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Professional Development: APPLE'S 30 YEAR COURT CASE · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J.
• 0:20
  Speaker 2: Trump's leadership.
• 0:21
  Speaker 1: I'm Christy nom the United States Secretary of Homeland Security.
• 0:25
  Speaker 1: Under President Trump, attempted illegal border crossings are at the
• 0:29
  Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal
• 0:33
  Speaker 1: aliens have been arrested. If you are here illegally, your
• 0:37
  Speaker 1: next you will be fined nearly one thousand dollars a day, imprisoned,
• 0:41
  Speaker 1: and deported.
• 0:42
  Speaker 2: You will never return.
• 0:44
  Speaker 1: But if you register using our CBP home app and
• 0:47
  Speaker 1: leave now, you could be allowed to return legally.
• 0:50
  Speaker 3: Do what's right, leave now.
• 0:53
  Speaker 1: Under President Trump, America's laws, border and families will be protected.
• 0:57
  Speaker 4: Sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 5: This is a very interesting story, right, so it involves
• 1:03
  Speaker 5: the Beatles. Yeah, in Apple right.
• 1:06
  Speaker 6: Two things you may know.
• 1:08
  Speaker 5: A thirty year a thirty year court case between the
• 1:11
  Speaker 5: Beatles in Apple right. Crazy, So the Beatles, right and seventies,
• 1:19
  Speaker 5: mid seventies, nineteen seventy eight, Well, I think before that
• 1:23
  Speaker 5: they started a company called Apple Corp. Right. Apple Corp.
• 1:28
  Speaker 5: Was a holding company. It had a couple different uses,
• 1:32
  Speaker 5: but the main thing was like, they're in house record label. Right.
• 1:36
  Speaker 5: I don't know why they decided to name Apple, but
• 1:37
  Speaker 5: that was the name Apple Corp.
• 1:39
  Speaker 7: That's interesting.
• 1:40
  Speaker 5: So in nineteen seventy seven, George Harrison. You know what
• 1:44
  Speaker 5: George Harrison is the Beatles, of course, Well, nobody really
• 1:47
  Speaker 5: knows him. He's the Beatle that you never heard of, right,
• 1:52
  Speaker 5: most people never heard of him. So he hits ironic
• 1:56
  Speaker 5: because nobody's heard of him, and he heard of a
• 1:58
  Speaker 5: company that nobody's heard of that's just it out in
• 2:00
  Speaker 5: nineteen seventy seven around that time, called Apple Inc. So
• 2:04
  Speaker 5: he says, okay, this is pretty interesting. Is a company
• 2:07
  Speaker 5: called Apple? Right, So he goes to Apple Corp. The
• 2:10
  Speaker 5: Beatles company, and he tells them about a company called
• 2:13
  Speaker 5: Apple Inc. Right, So the Beatles Apple Corp. Suits Apple Inc.
• 2:20
  Speaker 5: Because they're using the trademark name Apple. They already trademarked
• 2:24
  Speaker 5: the name Apple, can't use it. So in nineteen eighty one,
• 2:28
  Speaker 5: they settled a lawsuit for eighty thousand dollars. An interesting
• 2:32
  Speaker 5: thing is that part of the settlement is that Apple Corp.
• 2:36
  Speaker 5: The Beatles Company, agreed to never go into the computer business.
• 2:40
  Speaker 5: Apple Inc. Steve Jobs Company agreed to never go into
• 2:44
  Speaker 5: the music business.
• 2:45
  Speaker 6: We're going to stay in your Linkane.
• 2:49
  Speaker 5: They could both use Apple, but they have to stay
• 2:51
  Speaker 5: in their lank. Okay. So it's going pretty good for
• 2:55
  Speaker 5: a couple of years, and then nineteen eighty six Apple
• 2:59
  Speaker 5: comes out with Musical Instrument Digital Interface. Right, Yes, that
• 3:05
  Speaker 5: was good.
• 3:06
  Speaker 6: That was good.
• 3:07
  Speaker 5: So that you want to talk about that now.
• 3:10
  Speaker 8: I'm not gonna briefly touch on it for those not
• 3:12
  Speaker 8: in So that's just a sound chip in the computer.
• 3:15
  Speaker 8: So this is before you got to think within eighties now,
• 3:18
  Speaker 8: So like this is like computers. They're not even in color.
