The Business Of Community Part 3: The Most Important Step For Community Building
The most important thing to get clear on when you're first launching a community is what exactly you're unifying people around. What's the core sense of belonging? I share examples of common denominators that you can use as a launching point to cultivate a positive, aspirational environment. I also touch on some of the layers of creating a strong emotional connection to your brand and explain why it's so important to constantly reinforce what you stand for.
In this episode we talk about:
Questions to help guide the 'why' of your community
The most powerful thing to create community around
Why…
The skinny
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