Ovative’s EMR Power Rankings Reveal How Retailers Can Win the Traffic Battle | 5 Insightful Minutes

Omni Talk Retail · Jun 27, 2024 · 5m

In this insightful 5-minute segment, Chris Walton and Anne Mezzenga sit down with Chuck Anderson-Weir, Senior Director of Measurement Solutions at Ovative, to discuss the latest EMR (Enterprise Marketing Return) Power Rankings.

Link to power rankings: ovative.com/insights/2024-media-power-rankings/

Discover the marketing trends that are driving incremental revenue, customer acquisition, and long-term brand equity for retailers.

Learn how digital video platforms like CTV and YouTube are rising in the rankings, thanks to their ability to drive in-store traffic and provide full-funnel marketing…