760: Transitioning from Platform-Led to Product-Driven | David Brolsma, CFO, WP Engine
When it comes to FP&A data, WP Engine CFO David Brolsma is an open book. “We make a data visualization tool called ‘Looker’ available to all of our employees,” reports the veteran tech executive. “We’re an open book company, so all employees can see almost all of the same performance data points that I see.”
At the Austin-based start-up that provides developer-centric WordPress products for companies and agencies of all sizes, Brolsma and his extended team keep their eyes on the crucial metric of market share growth, as well as on customer retention, churn, daily active users, and other…
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