Latest / Amplify Your Marketing Message with Christine Campbell Rapin / 182 - Get Off Zero - How to Generate Big Revenue Gains in 90 Days

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182 - Get Off Zero - How to Generate Big Revenue Gains in 90 Days · Amplify Your Marketing Message with Christine Campbell Rapin

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  If you are a B2B service based business owner and you are
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  looking to gain more clients, create more impact and more
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  revenue in your business, TuneIn to amplify your marketing
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  message with Christine Campbell Rappin.
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  Every week we're going to take you through how to build an
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  audience of buyers, mastering your marketing message and
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  making offers. You and I both know that it
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  takes effort more than want to create a business.
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  Today I want to show you how to create fast revenue in 90 days.
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  You do not need to wait to a new month or a new year or a new
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  fiscal or a new something magical around you to start.
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  And in order to be great, you must start, I believe firmly,
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  and you've heard this if you've been a listener for our show for
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  a while, the business growth is elegantly simple.
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  The 1%, the sting and momentum, then not doing the hokey.
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  Pokey is the key to it all. And the only way I can break
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  this down very simply for you is a commitment to get off 0.
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  So if you want to be winning in the 90 days from now, stop what
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  you're doing, save this episode and make sure you're
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  implementing what you're about to hear because this is amplify
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  your marketing message. I am your host, Christine
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  Campbell Rappin, and we're going to fire up our revenue in 90 day
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  sprints starting today. So let's take the first piece of
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  the puzzle. I want you to recognize that the
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  value exchange, where something is worth more than you pay for
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  it, requires you to put on the lens of the buyer, not your own.
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  It's so imperative that you show value in the eye of the
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  customer, in the eye of the buyer, in the eye of the
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  shopper, in the eye of the patient.
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  Use whatever language you like so that you can show them, not
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  tell them, show them evidence that this is a smart money
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  decision. And so I think one of the things
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  that creates less risk for people is to know that there's a
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  system, a process, a pattern, and that by walking within that
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  framework, results become predictable, positive,
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  consistent, because that helps us justify a big different lived
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  experience than the one we're in right now, which is chaos in a
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  skilling fashion. And so think about how you can
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  curate evidence. You can have people, of course,
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  speak on behalf of your business.
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  Google reviews, LinkedIn reviews, testimonials, written
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  video. You can have people in spaces
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  that you're belonging saying she's an awesome person, She
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  delivers. She's as good as they say they
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  are. She was worth the money.
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  I want you every month in your business to find evidence that
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  people who have experienced what you do, whether that is both
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  paid and unpaid, tell the world and show with their lived
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  experience that you're a smart money decision.
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  This is step number one. But remember this is so
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  important. It is not about you justifying
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  you, explaining you throwing 3 Bobcats at Unicorn three
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  balloons and a lollipop into the mix.
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  Don't stuff the offer. You're not selling a Unicorn.
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  You need to sell an incremental. Win that 1% that get off 0.
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  Oh my God. Wow.
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  It was worth it because that's where you meet your next class
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  client and help them overcome the doubt and break a pattern
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  that is not satisfying them. Simple, right #2 I want you to
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  recognize that when clients are on a journey of going from the
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  from the chaos to the result that they want and to improving
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  their satisfaction with the results that are predictable,
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  consistent and positive, that they have different emotional
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  intersection points. What they want at the beginning,
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  what they want at the middle, what they want at the end, what
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  they want is the Halo has a different story, has a different
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  angle, same person, but an evolving one.
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  And what they message is different.
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  And having this multiple differences as part of your
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  curated marketing is imperative because your next buyer or your
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  next buyers are all at different intersection points too.
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  So I said it's a business owner. You get to decide the
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  intersection point. I stand for this result.
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  This is my true north. This is what I can be counted
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  upon to deliver. But you recognize that
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  everybody's starting at a different starting block.
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  And so I want you to curate like we do in our business, different
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  evidence at different touch points on a client journey.
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  So we and our process have a very systematic way that we
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  approach this shocking. I know we ask people when they
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  first start, what are your goals, what are your
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  expectations, what a success look like when you hire us.
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  We also then check in usually about 1/3 of the way through any
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  program. How will we delivering against
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  that? What's your first early win?
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  What's your first baby 1% step that you're proud of that we're
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  now inviting you to celebrate. That's going to start the
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  momentum and we check in after a little bit more laps time.
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  We often have to take course corrections.
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  We may have to refine how we're serving to ensure that the
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  momentum is happening and to ensure that the experience is
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  positive and to check against our standards.
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  But the intentional feedback gives us the opportunity to do
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  that. We also then look at what's
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  happening 3/4 of the way or at the end of a program, not just
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  because we're in a renewal conversation, if we are, but to
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  also really recognize now what do you see in the rearview
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  mirror and most importantly, what do you see is possible now
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  because of the journey we've taken together.
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  We also check with our clients months later, how's it going?
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  What do you think looking back? What do you see looking forward?
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  And where are any wobbles that we might be able to support you
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  on? Because be clear, just because
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  you completed something doesn't mean it's perfect.
