is a new colorway for the knits for summer.
• 1:16:58
  Speaker 7: We made a couple exclusive hats for the store. This one,
• 1:17:01
  Speaker 7: strictly made for the store, only because sunflower is my
• 1:17:04
  Speaker 7: favorite flower.
• 1:17:05
  Speaker 2: Oh, okay.
• 1:17:05
  Speaker 7: So, Carolina.
• 1:17:06
  Speaker 5: That's dope.
• 1:17:06
  Speaker 2: I like the color.
• 1:17:08
  Speaker 7: But also, you don't see a lot of, like, this colorway. Like,
• 1:17:11
  Speaker 7: a lot of brands make the same style hat now,
• 1:17:14
  Speaker 7: but I haven't seen that colorway yet. So, it's a
• 1:17:15
  Speaker 7: good one. And then this is with Farm and Forge.
• 1:17:18
  Speaker 7: It's a market in Southampton.
• 1:17:20
  Speaker 2: Okay.
• 1:17:20
  Speaker 7: So, we did a collab matcha with them for our
• 1:17:22
  Speaker 7: opening week, carrot cake matcha. It's a play on, like,
• 1:17:25
  Speaker 7: what horses eat.
• 1:17:26
  Speaker 4: Get it?
• 1:17:26
  Speaker 2: Carrots.
• 1:17:27
  Speaker 7: And so 100% of proceeds for this hat went to
• 1:17:30
  Speaker 7: Equine Therapy, center of their choice.
• 1:17:33
  Speaker 2: That's good. Give them back, man.
• 1:17:34
  Speaker 5: You know?
• 1:17:36
  Speaker 2: I love this, too, this color scheme. Like, the color schemes,
• 1:17:38
  Speaker 2: everything is so good.
• 1:17:39
  Speaker 7: The good thing is it's the last one. It happens
• 1:17:40
  Speaker 7: to be your size, so we'll have to figure that
• 1:17:42
  Speaker 7: out after.
• 1:17:43
  Speaker 2: I'll figure that out.
• 1:17:43
  Speaker 7: And then this, what you keep talking about, the Ford collab.
• 1:17:46
  Speaker 5: Yeah.
• 1:17:47
  Speaker 7: This whole fit. like the oversize, everything.
• 1:17:51
  Speaker 2: I like the color of the denim, that looks like
• 1:17:53
  Speaker 2: the light denim color. Yeah, the washed blue.
• 1:17:54
  Speaker 7: We wanted to make it look vintage because we did,
• 1:17:56
  Speaker 7: when we did the shoot, we used like a vintage
• 1:17:59
  Speaker 7: 1986 pickup. So we wanted to just like play in
• 1:18:02
  Speaker 7: on that as much as possible. And then we did our,
• 1:18:05
  Speaker 7: we brought our jorts back. See the details here. And
• 1:18:09
  Speaker 7: then we told the story of the Ford collab using
• 1:18:12
  Speaker 7: the phrase horsepower. Which was too easy to.
• 1:18:15
  Speaker 2: Nest in there. That was too easy but dope at
• 1:18:17
  Speaker 2: the same time.
• 1:18:18
  Speaker 7: So we did like the patches on there. We did
• 1:18:19
  Speaker 7: the patches on the front of the jacket. The patches
• 1:18:22
  Speaker 7: on the short sleeve denim.
• 1:18:23
  Speaker 2: I'm really loving that jean jacket a lot. The shirt.
• 1:18:27
  Speaker 2: Oh man.
• 1:18:27
  Speaker 7: And then for the ladies we continued the bikinis. And
• 1:18:29
  Speaker 7: we did a denim print on it.
• 1:18:31
  Speaker 2: That's what I'm saying. You had the bikini joke on me.
• 1:18:33
  Speaker 2: But like come on.
• 1:18:34
  Speaker 7: And then we did the Ford logo and then our
• 1:18:37
  Speaker 7: logo back to back. I know the joke's on you.
• 1:18:40
  Speaker 2: You just like to be different. That's what I'm noticing
• 1:18:42
  Speaker 2: about everything.
• 1:18:45
  Speaker 7: Like I said before, we don't want to follow trends.
• 1:18:47
  Speaker 7: We just kind of build our own way and let
• 1:18:49
  Speaker 7: the right people be attracted to what we're doing. And
• 1:18:52
  Speaker 7: the denim hat. We did a denim hat of our
• 1:18:53
  Speaker 7: own in the spring, so we brought it back. We
• 1:18:55
  Speaker 7: put it in this. Mesh shorts for summer. And this one,
• 1:18:58
  Speaker 7: my favorite piece is that we brought back. This is
• 1:19:00
  Speaker 7: our retro crew neck sweatshirt, which we'll be remaking with
• 1:19:04
  Speaker 7: our own logo and everything. Yeah, definitely.
• 1:19:06
  Speaker 5: Yeah.
• 1:19:07
  Speaker 7: This with the Navy bucket hat though?
• 1:19:09
  Speaker 2: The Navy bucket hat.
• 1:19:11
  Speaker 7: We got all of this one.
• 1:19:14
  Speaker 2: Yeah, definitely. Horsepower. We'll definitely do that one.
• 1:19:18
  Speaker 7: And then we incorporate the newer Ford logo on this
• 1:19:20
  Speaker 7: one with the double stitch.
• 1:19:23
  Speaker 2: Fire.
• 1:19:25
  Speaker 7: And that's our summer pop-up.
• 1:19:26
  Speaker 4: Everything is pretty much fire. Summer pop-up, Max Siegelman. He's
• 1:19:31
  Speaker 4: going to come up the next biggest clothing line to
• 1:19:34
  Speaker 4: come out in the world. I'm telling you, man. I'm
• 1:19:36
  Speaker 4: telling you. This guy's humble. He got some of the
• 1:19:39
  Speaker 4: biggest deals in the world, but he's a humble guy,
• 1:19:42
  Speaker 4: and that's what I love about him. But in the
• 1:19:45
  Speaker 4: next two years, you're going to know everything about this guy, man.
• 1:19:48
  Speaker 2: Thanks for having me today.
• 1:19:49
  Speaker 7: Appreciate you.
• 1:19:49
  Speaker 2: Thank you for coming. Take your time, man. I'm stealing everything.
• 1:19:52
  Speaker 3: Door's locked.
• 1:19:53
  Speaker 5: Shit.