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⚾ AI Adoption Strategy: Why First-Base Wins Beat Tool-Driven Failures
Episode Overview:
AI adoption doesn’t succeed because a company buys the newest tools. In this episode of Marketing in the Age of AI, Emanuel Rose talks with AI-first leadership advisor Brett Schklar about why organizations should focus on small, practical wins, behavioral change, and strategic AI adoption instead of swinging for home runs.
What You'll Learn:
🔹 Why AI initiatives struggle when strategy and change management are skipped
🔹 How “first-base wins” can build AI adoption across an organization
🔹 Why AI-first thinking starts with changing everyday work habits
🔹 How small 1%…
The skinny
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