• 3:21
  Speaker 8: It's just like the green typing. So he's putting a
• 3:23
  Speaker 8: sound chip in the computer. They're looking at it like wait,
• 3:26
  Speaker 8: sound that could be music.
• 3:27
  Speaker 5: It could be music because the music it's about to
• 3:30
  Speaker 5: say something I was going to say.
• 3:31
  Speaker 9: I think it also allowed them to the computers to
• 3:34
  Speaker 9: communicate with music land.
• 3:35
  Speaker 6: Yes, yes, yes, yes.
• 3:37
  Speaker 5: It did. So it allowed it it's kind of like
• 3:39
  Speaker 5: the beginning stages of putting music on a computer. So
• 3:42
  Speaker 5: he said, way, you're not so fast. You promised, you
• 3:46
  Speaker 5: promised computer. This is oh, you brought your problems. So
• 3:49
  Speaker 5: now they suit them again. Right, nineteen eighty six, they
• 3:52
  Speaker 5: suited him. So in nineteen ninety one they settled for
• 3:56
  Speaker 5: twenty six million dollars. Right, but they did something that
• 4:01
  Speaker 5: was very petty at the time. So they they're nineteen
• 4:04
  Speaker 5: ninety one Macintosh Alert. The name is Sumo and it's
• 4:11
  Speaker 5: pronounced so sue me. So it's like a kind of
• 4:14
  Speaker 5: like you know, and it predicts what's going to happen
• 4:17
  Speaker 5: in the future, right, like saying like so, so.
• 4:19
  Speaker 8: That was part of the sampling of sound on an
• 4:22
  Speaker 8: operating system. So like they have a new operating system.
• 4:25
  Speaker 8: Now you can sample sound again that sounds like music.
• 4:29
  Speaker 8: We're gonna have to sue yeah.
• 4:30
  Speaker 5: No, So then this is where the big cakes comes in, right,
• 4:34
  Speaker 5: two thousand and three the launch of iTunes. So they
• 4:37
  Speaker 5: just said, Okay, we're not even gonna play around anymore.
• 4:39
  Speaker 5: We're going into the music business right soon. Too much
• 4:43
  Speaker 5: money out here not to be get. We're not going
• 4:47
  Speaker 5: to be stopped by the Beatles, right, so they go
• 4:49
  Speaker 5: into full fledged with iTunes. So of course Apple Corp.
• 4:53
  Speaker 5: The Beetle company, right.
• 4:55
  Speaker 6: But they suit them this time because of the logo.
• 4:57
  Speaker 8: So like their logo is an actual green apple, and
• 5:00
  Speaker 8: the iTunes logo was an apple that had like a
• 5:03
  Speaker 8: little piece bitten out of it.
• 5:04
  Speaker 6: So it was like, wait, that looks like our.
• 5:06
  Speaker 5: Logo, the partially the logo, but also the music as well.
• 5:09
  Speaker 6: Yeah.
• 5:09
  Speaker 5: Yeah, so but that case lasted to two thousand and
• 5:14
  Speaker 5: seven and Apple actually won that case. Right, So now
• 5:18
  Speaker 5: Apple Inc. Owns the trademarks to Apple, right, but they
• 5:22
  Speaker 5: licensed out a certain you know, they licensed out trademarks
• 5:26
  Speaker 5: back to Apple Corp. Nobody really knows the terms of
• 5:29
  Speaker 5: the deal, but it's said that they settled for five
• 5:32
  Speaker 5: hundred million dollars. So Apple Inc. Paid Apple Corp. Five
• 5:36
  Speaker 5: hundred million dollars and they finally were done with it
• 5:39
  Speaker 5: after thirty years. And it's ironic because now the Beatles
• 5:43
  Speaker 5: when so when Steve Jobs, he used he was a
• 5:46
  Speaker 5: big Beatles fan, right, huge, and he was disappointed that
• 5:49
  Speaker 5: they couldn't get the Beatles on iTunes because of this
• 5:52
  Speaker 5: thirty year case. Right, So now, when I think it
• 5:55
  Speaker 5: was his two thousand and seven speech.
• 5:58
  Speaker 8: It's Keno address in two thousand and seven, and he
• 6:00
  Speaker 8: intros it by coming into the Beatles' music, So the
• 6:03
  Speaker 8: crowd is like, oh wait, we're about to get Beatles' music.
• 6:05
  Speaker 5: He has Paul McCartney.
