How marketing + sales can help combat churn

Revenue on the Rocks · Mar 16, 2023 · 24m

In Episode 3 we discuss ways sales and marketing can work with customer success to reduce churn and increase customer satisfaction.

Specifically, we cover:

1) Why there is tension between sales and customer success

2) How a misaligned ICP contributes to that tension

3) Is marketing or sales ultimately responsible for filtering out bad quality leads

4) How to use churn data and an open line of communication to help hone in on your ICP

5) Tips on how sales and marketing can improve customer satisfaction once the customer is onboard

I drink a Sour Beer 🍋🍻 and Ben drinks a Chardonnay 🥂

Hope you…