Vincent Haddad, "Next Time on Dragon Ball: Playing with a Manga and Anime Franchise" (U Minnesota Press, 2026)
Since its debut in 1984, Dragon Ball has become one of the most popular, influential, and lucrative media franchises in the world. In Next Time on Dragon Ball: Playing with a Manga and Anime Franchise (U Minnesota Press, 2026), Dr. Vincent Haddad investigates how the franchise has maintained huge global demand despite its formulaic plotlines. Examining its exhaustive repetition of storytelling forms across comics, TV series, games, and merchandise, Haddad argues that the convergence of play, fandom, and narrative made Dragon Ball an unlikely success—and a harbinger of broader shifts in the…
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