• 6:06
  Speaker 6: February two thousand and seven.
• 6:08
  Speaker 8: They settle and they released Beatles music, but as a
• 6:11
  Speaker 8: solo artist. So Joe Harrison's solo music. John Lennon Paul McCartney.
• 6:16
  Speaker 8: I don't think Ringo had it out. Did Ringle have
• 6:17
  Speaker 8: a I don't know.
• 6:18
  Speaker 6: He might, I don't know.
• 6:19
  Speaker 5: So their solo.
• 6:20
  Speaker 8: Catalogs were released, and then three years later, in twenty ten,
• 6:25
  Speaker 8: I believe November twenty ten, the Beatles catalog comes to iTunes,
• 6:29
  Speaker 8: which is like a big moment because that catalog is ridiculous.
• 6:33
  Speaker 5: You know, Michael Jackson owned the Beatles catalogs on TV
• 6:36
  Speaker 5: on ATV. It's another conversation, so why are we telling
• 6:41
  Speaker 5: your story? Because it's interested in a and also it
• 6:43
  Speaker 5: is highlights the power of trademarks. Right, So the Beatles
• 6:48
  Speaker 5: made almost six hundred million dollars they made between the
• 6:50
  Speaker 5: three cases, they made five hundred.
• 6:53
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• 8:43
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 8:47
  Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
• 8:51
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 8:55
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 8:59
  Speaker 1: so of the heinous migrant criminals caught because of President
• 9:03
  Speaker 1: Donald J.
• 9:04
  Speaker 2: Trump's leadership.
• 9:05
  Speaker 1: I'm Christy Noman, the United States Secretary of Homeland Security.
• 9:09
  Speaker 1: Under President Trump, Attempted illegal border crossings are at the
• 9:13
  Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal aliens.
• 9:17
  Speaker 3: Have been arrested. If you were here illegally.
• 9:20
  Speaker 1: Your next you will be fine nearly one thousand dollars
• 9:24
  Speaker 1: a day, imprisoned and.
• 9:25
  Speaker 2: Deported, you will never return.
• 9:28
  Speaker 1: But if you register using our CBP home app and
• 9:31
  Speaker 1: leave now, you could be allowed to return legally.
• 9:34
  Speaker 3: Do what's right, leave now.
• 9:37
  Speaker 1: Under President Trump America's laws, border and families will be protected.
• 9:41
  Speaker 4: Sponsored by the United States Department of Homeland Security.
• 9:44
  Speaker 5: In twenty nine million. Right, kind of by accident because
• 9:47
  Speaker 5: they just randomly picked the name Apple one pretty sure, right,
• 9:51
  Speaker 5: And they didn't really have any intentions of Apple Corp.
• 9:54
  Speaker 5: To be a multi billion dollar company. They was like
• 9:57
  Speaker 5: the in house thing, right.
• 9:58
  Speaker 6: I'm not sure what use it came out on Apple record.
• 10:00
  Speaker 5: I don't think any music came out.
• 10:01
  Speaker 9: I think they just ended up owning all the Beatles' music.
• 10:05
  Speaker 9: And like you said, they had other businesses underneath their.
• 10:07
  Speaker 5: Like tax shelters exactly. Yeah. So just from having the
• 10:13
  Speaker 5: luck of the draw and picking and picking a good name.
• 10:16
  Speaker 5: But more importantly than picking a good name, they trademarked
• 10:19
  Speaker 5: the name, right, because they could have picked the name
• 10:20
  Speaker 5: and then trade like so how many businesses and companies
• 10:23
  Speaker 5: And we're going back to the fortnite thing, where we
• 10:25
  Speaker 5: have good ideas, but that one step changes the dynamic.
• 10:30
  Speaker 5: Five hundred million dollars, right, So people say a lot
• 10:33
  Speaker 5: of times it's like, well it's expensive to trademark, or
• 10:36
  Speaker 5: I don't have the money. Well you either spend five
• 10:40
  Speaker 5: hundred dollars to trademark or five hundred million recorder could
• 10:43
  Speaker 5: do that. You could have gotten if you did trademarket.
• 10:45
  Speaker 6: I think like that's what we saw.
• 10:46
  Speaker 8: Fifty did that. When he started to get the Strap campaign.
• 10:49
  Speaker 8: It was like wait, oh, people really like this trade money,
• 10:53
  Speaker 8: this is mine, Yeah, somebody.
