Latest / The Official SaaStr Podcast: SaaS | Founders | Investors
SaaStr Live: How Wiz's CMO Built a $32B Marketing Machine (Without Any Marketing Experience)
The Most Unconventional CMO Story in B2B
Raaz Herzberg joined Wiz as employee #5. She led product for 2.5 years. Then their CEO asked her to take over marketing.
Her response? "No. What are you talking about?"
Today, Wiz is in the process of being acquired for a stunninga $32 billion by Google. And Raaz just shared exactly how she built their marketing engine from zero marketing experience to hyper-growth success.
Here are the key lessons every founder and marketer needs to know:
The Core Problem That Changes Everything
"Nobody had heard of Wiz."
That was it. That was Raaz's entire marketing…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.