Latest / Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Surviving A Merger: How to Safeguard Your Digital Agency and Team
Do you have trusted referral partners? Every considered merging with an agency partner? A merger can be a good way to expand your service offering, but surviving a merger is a whole other thing. The right partner gives you access to highly skilled professionals, more creative ideas, and proven methods to maximize success. Today's guest found a great, longtime partnership. However, when it came time to merge their agencies, both opted to maintain ownership of their individual entities. He explains the thought process behind this decision and the road that led to his eventual acquisition.
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The skinny
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