• 10:55
  Speaker 7: Want to use it.
• 10:57
  Speaker 5: Going back to Cameron, he's notorious for that. He trademarks everything.
• 11:01
  Speaker 5: Remember when him and Jim Jones had the you.
• 11:04
  Speaker 6: Know what that that that's a sad story.
• 11:06
  Speaker 5: Well they made it, they rectified it.
• 11:08
  Speaker 6: Yeah, it was over burg Gang.
• 11:10
  Speaker 5: He trademark Bergan just in case, Yes, just in case.
• 11:14
  Speaker 5: So if anybody's a Diplomat fan, you know.
• 11:16
  Speaker 6: What, anybody from the early two thousands.
• 11:18
  Speaker 5: So it was like something that they were just saying.
• 11:20
  Speaker 5: It was like it wasn't like an official thing because
• 11:22
  Speaker 5: they would dipset Diplomat. Then the bird Gang was like
• 11:25
  Speaker 5: just something that they just came up with right. But
• 11:27
  Speaker 5: then Jim Jones actually had a crew like a offset
• 11:32
  Speaker 5: of Dipset that he was calling Burgang, right. I think
• 11:35
  Speaker 5: he had like bird Gang records and oh he's going
• 11:37
  Speaker 5: full Fletcher dis and Cameron without actually notifying him trademarks
• 11:43
  Speaker 5: the name. So Jesus, he's no longer allowed to use
• 11:47
  Speaker 5: burg Gang unless he pays Cameron. That's what friends are for,
• 11:50
  Speaker 5: exactly when something of it's as rumored that he trademarked
• 11:55
  Speaker 5: jelly Fan.
• 11:56
  Speaker 6: That's yeah, yeah, yeah, recently recently.
• 11:58
  Speaker 5: I'm not sure if that's true or not.
• 12:00
  Speaker 6: He just actually transfer from Minnesota. I don't know yet.
• 12:04
  Speaker 6: He just left.
• 12:04
  Speaker 8: He did two years at Minnesota and now he's transferring
• 12:07
  Speaker 8: Isaiah Washington.
• 12:08
  Speaker 5: If anybody is not a basketball fan New York City
• 12:10
  Speaker 5: street ball legend, not even a street ball.
• 12:12
  Speaker 8: Legend, No, not just a legend, Ramonds basketball basketball legend.
• 12:17
  Speaker 5: Who he he He had a crew called jelly Fan, huge.
• 12:23
  Speaker 6: Trademark by his the move man that layup that open
• 12:27
  Speaker 6: finger roll layup.
• 12:28
  Speaker 5: Yeah, well, people might not be basketball fans, but I
• 12:31
  Speaker 5: heard that Kim on because the interesting thing about that,
• 12:33
  Speaker 5: so the kid was in high school, right, and he
• 12:35
  Speaker 5: created a huge buzz for himself in high school, like
• 12:38
  Speaker 5: all throughout the city. Then it went national now with
• 12:40
  Speaker 5: social media, went all over the world where you got
• 12:41
  Speaker 5: kids saying jelly fam and it's like a finger roll
• 12:45
  Speaker 5: and it's like it just went viral. So then Nike
• 12:49
  Speaker 5: started printing up shirts with the jelly fan and of course,
• 12:53
  Speaker 5: of course he's not getting paid for he's in high school.
• 12:55
  Speaker 6: I think Nike might be a sponsor for Saint Raymonds.
• 12:58
  Speaker 6: So like they felt like we had an actually he
• 13:00
  Speaker 6: plays sat.
• 13:01
  Speaker 5: Yeah, but he came up with the idea. So it's
• 13:04
  Speaker 5: all going back to Apple, right, whereas we can relate
• 13:06
  Speaker 5: this on small level, like that's a perfect example jelly fan. Right.
• 13:10
  Speaker 5: I don't know the rules if he could actually trademarket
• 13:12
  Speaker 5: it not since he's in high school and it's rules
• 13:14
  Speaker 5: against the basketball places. But long story short, Nike did
• 13:17
  Speaker 5: that and they made money off of it, right, So and.
• 13:20
  Speaker 7: If he didn't protect it, then he can't really do
• 13:23
  Speaker 7: that into.
• 13:23
  Speaker 5: Police against now it's too late.
