She Built a Business for Freedom. Then Cancer Tested It. With Guest: Elma Siljkovic

Destroy The Hairdresser · Jul 31, 2026 · 55m

In this episode, David sits down with former Destroy The Hairdresser student Elma Siljkovic, owner of Queen of Swords in Brooklyn, to share one of the most powerful stories we've ever featured on the podcast.

After building a salon around systems, trust, and sustainability instead of hustle, Elma was faced with an unimaginable challenge: a cancer diagnosis. Because her business wasn't built to depend entirely on her, she was able to step away, focus on treatment, and give herself the space to heal without watching everything she had worked for fall apart.

This conversation isn't just about…