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  You're human and you're going to have the same problem every
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  human has. I suck at consistency, but we
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  want to intentionally, this is the point, to talk to different
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  segments, to talk at different timelines and to be curating
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  those sound bites to be used as evidence because it helps de
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  risk and address different concerns.
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  And to really, really show, and as I've said this a couple of
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  times, show what becomes possible because if we can stir
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  the show, it brings emotions and it derives up the I want that.
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  What do I have to do to get it? And that is always a
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  conversation I want to be having.
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  The third thing I really want you to do to get fast revenue in
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  the next 90 days is to look at huge value for free.
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  And I just watched all of you go there another way.
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  I will tell you I was certain of this from the day I started my
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  business. You did not get out of bed to
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  hire me today. Shocking, right?
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  Like, I know this with certainty.
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  That doesn't mean that I won't make offers today.
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  That doesn't mean that people say yes to me today.
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  That doesn't mean that we don't sign clients today.
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  They do that because I'm very clear about letting people have
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  free ways to experience me before they have a conversation
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  that is tied to a bigger risk, which is most commonly monetary
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  exchange. So it is about thinking about
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  how can you add value, strategic value, How can you show your
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  expertise? How can you get to know your
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  audience? How can you let them see what a
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  Wow would look like that other clients have lived?
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  And I need you to think about this because I don't say that
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  you can get paid for this. I'm saying that free has to be a
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  component of this. And so for us, we do a couple
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  things and we're very committed to that.
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  We do our podcast, which is free every week, every second week,
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  special training for me every other week.
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  A great insight from somebody whose services you should be
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  hiring, thinking about how to implement that tactical with
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  this strategic that I bring. We also do free webinars every
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  month. There's something we're
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  offering, bringing in collaborative partners, bringing
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  in expertise into our audience, adding free value so that
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  there's this light bulb that should go on to the people who
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  will become our next client. What's the light bulb?
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  Very simply, imagine if she gives this much value for free,
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  how incredible it would be to be a client.
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  How much more care, how much more expertise, how much more
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  focus, How much more here it is access what I get as a paid
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  client. I really want that.
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  And it stirs the emotions. It talks to where they are and
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  it gets them moving because the evidence of the free stuff
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  always has a call to action. I invite you to move.
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  I invite you to have a conversation with me.
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  I invite you to consider a program that's going to solve a
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  problem you know you have and you've told me you have, cause
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  you got into the room where I offered the free experience to
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  make progress on it so it all comes together.
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  This is how we do it folks #4 I think that the biggest where you
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  can get there fast is evidence in an experience.
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  I was always really killer right from the very beginning.
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  Nobody randomly gets up to hire consultants like I just I don't
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  know what universe that happens, but it certainly doesn't happen
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  in one inhibit. But I do know this I'll meet
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  people today that I'll make offers to.
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  I do know this, I will meet somebody today that I will make
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  an offer two that will say yes to that offer and we will be
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  hired today. A big part of that is though,
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  because we are very intentional about the human focused elements
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  and you've seen this. I just read a stat this week and
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  it just sort of reaffirmed that no X XX Sherlock, we spent all
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  this time, billions of dollars on hiring consultants in AI to
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  help us figure out AI, to help us implement AI.
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  And guess what all of them have said.
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  All of them. Well, we have to keep the
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  humans. We have to keep humans in this.
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  And we're actually saying this. Massive boomerangs really
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  irritating me. I'll be honest about, oh,
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  humans, the new capital, relationships with the new
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  capital. Bull crap, my friends.
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  This was always the capital. And that's why experiences have
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  been key. When I first started my business
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  five years ago, I thought the wrong conversations were
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  happening. People were being taught shiny
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  objects. People were taught gamification,
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  stupid simplified things. And then you never had access to
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  actually get support, implement things.
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  And people bought it in droves. And I said, I think the wrong
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  conversations are happening. A good friend of mine, good
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  strategic partner of mine said, well, you're never really here
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  just to make a statement. What are you doing about it?
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  And I said, I'm going to, I'm going to curate the table.
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  I'm going to start the conversation I think should be
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  happening. I'm going to lean in to
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  foundations when nobody wants to play there.
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  And that's why I have the business and the success we do
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  today because we curate the conversations.
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  We guide with free value all the time.
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  I will give you everything I know about how to run a business
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  here in this podcast or in an event of mine.
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  I hold nothing back. I don't get keep at all because
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  if you could take it and run, I freaking would love you to and
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  please tell me you are winning when you do.
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  But I also know there's going to be a bunch of people that
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  knowledge is not where the gap really truly lies.
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  It's an implementation. And if you can experience the
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  implementation with me, you'll really de risk the conversation
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  where we're going to talk about an offer, we're going to talk
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  about a monetary investment, we'll talk about why it's an
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  exponential RY and smart money. So we have to curate
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  experiences, experiences before people purchase because you
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  can't duplicate what you get from us from someone else.
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  Simply, I am just one person, Christine Campbell Rappin, and I
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  see the world through a unique lens that my 2 eyeballs give me.