• 13:24
  Speaker 7: Now it was too late. Well if he can, if
• 13:26
  Speaker 7: they didn't protect.
• 13:27
  Speaker 9: It, he could still protect it and then they would
• 13:29
  Speaker 9: still have to pay him for using it.
• 13:31
  Speaker 7: If they're still continuing to make money off of it, right,
• 13:34
  Speaker 7: But if you don't.
• 13:35
  Speaker 9: Protect it, then you have no way of really, so
• 13:37
  Speaker 9: what registration does.
• 13:39
  Speaker 7: It allows you to basically sue and be able to recover.
• 13:42
  Speaker 9: So, like with the Fortnite case, how they had to
• 13:44
  Speaker 9: pull out of the case because they didn't copyright anything,
• 13:47
  Speaker 9: and so it's like, okay, the government's like are the
• 13:50
  Speaker 9: federal court is like, well, if you didn't copyright it,
• 13:53
  Speaker 9: then you can't police against it, so you need to
• 13:55
  Speaker 9: go do that, and so they pulled out. But if
• 13:57
  Speaker 9: they do, if they are successful with their copyright, then
• 14:00
  Speaker 9: will be able.
• 14:00
  Speaker 8: To sue them for you see, like, uh, celebrities are
• 14:04
  Speaker 8: doing that, like when they have children.
• 14:05
  Speaker 6: Now it's like the first thing they do is I'm
• 14:07
  Speaker 6: copy righting that name, I think.
• 14:09
  Speaker 8: But they lost that because there was an event planning
• 14:12
  Speaker 8: company called Blue Ivy.
• 14:14
  Speaker 9: Though they're still fighting, doesn't does an event plan or
• 14:17
  Speaker 9: she she has a company named Blue Ivy, and so
• 14:20
  Speaker 9: you know, Beyonce's a beast with her.
• 14:23
  Speaker 11: Game.
• 14:24
  Speaker 7: She has she has her own.
• 14:26
  Speaker 9: Company that just has her trademarks and that's the best
• 14:28
  Speaker 9: way to do it.
• 14:30
  Speaker 5: Yeah, well, there you have it. The power of trademarks.
• 14:34
  Speaker 5: You have to understand the law of people is one thing.
• 14:37
  Speaker 5: To play the game is another thing. To play the
• 14:39
  Speaker 5: game smart and efficiently. You don't have to be the
• 14:41
  Speaker 5: smartest player to win, but you have to know who
• 14:45
  Speaker 5: to work with, who to contact, and you have to
• 14:48
  Speaker 5: know opportunities when you see it. And I'm sure these
• 14:51
  Speaker 5: guys that made these dances up before they never knew.
• 14:53
  Speaker 5: They just don't know their neighbors, especially Calton things. I
• 14:55
  Speaker 5: don't know, that's shame on him. But the Millie Rock
• 15:01
  Speaker 5: and this is they're just doing it in their community,
• 15:03
  Speaker 5: like they're not thinking this is going to go viral
• 15:05
  Speaker 5: to the world. But you never know.
• 15:07
  Speaker 6: Well, they have your knowl down now you got to know.
• 15:09
  Speaker 5: Now you have to know.
• 15:09
  Speaker 11: So yeah, well we'll see.
• 15:36
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 15:39
  Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador
• 15:44
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 15:48
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 15:52
  Speaker 1: some of the heinous migrant criminals caught because of President
• 15:56
  Speaker 1: Donald J.
• 15:56
  Speaker 2: Trump's leadership.
• 15:57
  Speaker 1: I'm Christine Noman, the United States Secretary of Homeland Security
• 16:01
  Speaker 1: under President Trump. Attempted illegal border crossings are at the
• 16:05
  Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal aliens.
• 16:09
  Speaker 3: Have been arrested.
• 16:10
  Speaker 1: If you are here illegally, your next you will be
• 16:14
  Speaker 1: fined nearly one thousand dollars a day, imprisoned, and deported.
• 16:18
  Speaker 2: You will never return.
• 16:20
  Speaker 1: But if you register using our CBP home app and
• 16:23
  Speaker 1: leave now, you could be allowed to return legally.
• 16:26
  Speaker 3: Do what's right, leave now.
• 16:29
  Speaker 1: Under President Trump, America's laws, border and families will be protected.
• 16:34
  Speaker 4: Sponsored by the United States Department of Homeland Security,