Morning Drive | Is Traditional TV Still Relevant in Dubai? | Mira Business FM
Tim Elliott explores the shifting media landscape of the UAE with award-winning executive producer Reim El Houni. Despite the rapid rise of digital platforms, Reim argues that traditional television remains incredibly relevant in the MENA region due to its enduring credibility and high production standards. She discusses why guests still prefer a TV studio over a YouTube set and the continued importance of "appointment viewing" for shared live experiences like New Year’s Eve. From her "Ditch the Silver" boot camp to producing large-scale broadcasts, Reim provides a masterclass…
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