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  I have supported more than 400 companies to create a billion
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  dollars that experiences the lens in which I bring to the
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  table. The investments I'm making in my
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  business cascade down to the benefit of every client we
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  serve. I'm committed to bigger
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  investments, bigger risks, and I'm going to share them in every
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  future experience. And that's why you want to be in
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  the room. And what I love about the world
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  of experience is if you deliver to a high standard, the standard
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  of the value of your buyer, guess what happens?
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  They become advocates. They start to say, wow, you
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  should be in the room when Christine runs.
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  Turn on your client. Waterfall, which is a three-part
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  interactive workshop series that tackles marketing, selling and
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  systems to scale. It's a room you should be in and
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  for sure you should be buying the VIP pass.
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  It's worth this waiting gold. Experiences create big ripples.
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  How can you bring in an experience to your business?
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  And the 5th and final thing I want you to really focus on to
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  make fast gains in revenue in 90 days or less is to track the
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  human metrics. It is important that you have
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  business metrics. Please ensure that they have
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  human elements because I always say this and it's usually one of
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  the first things I really have to work with private clients on
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  is it's not just the monetary ROI.
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  For sure, paid clients is beautiful and that's what you
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  can expect when you bring your business into our ecosystem.
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  But the first win might not be a client.
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  It might be an offer. It might be taking a risk.
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  It might be doing something that gets you more visible.
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  It might be refining your offer. All of those things are wins and
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  why we ask you about them is how does the human feel about them?
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  Just yesterday I was wrapping up one of our group programs and I
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  was talking about where are you proud of yourself?
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  You've been on this journey. All clients have renewed and
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  said I want to keep working together, I need to stay in this
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  ecosystem because the evidence is there.
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  They've shown themselves the path.
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  They see the different transformation in the mirror.
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  But I asked them this What are you proud of?
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  I said. I need you today to go tell
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  somebody out loud and proud of myself and tell them why.
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  And each person had to get a human name and to tell it to me.
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  They had to be accountable for that.
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  That's what matters because one of them I'll be can it said, you
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  know, the full ROI isn't there yet.
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  I have made money, yes. I have signed clients, yes.
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  I have increased my price, yes. But truthfully, I'm still in the
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  hole a little bit relative to what I paid for the program.
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  She was a client of mine for a six month program, but she says
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  I'm 100% renewing for you for another six months because I can
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  see it coming. I know how to get there in 90
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  days. I know what the momentum is and
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  truthfully I need to up the velocity.
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  I need to up the volume and I need to up the celebration.
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  So I want you to think about how does the human feel in the human
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  story? And then you can tie that very
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  naturally into more evidence, more momentum, more choices.
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  And here's the best bit of all, more hope.
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  Hope for the future. You're creating hope for the
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  belief, knowledge and certainty that new things have become
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  possible as a result of the transformation of going through
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  your process. So I will tell you that to be
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  great, you have to start. You do not have to tackle
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  everything at once, but there were five steps and just gonna
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  recap them for everybody to help keep it focused for you.
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  You have to remember that the value is in the eye of the buyer
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  and you need to show evidence in the language the buyer will
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  relate to. Super important there in the
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  language the buyer will relate to.
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  So don't use language of the enlightened, the ones who have
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  already got the results you're taking, the person who wants the
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  next result #2 you need to talk about the person, the human in
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  different moments on the journey of transformation because their
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  confidence, knowledge, skills and beliefs are changing.
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  And some of your next buyers will be at every different
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  section. By having this diverse way of
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  talking to them, you'll capture more leads that are highly
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  qualified. And when you meet them, you can
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  say, tell me where you are. I got the intersection.
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  Let's move you from here to hear consistently. 3rd think about
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  value upfront. Trust deficit is real.
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  We want to not just talk a good game, we want to walk a good
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  game and free value shows people that walk 4th let me experience
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  you. Let them be wowed at free so
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  they can desire a bigger impact at paid and keep it human
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  always. I know for certain that somebody
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  today got out of bed looking for a solution you could provide an
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  answer to. My question to you is, are you
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  the one they found? Are you the one they engaged
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  with because you had all five of these factors in place?
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  Did they see you as a must hire and did you give them a clear
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  instructions to take the next step?
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  If you're listening as a regular subscriber to amplify your
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  marketing message, you're an awesome human being.
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  You're here because the values here, you're there because
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  you've seen evidence, you've taken action from what you've
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  experienced. My invitation for you now is to
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  step up a level. I want you to come have a
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  conversation with me. I want you to go from beyond
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  listening to active engagement. I want you to have a more
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  buyers, more money breakthrough session.
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  I want to equip you with the program like accountability and
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  the support to increase your velocity, your volume of clients
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  being served, because when we do that, we create massive impact.
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  So my friends, you go to christinecampbellwrapping.com
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  and I want you to come book a strategy call.
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  I wanna help you win. I want to help you win fast in
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  the next 90 days, and I want to implement this road map with you
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  because I know they're spending. I want it to be with you, don't
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  you? It's go time, my friends.
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  We'll see you on our call and in our next episode.