Latest / Ecommerce Playbook: Numbers, Struggles & Growth
Is AppLovin making a comeback?
Most brands rush into new ad platforms before they’re ready. In this episode, Richard and Tony break down why channel expansion is less about “good or bad” and more about timing and fuel.
They revisit the core sequence—master Meta, then Google—before adding channels like Snapchat, TikTok, YouTube, or Pinterest. And they go deep on why CTC is bullish on AppLovin, the mobile gaming ad platform that’s driving genuinely incremental growth for select brands.
You’ll learn:
The prerequisites for channel expansion (creative system + incrementality measurement)
How AppLovin differs from Meta &…
The skinny
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