The Next CMO - A Guide to Operational Marketing Excellence

Marketing Execution with Mark Donnigan · Feb 12, 2026 · 16m

Most marketing leaders admit they waste 26% of their budget, but the real cost goes far beyond dollars. When your campaigns lack operational rigor, you miss targets, erode credibility, and risk your role. After analyzing over 1,000 marketing plans, three veteran CMOs discovered that even experienced teams fall into predictable traps: goals disconnected from plans, budgets managed in spreadsheets, and metrics that measure activity instead of outcomes.

This episode reveals the operational framework that transforms marketing from a cost center into a revenue engine. You'll discover the Goals…