Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#363: Winning at In-Game Advertising with Jared Lansky, SVP Partnerships, MediaMath
Today we’re going to talk about in-game advertising, and how brands are utilizing this tactic to great effect, all while strategizing amid growing efforts to implement global data privacy policies.
To help me discuss this topic, I’d like to welcome Jared Lansky, SVP Partnerships at MediaMath.
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MediaMath website: https://www.mediamath.com
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
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The skinny
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