Latest / The Aerospace Executive Podcast
Becoming Indispensable - Steve Gordon
The first sale that needs to be made is “you.” A key to success is making sure YOU’RE the first and obvious choice for clients.
Founder of the Unstoppable CEO, bestselling author, and podcaster, Steve Gordon, shares how to build a media platform around our expertise.
Takeaways + Tactics
Stop looking for the ‘secret sauce’. There are really no novel ideas. Instead of looking for something completely new, focus on sharing the expert knowledge you’ve acquired over the years.
There is no need to attract a huge audience. Smaller, more focused groups allow you to focus your areas of wisdom more…
The skinny
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